snapknot media kit - nov 12
DESCRIPTION
View the SnapKnot Media Kit hereTRANSCRIPT
SnapKnot, the premier wedding photography directory, is the 5irst choice for brands looking for an affordable yet highly targeted list of motivated professional + hobbyist photographers. We help you look AWESOME to
the people you want to reach most.
Media Kit
Tens of Thousands of Amazing Photographers Are Waiting To Hear Your Brand’s Story
What’s Inside
1. Welcome To SnapKnot A letter from SnapKnot Co-‐Founder, Mike Rheaume
2. Key Facts & Information The nuts n’ bolts about advertising with SnapKnot
3. On Page Advertising Reach our members directly on our Photographer Dashboard
4. Email Marketing Reach 75,000+ on our newsletter or through email blasts
5. Blog Advertising Let us publish custom content or place ads on our sidebar
6. Social Media Promotion Post, Tweet, Pin, or Stumble, we’ll get the word out socially
7. Ad Retargeting Your ads follow photographers across the Web with ad retargeting
8. Full Exposure Packages Maximize reach and effectiveness with special advertising packages
Welcome To SnapKnot
Dear Potential Advertiser,
If you’re looking to reach a fantastic group of professional and hobbyist photographers at an affordable rate, I can think of no better place to advertise than SnapKnot.
SnapKnot has risen to be one of the most successful wedding photography directories online, in large part because of a high level of personal engagement with our members and the fantastic level of customer support we provide them along with increased revenue due to new clients booked through SnapKnot.
Because of our relentless focus on personal engagement, our members can be more like family than customers. They place trust in our recommendations and reward the brands we support with increased attention and loyalty.
The advertising options you’ll soon discover are lovingly crafted to maximize your return on investment and help you to best reach our family of amazing photographers.
If you choose to advertise with us, I personally guarantee that I will make your success SnapKnot’s top priority and do everything in my power to help you maximize your advertising dollars.
Here’s to your success!
Sincerely,
Mike Rheaume Co-‐Founder, SnapKnot
Maximum Engagement at Minimum Cost
Key Facts & Information
What Is SnapKnot? SnapKnot was founded in 2010 as the premier destination to 5ind
professional wedding photographers online. Since then we’ve
attracted thousands of photographers, tens of thousands of brides-‐to-‐
be, and numerous media mentions.
In addition to our original online directory, we’ve also released a
mobile app and a bridal dashboard that makes it easy for a bride’s
wedding planning team to select and interact with photographers.
The Demographics Young and old, male and female, SnapKnot spans the spectrum of
professional and hobbyist photographers. Our core members are
professional wedding photographers who have demonstrated a
willingness to try new services and invest in their businesses.
We also offer advertisers the ability to reach our larger audience of
professional photographers (non-‐wedding) as well as hobbyists.
The Stats
75,000+ Opt-‐In Email List
75,000+ Facebook Fans
12,000+ Twitter Followers
4,000+ Active Members
On Page Advertising
Photographer Dashboard Ads q 2 spaces available per month (200x200) q 1 space available per month (728x90 exclusive leaderboard) Reach professional wedding photographers on the most important page of the site. Our members come here to edit their profiles, upload photos, get mail from potenCal clients, and more. The exclusive 728x90 leaderboard shows on the Dashboard and on every photographer account management page (20+ pages). q A La Carte Price (200x200): $375 per month q A La Carte Price (728x90): $575 per month
On Page Advertising
SnapKnot Login Ads q 1 space available per month (200x200) q 1 space available per month (728x90) Every Cme a member logs in they’ll be exposed to your brand with this coveted ad space. Your ad will be hard to miss as one of only two images on the page.
q A La Carte Price (either ad size): $275 per month
Exclusive Email Blast q 2 Emails Available Per Month
(Email Provided By You) Contact over 75,000 opt-‐in subscribers with a full email blast dedicated to your brand. This email can be as long (or short) as you’d like but we suggest informaCve content mixed in with your promoCon or messaging. A La Carte Price: $2500/email
Email Newsletter Ads q 8 Ad Spots Available Per Month
(160x160) This popular bi-‐weekly newsleUer highlights useful resources and arCcles for photographers from across the web. Let us highlight your brand in one of four ad spaces available in each newsleUer. A La Carte Price: q $250 (1 NewsleUer) q $450 (2 NewsleUers) q $850 (4 NewsleUers) q $1125 (6 NewsleUers)
Email Marketing
Sponsored Newsletter Story q 4 Stories Available Per Month
(100x100) Have a story or blog post you’d like our audience to see? We post two featured stories per newsleUer to drive photographers to your content. Each story is also highlighted by a 100x100 inline banner ad. Combine this with a sponsored blog post to receive social announcement and loads of extra exposure!
A La Carte Price: q $300 (1 Sponsored Story) q $540 (2 Sponsored Stories) q $1020 (4 Sponsored Stories) q $1350 (6 Sponsored Stories)
Over 75,000 Photographers Await Your Email Promotion! And they’ve all opted-‐in to get it!
Blog Advertising
Featured Blog Post q 2 Posts available per month
(500-‐800 Words + 3 Pictures)
Let our blog editor bring your brand to our subscribers with a featured story. Give us the key points and any promoCons you’re running and we’ll write a post featuring your brand. Featured blog posts also receive a free Facebook and TwiQer announcement to our network of over 76,000! Couple this with a sponsored newsleUer story announcing your post for maximum exposure. A La Carte Price: q $500 (1 post) q $1250 (1 post/month for 3 months)
Blog Advertisement q 2 Ads available per month (200x200) q 6 Ads available per month (125x125) Get your brand on every page of SnapKnot’s leading wedding photography blog with a blog ad. These liUle ads can pack a big punch when combined with our other offerings. A La Carte Price: q $250 (200x200 size) q $175 (125x125 size)
Leverage SnapKnot’s Leading Wedding Photography Blog To
Highlight Your Brand
Social Media Promotion
Social Promotion Package Package Includes: • 2x Facebook Posts per month • 4x Tweets per month With over 65,000 Facebook fans and 11,000 TwiUer followers, SnapKnot has become a major influencer in the photography space. This package is designed to use our influence to tell your brand’s story. q A La Carte Price: $400/month
The Social Promotion Package Allows You to Engage
Tens of Thousands of Photographers
Across Social Channels
Ad Retargeting
Ad Retargeting (Any or all of following ad sizes supported: 300x50, 468x60, 728x90, 250x250, 200x200, 336x280, 300x250, 120x600, 160x600) Display your ads to our members no maUer what website they visit online. This technique allows ongoing brand exposure and high conversions while giving the appearance of your company being everywhere online. How It Works: A small bit of code (a cookie) placed on our members’ computers tells websites in our ad network to display your ads. Because of how effecCve this type of ad is, your ads will take priority over other ads on the network and be shown on many of the Internet’s largest sites. A La Carte Price: q $500 per 60k impressions. q $1000 for 150k
Your Ads Shown To SnapKnot Members Across The Web
Songfreedom ad on NYTimes.com
Full Exposure Packages
Take 20% off of the total price
Choose 6 or more exposure items
+Free Bonus PromoVon!
Get introductory TwiUer and Facebook announcements to our social network of over 76,000
members!
Starter Package
High Value Package
Take 8% off of the total price
Select any 3
exposure items
Take 15% off of the total price
Choose 4 or 5 exposure items
+Free Bonus PromoVon!
Get introductory TwiUer and Facebook announcements to our social network of over 76,000
members!
Maximum Results Package
Choose a 6-‐month run and receive an EXTRA 8% off bonus, or a 12-‐month run for an extra
15% off bonus off the already discounted total!
*All Packages have a minimum three-‐month contract. See more pricing details on next page.
Exposure Options
IMPORTANT: We only allow limited numbers of each exposure item at any Cme. Your first choice may not be available.
*If an exclusive email is a desired item, only 1 is required during the 3-‐month run. If ad retargeCng is a
desired item, only 60K impressions are required during the 3-‐month run.
A La Carte Exposure Items ON PAGE
ADVERTISING EMAIL
MARKETING BLOG
ADVERTISING SOCIAL
PROMOTION AD
RETARGETING
200x200 Dashboard
$275
Exclusive Email $2500
Feature Post + Social
$500-‐1250
Social Exposure $400
60,000 Impressions $500
798x90 Leaderboard
$575
NewsleUer Banner $250-‐1125
200x200 Sidebar $250
150,000 Impressions
$1000
200x200 Login Page
$375
NewsleUer Sponsor Story
$300-‐1350
125x125 Sidebar $175
798x90 Login Page
$275
Are You Ready To Reach Your Brand’s Objectives By Targeting SnapKnot’s
Highly Motivated Audience?
Email: [email protected] Phone: 415-‐SKHELLO (754-‐3556) Cell: 617-‐947-‐8330
Media Kit
Reach Us Today!