snsd ppt 101 4 biz

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Post on 20-Jan-2015

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After going through this power point presentation you WILL have a good idea on where social networking for business is headed.

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  • 1. Social Networking 101 for Business
    • Doing Business in the Digital Age Through Social Networking
  • By Justin French CEO & Keith Tacla VP

2. 1 st - Why did you request us to come here today? Write down 1 or 2 things you wish to gain from this presentation and we will answer 3. What is the #1 Failure of Online Marketing?

  • Education
  • Not the Right Person
  • No Plan (Fail to Plan vs. Plan to Fail)
  • No Strategy (Overall Picture)
  • Too New (Too Uncomfortable)
  • Not Big Enough Budget

4. 10 Questions to Ask Yourself Before Working with an Internet Marketing Consultant

  • 1. Do you have the Time to learn?
  • 2. Do you have a desire to dominate your niche market?
  • 3. Do you have a willingness to succeed?
  • 4. Do you see the value in having an on-line presence?
  • 5. Want to gain first mover advantage in your market?
  • 6. Do you have the time to dedicate to marketing your company on-line or do you want our TEAM of consultants to do it for you?
  • 7. How much is NOT having a strong on-line presence is costing your business?
  • 8. Are you still trying traditional marketing approaches like direct mail/ telemarketing that are producing diminishing returns?
  • 9. Is what you are currently doing with social networking & social media working for your business?
  • 10. Do you have someone at your company ready to work with us or do you want to out-source this campaign to our on-line business development team?

5. What Challenges?

  • Ill try to address in the hour, if not, we can schedule a 1 on 1 brainstorming session
  • Be Aware- Social Media 4 Business is New (No One Knows it All)- months /years not days
  • How Much is NOT Having a Social Media Marketing Strategy Costing You?
  • Do you know your Competitors Online?
  • Have you given up trying to deal with the problem?

6. Then (20 thCentury Marketing) 7. Now (21 stCentury Marketing) 8. The Sales Pipeline for 21 stCentury 9. Business Problem

  • 80% of websites dont generate traffic.
  • Businesses are frustrated with web designers charging 5K-20K for a website with NO strategy.
  • Marketing Departments dont know IT or Sales people dont know marketing/ IT, etc. HUGE disconnect among departments.
  • Companies Dont have time to do internet marketing/ dont even understand it!
  • Time = Money

10. The FUTURE of Marketing & Business Development= E-Marketing or Social Marketing Internet Marketing Strategies for Business Mission: We consult and educate our executive level clients how to form a strategy using social media and social networking sites to increase traffic to company websites which in turn increase sales 11. Are There People Even Online?

  • Internet Usage in United States
  • United States Population: 303,824,646
  • Internet Usage: 220,141,969
  • Penetration rate: 72.5%
  • Growth from 2000-2008: 130.9%

12. Presidential Election

  • Facebook
  • Obama has 380% more supporters than McCain
  • MySpace
  • Obama has 380% more supporters than McCain
  • Twitter
  • Obama: @barackobama had 112,474 followers
  • McCain: @JohnMcCainhad 4,603 followers
  • Obama has 240 times more followers than McCain
  • Video Program
  • YouTube
  • Obama had 403% more subscribers than McCain
  • Obama had 905% more viewers than McCain

13. SNSDs View of The Web What part of the internet puzzle do you need help with? Most important 14. Case Studies(9 month process)

  • Company A, losing online sales to competitor, spent 1000$/ month, increased traffic 27%, increased website ranking, increased brand/exposure and sales.(joint partnership)
  • Company B spent 4000$/month, increased traffic 71%, increased website ranking, increased brand/exposure and sales.(100% out-sourced)
  • Quarterly reviews/reports/ measurements.

15. Internet MarketingPlan For Your Company:

  • 1. Ask a Question-what goals are you trying to achieve with your on-line marketing efforts? On-line branding, customer service, online PR, increase traffic, increased visibility, increase website ranking, better conversion, marketing a new product or service.
  • 2. Do Background Research-we research your competition, identify what keywords are best to use, and formulate anonline marketing strategy / plan tailored around your particular business model (this can NOT be a one size fits all approach to on line marketing!)
  • 3. Construct a Hypothesis-based on our research/ assessment- we hope to achieve these types of results with this on-line marketing campaign

16. Internet Marketing Plan Cont.

  • 4. Test Your Hypothesis by Doing an Experiment-we will assign the right team,implement the strategy , and market test and confirm our on-line marketing campaign (either 100% outsourced or a joint effort (best results are achieved with a joint effort- we do training, coaching, andeducational instructionon who does what in the on-line marketing strategy)
  • 5. Analyze Your Data and Draw a Conclusion-quarterly reports using analytics, benchmarks, deliverables, goals met, and other ROI measurements compared to alternative marketing efforts
  • 6. Communicate Your Results-we will report to the executive team what results were achieved, areas we suggest for improvement, and best approaches moving forward.
  • We work in these 4 capacities: Hourly Consulting Monthly Retainer Per Project Basis Monthly Subscription

17. We help with

  • Strategy Building
  • Training
  • Consulting
  • Marketing
  • Branding
  • Coaching
  • Design

18. Ready for the FAST TRACK?

  • Schedule In-Depth Assessment
  • Well help Develop a CUSTOM On-line Marketing Strategy for your Business.
  • Not every Business is a good fit.Let us help you Identify whether your Business will Benefit.
  • Schedule some Twitter Training/ Linked-in Training?
  • Sign up for a FREE white paper.
  • Hourly consulting from an Internet Marketing Strategist.

19. Questions?