so you think you know canonical tags - sean butcher brighton seo presentation
TRANSCRIPT
![Page 1: So you think you know canonical tags - Sean Butcher Brighton SEO presentation](https://reader031.vdocuments.mx/reader031/viewer/2022022412/58f1a3811a28abd2388b4583/html5/thumbnails/1.jpg)
Sean Butcher
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I eat lots of
burgers (often for
free)!(Sneaky link: www.beersandburgers.co.uk)
#BrightonSEO@seanbutcher
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<link rel=“canonical” href=“http://www.exam
ple.com” />@seanbutcher #BrightonSEO
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About the canonical tag
@seanbutcher #BrightonSEO
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About the canonical tag
Things to consider
@seanbutcher #BrightonSEO
![Page 6: So you think you know canonical tags - Sean Butcher Brighton SEO presentation](https://reader031.vdocuments.mx/reader031/viewer/2022022412/58f1a3811a28abd2388b4583/html5/thumbnails/6.jpg)
About the canonical tag
Things to consider
Alternative methods@seanbutcher #BrightonSEO
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“If your website generates and displays the same (or very similar)
content on multiple URLs, the canonical tag could be used to
bucket them together and assign one master (canonical) version.”
(https://moz.com/blog/complete-guide-to-rel-canonical-how-to-and-why-not)
![Page 8: So you think you know canonical tags - Sean Butcher Brighton SEO presentation](https://reader031.vdocuments.mx/reader031/viewer/2022022412/58f1a3811a28abd2388b4583/html5/thumbnails/8.jpg)
http://example.comhttp://www.example.comhttp://www.example.com/
http://www.example.com/index
@seanbutcher #BrightonSEO
![Page 9: So you think you know canonical tags - Sean Butcher Brighton SEO presentation](https://reader031.vdocuments.mx/reader031/viewer/2022022412/58f1a3811a28abd2388b4583/html5/thumbnails/9.jpg)
http://example.comhttp://www.example.comhttp://www.example.com/
http://www.example.com/index
@seanbutcher #BrightonSEO
![Page 10: So you think you know canonical tags - Sean Butcher Brighton SEO presentation](https://reader031.vdocuments.mx/reader031/viewer/2022022412/58f1a3811a28abd2388b4583/html5/thumbnails/10.jpg)
https://www.example.com/page/?utm_source=google&utm_campaign=easterpromo&utm_medium
=cpc
https://www.example.com/page@seanbutcher #BrightonSEO
![Page 11: So you think you know canonical tags - Sean Butcher Brighton SEO presentation](https://reader031.vdocuments.mx/reader031/viewer/2022022412/58f1a3811a28abd2388b4583/html5/thumbnails/11.jpg)
https://www.example.com/shoes/?colour-brown&size=
9&price=under-40
https://www.example.com/shoes/?colour-brown
@seanbutcher #BrightonSEO
![Page 12: So you think you know canonical tags - Sean Butcher Brighton SEO presentation](https://reader031.vdocuments.mx/reader031/viewer/2022022412/58f1a3811a28abd2388b4583/html5/thumbnails/12.jpg)
https://m.example.com
https://m.example.com/hats
https://example.com
https://example.com/hats
@seanbutcher #BrightonSEO
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Other options:
@seanbutcher #BrightonSEO
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Redirects (301s)
NoIndex
Parameter exclusion@seanbutcher #BrightonSEO
![Page 15: So you think you know canonical tags - Sean Butcher Brighton SEO presentation](https://reader031.vdocuments.mx/reader031/viewer/2022022412/58f1a3811a28abd2388b4583/html5/thumbnails/15.jpg)
So why use a
canonical?
#BrightonSEO@seanbutcher #BrightonSEO
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@seanbutcher #BrightonSEO
Development resource
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Server load?
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@seanbutcher #BrightonSEO
Make other versions accessible?
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https://moz.com/blog/arent-301s-302s-canonicals-all-basically-the-same-whiteboard-friday
![Page 20: So you think you know canonical tags - Sean Butcher Brighton SEO presentation](https://reader031.vdocuments.mx/reader031/viewer/2022022412/58f1a3811a28abd2388b4583/html5/thumbnails/20.jpg)
Things to consider
@seanbutcher
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Make sure the canonical version IS
the canonical version@seanbutcher #BrightonSEO
![Page 22: So you think you know canonical tags - Sean Butcher Brighton SEO presentation](https://reader031.vdocuments.mx/reader031/viewer/2022022412/58f1a3811a28abd2388b4583/html5/thumbnails/22.jpg)
Canonical DOES NOT point to a 404/301/302
@seanbutcher #BrightonSEO
![Page 23: So you think you know canonical tags - Sean Butcher Brighton SEO presentation](https://reader031.vdocuments.mx/reader031/viewer/2022022412/58f1a3811a28abd2388b4583/html5/thumbnails/23.jpg)
The canonical version is listed in your XML sitemap
@seanbutcher #BrightonSEO
![Page 24: So you think you know canonical tags - Sean Butcher Brighton SEO presentation](https://reader031.vdocuments.mx/reader031/viewer/2022022412/58f1a3811a28abd2388b4583/html5/thumbnails/24.jpg)
Use absolute, NOT relative URLs
@seanbutcher #BrightonSEO
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Internally link to canonical
URL@seanbutcher #BrightonSEO
![Page 26: So you think you know canonical tags - Sean Butcher Brighton SEO presentation](https://reader031.vdocuments.mx/reader031/viewer/2022022412/58f1a3811a28abd2388b4583/html5/thumbnails/26.jpg)
Related to indexation - not crawling
@seanbutcher #BrightonSEO
![Page 27: So you think you know canonical tags - Sean Butcher Brighton SEO presentation](https://reader031.vdocuments.mx/reader031/viewer/2022022412/58f1a3811a28abd2388b4583/html5/thumbnails/27.jpg)
@seanbutcher #BrightonSEO
![Page 28: So you think you know canonical tags - Sean Butcher Brighton SEO presentation](https://reader031.vdocuments.mx/reader031/viewer/2022022412/58f1a3811a28abd2388b4583/html5/thumbnails/28.jpg)
It’s a HINT, not a DIRECTIVE
@seanbutcher #BrightonSEO
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@seanbutcher
“DYK the rel-canonical is a
hint, not a directive. It’s a very strong hint,
but may still be outweighed by other
signals.”Gary Illyes - Mar 23rd 2017
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More than one canonical tag
on a page@seanbutcher #BrightonSEO
![Page 31: So you think you know canonical tags - Sean Butcher Brighton SEO presentation](https://reader031.vdocuments.mx/reader031/viewer/2022022412/58f1a3811a28abd2388b4583/html5/thumbnails/31.jpg)
The canonical tag isn’t in the
<head>@seanbutcher #BrightonSEO
![Page 32: So you think you know canonical tags - Sean Butcher Brighton SEO presentation](https://reader031.vdocuments.mx/reader031/viewer/2022022412/58f1a3811a28abd2388b4583/html5/thumbnails/32.jpg)
Most importantly...
@seanbutcher #BrightonSEO
![Page 33: So you think you know canonical tags - Sean Butcher Brighton SEO presentation](https://reader031.vdocuments.mx/reader031/viewer/2022022412/58f1a3811a28abd2388b4583/html5/thumbnails/33.jpg)
@seanbutcher #BrightonSEO
For a canonical to be effective, it should be used on highly similar content
@seanbutcher #BrightonSEO
![Page 34: So you think you know canonical tags - Sean Butcher Brighton SEO presentation](https://reader031.vdocuments.mx/reader031/viewer/2022022412/58f1a3811a28abd2388b4583/html5/thumbnails/34.jpg)
3 canonical experiments
on burger blog
@seanbutcher #BrightonSEO
![Page 35: So you think you know canonical tags - Sean Butcher Brighton SEO presentation](https://reader031.vdocuments.mx/reader031/viewer/2022022412/58f1a3811a28abd2388b4583/html5/thumbnails/35.jpg)
@seanbutcher #BrightonSEO
http://www.beersandburgers.co.uk/burger-review-7bone-southampton/
![Page 36: So you think you know canonical tags - Sean Butcher Brighton SEO presentation](https://reader031.vdocuments.mx/reader031/viewer/2022022412/58f1a3811a28abd2388b4583/html5/thumbnails/36.jpg)
Ranked #5 for ‘review of
7bone southampton’
![Page 37: So you think you know canonical tags - Sean Butcher Brighton SEO presentation](https://reader031.vdocuments.mx/reader031/viewer/2022022412/58f1a3811a28abd2388b4583/html5/thumbnails/37.jpg)
@seanbutcher #BrightonSEO
http://www.beersandburgers.co.uk/review-of-the-browns-burger-browns-brasserie-bar-in-o
xford/
![Page 38: So you think you know canonical tags - Sean Butcher Brighton SEO presentation](https://reader031.vdocuments.mx/reader031/viewer/2022022412/58f1a3811a28abd2388b4583/html5/thumbnails/38.jpg)
http://www.beersandburgers.co.uk/burger-review-7bone-southampton/
<link rel="canonical" href="http://www.beersandburgers.co.uk/review-of-the-browns-burger-brown
s-brasserie-bar-in-oxford//" />@seanbutcher #BrightonSEO
![Page 39: So you think you know canonical tags - Sean Butcher Brighton SEO presentation](https://reader031.vdocuments.mx/reader031/viewer/2022022412/58f1a3811a28abd2388b4583/html5/thumbnails/39.jpg)
No change in URLs
@seanbutcher #BrightonSEO
![Page 40: So you think you know canonical tags - Sean Butcher Brighton SEO presentation](https://reader031.vdocuments.mx/reader031/viewer/2022022412/58f1a3811a28abd2388b4583/html5/thumbnails/40.jpg)
Now rank #6 (-1) for ‘review
of 7bone southampton’
![Page 41: So you think you know canonical tags - Sean Butcher Brighton SEO presentation](https://reader031.vdocuments.mx/reader031/viewer/2022022412/58f1a3811a28abd2388b4583/html5/thumbnails/41.jpg)
@seanbutcher #BrightonSEO
http://www.beersandburgers.co.uk/review-of-five-guys-reading-oracle/
![Page 42: So you think you know canonical tags - Sean Butcher Brighton SEO presentation](https://reader031.vdocuments.mx/reader031/viewer/2022022412/58f1a3811a28abd2388b4583/html5/thumbnails/42.jpg)
@seanbutcher #BrightonSEO
Ranked #3 for ‘review
of five guys
reading’
![Page 43: So you think you know canonical tags - Sean Butcher Brighton SEO presentation](https://reader031.vdocuments.mx/reader031/viewer/2022022412/58f1a3811a28abd2388b4583/html5/thumbnails/43.jpg)
@seanbutcher #BrightonSEO
http://www.beersandburgers.co.uk/five-guys-burger-review-revisited/
![Page 44: So you think you know canonical tags - Sean Butcher Brighton SEO presentation](https://reader031.vdocuments.mx/reader031/viewer/2022022412/58f1a3811a28abd2388b4583/html5/thumbnails/44.jpg)
http://www.beersandburgers.co.uk/review-of-five-guys-reading-oracle/
<link rel="canonical" href="http://www.beersandburgers.co.uk/five-guys-burger-review-revisited/"
/>@seanbutcher #BrightonSEO
![Page 45: So you think you know canonical tags - Sean Butcher Brighton SEO presentation](https://reader031.vdocuments.mx/reader031/viewer/2022022412/58f1a3811a28abd2388b4583/html5/thumbnails/45.jpg)
No change in URLs
@seanbutcher #BrightonSEO
![Page 46: So you think you know canonical tags - Sean Butcher Brighton SEO presentation](https://reader031.vdocuments.mx/reader031/viewer/2022022412/58f1a3811a28abd2388b4583/html5/thumbnails/46.jpg)
Now rank #4 (-1) for ‘review of five guys reading’
![Page 47: So you think you know canonical tags - Sean Butcher Brighton SEO presentation](https://reader031.vdocuments.mx/reader031/viewer/2022022412/58f1a3811a28abd2388b4583/html5/thumbnails/47.jpg)
@seanbutcher
http://www.beersandburgers.co.uk/sunday-lunchtime-treat-oxfords-atomic-burger/
![Page 48: So you think you know canonical tags - Sean Butcher Brighton SEO presentation](https://reader031.vdocuments.mx/reader031/viewer/2022022412/58f1a3811a28abd2388b4583/html5/thumbnails/48.jpg)
Ranked #20 for
‘review of atomic burger oxford’
![Page 49: So you think you know canonical tags - Sean Butcher Brighton SEO presentation](https://reader031.vdocuments.mx/reader031/viewer/2022022412/58f1a3811a28abd2388b4583/html5/thumbnails/49.jpg)
@seanbutcher
http://www.beersandburgers.co.uk/review-atomic-burger-oxford/
![Page 50: So you think you know canonical tags - Sean Butcher Brighton SEO presentation](https://reader031.vdocuments.mx/reader031/viewer/2022022412/58f1a3811a28abd2388b4583/html5/thumbnails/50.jpg)
http://www.beersandburgers.co.uk/sunday-lunchtime-treat-oxfords-atomic-
burger/
<link rel="canonical" href="http://www.beersandburgers.co.
uk/review-atomic-burger-oxford/" />
@seanbutcher #BrightonSEO
![Page 51: So you think you know canonical tags - Sean Butcher Brighton SEO presentation](https://reader031.vdocuments.mx/reader031/viewer/2022022412/58f1a3811a28abd2388b4583/html5/thumbnails/51.jpg)
URL has changed
@seanbutcher #BrightonSEO
![Page 52: So you think you know canonical tags - Sean Butcher Brighton SEO presentation](https://reader031.vdocuments.mx/reader031/viewer/2022022412/58f1a3811a28abd2388b4583/html5/thumbnails/52.jpg)
Now rank #11 (+9)
for ‘review of atomic
burger oxford’
![Page 53: So you think you know canonical tags - Sean Butcher Brighton SEO presentation](https://reader031.vdocuments.mx/reader031/viewer/2022022412/58f1a3811a28abd2388b4583/html5/thumbnails/53.jpg)
URL only changed when content matched
@seanbutcher #BrightonSEO
![Page 54: So you think you know canonical tags - Sean Butcher Brighton SEO presentation](https://reader031.vdocuments.mx/reader031/viewer/2022022412/58f1a3811a28abd2388b4583/html5/thumbnails/54.jpg)
URL only changed when content matched
Improvement in ranking
@seanbutcher #BrightonSEO
![Page 55: So you think you know canonical tags - Sean Butcher Brighton SEO presentation](https://reader031.vdocuments.mx/reader031/viewer/2022022412/58f1a3811a28abd2388b4583/html5/thumbnails/55.jpg)
URL only changed when content matched
Improvement in rankingConsolidation of two pages
Freshness?Better keyword targeting?
@seanbutcher #BrightonSEO
![Page 56: So you think you know canonical tags - Sean Butcher Brighton SEO presentation](https://reader031.vdocuments.mx/reader031/viewer/2022022412/58f1a3811a28abd2388b4583/html5/thumbnails/56.jpg)
Alternative methods
![Page 57: So you think you know canonical tags - Sean Butcher Brighton SEO presentation](https://reader031.vdocuments.mx/reader031/viewer/2022022412/58f1a3811a28abd2388b4583/html5/thumbnails/57.jpg)
Non-HTML files
@seanbutcher #BrightonSEO
![Page 58: So you think you know canonical tags - Sean Butcher Brighton SEO presentation](https://reader031.vdocuments.mx/reader031/viewer/2022022412/58f1a3811a28abd2388b4583/html5/thumbnails/58.jpg)
PDF accessed from multiple URLs (e.g. www./non www.)
@seanbutcher #BrightonSEO
![Page 59: So you think you know canonical tags - Sean Butcher Brighton SEO presentation](https://reader031.vdocuments.mx/reader031/viewer/2022022412/58f1a3811a28abd2388b4583/html5/thumbnails/59.jpg)
Duplicated with HTML page
@seanbutcher #BrightonSEO
![Page 60: So you think you know canonical tags - Sean Butcher Brighton SEO presentation](https://reader031.vdocuments.mx/reader031/viewer/2022022412/58f1a3811a28abd2388b4583/html5/thumbnails/60.jpg)
@seanbutcher #BrightonSEO
“Users don’t always like being sent to a PDF. If you can make your content in
a Web-Native format, that’s often a little more
useful to users.”
- Matt Cuttshttps://www.stonetemple.com/matt-cutts-interviewed-
by-eric-enge-2/
![Page 61: So you think you know canonical tags - Sean Butcher Brighton SEO presentation](https://reader031.vdocuments.mx/reader031/viewer/2022022412/58f1a3811a28abd2388b4583/html5/thumbnails/61.jpg)
HTTP header support launched in 2011 by
Google -Still massively
underusedhttps://webmasters.googleblog.com/2011/06/supporting-relcanonical-http-headers.html
@seanbutcher #BrightonSEO
![Page 62: So you think you know canonical tags - Sean Butcher Brighton SEO presentation](https://reader031.vdocuments.mx/reader031/viewer/2022022412/58f1a3811a28abd2388b4583/html5/thumbnails/62.jpg)
@seanbutcher #BrightonSEO
![Page 63: So you think you know canonical tags - Sean Butcher Brighton SEO presentation](https://reader031.vdocuments.mx/reader031/viewer/2022022412/58f1a3811a28abd2388b4583/html5/thumbnails/63.jpg)
Screaming Frog #2 for ‘search engine optimisation’
@seanbutcher #BrightonSEO
![Page 64: So you think you know canonical tags - Sean Butcher Brighton SEO presentation](https://reader031.vdocuments.mx/reader031/viewer/2022022412/58f1a3811a28abd2388b4583/html5/thumbnails/64.jpg)
@seanbutcher #BrightonSEO
![Page 65: So you think you know canonical tags - Sean Butcher Brighton SEO presentation](https://reader031.vdocuments.mx/reader031/viewer/2022022412/58f1a3811a28abd2388b4583/html5/thumbnails/65.jpg)
“Google’s made a change to try & get indexed. Looks like they added a HTTP canonical
to their PDF. Currently still canonical”
@seanbutcher #BrightonSEO
![Page 66: So you think you know canonical tags - Sean Butcher Brighton SEO presentation](https://reader031.vdocuments.mx/reader031/viewer/2022022412/58f1a3811a28abd2388b4583/html5/thumbnails/66.jpg)
Screaming Frog #1 (above Google)
![Page 67: So you think you know canonical tags - Sean Butcher Brighton SEO presentation](https://reader031.vdocuments.mx/reader031/viewer/2022022412/58f1a3811a28abd2388b4583/html5/thumbnails/67.jpg)
Use of a 302 redirect to
location
@seanbutcher #BrightonSEO
![Page 68: So you think you know canonical tags - Sean Butcher Brighton SEO presentation](https://reader031.vdocuments.mx/reader031/viewer/2022022412/58f1a3811a28abd2388b4583/html5/thumbnails/68.jpg)
http://searchengineland.com/googles-seo-guide-search-rankings-hijacked-270362
![Page 69: So you think you know canonical tags - Sean Butcher Brighton SEO presentation](https://reader031.vdocuments.mx/reader031/viewer/2022022412/58f1a3811a28abd2388b4583/html5/thumbnails/69.jpg)
@seanbutcher #BrightonSEO@seanbutcher
We may (almost definitely) want to use
this guy
![Page 70: So you think you know canonical tags - Sean Butcher Brighton SEO presentation](https://reader031.vdocuments.mx/reader031/viewer/2022022412/58f1a3811a28abd2388b4583/html5/thumbnails/70.jpg)
Via .htaccess<Files "guide.pdf">Header add Link ‘<https://example.com/guide>; rel="canonical’</Files>
@seanbutcher #BrightonSEO
![Page 71: So you think you know canonical tags - Sean Butcher Brighton SEO presentation](https://reader031.vdocuments.mx/reader031/viewer/2022022412/58f1a3811a28abd2388b4583/html5/thumbnails/71.jpg)
Via .htaccess<Files "cheeseburger.jpg">Header add Link ‘<https://example.com/cheeseburger-review>; rel="canonical’</Files>
@seanbutcher #BrightonSEO
![Page 72: So you think you know canonical tags - Sean Butcher Brighton SEO presentation](https://reader031.vdocuments.mx/reader031/viewer/2022022412/58f1a3811a28abd2388b4583/html5/thumbnails/72.jpg)
@seanbutcher #BrightonSEO
![Page 73: So you think you know canonical tags - Sean Butcher Brighton SEO presentation](https://reader031.vdocuments.mx/reader031/viewer/2022022412/58f1a3811a28abd2388b4583/html5/thumbnails/73.jpg)
http://www.beersandburgers.co.uk/wp-content/uploads/2016/08/IMG_20160807_1402
00-1.jpg
http://www.beersandburgers.co.uk/burger-craft-exmouth-arms-
review/
@seanbutcher #BrightonSEO
![Page 74: So you think you know canonical tags - Sean Butcher Brighton SEO presentation](https://reader031.vdocuments.mx/reader031/viewer/2022022412/58f1a3811a28abd2388b4583/html5/thumbnails/74.jpg)
Advanced methods
Rewrite ^(.+)\.pdf /pdf.php?file=$1
RewriteRule ([^/]+)\.pdf$ - [E=FILENAME:$1]
Resources: https://moz.com/blog/how-to-advanced-relcanonical-http-headers
https://moz.com/blog/htaccess-file-snippets-for-seos
@seanbutcher #BrightonSEO
![Page 75: So you think you know canonical tags - Sean Butcher Brighton SEO presentation](https://reader031.vdocuments.mx/reader031/viewer/2022022412/58f1a3811a28abd2388b4583/html5/thumbnails/75.jpg)
Check your HTTP headers:Google Chrome - InspectFirefox - Live HTTP HeadersWeb SnifferScreaming Frog
@seanbutcher #BrightonSEO
![Page 76: So you think you know canonical tags - Sean Butcher Brighton SEO presentation](https://reader031.vdocuments.mx/reader031/viewer/2022022412/58f1a3811a28abd2388b4583/html5/thumbnails/76.jpg)
URL view - HTTP Canonical
![Page 77: So you think you know canonical tags - Sean Butcher Brighton SEO presentation](https://reader031.vdocuments.mx/reader031/viewer/2022022412/58f1a3811a28abd2388b4583/html5/thumbnails/77.jpg)
URL view - HTTP Canonical
Directives tab
![Page 78: So you think you know canonical tags - Sean Butcher Brighton SEO presentation](https://reader031.vdocuments.mx/reader031/viewer/2022022412/58f1a3811a28abd2388b4583/html5/thumbnails/78.jpg)
Paginated series
@seanbutcher #BrightonSEO
![Page 79: So you think you know canonical tags - Sean Butcher Brighton SEO presentation](https://reader031.vdocuments.mx/reader031/viewer/2022022412/58f1a3811a28abd2388b4583/html5/thumbnails/79.jpg)
@seanbutcher #BrightonSEO
![Page 80: So you think you know canonical tags - Sean Butcher Brighton SEO presentation](https://reader031.vdocuments.mx/reader031/viewer/2022022412/58f1a3811a28abd2388b4583/html5/thumbnails/80.jpg)
http://www.example.com/jobs
http://www.example.com/jobs?page=2
http://www.example.com/jobs/?page=3
<link rel=“canonical” href=“http://www.example.com
/jobs” />
![Page 81: So you think you know canonical tags - Sean Butcher Brighton SEO presentation](https://reader031.vdocuments.mx/reader031/viewer/2022022412/58f1a3811a28abd2388b4583/html5/thumbnails/81.jpg)
http://www.example.com/jobs
http://www.example.com/jobs?page=2
http://www.example.com/jobs/?page=3
<link rel=“canonical” href=“http://www.example.com
/jobs” />
![Page 82: So you think you know canonical tags - Sean Butcher Brighton SEO presentation](https://reader031.vdocuments.mx/reader031/viewer/2022022412/58f1a3811a28abd2388b4583/html5/thumbnails/82.jpg)
“Before the introduction of pagination support, this method
was used to consolidate all authority across the set of pages to
the first page, but Google now advise against this method.”
(https://www.deepcrawl.com/blog/best-practice/pagination-for-seo-as-easy-as-1-or-2-or-3/)
@seanbutcher #BrightonSEO
![Page 83: So you think you know canonical tags - Sean Butcher Brighton SEO presentation](https://reader031.vdocuments.mx/reader031/viewer/2022022412/58f1a3811a28abd2388b4583/html5/thumbnails/83.jpg)
https://webmasters.googleblog.com/2013/04/5-common-mistakes-with-relcanonical.html
![Page 84: So you think you know canonical tags - Sean Butcher Brighton SEO presentation](https://reader031.vdocuments.mx/reader031/viewer/2022022412/58f1a3811a28abd2388b4583/html5/thumbnails/84.jpg)
https://webmasters.googleblog.com/2013/04/5-common-mistakes-with-relcanonical.html
![Page 85: So you think you know canonical tags - Sean Butcher Brighton SEO presentation](https://reader031.vdocuments.mx/reader031/viewer/2022022412/58f1a3811a28abd2388b4583/html5/thumbnails/85.jpg)
@seanbutcher #BrightonSEO
For a canonical to be effective, it should be used on highly similar content
@seanbutcher
![Page 86: So you think you know canonical tags - Sean Butcher Brighton SEO presentation](https://reader031.vdocuments.mx/reader031/viewer/2022022412/58f1a3811a28abd2388b4583/html5/thumbnails/86.jpg)
Two options:
@seanbutcher #BrightonSEO
![Page 87: So you think you know canonical tags - Sean Butcher Brighton SEO presentation](https://reader031.vdocuments.mx/reader031/viewer/2022022412/58f1a3811a28abd2388b4583/html5/thumbnails/87.jpg)
Two options:
Create a ‘View All’ page - canonicalise
@seanbutcher #BrightonSEO
![Page 88: So you think you know canonical tags - Sean Butcher Brighton SEO presentation](https://reader031.vdocuments.mx/reader031/viewer/2022022412/58f1a3811a28abd2388b4583/html5/thumbnails/88.jpg)
http://www.example.com/jobs?page=1
http://www.example.com/jobs?page=2
http://www.example.com/jobs/?page=3
<link rel=“canonical” href=“http://www.example.com/jobs?view-all”/>
![Page 89: So you think you know canonical tags - Sean Butcher Brighton SEO presentation](https://reader031.vdocuments.mx/reader031/viewer/2022022412/58f1a3811a28abd2388b4583/html5/thumbnails/89.jpg)
“User testing has taught us that
searchers much prefer the view-all, single-page version
of content over a component page”
https://webmasters.googleblog.com/2011/09/view-all-in-search-results.html
![Page 90: So you think you know canonical tags - Sean Butcher Brighton SEO presentation](https://reader031.vdocuments.mx/reader031/viewer/2022022412/58f1a3811a28abd2388b4583/html5/thumbnails/90.jpg)
Could cause other
issues (e.g. speed)
![Page 91: So you think you know canonical tags - Sean Butcher Brighton SEO presentation](https://reader031.vdocuments.mx/reader031/viewer/2022022412/58f1a3811a28abd2388b4583/html5/thumbnails/91.jpg)
Two options:
Create a ‘View All’ page - canonicalise
Use paginated series markup
@seanbutcher #BrightonSEO
![Page 92: So you think you know canonical tags - Sean Butcher Brighton SEO presentation](https://reader031.vdocuments.mx/reader031/viewer/2022022412/58f1a3811a28abd2388b4583/html5/thumbnails/92.jpg)
http://www.example.com/jobs
@seanbutcher #BrightonSEO
![Page 93: So you think you know canonical tags - Sean Butcher Brighton SEO presentation](https://reader031.vdocuments.mx/reader031/viewer/2022022412/58f1a3811a28abd2388b4583/html5/thumbnails/93.jpg)
http://www.example.com/jobs
<link rel="next" href="http://www.example.com/jo
bs?page=2” />
@seanbutcher #BrightonSEO
![Page 94: So you think you know canonical tags - Sean Butcher Brighton SEO presentation](https://reader031.vdocuments.mx/reader031/viewer/2022022412/58f1a3811a28abd2388b4583/html5/thumbnails/94.jpg)
http://www.example.com/jobs?page=2
@seanbutcher #BrightonSEO
![Page 95: So you think you know canonical tags - Sean Butcher Brighton SEO presentation](https://reader031.vdocuments.mx/reader031/viewer/2022022412/58f1a3811a28abd2388b4583/html5/thumbnails/95.jpg)
http://www.example.com/jobs?page=2
<link rel="prev" href="http://www.example.com/jobs”
/>
@seanbutcher #BrightonSEO
![Page 96: So you think you know canonical tags - Sean Butcher Brighton SEO presentation](https://reader031.vdocuments.mx/reader031/viewer/2022022412/58f1a3811a28abd2388b4583/html5/thumbnails/96.jpg)
http://www.example.com/jobs?page=2
<link rel="prev" href="http://www.example.com/jobs”
/><link rel="next"
href="http://www.example.com/jobs?page=3” />
@seanbutcher #BrightonSEO
![Page 97: So you think you know canonical tags - Sean Butcher Brighton SEO presentation](https://reader031.vdocuments.mx/reader031/viewer/2022022412/58f1a3811a28abd2388b4583/html5/thumbnails/97.jpg)
“If you choose to include (paginated markup) you’re giving Google a strong hint
that you’d like us to:https://webmasters.googleblog.com/2011/09/pagination-with-relnext-and-relprev.html
@seanbutcher #BrightonSEO
![Page 98: So you think you know canonical tags - Sean Butcher Brighton SEO presentation](https://reader031.vdocuments.mx/reader031/viewer/2022022412/58f1a3811a28abd2388b4583/html5/thumbnails/98.jpg)
1) Consolidate indexing properties, such as links,
from the component pages/URLs to the series.
@seanbutcher
https://webmasters.googleblog.com/2011/09/pagination-with-relnext-and-relprev.html
#BrightonSEO
![Page 99: So you think you know canonical tags - Sean Butcher Brighton SEO presentation](https://reader031.vdocuments.mx/reader031/viewer/2022022412/58f1a3811a28abd2388b4583/html5/thumbnails/99.jpg)
2) Send users to the most relevant page/URL—typically the first page of the series.”
@seanbutcher
https://webmasters.googleblog.com/2011/09/pagination-with-relnext-and-relprev.html
#BrightonSEO
![Page 100: So you think you know canonical tags - Sean Butcher Brighton SEO presentation](https://reader031.vdocuments.mx/reader031/viewer/2022022412/58f1a3811a28abd2388b4583/html5/thumbnails/100.jpg)
https://support.google.com/webmasters/answer/139066
@seanbutcher #BrightonSEO
![Page 101: So you think you know canonical tags - Sean Butcher Brighton SEO presentation](https://reader031.vdocuments.mx/reader031/viewer/2022022412/58f1a3811a28abd2388b4583/html5/thumbnails/101.jpg)
@seanbutcher #BrightonSEO
http://www.example.com/jobs?page=2
<link rel=“canonical” href=“http://www.example.com/jobs?
page=2” />
![Page 102: So you think you know canonical tags - Sean Butcher Brighton SEO presentation](https://reader031.vdocuments.mx/reader031/viewer/2022022412/58f1a3811a28abd2388b4583/html5/thumbnails/102.jpg)
@seanbutcher #BrightonSEO
![Page 103: So you think you know canonical tags - Sean Butcher Brighton SEO presentation](https://reader031.vdocuments.mx/reader031/viewer/2022022412/58f1a3811a28abd2388b4583/html5/thumbnails/103.jpg)
Cross domain canonicals
@seanbutcher #BrightonSEO
![Page 104: So you think you know canonical tags - Sean Butcher Brighton SEO presentation](https://reader031.vdocuments.mx/reader031/viewer/2022022412/58f1a3811a28abd2388b4583/html5/thumbnails/104.jpg)
https://www.loveknitting.com/lady-bird-lady-bug-baby-photo-prop-cro
chet-pattern-by-itchy-crochet
https://www.lovecrochet.com/lady-bird-lady-bug-baby-photo-prop-cro
chet-pattern-by-itchy-crochet
@seanbutcher
![Page 105: So you think you know canonical tags - Sean Butcher Brighton SEO presentation](https://reader031.vdocuments.mx/reader031/viewer/2022022412/58f1a3811a28abd2388b4583/html5/thumbnails/105.jpg)
Duplicate pages not being indexed
@seanbutcher #BrightonSEO
![Page 106: So you think you know canonical tags - Sean Butcher Brighton SEO presentation](https://reader031.vdocuments.mx/reader031/viewer/2022022412/58f1a3811a28abd2388b4583/html5/thumbnails/106.jpg)
Needed to keep both sites
@seanbutcher #BrightonSEO
![Page 107: So you think you know canonical tags - Sean Butcher Brighton SEO presentation](https://reader031.vdocuments.mx/reader031/viewer/2022022412/58f1a3811a28abd2388b4583/html5/thumbnails/107.jpg)
Added cross-domain canonical from Love Knitting to Love
Crochet content
@seanbutcher #BrightonSEO
![Page 108: So you think you know canonical tags - Sean Butcher Brighton SEO presentation](https://reader031.vdocuments.mx/reader031/viewer/2022022412/58f1a3811a28abd2388b4583/html5/thumbnails/108.jpg)
@seanbutcher #BrightonSEO
![Page 109: So you think you know canonical tags - Sean Butcher Brighton SEO presentation](https://reader031.vdocuments.mx/reader031/viewer/2022022412/58f1a3811a28abd2388b4583/html5/thumbnails/109.jpg)
@seanbutcher #BrightonSEO
![Page 110: So you think you know canonical tags - Sean Butcher Brighton SEO presentation](https://reader031.vdocuments.mx/reader031/viewer/2022022412/58f1a3811a28abd2388b4583/html5/thumbnails/110.jpg)
http://www.primelocation.com/
to-rent/
http://primelocation.telegraph.
co.uk/to-rent/
@seanbutcher #BrightonSEO
![Page 111: So you think you know canonical tags - Sean Butcher Brighton SEO presentation](https://reader031.vdocuments.mx/reader031/viewer/2022022412/58f1a3811a28abd2388b4583/html5/thumbnails/111.jpg)
http://primelocation.telegraph.co.
uk/to-rent/details/39176066
http://www.primelocation.com/to-rent/details/3917
6066@seanbutcher #BrightonSEO
![Page 112: So you think you know canonical tags - Sean Butcher Brighton SEO presentation](https://reader031.vdocuments.mx/reader031/viewer/2022022412/58f1a3811a28abd2388b4583/html5/thumbnails/112.jpg)
@seanbutcher #BrightonSEO
![Page 113: So you think you know canonical tags - Sean Butcher Brighton SEO presentation](https://reader031.vdocuments.mx/reader031/viewer/2022022412/58f1a3811a28abd2388b4583/html5/thumbnails/113.jpg)
@seanbutcher #BrightonSEO
DA of 94
![Page 114: So you think you know canonical tags - Sean Butcher Brighton SEO presentation](https://reader031.vdocuments.mx/reader031/viewer/2022022412/58f1a3811a28abd2388b4583/html5/thumbnails/114.jpg)
@seanbutcher #BrightonSEO
DA of 94 No PA / links
![Page 115: So you think you know canonical tags - Sean Butcher Brighton SEO presentation](https://reader031.vdocuments.mx/reader031/viewer/2022022412/58f1a3811a28abd2388b4583/html5/thumbnails/115.jpg)
@seanbutcher #BrightonSEO
![Page 116: So you think you know canonical tags - Sean Butcher Brighton SEO presentation](https://reader031.vdocuments.mx/reader031/viewer/2022022412/58f1a3811a28abd2388b4583/html5/thumbnails/116.jpg)
@seanbutcher #BrightonSEO
PA of 46
![Page 117: So you think you know canonical tags - Sean Butcher Brighton SEO presentation](https://reader031.vdocuments.mx/reader031/viewer/2022022412/58f1a3811a28abd2388b4583/html5/thumbnails/117.jpg)
@seanbutcher #BrightonSEO
PA of 46 Links reported
![Page 118: So you think you know canonical tags - Sean Butcher Brighton SEO presentation](https://reader031.vdocuments.mx/reader031/viewer/2022022412/58f1a3811a28abd2388b4583/html5/thumbnails/118.jpg)
No sign of any
“traditional” backlinks from The Telegraph
No sign of any
“traditional” backlinks from The Telegraph
![Page 119: So you think you know canonical tags - Sean Butcher Brighton SEO presentation](https://reader031.vdocuments.mx/reader031/viewer/2022022412/58f1a3811a28abd2388b4583/html5/thumbnails/119.jpg)
Can this be used to our
advantage?@seanbutcher #BrightonSEO
![Page 120: So you think you know canonical tags - Sean Butcher Brighton SEO presentation](https://reader031.vdocuments.mx/reader031/viewer/2022022412/58f1a3811a28abd2388b4583/html5/thumbnails/120.jpg)
Canonical experiment
@seanbutcher #BrightonSEO
![Page 121: So you think you know canonical tags - Sean Butcher Brighton SEO presentation](https://reader031.vdocuments.mx/reader031/viewer/2022022412/58f1a3811a28abd2388b4583/html5/thumbnails/121.jpg)
http://www.beersandburgers.co.uk/why-seo-is-like-a-good-burger/
https://www.bluearray.co.uk/why-seo-is-like-a-good-burger/
![Page 122: So you think you know canonical tags - Sean Butcher Brighton SEO presentation](https://reader031.vdocuments.mx/reader031/viewer/2022022412/58f1a3811a28abd2388b4583/html5/thumbnails/122.jpg)
@seanbutcher #BrightonSEO
![Page 123: So you think you know canonical tags - Sean Butcher Brighton SEO presentation](https://reader031.vdocuments.mx/reader031/viewer/2022022412/58f1a3811a28abd2388b4583/html5/thumbnails/123.jpg)
@seanbutcher
![Page 124: So you think you know canonical tags - Sean Butcher Brighton SEO presentation](https://reader031.vdocuments.mx/reader031/viewer/2022022412/58f1a3811a28abd2388b4583/html5/thumbnails/124.jpg)
![Page 125: So you think you know canonical tags - Sean Butcher Brighton SEO presentation](https://reader031.vdocuments.mx/reader031/viewer/2022022412/58f1a3811a28abd2388b4583/html5/thumbnails/125.jpg)
Day 1-Blue Array Indexed
@seanbutcher #BrightonSEO
![Page 126: So you think you know canonical tags - Sean Butcher Brighton SEO presentation](https://reader031.vdocuments.mx/reader031/viewer/2022022412/58f1a3811a28abd2388b4583/html5/thumbnails/126.jpg)
BA ranking #1 for ‘seo
burgers’
![Page 127: So you think you know canonical tags - Sean Butcher Brighton SEO presentation](https://reader031.vdocuments.mx/reader031/viewer/2022022412/58f1a3811a28abd2388b4583/html5/thumbnails/127.jpg)
Day 2 -Beers & Burgers Indexed - Mixed
SERPs@seanbutcher #BrightonSEO
![Page 128: So you think you know canonical tags - Sean Butcher Brighton SEO presentation](https://reader031.vdocuments.mx/reader031/viewer/2022022412/58f1a3811a28abd2388b4583/html5/thumbnails/128.jpg)
B&B ranking #1 for ‘seo
burgers’
![Page 129: So you think you know canonical tags - Sean Butcher Brighton SEO presentation](https://reader031.vdocuments.mx/reader031/viewer/2022022412/58f1a3811a28abd2388b4583/html5/thumbnails/129.jpg)
@seanbutcher #BrightonSEO
BA ranking #3 for
‘burger seo’
![Page 130: So you think you know canonical tags - Sean Butcher Brighton SEO presentation](https://reader031.vdocuments.mx/reader031/viewer/2022022412/58f1a3811a28abd2388b4583/html5/thumbnails/130.jpg)
After much chopping and changing, by..
@seanbutcher #BrightonSEO
![Page 131: So you think you know canonical tags - Sean Butcher Brighton SEO presentation](https://reader031.vdocuments.mx/reader031/viewer/2022022412/58f1a3811a28abd2388b4583/html5/thumbnails/131.jpg)
Day 14 - Blue Array established
on main KWs @seanbutcher #BrightonSEO
![Page 132: So you think you know canonical tags - Sean Butcher Brighton SEO presentation](https://reader031.vdocuments.mx/reader031/viewer/2022022412/58f1a3811a28abd2388b4583/html5/thumbnails/132.jpg)
![Page 133: So you think you know canonical tags - Sean Butcher Brighton SEO presentation](https://reader031.vdocuments.mx/reader031/viewer/2022022412/58f1a3811a28abd2388b4583/html5/thumbnails/133.jpg)
All well and good...
@seanbutcher #BrightonSEO
![Page 134: So you think you know canonical tags - Sean Butcher Brighton SEO presentation](https://reader031.vdocuments.mx/reader031/viewer/2022022412/58f1a3811a28abd2388b4583/html5/thumbnails/134.jpg)
B&B ranking #8 for ‘SEO
beers’
![Page 135: So you think you know canonical tags - Sean Butcher Brighton SEO presentation](https://reader031.vdocuments.mx/reader031/viewer/2022022412/58f1a3811a28abd2388b4583/html5/thumbnails/135.jpg)
BA ranking #5 for ‘SEO is a broad specialism’
![Page 136: So you think you know canonical tags - Sean Butcher Brighton SEO presentation](https://reader031.vdocuments.mx/reader031/viewer/2022022412/58f1a3811a28abd2388b4583/html5/thumbnails/136.jpg)
Day 18 - Canonical added from BA to B&B
@seanbutcher #BrightonSEO
![Page 137: So you think you know canonical tags - Sean Butcher Brighton SEO presentation](https://reader031.vdocuments.mx/reader031/viewer/2022022412/58f1a3811a28abd2388b4583/html5/thumbnails/137.jpg)
Day 25 - Canonical takes effect (eventually)
@seanbutcher #BrightonSEO
![Page 138: So you think you know canonical tags - Sean Butcher Brighton SEO presentation](https://reader031.vdocuments.mx/reader031/viewer/2022022412/58f1a3811a28abd2388b4583/html5/thumbnails/138.jpg)
![Page 139: So you think you know canonical tags - Sean Butcher Brighton SEO presentation](https://reader031.vdocuments.mx/reader031/viewer/2022022412/58f1a3811a28abd2388b4583/html5/thumbnails/139.jpg)
‘SEO beers’
+4 places
![Page 140: So you think you know canonical tags - Sean Butcher Brighton SEO presentation](https://reader031.vdocuments.mx/reader031/viewer/2022022412/58f1a3811a28abd2388b4583/html5/thumbnails/140.jpg)
‘SEO is a broad specialism’ + 4 places
![Page 141: So you think you know canonical tags - Sean Butcher Brighton SEO presentation](https://reader031.vdocuments.mx/reader031/viewer/2022022412/58f1a3811a28abd2388b4583/html5/thumbnails/141.jpg)
@seanbutcher
Use sparingly!
#BrightonSEO
![Page 142: So you think you know canonical tags - Sean Butcher Brighton SEO presentation](https://reader031.vdocuments.mx/reader031/viewer/2022022412/58f1a3811a28abd2388b4583/html5/thumbnails/142.jpg)
Sites/content should be closely related
@seanbutcher #BrightonSEO
![Page 143: So you think you know canonical tags - Sean Butcher Brighton SEO presentation](https://reader031.vdocuments.mx/reader031/viewer/2022022412/58f1a3811a28abd2388b4583/html5/thumbnails/143.jpg)
Sites/content should be closely related
Establish relevant site partnerships
@seanbutcher #BrightonSEO
![Page 144: So you think you know canonical tags - Sean Butcher Brighton SEO presentation](https://reader031.vdocuments.mx/reader031/viewer/2022022412/58f1a3811a28abd2388b4583/html5/thumbnails/144.jpg)
Summary
@seanbutcher #BrightonSEO
![Page 145: So you think you know canonical tags - Sean Butcher Brighton SEO presentation](https://reader031.vdocuments.mx/reader031/viewer/2022022412/58f1a3811a28abd2388b4583/html5/thumbnails/145.jpg)
Canonicals work on highly similar content
@seanbutcher #BrightonSEO
![Page 146: So you think you know canonical tags - Sean Butcher Brighton SEO presentation](https://reader031.vdocuments.mx/reader031/viewer/2022022412/58f1a3811a28abd2388b4583/html5/thumbnails/146.jpg)
Use HTTP headers for PDF and other
non-HTML formats@seanbutcher #BrightonSEO
![Page 147: So you think you know canonical tags - Sean Butcher Brighton SEO presentation](https://reader031.vdocuments.mx/reader031/viewer/2022022412/58f1a3811a28abd2388b4583/html5/thumbnails/147.jpg)
Use paginated markup alongside
self-referencing canonicals
@seanbutcher #BrightonSEO
![Page 148: So you think you know canonical tags - Sean Butcher Brighton SEO presentation](https://reader031.vdocuments.mx/reader031/viewer/2022022412/58f1a3811a28abd2388b4583/html5/thumbnails/148.jpg)
Make use (carefully) of canonicals with
content syndication
@seanbutcher #BrightonSEO
![Page 149: So you think you know canonical tags - Sean Butcher Brighton SEO presentation](https://reader031.vdocuments.mx/reader031/viewer/2022022412/58f1a3811a28abd2388b4583/html5/thumbnails/149.jpg)
Find slides at:https://www.slideshare.
net/SeanButcher1
@seanbutcher #BrightonSEO
![Page 150: So you think you know canonical tags - Sean Butcher Brighton SEO presentation](https://reader031.vdocuments.mx/reader031/viewer/2022022412/58f1a3811a28abd2388b4583/html5/thumbnails/150.jpg)
Thanks for listening!
@seanbutcher #BrightonSEO
![Page 151: So you think you know canonical tags - Sean Butcher Brighton SEO presentation](https://reader031.vdocuments.mx/reader031/viewer/2022022412/58f1a3811a28abd2388b4583/html5/thumbnails/151.jpg)
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