so you've got a seat at the table. now what?
TRANSCRIPT
So You’ve Got a Seat at the Table. Now What?
Andrea Mignolo | @pnts
Prototype, Process, Play
@pnts
Prototypes, Process, Play - So You’ve Got a Seat at the Table. Now What? @pnts
Prototypes, Process, Play - So You’ve Got a Seat at the Table. Now What? @pnts
interface | interaction | product
Prototypes, Process, Play - So You’ve Got a Seat at the Table. Now What? @pnts
Prototypes, Process, Play - So You’ve Got a Seat at the Table. Now What? @pnts
Prototypes, Process, Play - So You’ve Got a Seat at the Table. Now What? @pnts
-10 =
Prototypes, Process, Play - So You’ve Got a Seat at the Table. Now What? @pnts
We’re BFFs
Prototypes, Process, Play - So You’ve Got a Seat at the Table. Now What? @pnts
Prototypes, Process, Play - So You’ve Got a Seat at the Table. Now What? @pnts
Prototypes, Process, Play - So You’ve Got a Seat at the Table. Now What? @pnts
Prototypes, Process, Play - So You’ve Got a Seat at the Table. Now What? @pnts
…getting to the table is just the beginning…
Prototypes, Process, Play - So You’ve Got a Seat at the Table. Now What? @pnts
…getting to the table is just the beginning…
Prototypes, Process, Play - So You’ve Got a Seat at the Table. Now What? @pnts
Prototypes, Process, Play - So You’ve Got a Seat at the Table. Now What? @pnts
Prototypes, Process, Play - So You’ve Got a Seat at the Table. Now What? @pnts
Prototypes, Process, Play - So You’ve Got a Seat at the Table. Now What? @pnts
Prototypes, Process, Play - So You’ve Got a Seat at the Table. Now What? @pnts
Chief Design Officer
Prototypes, Process, Play - So You’ve Got a Seat at the Table. Now What? @pnts
Chief Design Officer
Prototypes, Process, Play - So You’ve Got a Seat at the Table. Now What? @pnts
business + engineering + design = product
Prototypes, Process, Play - So You’ve Got a Seat at the Table. Now What? @pnts
Prototypes, Process, Play - So You’ve Got a Seat at the Table. Now What? @pnts
Prototypes, Process, Play - So You’ve Got a Seat at the Table. Now What? @pnts
Prototypes, Process, Play - So You’ve Got a Seat at the Table. Now What? @pnts
Prototypes, Process, Play - So You’ve Got a Seat at the Table. Now What? @pnts
how does design add value?
Prototypes, Process, Play - So You’ve Got a Seat at the Table. Now What? @pnts
Prototypes, Process, Play - So You’ve Got a Seat at the Table. Now What? @pnts
Prototypes, Process, Play - So You’ve Got a Seat at the Table. Now What? @pnts
Prototypes, Process, Play - So You’ve Got a Seat at the Table. Now What? @pnts
Prototypes, Process, Play - So You’ve Got a Seat at the Table. Now What? @pnts
Alfred P. SloanCEO of GM
Prototypes, Process, Play - So You’ve Got a Seat at the Table. Now What? @pnts
Alfred P. SloanCEO of GM
dashing and youthful!
Prototypes, Process, Play - So You’ve Got a Seat at the Table. Now What? @pnts
Prototypes, Process, Play - So You’ve Got a Seat at the Table. Now What? @pnts
“Even comfort, initially, was a secondary matter, and appearance, economy,
etc. got scant, if any, attention… Engineering was the all absorbing activity
and the engineer was usually the dominant personality… Even advertising
and the sales effort voiced largely the engineer’s convictions as to desirable
motor car features and characteristics…”
KEEP CALM
AND
MAKE THINGS PRETTY
CHALLENGE #1
VISION
Prototypes, Process, Play - So You’ve Got a Seat at the Table. Now What? @pnts
understand what already exists
CHALLENGE #1
VISION
Prototypes, Process, Play - So You’ve Got a Seat at the Table. Now What? @pnts
Prototypes, Process, Play - So You’ve Got a Seat at the Table. Now What? @pnts
Prototypes, Process, Play - So You’ve Got a Seat at the Table. Now What? @pnts
CHALLENGE #1
VISION
“Designer Leaders are not just hired to listen and consult, we are hired to lead.”
Prototypes, Process, Play - So You’ve Got a Seat at the Table. Now What? @pnts
CHALLENGE #1
VISION
what do you want design to be?
Prototypes, Process, Play - So You’ve Got a Seat at the Table. Now What? @pnts
Design
Prototypes, Process, Play - So You’ve Got a Seat at the Table. Now What? @pnts
Prototypes, Process, Play - So You’ve Got a Seat at the Table. Now What? @pnts
CHALLENGE #1
VISION
WWHED?(What Would Harley Earl Do?)
CHALLENGE #2
BUY-IN
Prototypes, Process, Play - So You’ve Got a Seat at the Table. Now What? @pnts
CHALLENGE #2
BUY-IN
show, don’t tell
Prototypes, Process, Play - So You’ve Got a Seat at the Table. Now What? @pnts
Prototypes, Process, Play - So You’ve Got a Seat at the Table. Now What? @pnts
Prototypes, Process, Play - So You’ve Got a Seat at the Table. Now What? @pnts
Prototypes, Process, Play - So You’ve Got a Seat at the Table. Now What? @pnts
Prototypes, Process, Play - So You’ve Got a Seat at the Table. Now What? @pnts
CHALLENGE #2
BUY-IN
co-design
Prototypes, Process, Play - So You’ve Got a Seat at the Table. Now What? @pnts
Prototypes, Process, Play - So You’ve Got a Seat at the Table. Now What? @pnts
Prototypes, Process, Play - So You’ve Got a Seat at the Table. Now What? @pnts
CHALLENGE #2
BUY-IN
make it visible
Prototypes, Process, Play - So You’ve Got a Seat at the Table. Now What? @pnts
Prototypes, Process, Play - So You’ve Got a Seat at the Table. Now What? @pnts
Prototypes, Process, Play - So You’ve Got a Seat at the Table. Now What? @pnts
Prototypes, Process, Play - So You’ve Got a Seat at the Table. Now What? @pnts
Prototypes, Process, Play - So You’ve Got a Seat at the Table. Now What? @pnts
CHALLENGE #2
BUY-IN
WWHED?
(What Would Harley Earl Do?)
CHALLENGE #3
ALIGNMENT
Prototypes, Process, Play - So You’ve Got a Seat at the Table. Now What? @pnts
CHALLENGE #3
ALIGNMENT
repeat, repeat, repeat
Prototypes, Process, Play - So You’ve Got a Seat at the Table. Now What? @pnts
Prototypes, Process, Play - So You’ve Got a Seat at the Table. Now What? @pnts
Prototypes, Process, Play - So You’ve Got a Seat at the Table. Now What? @pnts
Prototypes, Process, Play - So You’ve Got a Seat at the Table. Now What? @pnts
CHALLENGE #3
ALIGNMENT
be the voice of the customer
Prototypes, Process, Play - So You’ve Got a Seat at the Table. Now What? @pnts
Prototypes, Process, Play - So You’ve Got a Seat at the Table. Now What? @pnts
Prototypes, Process, Play - So You’ve Got a Seat at the Table. Now What? @pnts
CHALLENGE #3
ALIGNMENT
start small
Prototypes, Process, Play - So You’ve Got a Seat at the Table. Now What? @pnts
Prototypes, Process, Play - So You’ve Got a Seat at the Table. Now What? @pnts
CHALLENGE #3
ALIGNMENT
WWHED?
(What Would Harley Earl Do?)
CHALLENGE #4
CULTURE
Prototypes, Process, Play - So You’ve Got a Seat at the Table. Now What? @pnts
CHALLENGE #4
CULTURE
vision + buy-in + alignment
Prototypes, Process, Play - So You’ve Got a Seat at the Table. Now What? @pnts
CHALLENGE #4
CULTURE
insert design into the decision making process
Prototypes, Process, Play - So You’ve Got a Seat at the Table. Now What? @pnts
Prototypes, Process, Play - So You’ve Got a Seat at the Table. Now What? @pnts
Prototypes, Process, Play - So You’ve Got a Seat at the Table. Now What? @pnts
CHALLENGE #4
CULTURE
hiring
Prototypes, Process, Play - So You’ve Got a Seat at the Table. Now What? @pnts
Prototypes, Process, Play - So You’ve Got a Seat at the Table. Now What? @pnts
CHALLENGE #4
CULTURE
beware the execution phase
Prototypes, Process, Play - So You’ve Got a Seat at the Table. Now What? @pnts
Prototypes, Process, Play - So You’ve Got a Seat at the Table. Now What? @pnts
Prototypes, Process, Play - So You’ve Got a Seat at the Table. Now What? @pnts
CHALLENGE #4
CULTURE
WWHED?
(What Would Harley Earl Do?)
CHALLENGE #5
ME
Prototypes, Process, Play - So You’ve Got a Seat at the Table. Now What? @pnts
CHALLENGE #5
YOU
celebrate wins, learn from losses
Prototypes, Process, Play - So You’ve Got a Seat at the Table. Now What? @pnts
Prototypes, Process, Play - So You’ve Got a Seat at the Table. Now What? @pnts
CHALLENGE #5
YOU
always be learning
Prototypes, Process, Play - So You’ve Got a Seat at the Table. Now What? @pnts
Prototypes, Process, Play - So You’ve Got a Seat at the Table. Now What? @pnts
meeting of the minds
Prototypes, Process, Play - So You’ve Got a Seat at the Table. Now What? @pnts
Prototypes, Process, Play - So You’ve Got a Seat at the Table. Now What? @pnts
CHALLENGE #5
YOU
it’s a journey!
Prototypes, Process, Play - So You’ve Got a Seat at the Table. Now What? @pnts
Prototypes, Process, Play - So You’ve Got a Seat at the Table. Now What? @pnts
vision + buy-in + alignment + culture + you = value
Prototypes, Process, Play - So You’ve Got a Seat at the Table. Now What? @pnts
1927
1940
1950
Harley Earl joins GM
Harley Earl promoted to Vice President
Design has equal corporate decision making power along with Finance and Engineering
Prototypes, Process, Play - So You’ve Got a Seat at the Table. Now What? @pnts
bit.ly/the-table
Prototypes, Process, Play - So You’ve Got a Seat at the Table. Now What? @pnts
“The future is something you do, not something that happens to you.”
“Don’t be in victim mode. Drive change.”
- Ian Swinson
- Catherine Courage
@pnts
Thank You
SPECIAL THANKS
Lis Hubert, Binh Tran, Ray DeLaPena, Ian Swinson, Daniel Weinand, Jonathan Berger, Eddie Kim, Jonathan Lu, Dana Gertz, Brad Nunnally