SO YOU WANTTO BUILD A BLOG?Jonathan ColemanCADM 111 – Intro to Online Communications

CHOOSE YOUR NICHE

▪Your topic and audience will define everything about your blog.▪Pick something unique but not weird.▪Keep it focused.

RESEARCH THE COMPETITION

▪What works for them?▪How can you improve on them?▪Don’t copy them too closely.

ANALYZE YOUR AUDIENCE

▪ Identify a specific group of people.▪ Imagine an example audience member.▪ List characteristics of that person.

DEFINE YOUR STRATEGY

▪Articulate your goals.▪Determine how you will convince your

audience to stay.▪Think of a tagline to use as a “hook”.

BRAINSTORM FOR WORDS

▪Think many different kinds of words that relate to your niche.▪ Look up synonyms.▪Test out catchy combinations of your

best words.

PHONE A FRIEND

▪Run potential names by people you know well and watch their reactions.▪Pay attention to how the name sounds

or when you speak it.

PLAY THE DOMAIN GAME

▪Search for a domain name that closely matches your site. ▪When you find a domain name that

has one of your keywords, use that in your blog name.