soc presentation

Kathy Paauw, Senior Manager

The Story behind SendOutCardsSome people start businesses purely to make money. Others have a goal to solve a problem. Then there are those who do it to make a difference…

Years ago, Kody Bateman, founder of SendOutCards, had a prompting to tell his brother he loved him. He ignored the prompting and a few months later, his brother was killed, leaving behind a wife and three kids.

Kody decided he would never ignore a prompting again. In 2002, Kody created SendOutCards to allow people to act on promptings by IMMEDIATELY sending a card in the mail seconds after being inspired to do so.

Why Should You Send Cards?Why Should You Send Cards?

• Remember birthdays & anniversaries of those you care about

• Thank others for gifts & good deeds

• Share appreciation with those you care about

• Motivate and encourage employees & colleagues

• Build customer loyalty• Attract new and repeat clients• Stay ahead of your

competition

Why don’t people send cards?Why don’t people send cards?

• It's inconvenient and time-consuming.• Greeting cards are expensive.• Many people forget important dates and

occasions.

SendOutCards Saves Time & SendOutCards Saves Time & Money!Money!• Online system at

your fingertips (7000+ cards)

• Cards are less than a dollar!

• Reminder system for birthdays and anniversaries!

Why do You NEED to Send Why do You NEED to Send Cards?Cards?• 2/3 of Americans would rather receive a

personalized card than an e-card.• Traditional direct marketing is losing

effectiveness.• Great way to develop bond with your

customers!– 62% of the reason customers fail to continue

business with you is because of perceived indifference

– It cost you 6 x more to attract a new customer than it does to retain a current one

Why do You NEED to Send Why do You NEED to Send Cards?Cards?40 realtors were asked:

• "How many of you currently send cards to thank your customers?"

• "What is a customer worth over their lifetime?" (a) Did not consider a person a source of revenue

after the first sale.

(b) Don't do any kind of follow-up that could lead to referrals or repeat business.

Why do You NEED to Send Why do You NEED to Send Cards?Cards?

DOUBLE OR TRIPLE YOUR BUSINESS IN ONE YEAR !

• Make your customers feel special and cared for.

• Send out one unexpected card a day and watch your business transform!

A Card for EveryA Card for Every ReasonReason

GraduationAnniversary

Holiday Just BecauseFather’s Day Birthday

Sports Father’s Day Get Well Pets

Friendship Teamwork Motivational

Connect with peopleConnect with people

• Make your cards Make your cards memorable by including memorable by including a photo of THEM, or a photo of THEM, or better yet, them with better yet, them with you.you.

• Be creative and let your Be creative and let your card choice be more card choice be more unique - like you are!unique - like you are!

• Speak from the heart Speak from the heart and tell them how you and tell them how you feel!feel!

text1Hi Alan an||https://ww1falseleft#000080Jo Lynne

Be Efficient AND EffectiveBe Efficient AND Effective

• Campaigns– Creating and saving a

card and its message for use later, to send to one or more people

• Holiday Cards• Invitations• Thank you cards• Birthday cards

• Multi-Card Campaigns– Two or more previously

saved cards that go out in sequence, at any interval YOU decide.

Appreciation ideasAppreciation ideas

• Thank you for talking with me on the telephone.

• Thank you for meeting with me.• Thank you for your business.• Thank you for your kind referral.• Thank you for taking your time

to consider letting me serve you (after first refusal).

• Thank you for taking your time to analyze my services (after they buy from someone else).

• Thank you for the excellent service you have provided for me.

• Thank you for using our service/product (sent at one year anniversary).

Sending cards of appreciation can be used in ANY Business

SendOutCard Campaigns SendOutCard Campaigns IdeasIdeas• Make your customers the STARS!Make your customers the STARS!

– Change of Address postcard for new buyer to Change of Address postcard for new buyer to send to their friendssend to their friends

– Open House invitationsOpen House invitations– Thank youThank you– Photo of new customer in front of new home, sent Photo of new customer in front of new home, sent

in a card to their friends to boast a bit!in a card to their friends to boast a bit!– Birthday, anniversaryBirthday, anniversary– Encouragement, congratulationsEncouragement, congratulations

And, of course, you’ve got your And, of course, you’ve got your contact info included in each cardcontact info included in each card

ExamplesExamples

Appreciation – Use Appreciation – Use PicturePlusPicturePlus

Provide a custom postcard for your new buyer. The client can create their own message and choose their own font from within the gift account you provide them. When the postcard arrives, it will be a great advertisement for you as their real estate agent.

New Address PostcardNew Address Postcard

Custom CardsCustom Cards

Custom CardsCustom CardsSelected from 7000+ cards

Custom card I created of my

home in less than a minute!

“Simply the best we have used!”

“…generated $29,380 in commissions!”

Chuck & Nicki PoussanRE/MAX Brokers

Chandler, AZ

“We use Send Out Cards referral system and it generates us quality referrals every month. One referral came from a greeting card and it generated us $29,380 U.S. in commissions.

This system is extremely simple to use, it will save you time and money and it is very powerful. Over the years we have tried just about everything and spent thousands on marketing that never produced a dime. The Send Out Cards referral system is simply the best we have used.”

“Simply the best we have used!”

“The more cards I send, the more calls I receive!”

George MarshWolfpaw Consulting

Williamsburg, VA

“After adding the Send Out Cards referral system to my marketing plan, I was able to send personalized thank you cards to my clients immediately after completing projects – and something exciting started to happen.

I began getting calls from my clients thanking me for thanking them, and the referral rate began to climb!

The more cards I send, the more calls I receive, and the buzz it’s creating among my friends, clients, and business associates is just amazing!”

(see next slide for handwritten message inside card)

Sent to Check in on a Client…

Brad,

I know the Paper Tiger is a little different from what you are probably used to. If you have not yet loaded it onto your computer, I encourage you to do so. It usually works better when you take it out of the box!

If you need a little help getting started, be sure to listen to the recorded instructional teleclass I provided you a link to. Call 425-881-6627 if you want me to send the link again.

If you want help strategizing on how to set up the locations to best meet your needs, I have implemented it for a number of attorneys and would be happy to assist you. A phone appointment gets most people unstuck and well on their way. Let me know if you want to set something up.

Best regards, Kathy Paauw

This was the second card send. It prompted a phone call from this attorney who had purchased some software from me. He scheduled a consultation as a result. It’s doubtful that he would have called for assistance if I hadn’t sent the card.

Investment: $2 (a dollar per card) ROI: $175 for a phone consultation with me

Results in More Business!

The Power of a Personal Note

“Short handwritten notes yield long results. In sales, never underestimate the importance of the personal gesture, and right at the top of the list of effective personal gestures sits the handwritten note.

Always send memorable cards and personal notes when you are reminded of a person.”

-Harvey MacKay

The amount of referrals that you generate are directly influenced by the relationships that you are able to grow and nurture.


“Thank you notes are one of the most powerful tools in building a huge network, both professionally and socially.

People with the most impressive networks are typically avid note writers. I suggest getting into the habit of immediately sending out notes.”

-Bob Burg

SendOutCards will help you establish, build & nurture relationships with the simple click of a mouse.


Joe Girard, the world’s greatest salesman (Guinness Book of World Record holder) sent over 16,000 handwritten greeting cards to past customers and clients every month.

As a result of that effort, Joe became the #1 car salesperson in the entire world for 12 years straight. Nearly every one of his sales came from referrals.

Referrals are the lifeblood of your business.


THE POWER OF A PERSONAL NOTE“Because I understood that building relationships is what selling is all about, I began early in my career to send thank you notes to people. I set a goal to send ten thank you notes every day.

Guess what happened? By the end of my third year in sales, my business was 100% referrals!”

-Tom Hopkins

The best referrals come as a result of people who KNOW, LIKE, TRUST and REMEMBER you!

To the VetTo the Vet

A fun way to say “Thanks”

to the vet.

Keep in touch with friends!Keep in touch with friends!

Job Hunting ToolJob Hunting Tool

Distributor / Consultant CardsDistributor / Consultant Cards

We can help! Call me today for your

complimentary makeover!

Angela Schaffer Mary Kay Cosmetics Director

425-770-7270

Special OccasionsSpecial Occasions

Send thank you cards as a campaign and then customize.

Baby announcements are a snap!

SendOutCards “Giver” SendOutCards “Giver” AssignmentAssignment

Make a Difference Today!Make a Difference Today!

• When was the last time you sent a card When was the last time you sent a card to someone you cared about?to someone you cared about?

• Do you remember people’s Do you remember people’s birthdaysbirthdays and other and other special occasionsspecial occasions? ?

• How about a simple thank you or How about a simple thank you or expression of appreciation? expression of appreciation?

Imagine never having to…

How to Send a CardHow to Send a Card

…rewrite

your cards

over and

over again

…address

and stuff

another

envelope.

…lick

another

stamp.

…or deliver

to the Post

Office.

With the simple click of a mouse, send personalized monthly greeting card campaigns to all your prospects, clients and referral partners.

Look up contactLook up contact

Choose “Send Card”Choose “Send Card”

Send Card

Choose Card CategoryChoose Card Category

Selection from 7000+ cardsSelection from 7000+ cards

• Look around to find the right card for your purpose and recipient. • The card previews show you the message inside and you can click to enlarge the image. Then

click “Create Card” to type your message.

Card WorkspaceCard Workspace

Type your

personal message on one or both panels.

Choose Font (10 plus your Choose Font (10 plus your own)own)

Choose Font ColorChoose Font Color

Upload Photo on Inside of Upload Photo on Inside of CardCard

Add Gift Card or CheckAdd Gift Card or Check

Preview Card & Click SEND!Preview Card & Click SEND!

Preview shows

photo, font & signature

selected

Confirmation Confirmation

Edit or Delete Before it is Edit or Delete Before it is PrintedPrinted

Create Your Own Custom Create Your Own Custom Card!Card!

New PicturePlus

feature!

Select Photo for Front of CardSelect Photo for Front of Card

Add Captions, Voice Bubbles, Add Captions, Voice Bubbles, BordersBorders

Select Custom Card (up to Select Custom Card (up to 30,000)30,000)

Select Campaign to SendSelect Campaign to Send

Multiple-piece CampaignMultiple-piece Campaign

You can determine the interval of time between cards or select a specific send date

Manage Campaigns After They Manage Campaigns After They Are SentAre Sent


Be Remembered!Be Remembered!


"People will forget what you said, people will forget what you did,

but people will never forget how you made them feel."

-Maya Angelou

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Business

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saved cards

cards memorable

cards areexpensive

personalized card

card choice

repeat business

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