SoLoMoReinventing classic play patterns

Yahoo! P-CampOctober 22, 2011

Trivikram PrasadMoveableCode

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Company Background

MoveableCode is a 21st Century play company. We are creating new play products by combining the proven power of classic play with the magic of mobile technology.

Founded in 2009 India operations started in 2011 Team

Nicholas Napp – CEO (USA) Kevin Mowrer – CCO (USA) Trivikram Prasad – VP Product Engineering (India)

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SoLoMo

One more buzz word for us to learn!The new yellow pages of our generationSocial

Too many avenues to list…Local/Location

Relative in terms of distance and radiusMobile

Will be the premier digital device for a long time to come

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SoLoMo and MoveableCode

We believe SoLoMo is the future

We combine So-cial connectivity, LO-cation

play and MO-bile technology to give

adults and children the full benefit and power

of play

We target three types of ‘Play’ • Purely software• Purely hardware (toys)• Interaction between

hardware and software

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Patterns of Play

Attunement play

Body Play & Movement

Object Play

Social Play

Imaginative & Pretend Play

Storytelling-Narrative Play

Transformative-Integrative & Creative Play

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Play patterns visually

Attunement

Transformative-Integrative & Creative

Storytelling-NarrativeImaginative & Pretend

Social

ObjectBody Play & Movement

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SoLoMo Play‘Play’ is personal and something we want to share

The role of play has always been to help humans grow through fun.

We are building a mass of ‘niches’

Social sharing, location awareness, and mobile connectivity

We have a brand new ‘play and learn’ eBook for pre-readers and early readers where children will play with their favourite characters, build their own stories while growing their reading readiness

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The MO-bile AngleMobile devices are fast becoming the primary platform for household play

US Statistics (Mobile Playgrounds: Kids, Family & Mobile Play, PlayScience Report)

• 75% children (ages 2-13) have access to smart-phones• 50% have access to an iPod Touch• >25% have access to tablets• 33% (ages 10 – 13) have their own phone

Kids use smart phones more than any other digital device

Parents download 1-5 apps a month

Kids usually get new devices rather than used/handed-down

Kids are more likely also to have an iPod Touch

eReaders and eBooks are becoming prevalent

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The SO-cial angleCurrently most of the play is through single player games – phone passed back and forth

Parents are asking for more opportunities to play cooperatively with their kids

Smart Phones and tablets are currently seen as ‘neutral devices’ – kids and parents are looking for more engaging ways to play together and learn

Parents more likely to play multi-player games with their older children

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The LO-cal angleMobile devices important for learning – reinforcing academic concepts, learning new information and having an impact on a child’s future success

Parents of older children purchase app that

• Teach critical thinking• Problem Solving• Math• History

Parents of younger children purchase apps that focus on

• Literacy or reading• Art and creativity• Social-emotional skills• Healthy nutritional habits• Keeping children busy/occupied when traveling, waiting etc

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LO-cal in the Indian contextOn the cusp of the SoLoMo revolution (or is it evolution?)

Not just a point of interest on a Google map

Real power of engagement is still in-person

Power in numbers

Relevance to the Indian context

Unrealized potential in the ‘local’ scenario – not too many ‘play’ apps

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Closing

It all builds on human interactions and the human touch

SoLoMo will have a huge impact on the way consumers spend money and live their livesMakes the relationship with the customer very ‘sticky’ and ongoing

Customers are always engaged and always connected

SoLoMo experiences have to be even cooler and more seamless than the web‘Play’ applications need to empower children and adults alike to help them shape reality and learn from ‘Play’

The web is nowhere, SoLoMo is everywhere