SoCal’s

HOUSING

INDUSTRY IS

FAST MOVING

American Heritage Properties

9988 Hibert Street, Ste #300, San

Diego, CA 92131

(858) 695-9400

Southern California, home to four of America’s nine booming housing market, is still

keeping its pace up. Research has shown that only 43% of the houses posted for sale in

February were still on the market in

April—being the eighth in the fastest selling pace in the US, and a lot faster than the

country’s 60%.

The Double Whammy Effect

The presence of high-paying jobs and the lack of new homes contributes greatly to the

industry’s pace. With more professionals in possession of a well-compensating job, more

individuals qualify to mortgages and purchase homes.

These factors prove how much both

ends of the business and the different

functions of society greatly affect the

performance of the housing market.

California, being the leading market for

jobseekers particularly the Bay Area,

plays well into the industry as a larger

group of people will come in and move

to the area. Consequently, these new

workers will need a place to live, and

with their competitive salary, they are

able to afford this.

The Market Effect

The imbalance in the supply and

demand chain of the housing market is

driving prices down, giving consumers

better options for their homes. With

smarter consumers on the lookout for

their homes, real estate brokers are

expected to offer better rates to their

prospective buyers.

This also brings about the concern of losing supply. A fourth of the country’s 100 biggest

markets havefewer homes in their listings for two months than the previous year.

With the growing number of Americans who can afford quality homes, the market sees a

great demand for more property-selling individuals to balance the needs.

Move Fast, Think Fast

Just like the industry, consumers should do the same—if not, homes will run out or prices

will go back up.

Thinking ahead and acting upon it quickly saves consumers the time and trouble of

squandering for resources too late. The best time to get into the housing market is when

everybody is thriving—prices are competitive, supplies are tight and the buyers are

wiser.

RESOURCES:

http://247wallst.com/housing/2015/04/15/housing-markets-in-california-heat-up-sales-

of-cheap- homes-surge/

http://renthomes.com

http://www.latimes.com/business/la-fi-report-says-cal-markets-are-nations-fastest-

20150414- story.html