Social apps?Social apps?

Here's me on BeboHere's me on Bebo

Here's two of my appsHere's two of my apps

That was then...That was then...

What are apps?What are apps? Small chunks of extra functionSmall chunks of extra function

– Apps for profilesApps for profiles– Apps for pagesApps for pages

On Facebook, apps include:On Facebook, apps include:– EventsEvents– PhotosPhotos– And a whole load more...And a whole load more...

What can apps do?What can apps do?

Anything we can fit in here...Anything we can fit in here...

Spread through the streamSpread through the stream

App message!

Why do people use them?Why do people use them?

(On their profiles...)(On their profiles...)

Why do people use them?Why do people use them? Fun!Fun!

– Games, quizzes, etc.Games, quizzes, etc. Social capitalSocial capital

– sharing/giftingsharing/gifting– recommendationsrecommendations– scores at games and quizzesscores at games and quizzes

InformationInformation– news, quotes, etcnews, quotes, etc

Examples...Examples...

Small print:Small print:

Disclaimer: some examples Disclaimer: some examples of apps for profiles are of our of apps for profiles are of our

projects.projects.

Other companies do make Other companies do make apps...apps...

Quizzes: one with a purpose.Quizzes: one with a purpose.

Sharing: in this case, books.Sharing: in this case, books.

Sharing/info: Find things to doSharing/info: Find things to do

Social gaming: agressively viralSocial gaming: agressively viral

(No, not one of ours...)(No, not one of ours...)

Why apps for engagement?Why apps for engagement?

Reportable + auditableReportable + auditable A scalable process?A scalable process? Deeper and richer?Deeper and richer? Organic growth...?Organic growth...?

Why might organisations use Why might organisations use them?them?

(On their pages...)(On their pages...)

FBML: custom pagesFBML: custom pages

Notes: Import a feedNotes: Import a feed

RSS graffiti: Managing feedsRSS graffiti: Managing feeds

You Tube Box: Sharing videosYou Tube Box: Sharing videos

Poll Daddy: polls on your pagePoll Daddy: polls on your page

Why apps for pages?Why apps for pages?

Extra functions!Extra functions! More options!More options!

Not quite an app: AdsNot quite an app: Ads

Creating an adCreating an ad

Targeting optionsTargeting options

TakeawaysTakeaways

Sit on social network profiles Sit on social network profiles – Useful in engagement?Useful in engagement?

Sit on Facebook PagesSit on Facebook Pages– Useful extra functionUseful extra function

Like a swan...Like a swan...

Thank youThank you

PostscriptPostscript

My new Facebook pageMy new Facebook page

Go to the FBML app pageGo to the FBML app page

Add the app to a pageAdd the app to a page

Adding (some simple) HTMLAdding (some simple) HTML

Edit the page, find the appEdit the page, find the app

Edit application settings...Edit application settings...

Adding a tab...Adding a tab...

Choose a landing pageChoose a landing page

Results!Results!

Not very inspiring...Not very inspiring...

But.But.

Eg. from a US non-profitEg. from a US non-profit