sns game,taiwan market
TRANSCRIPT
SNS Game,
Taiwan Market
- From game developer’s view
Michael Hsia / 夏志豪
Joymstaer
2010 / Aug
Developing
company
B
E
C
D
AAccess
with
Websites
Revenue &
Payment
Promotion
5 Key issues to join Taiwan market
Connection
IDC
SNS related websites in Taiwan网站名称 网址 发展方向及主要针对人群
Yahoo /圈圈 http://tw.yahoo.com/ 社区网站，白领及年轻人
Qme社群 http://qme.tw 社区网站，白领及时尚年轻人
优学网 http://tw.portal.urlifelinks.com 学校学生及家长，老师
AIO交友 http://www.aio.com.tw 交友平台，主要用户群时尚年轻人
minik http://www.minik.tw 社区网站，白领及时尚年轻人
Gamebase（Gamebook） http://www.gamebase.com.tw 游戏基地，主要用户群游戏玩家
巴哈姆特 http://www.gamer.com.tw/ 游戏资讯，只要用户群游戏玩家
Yahoo (圈圈)
Yahoo 奇摩1. Number One of
Reach and Traffic
in TW internet
market
2. Over Facebook &
SNS websites in Taiwan local and International
Int’l SNS websites
A：Big branding
huge subscriber
W：TW is not major market
Less motion, only AD
No local Customer service
International
VS
Taiwan Local
TW Local websites
A： Strong promotion
Own website style
Tight subscriber
Revenue driven
Local Customer service
W： Less subscriber than int’l
Facebook，Hi5 Yahoo, Minik, Qme..
Revenue and Payment
Main Revenue and Payment in Taiwan : Credit card, mobile, My card，Hinet，Gash
Retail
Channel
My Card/
Gash
mycard / Gash Card Denominations :
50 ‧150 ‧350
‧400 ‧450
Hinet Hinet card 50 ‧150 ‧350
‧400 ‧450
Virtual
Channel
Credit
Card
All Bank/ Pay pal Virtual
denominations
：50 ‧150 ‧350
‧400 ‧450 ‧500
‧1000 ‧5000
Mobile /
ADSL
FET、CHT(839)、TWN、Vibo、
APBW
50 ‧150 ‧350
‧400 ‧450 ‧500
‧1000 ‧5000
Gash On line Gash card 50 ‧150 ‧350
‧400 ‧450 ‧500
‧1000 ‧5000
Banner AD
7* From Google AD
8
Embedded Ad in Games
* From Google AD
Promotion
Inter-link
BetweenGame
Web AD Website
Event
Web Announce
In & outMail
Various
Promotion
Promotion AD, event
IDC Service
IDC in Taiwan
Taiwan mobile Group (台湾大哥大), biggest private mobile/ Telecom / IDC service
provider : http://www.taiwanmobile.com/index.html
CHT (中华电信)：Gov own telecom company, http://www.cht.com.tw/
FET 速博（远传）: http://www.fetnet.net/
Taiwan mobile Data center
*TWN offer special discount for CN developing company
Customer Service in Taiwan of developing company
Guild & introduction of Game
1st line quick answer & solution
1st line user feedback to Game dev..
Payment problem answer & solve it
Main Brand of Game & company
Customer
Service in
Taiwan
Connection to Websites
Game
QME
巴哈姆特
minik
One single
API
/ Open
Social
Gamebase
Other
雅虎圈圈
Game
QME
巴哈姆特
minik
Gamebase
Other
雅虎圈圈
2 way to connect websites in Taiwan
Connect to websites Connect through platform
Comparison
of 2 Models
No need to develop a
platform
Each website for each
server
Upgrade each system
for new version
Need to build up a
platform
Work with Platform
provider , not websites
Difference of 2 Models
Advantage
Deal with websites
directly
Weakness
Communication with
TW Websites in Event,
Promotion
Advantage
Cost Down in
development and
upgrade
One time development
with Platform to all
websites
Weakness
Connect to websites directly Connect through platform
IDC Payment Promotion Connection
Model1
Model2
Model3
Model4
Business model with Taiwan Partners
Difference model to meet different type China
developing companies
Why join in Taiwan Market?
• Simple Chinese VS Traditional Chinese
• Subscriber background
• High % internet user visit SNS websites
• High APRU than China market
• No policy , Gov. issue
• Early stage of the new market
About Joymaster
Build up Platform, work
with Open social team
2003
2008
2009
2010History
Build up company and
focus on Mobile game
1. Set up BJ office
2. Developed “夜店大
亨” and “开心动物园”
3. Set up business model
with SNS game
companies
Bring SNS, Mobile on line
Game to Taiwan market
公司网站：
http://www.joymaster.com.tw
http://www.somuch.com.tw
http://www.qme.tw
Partnership
美国Paramount
EA菲律宾Anino
新加坡YuuzooWooWorld
韩国com2us
泰国GameSqaureDebuz
香港MTel,MAS.
大陆华娱无线新浪拉阔中国移动人人网掌上明珠
瑞典Accedo broadband
日本G-modeSammy NetWorksNamco Bandai Games Inc.
电信展
记者会
Hinet网络游戏大赛
台北动漫展
Events
Thank you
Please contact : Michael Hsia(夏志豪): [email protected]
[email protected]+86-13910191234
Eta Ni : [email protected]+86-10-85656715