Snowplow at SigFig

2017/02/21

INVESTORSFounded in

2007

Our mission: make it easier, more accessible, and more affordable

for everyone to invest well

Our Marketing / Apps

SigFig + Snowplow

“Just like Google Analytics, but you get the data underneath.”

Replica of production + Snowplow = critical for reporting and data science at SigFig

Howmanyvisitorstothepagearereturningusers?

Howimportantispricingtopotentialusers? Docurrentusersseeksupportfromthehomepage?

Whatfractionofuserscompleteonboardingfromthisquestionnaire?

Howmanyuserswaitforthevideotofinishandthenclick“GetStarted”

Howmanynewusersinteractwiththepageatall?

Example: Home Page Performance

HowmanyusersinteractwithFinancialAdvisors?

Example: Understanding Traffic Sources

CTA

1

CTA

2

CTA

3

CTA

4

CTA

5

Example: Landing Page Performance

Traffic Source #1

Traffic Source #2

Traffic Source #3

CTAs on external landing page

Example: AB Testing

Vis

itors

to

Mar

ketin

g Pa

ge

Step

1

Step

2

Step

3

Step

4

Step

5

Step

6

AB Test Cell A

AB Test Cell B

AB Test Control

Funnel

Time

Cumulative CTR

Questions?