SQUAMISH TOURISM INDUSTRY

SNAPSHOT

Squamish Tourism-relatedSector

Why Squamish

Unparalleled Lifestyle

Immersed in Natural Assets Regional Strength Innovative & Entrepreneurial Spirit

Squamish is Hardwired for adventure and envied for a range of recreational activities.

Squamish is adventurous, youthful and active, grateful for our surroundings, real and unscripted and proud of our heritage.

• 3,500 rock-climbing & boulderingroutes

• Over 200 kilometers of mountainbike trails

• 6 provincial parks• Prime wind conditions for water

sports• Bald eagle capital of North America

• Nestled between Vancouver and Whistler along the world-famous Sea to Sky highway.

• Regional tourism accounting for 25% of tourism export revenue for British Columbia.

• Named #1 mid-sized Canadiancommunity for EntrepreneurialPresence – Canadian Federation ofIndependent Business.

• 2018Top City to Work in BC for 2019,#1 – BC Business Magazine

Strategically Located Canada’s Outdoor Recreation Capital• World-class outdoor adventures – from sea to sky – all

within 10 minutes of one another• Well-positioned for visitor access from the USA, Asia and

Europe – with over 25 million arrivals and departures fromVancouver International Airport in 2018.

• Over 30 recreational clubs and associations, while alsohosting annual, internationally recognized recreational-based events including the Kite Clash (kite boarding),Squamish Enduro (mountain biking), Squamish 50 (trailrunning), the Climbing Academy (rock climbing) toname a few.

Food & Beverage / Accommodation Experiences,Tours & Transportation• Hotels, Campgrounds &

Bed & Breakfasts• Cafes, Restaurants & Pubs • Guiding

• Sightseeing• Flights• Transfers & Shuttles

Retail• Outdoor Recreation stores• Arts & Cultural stores

EMPLOYLocal Businesses334 Local

Workers2,066Source: 2019 District of Squamish Business License Database

FOUNDATIONAL | DYNAMIC | ADVENTUROUS

Hardwired for Adventure | Squamish Tourism

Visitor Statistics

Anchor Experiences | #ExploreSquamish

Top 3 Visitor Origin Visitor Nights

Canada

United StatesEurope

53.1% 54%

12%

16%

7%

7%

1%

3%

34.6%13%

same day

2 nights

1 night

3 nights

4-6 nights

7-13 nights

14+ nights

Source: District of Squamish Adventure Centre Door CounterSource: Tourism Squamish Visitor Services Data

Growth

210,488

4%

Accommodation Statistics

Source: Tourism Squamish.

2018

Occupancy Average DailyRate Increase

2017

2016

Inventory

Approximately

500 hotel/motel

rooms.

Source: District of Squamish Adventure Centre Door Counter

68%67%69%

15.3%9.3%12%

2018 Visitor Centre door traffic

Provincial ParksMountain BikingHikingKite BoardingRock ClimbingCamping

Eagle ViewingLakes and RiversFishingGondola AccessHeli & Flight SeeingSnowmobiling

Backcountry Skiing & Snowboarding Rafting & Kayaking Indigenous CultureArts & Culture Major Events