so-called digital planner
DESCRIPTION
A few things I've learned as an integrated and digital planner.TRANSCRIPT
![Page 1: So-Called Digital Planner](https://reader033.vdocuments.mx/reader033/viewer/2022052900/555a6cf9d8b42ae7218b503d/html5/thumbnails/1.jpg)
Now that I’m a so-called “digital planner,” what have I learned?
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Matching luggage is dead.
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Listen to the conversation.
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Encourage participation.
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Free ourselves from media. Create content.
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Learn human, natural conversation and teach it to clients.
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Fads are real.
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Utility AND entertainment is
better than utility OR entertainment.
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Interactive behavior is still human
behavior.
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Generate possibilities.
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Strategy is what comes after the brief.
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Strategy is what comes after the
launch.
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Seeding is cheating. Cheating works.
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Crowd-source your own work.
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Forget my list. Make your own.