So You‘ve Got Facebook Fans.

Now What?

Building A Successful Facebook Community

Companies have spent millions of dollars gathering fans on their Facebook pages and being “liked” all across the web. But who are these fans and what does this mean for the brand?

It’s not about how many fans you have, it’s what you learn from and do with these

fans that matters most!

Think Of Your Facebook Community As A Party

What makes some parties more successful and desirable then others?

AppealAppeal AudienceAudience

AdaptabilityAdaptability AwarenessAwareness

Appeal

Is your Facebook page a place people would want to spend

time in and visit often?

1.Creative. 2.Discounts and Coupons.3.Contests and Promotions.4.Applications.

CreativeYour creative should be appealing, represent thepurpose of your page, andinclude a strong call to

action.

• Profile Pictures.• Photo Strip.• Welcome Tab. • Additional Custom Tabs.

Discounts and CouponsCoupons and discounts are a great way to not only acquire new fans but to reward existing fans, encourage sharing, generate sales, and track results.

Contests and Promotions

Facebook contests allow

companies to reward their

fans while being a great way to support internal marketing initiatives, encourage

engagement, get people talking, and drive organic growth.

Applications

Applications are a strong medium to showcaseinnovation, encouragesharing, prolong time spent on your page, and providea creative platform with a clear call-to-action for usersto interact with your brand.

Audience Who are your fans and how will you keep them engaged and entertained?

•Get To Know Your Fans.•Keep Fans Engaged.

Stop in and stay awhile!

Get To know Your Fans• Facebook Analytics.• Polls and Surveys.• Facebook Questions• Screener Status

Updates.

Keep Fans Engaged• Ask Questions.• Ask for

Opinions/Suggestions.• Share Stories.• Provide Sneak Peaks. • Post Quizzes, Trivia.• Provide Value.• Multi-Media Content.• Be Likeable.

Adaptability

Are your taking care of your fans? Are you listening to their needs, using what you learn,

and taking action?

1.Customer Service.2.Focus Groups.

Customer Service

Thank and respondto the positive andrespond even more diligently to the negative.

Provide real andtimely solutions!

Focus Groups

Think of your Facebook page and wall as the

ultimate Survey or focus group.

Continuously discover how

you can meet consumersneeds while exceeding

their expectations.

Awareness Are your fans talking about or

promoting your brand and encouraging their friends to

purchase your products or join your Facebook community?

1.Engagement and Interaction.2.Brand Ambassadors. 3.Review Programs.

Engagement and Interaction

Encourage fans to spread the word about your brand through the stream!

• Engaging Updates.• Sharable Content.• Social Plugins.• Social Ads.

Brand Ambassadors

• Rally biggest fans to spread the word about your brand.

• Reward biggest fans for sharing.

• Parties and Sampling programs.

Review Programs

Encourage and reward fans for reviewing products or services through coupons or samples.

Keep it simple and

make it sharable!

So Remember

Its not about how many people you can getto come to your party, it’s about giving them

apersonalized and rewarding experience sothat they will come back and bring all their

friends.

Thank You!

Mandy Cudahy - @Mandy55Lauren Sleeper - @LaurenSleeper