Social Anxiety Theory (The Flippen Group ©)

• FEAR + MOTIVATION

= SOCIAL ANXIETY

• When ANXIETY ↑ PERFORMANCE ↓

• Anxiety does not need to be TRUE to be REAL

EthosEthos (speaker)

CredibilityCredibility– Establish your

expertise, expertise, experience & experience & topic knowledge topic knowledge

IntroductionIntroduction • Get the attention of the audience in an

interesting way (Quote, Rhetorical ?, Surprising Statistic, Anecdote)

• Relate or connect the topic to the audience• Offer a clear purpose or statement of

intention• Have a clear transition that “sets up” the

body of the speech (Preview)

PathosPathos (audience)• Awareness of

speech context & audience demographics (age, gender, ethnicity, needs, values, etc.)

LogosLogos (message)• Speech Content• Clarity of Message• Logical Order• Entails Language,

Organization, & Supporting Evidence to achieve desired purpose (persuasive / informative)

DictionDiction• Know your purposepurpose• Know your audienceaudience• Choose words &

phrases that enhance Tone (emotional Tone (emotional quality) quality)

• Avoid informal language and expressions (cliché)

– Is the language appropriate for the audience?

– Is the tone consistent?

DeliveryDelivery / Vocal Qualities

• The Mechanics of Speech– Enunciation

– Volume

– Vocal inflection

DeliveryDelivery / Nonverbal Communication

• Eye contact

• Poise/posture

• Body language & gestures

Visual AidsVisual Aids

• Supporting materials that enhance understanding or increase interest.– Picture - Chart– Object - Graph– Model - Handout– Photo - Poster– Illustration - Multimedia