[snu ux lab] smart work driver : a job is a device

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[SNU UX Lab] Smart Work Driver : A job is a device

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Page 1: [SNU UX Lab] Smart Work Driver : A job is a device
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‣ a case study of academic-industrial cooperation‣ 2010 spring semester‣ conducted by

graduate students of GSCST, SNU (22 attendees of Human Information Behavior course)Samsung Electronics Corporate Design Center

‣ research topic “future smart work”

envisioning future workCase Study of Academic-industrial cooperation @ 2010 Springhttp://swork.tumblr.com

Smart Work

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‣ general social environments have changedparadigm, technology, and peoplethe conventional notion of the work

‣ future work, smart workinformation and knowledge lead a social innovationthe new key values; sharing knowledge, enhancing creativity and imagination, and creating intangible assets

topic and backgrounds

TECHNOLOGY USER BEHAVIOR

PARADIGM

Emergence of new generation

A new generation, called BRAVO generation* having a new set of values, has appeared at the organization. They have different needs to working environment.

Society of Information & Knowledge

As the paradigm shift to knowledge economy, it is considered that intangible assets, such as creativity and imagination of knowledge workers are key competitiveness.

ICT & network technology CSCW

Various HW/SW technologies are making it possible to collaborate/cooperate between workers belonging to distant places, regardless of the traditional restrictions of working space.

overallworking

environmentchanging

BRAVO generation*•Broad Network•Reward-Sensitive•Adaptable to novelties•Voice•Oriented to myself

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analyzing examples and values of new media and technologies related “smart work”envisioning smart working conditions in the near futureproposing ideas of new media supporting knowledge workers to obtain competitive edge in the near future

New Media 사례 및 Technology 조사지속적으로 변화하는 테크놀로지와 새로운 미디어, 개인 및 소셜 서비스 영역의 트렌드를 파악

가치 분석, 이론 연구사람들의 인식 하는 ‘일’에 대한 정의와 가치의 변화를 내다 봄

뉴미디어 아이디어 제안 이를 통해 근미래2013-2016의 업무 경험Working Experience와 업무 공간Working Space에 대한 변화를 예측

Objectives

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approach

‣ work 2.0, method 2.0

a kind of methodological experimentmade use of abundant resources of web 2.0such as wikipedia, flickr, google, tumblr, twitter, slideshare, dropbox, etc.

‣ tried to keep our own working process in the pursuit of openness and sharing

archived related materials and research outputs in the website made the final output into a shape of a book

‣approached by means of ‘retropolation’

on the basis of scenarios from social trends and valuesrather than a technology/solution-oriented perspective

미래의 일work을 구체적으로 예측forecast하는 것은 불가능하지만, 현 재의 현상을 바탕으로 이를 추론reasoning하고 예상fore-sight해보는 것 은 가능하다(p.6).

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overall process

Define Agenda As-is Research

FutureKeywords

Share & DevelopInsights

phase 0pre-study

define research scopedefine key concepts

- knowledge worker- smart work

set research objective

phase 1current knowledge worker

literature reviewfield research

- interview- Ground Tour- task analysis- Persona

bring insight

phase 2 future smart work

literature reviewbrainstormguru interview

phase 3post-study

1day workshop- present result- creative shower- brainstorming- conceptual product design- mockup prototype

FACT BOOK5 KEYWORDS

CONCEPT BOOK MOCKUPSBACKGROUNDKNOWLEDGE

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phase 1: as-is research‣ targeted at five current jobs and workers큐레이터, 기자, IT컨설턴트, 영업직, 자원봉사자curators, reporters, consultants, salespeople, and volunteerstheir main task is to manage knowledge and create intangible valueimportant now, will still be important in the near future

‣they were analyzed in the “fact book”문헌 조사 literature reviewed 인터뷰 interviewed actual workers현장 조사 investigated their working experiences including current problems of the process and environment과업 분석 did task analysis, deducted key value and designed Personas of each job인사이트 도출 brought insights and integrated research result into 5 keywords each

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sample image: interviewing a curator

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sample image: curator’s working space

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sample image: curator’s working space

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data collection

makingdecision persuading

sample image: HTA Hierarchical Task Analysis of curators

planning exhibition0.

studyingrelated works topic selection organizing

exhibitioncollaborating with artists exhibition closing

1. 2. 3. 4. 5. 6.

media monitoring visitingexhibitions

ideation withartists/critics

1.1. 1.2. 1.3.

proposal approval2.1. 2.2.

researchartists and pieces

listing upartist and pieces agreement fund raising

3.1. 3.2. 3.3. 3.4.

contact agreement of requirements making period longterm/regular

meeting4.1. 4.2. 4.3. 4.4.

warp up returnpieces

6.1. 6.2.

display PR openingevent

5.1. 5.2. 5.3.

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sample: insights from curator

“The center figure of this story has been being transferred from the first producer of works of arts; the artist to the second producer; the curator or to the third producer; gallerists, dealers, auction houses, collectors. As the main constitution of arts has been ‘creation’, that of the new narrative is ‘organizing/curating.” - Sim, Sang-Yong, The direction of two meta-narratives, Art and Exhibition, Journal of Modern Art Study, 2007

“The important thing is an articulation of their - curators’ - subjective stance. A decision to show ‘me’, an exhibition to read ‘my’ thoughts, in this sense, curators could be equivalent to artists.” - Eric Troncy, 'An exhibition is to create an event', "Art in Culture", 2000

buycollectassist

display...

re-mixre-produce

post-produceorganize

.

.

.

curator 1.0“a supporter”

curator 2.0“a producer”

exhibition 1.0collect existing works

exhibition 2.0ask artists to produce new works

a translator between audiences who are following artists and artists who are moving forward, visioning future

a producer thorough artists and resources to reflect social trends and needs of audiences

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insights from curators

filter from reporters

co-thought from consultants

trust from salespeople

others from volunteers

5 keywords from 5 jobs

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film director

photographer

printing housetypesetter

A Job goes petrified into a single Apparatus

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phase 2 : future keywords‣ from the study of the 1st phase, we came to reach the general insights

professional-like: everyone, a casual professional of everything

1) a society = ∑job

2) as developing of digital information devices,

- some professional jobs disappear or advance- devices get cheaper and wide-spread(ubiquitous)

3) in short,

- a job(professional) goes petrified into a single apparatus(device)- everyone can be a casual professional of everything with those devices

4) thus,by paying attention to indications of the change of jobs and societieswe can foresee the future devices

* a certain function of current jobs ≈ a feature of the future devices

‣ from this premise, five keywords were discussed in the “concept book: A job is a device”

each keyword was reviewed culturally, historically, and conceptuallyfuture vision or clues for ideas were included

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A book is a coercive document, a piece of propaganda. This book is a testament to student development t h a t u t i l i z e s p r o p a g a n d i s t i c techniques as a means of graphic conveyance to advertise the fine line between the subtle and the explicit, the comic and the vulnerable. This is not a mere representation of the student work at SNU iX. This document scans the convergence education - discovery, collaboration, failure, discord, personality. We build upon the blocks of each other's critical investigations. Our ideas are a rewriting of each other's aspirations. This book is about our conversation.

A DEVICE REPLACES A PROFESSIONAL

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phase 3 : share & develop insights

‣ In the final one-day ideation workshop @ 12:00 to 24:00, 2010-06-29

shared insights through presentation of each team’s research resulttook a “creative shower”, a creative session for divergent thinkingbrainstormed, mixing and thinking ideas on each keyworddesigned conceptual product and performed mock-up prototyping

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summary

conceptual prototypefact book concept bookagenda

future valuefuture vision

job featureskeywords

working experienceworking environment

“as-is analysis” “brainstorming” “sketching”

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All work and no play makes Jack a dull boy

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All play and no work makes Jack a mere toy