sneak peek - d39a28rhl1iwx3.cloudfront.net · coffee is for closers!: engaging with abm-chris...

JUNE 21-23, 2017 WHITE PLAINS, NY RENAISSANCE WESTCHESTER HOTEL • WHITE PLAINS, NEW YORK | MeritDirect.com Here is a sneak peek at the line up for this year’s event! All subjects to shift as we assemble the highest quality speakers to cover the hottest trends and issues in the direct marketing world today. Partial speakers listed below! 2017: The Year of Tough Choices -KEYNOTE SPEAKER -Michael Brenner, CEO - Marketing Insider Group How the world's most successful marketers decide what to create, where to distribute it, and how to measure it. In his keynote presentation, bestselling author and keynote speaker, Michael Brenner will: • Uncover the simple framework you too can use to decide what activities will have the biggest impact on your bottom line. • He'll show you how brands, big and small, have re-invigorated their marketing (and increased sales.) • You'll embrace the approaches that turn complicated marketing decisions into obvious choices. • And, most importantly, Michael will show you how to find the time and resources to do the things that have the greatest impact. In the Hot Seat: A Panel on M+A, Start-Ups, Disruptors and The Future of Marketing -Michael Balsam, VP & Senior Consultant - Outsell, Inc. -Ana Milicevic, Principal and Co-Founder - Sparrow Advisors -Charlie Stryker, Chairman + CEO - Venture Development Center -Moderated by: Bruce Biegel, Senior Managing Director - Winterberry Group "Anomolytics", Data Lies and Other Myths -Joseph Furguile, VP - MeritDirect Alternative Data Facts -John Fernandez, VP, Analytics & Operations - Diligent Corporation Multichannel Marketing Metrics: A Case Study in Success -Anthony Carraturo, VP - MeritDirect -Ethan Simblist, VP - MeritDirect Digital Panel: The Digital Landscape -Mike Burton, SVP and Co-Founder - Bombora -Luke McGuinness, Head of Data & Monetization - Liveramp -Ryan Rolf, VP of Data Sales - Lotame -Moderated by: Patrick Dolan, COO - IAB Coffee is for Closers!: Engaging with ABM -Chris Blohm, SVP, MeritDirect -Eric Newell, Director Client Strategies - MeritDirect Cracking the Code on Data Access -Jeff Barela, SVP - Dovetail, A MeritDirect Company Making Customers the Catalyst for Growth -Scott Tinkoff, VP - MeritDirect Roll Out the Red Carpet: Applying Analytics to New Customer Welcome Programs -Strategic Services Group - MeritDirect Marketing Automation: 3D Scoring and Analysis to Up Your Game -Troy Burk, CEO - Right On Interactive PROUD SPONSORS: SNEAK PEEK UNDER CONSTRUCTION SNEAK PEEK More to come! Be sure to reserve your seat today!

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Page 1: SNEAK PEEK - d39a28rhl1iwx3.cloudfront.net · Coffee is for Closers!: Engaging with ABM-Chris Blohm, SVP, MeritDirect-Eric Newell, Director Client Strategies - MeritDirect Cracking

JUNE 21-23, 2017WHITE PLAINS, NY

RENAISSANCE WESTCHESTER HOTEL • WHITE PLAINS, NEW YORK | MeritDirect.com

Here is a sneak peek at the line up for this year’s event! All subjects to shift as we assemble the highest quality speakers to cover the hottest trends and issues in the direct marketing world today. Partial speakers listed below!

2017: The Year of Tough Choices -KEYNOTE SPEAKER -Michael Brenner, CEO - Marketing Insider GroupHow the world's most successful marketers decide what to create,where to distribute it, and how to measure it.

In his keynote presentation, bestselling author and keynote speaker, Michael Brenner will:• Uncover the simple framework you too can use to decide what activities will have the biggest impact on your bottom line. • He'll show you how brands, big and small, have re-invigorated their marketing (and increased sales.)• You'll embrace the approaches that turn complicated marketing decisions into obvious choices.• And, most importantly, Michael will show you how to find the time and resources to do the things that have the greatest impact.

In the Hot Seat: A Panel on M+A, Start-Ups, Disruptors and The Future of Marketing-Michael Balsam, VP & Senior Consultant - Outsell, Inc.-Ana Milicevic, Principal and Co-Founder - Sparrow Advisors-Charlie Stryker, Chairman + CEO - Venture Development Center-Moderated by: Bruce Biegel, Senior Managing Director - Winterberry Group

"Anomolytics", Data Lies and Other Myths-Joseph Furguile, VP - MeritDirect

Alternative Data Facts-John Fernandez, VP, Analytics & Operations - Diligent Corporation

Multichannel Marketing Metrics: A Case Study in Success -Anthony Carraturo, VP - MeritDirect-Ethan Simblist, VP - MeritDirect

Digital Panel: The Digital Landscape-Mike Burton, SVP and Co-Founder - Bombora-Luke McGuinness, Head of Data & Monetization - Liveramp-Ryan Rolf, VP of Data Sales - Lotame-Moderated by: Patrick Dolan, COO - IAB

Coffee is for Closers!: Engaging with ABM-Chris Blohm, SVP, MeritDirect-Eric Newell, Director Client Strategies - MeritDirect

Cracking the Code on Data Access-Jeff Barela, SVP - Dovetail, A MeritDirect Company

Making Customers the Catalyst for Growth -Scott Tinkoff, VP - MeritDirect

Roll Out the Red Carpet: Applying Analytics to New Customer Welcome Programs-Strategic Services Group - MeritDirect

Marketing Automation: 3D Scoring and Analysis to Up Your Game -Troy Burk, CEO - Right On Interactive

PROUD SPONSORS:

SNE

UNDERCONSTRUCTION

SNE

More to come! Be sure to reserve your seat today!

Collet Closers 101

Referenzen und Arbeitsproben Klaus Blohm