so you want to build and app
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So You Want to Build an App?
Geof Baker
www.venadvisory.com
(415) 484-8725 www.venadvisory.com 1
Digital health Initiatives
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4500 Digital Health Companies and 165,000 apps Want Your Attention
Source: Startup Health, 2015 Year End report, IMSHealthcare Informatics Institute
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66 of the top 100 hospitals offer
health consumer mobile apps, only
2% of patients are using them1
(1) Anderson Consulting, Jan.2016
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Vanilla, Siloed Integrated, Patient Experience & Activation
Design Thinking
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Ideas
Build
Solution
Measure
Data
Learn
Learn-Build-Measure
Eric Ries “Lean Startup”
Avoid Wasting Your Time and Resources
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This Works: MIT 24 Step Commercialization Journey
Source: Bill Aulet, MIT Entrpreneurship Center,
“Disciplined Entrepreneurship: 24 Steps to a Successful
Startup” 2013
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Commercialization Readiness Level
Source: Steve Blank, Stanford University
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