Social Networking 101 for Business

“Doing Business in the Digital Age Through Social Networking”

By Justin French CEO & Keith Tacla VP

1st- Why did you request us to come here today?

Write down 1 or 2 things you wish to gain from this presentation and

we will answer

What is the #1 Failure of Online Marketing?

• Education

• Not the Right Person

• No Plan (Fail to Plan vs. Plan to Fail)

• No Strategy (Overall Picture)

• Too New (Too Uncomfortable)

• Not Big Enough Budget

10 Questions to Ask Yourself Before Working with an Internet

Marketing Consultant• 1. Do you have the Time to learn?• 2. Do you have a desire to dominate your niche market?• 3. Do you have a willingness to succeed?• 4. Do you see the value in having an on-line presence?• 5. Want to gain first mover advantage in your market?• 6. Do you have the time to dedicate to marketing your company on-line or do you

want our TEAM of consultants to do it for you?• 7. How much is NOT having a strong on-line presence is costing your business?• 8. Are you still trying traditional marketing approaches like direct mail/ telemarketing

that are producing diminishing returns?• 9. Is what you are currently doing with social networking & social media working for

your business?• 10. Do you have someone at your company ready to work with us or do you want to

out-source this campaign to our on-line business development team?

What Challenges?• I’ll try to address in the hour, if not, we can

schedule a 1 on 1 brainstorming session• Be Aware- Social Media 4 Business is

New (No One Knows it All)-months /years not days

• How Much is NOT Having a Social Media Marketing Strategy Costing You?

• Do you know your Competitors Online?• Have you given up trying to deal with the

problem?

Then (20th Century Marketing)

Now (21st Century Marketing)

The Sales Pipeline for 21st Century

Business Problem•80% of websites don’t generate traffic.

•Businesses are frustrated with web designers charging 5K-20K for a website with NO strategy.

• Marketing Departments don’t know IT or Sales people don’t know marketing/ IT, etc. – HUGE disconnect among departments.

•Companies Don’t have time to do internet marketing/ don’t even understand it!

•Time = Money

The FUTURE of Marketing & Business Development=

E-Marketing or Social Marketing

Internet Marketing Strategies for BusinessMission: “We consult and educate our executive level clients how to form a strategy using social media and social networking sites to increase traffic to company websites which in turn increase sales”

Are There People Even Online?

Internet Usage in United States

• United States Population: 303,824,646

• Internet Usage: 220,141,969

• Penetration rate: 72.5%

• Growth from 2000-2008: 130.9%

Presidential ElectionFacebook

Obama has 380% more supporters than McCain

MySpace

Obama has 380% more supporters than McCain

Twitter

Obama: @barackobama had 112,474 followers

McCain: @JohnMcCain had 4,603 followers

Obama has 240 times more followers than McCain

Video ProgramVideo Program

YouTube

Obama had 403% more subscribers than McCain

Obama had 905% more viewers than McCain

SNSD’s View of The WebWhat part of the internet puzzle do you need help with?

Most important

Case Studies (9 month process)

• Company A, losing online sales to competitor, spent 1000$/ month, increased traffic 27%, increased website ranking, increased brand/exposure and sales. (joint partnership)

• Company B spent 4000$/month, increased traffic 71%, increased website ranking, increased brand/exposure and sales. (100% out-sourced)

• Quarterly reviews/reports/ measurements.

Internet Marketing Plan For Your Company:

• 1.    Ask a Question -what goals are you trying to achieve with your on-line marketing efforts? On-line branding, customer service, online PR, increase traffic, increased visibility, increase website ranking, better conversion, marketing a new product or service….

• 2.    Do Background Research -we research your competition, identify what keywords are best to use, and formulate an online marketing strategy/ plan tailored around your particular business model (this can NOT be a one size fits all approach to on line marketing!)

• 3.    Construct a Hypothesis -based on our research/ assessment- we hope to achieve these types of results with this on-line marketing campaign…

Internet Marketing Plan Cont.• 4.    Test Your Hypothesis by Doing an Experiment -we will assign the

right team, implement the strategy, and market test and confirm our on-line marketing campaign (either 100% outsourced or a joint effort (best results are achieved with a joint effort- we do training, coaching, and educational instruction on who does what in the on-line marketing strategy)

• 5.    Analyze Your Data and Draw a Conclusion -quarterly reports using analytics, benchmarks, deliverables, goals met, and other ROI measurements compared to alternative marketing efforts

• 6.    Communicate Your Results -we will report to the executive team what results were achieved, areas we suggest for improvement, and best approaches moving forward.

• We work in these 4 capacities:Hourly ConsultingMonthly RetainerPer Project BasisMonthly Subscription

We help with

• Strategy Building

• Training

• Consulting

• Marketing

• Branding

• Coaching

• Design

Ready for the FAST TRACK?

• Schedule In-Depth Assessment • We’ll help Develop a CUSTOM On-line

Marketing Strategy for your Business.• Not every Business is a good fit. Let us help

you Identify whether your Business will Benefit.• Schedule some Twitter Training/ Linked-in

Training?• Sign up for a FREE white paper.• Hourly consulting from an Internet Marketing

Strategist.

Questions?