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Download Snapchat and Instagram Strategy Upd snapchat instagram number of snaps in the story (~ number of seconds

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  • FEATURED IN

    SNAPLYTICS

    THE MARKETING PLATFORM FOR NEW SOCIAL management, metrics and growth made easy

  • AGENDA

    • THE DATA

    • METRICS COMPARED

    • THE SNAP UPDATE – SO WHAT

    • STRATEGY TIPS FOR STORIES

  • THE MARKETING PLATFORM FOR NEW SOCIAL

    AUTOMATED ANALYTICS

    SCHEDULED PUBLISHING

    COMPETITOR MONITORING

    STORY STUDIO

    Detailed and automation insights for Snapchat and

    Instagram

    Convenient and automated publishing for brands and

    agencies

    Monitoring of competitor activities on Snapchat and

    Instagram Stories

    Vertical content studio for brands and TV stations with

    multiple feeds

    WHY DO WE HAVE THE DATA?

    Since 2015

  • ANATOMY OF SNAPCHAT AND INSTAGRAM

    SNAPS + STORIES

    DISCOVER + STORIES

    SNAPS STORIES

    DISCOVER

    WATCH ALL

  • AGENDA

    • THE DATA

    • METRICS COMPARED

    • THE SNAP UPDATE – SO WHAT

    • STRATEGY TIPS FOR STORIES

  • NUMBER OF VIDEOS AND PICTURES IN A STORY, LAST 6 MONTHS

    0%

    5%

    10%

    15%

    20%

    25%

    3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20+

    Snapchat Instagram

    NUMBER OF ASSETS IN THE STORY

    P E

    R C

    E N

    T A

    G E

    O U

    T O

    F A

    L L

    S T

    O R

    IE S

    n = 43.000 STORIES

  • DAY OF THE WEEK FOR PUBLISHING (2018)

    0%

    3%

    6%

    9%

    12%

    15%

    18%

    MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY SATURDAY SUNDAY

    Snapchat Instagram

    DAY OF THE WEEK FOR THE STORY

    P E

    R C

    E N

    T A

    G E

    O U

    T O

    F A

    L L

    S T

    O R

    IE S

    n = 8.000 STORIES

  • COMPLETION RATE, 6 MONTHS AVERAGE

    94% 93% 91% 89% 88% 87% 86% 85% 84% 82% 82% 82% 81% 80% 78% 78% 77% 73%

    80% 76% 73% 71% 69% 68% 67% 67%

    63% 66%

    62% 63% 65%

    62% 62% 66%

    60% 61%

    3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20+

    Snapchat Instagram

    NUMBER OF SNAPS IN THE STORY (~ NUMBER OF SECONDS IN TOTAL)

    % S

    T A

    R T

    IN G

    T O

    V IE

    W T

    H E

    S T

    O R

    Y

    A N

    D W

    A T

    C H

    IN G

    T H

    E L

    A S

    T P

    A R

    T

    n = 20.000 STORIES

  • AGENDA

    • THE DATA

    • METRICS COMPARED

    • THE SNAP UPDATE – SO WHAT

    • STRATEGY TIPS FOR STORIES

  • FROM A ’SEE ALL’ TO AN ALGORITHM BASED PRIORITIZATION (AS WITH INSTAGRAM)

    SNAPS + STORIES

    DISCOVER + STORIES

    NEWOLD

    SNAPS STORIES DISCOVER

  • DISTRIBUTION OF ACCONTS WITH CHANGE IN OPENS BEFORE AND AFTER THE UPDATE

    PERCENTAGE CHANGE IN OPENS WEEK 44-46 TO WEEK 4-6

    56 ACCOUNTS WITH OPENS > 5000 AND ACTIVE IN WEEK 44 TO 46 2017 AND WEEK 4 TO 6 2018

    AVERAGE DROP 25%

    2% 4%

    9% 7%

    5%

    11%

    18%

    25%

    9%

    4% 2% 2% 2% 2%

    -100% -90% -80% -70% -60% -50% -40% -30% -20% -10% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

  • AGENDA

    • THE DATA

    • METRICS COMPARED

    • THE SNAP UPDATE – SO WHAT

    • STRATEGY TIPS FOR STORIES

  • TAKE-AWAY FOR THE STORY STRATEGY

    FOLLOW AS MANY BACK AS POSSIBLE

    YOU WILL SHOW UP ON THE LEFT SIDE

    LAST PICTURE/VIDEO IS THE TEASER

    MAKE IT TEMPTING TO VIEW YOUR STORY

    CONTENT IS STILL KING

    POPULAR STORIES ARE PROMOTED FOR REACH

    SNAPCHAT FOR LONG FORM

    COMPLETION RATE FOR LONG FORM IS SKY HIGH

    STORIES AROUND BRAND PROMISE

    COMMUNICATE WHAT THE BRAND IS REALLY ABOUT

    SNAPCHAT IS FAR FROM DEAD

    FREE LUNCH WENT FROM BUFFET TO PLATE SIZED

  • THOMAS CILIUS thomas@snaplytics.io Phone: +45 6131 5559

    FOR INQUIRIES AND INFORMATION

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