The “New” FacebookAfter the Profile Redesign

October 28, 2008

Presenters: Charles Yong and Jing Chen

Biggest WinnersName

Monthly Active Users10/10/2008 9/10/2008 8/10/2008

% Growth after New Facebook

% Growth Month before New Facebook

% Change in Growth

SocialCalendar 2178010 686880 478467 217.09 43.56 173.53Causes 5293290 2235065 1986521 136.83 12.51 124.32Pass a Drink 720801 173255 49611 316.03 249.23 66.8Birthday Cards 2085075 1134726 926795 83.75 22.44 61.31Likeness 4579945 3417899 3784093 34 -9.68 43.68Movies 4240159 4304719 6146219 -1.5 -29.96 28.46Meet New People 1199778 1102272 1344562 8.85 -18.02 26.87SuperPoke! 4539770 3608246 3520490 25.82 2.49 23.33YoVille 1983978 1660999 1705957 19.44 -2.64 22.08Zoosk 1294711 1121328 1165854 15.46 -3.82 19.28Social Me 708812 779722 1034008 -9.09 -24.59 15.5Compare People 4957868 5094606 6191639 -2.68 -17.72 15.04Top Friends 16512330 14266996 14017272 15.74 1.78 13.96(Lil) Green Patch 5780830 4694942 4237615 23.13 10.79 12.34We're Related 5316480 3220036 2028361 65.11 58.75 6.36Bowling Buddies 2762888 2482054 2327410 11.31 6.64 4.67Mob Wars 2303269 2553294 2890980 -9.79 -11.68 1.89

Pet Society (134%) and Elven Blood (141%) grew significantly betweenSeptember and October 2008

Biggest LosersName

Monthly Active Users10/10/2008 9/10/2008 8/10/2008

% Growth after New Facebook

% Growth Month before New Facebook

% Change in Growth

Pieces of Flair 4115663 4765983 3791482 -13.7 25.7 -39.4Super Wall 16099981 15994462 11583827 0.7 38.1 -37.4Sea Garden 1216405 1057842 722418 15.0 46.4 -31.4Bubble Town 862107 1093638 1069723 -21.2 2.2 -23.4Bumper Sticker 7959541 9822113 9535277 -19.0 3.0 -22.0Scramble 843540 1042833 1015386 -19.1 2.7 -21.8Pokey! 1091282 1427518 1489264 -23.6 -4.2 -19.4Parking Wars 443695 464628 424046 -4.5 9.6 -14.1Hug Me 2668505 3110879 3166751 -14.2 -1.8 -12.5

Who Has The Biggest Brain? 2845380 3102490 3036293 -8.3 2.2 -10.5Friends For Sale! 2289949 3270521 4084939 -30.0 -19.9 -10.0Growing Gifts 1563458 1761981 1803606 -11.3 -2.3 -9.0Word Challenge 2549011 2350425 2004857 8.5 17.2 -8.8MindJolt Games 1283542 1365562 1367215 -6.0 -0.1 -5.9Slide FunSpace 16282905 20295665 23565906 -19.8 -13.9 -5.9Owned! 3012058 3821534 4558986 -21.2 -16.2 -5.0Word Twist 607007 612388 603529 -0.9 1.5 -2.4Speed Racing 1280072 1250342 1195946 2.4 4.6 -2.2Are YOU Interested? 3563010 3970926 4322222 -10.3 -8.1 -2.1Birthday Calendar 2551150 2585690 2600762 -1.3 -0.6 -0.8iLike 3597953 3683520 3747680 -2.3 -1.7 -0.6

Overall Positive Effect

• 145+ million Monthly Active Users (MAU) among Top 25 Apps

+84%

What should I be thinking about?

BETTER APPS!• Higher production quality

• Higher level of engagement– Average page views per user per day– Time spent on the application– Time between visits

New Trends in Social Gaming• Start simple and grow in complexity

– Social gamer vs. MMO gamer

• Frequently updated new content– Everything gets boring!

• Incentivized rewards – Not just more virtual currency!

• Inflation control on virtual currency

Q&A