snake industry

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Project Report ON “Snack Food Industry” Submitted to (Shree SMT. Santaben Haribhai Gajera MBA Mahila College, Amreli) IN PARTIAL FULLFILLMENT OF THE REQUREMENT OF THE AWARD FOR THE DEGREE OF BACHELOR OF MANAGEMENT (BM) (Semester VI Master of Management - MAM) Under Gujarat Technological University UNDER THE GUIDANCE OF Faculty Guide Company Guide Nisha Rakholiya (professor) Pratik Marsoniya Submitted by (Harita S. Gami) Enrollment No.:1376005850007 M.A.M. – SEMESTER (VI) Gujarat Technological University Ahmedabad May, 2016

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Page 1: Snake industry

Project ReportON

“Snack Food Industry” 

Submitted to(Shree SMT. Santaben Haribhai Gajera MBA Mahila College, Amreli)

 IN PARTIAL FULLFILLMENT OF THE

REQUREMENT OF THE AWARD FOR THE DEGREE OF 

BACHELOR OF MANAGEMENT (BM)(Semester VI Master of Management - MAM)

 Under

Gujarat Technological University 

UNDER THE GUIDANCE OFFaculty Guide Company Guide

Nisha Rakholiya (professor) Pratik Marsoniya  

Submitted by(Harita S. Gami)

Enrollment No.:1376005850007M.A.M. – SEMESTER (VI)

 Gujarat Technological University

AhmedabadMay, 2016

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Growth And Evolution of the Snack Industry After 1995, India has seen a massive change in Snack

food market.

Snack has been redefined from chips and cookies to

beverages.

India’s snack food market is growing at 25% CAGR

(compounded annual growth rate).

The food industry has expanded at the rate of 15.6% over

the last few years.

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Product Profile Potato chips or sticks

Corn puffs

Khakhra

Snack ball

Cheese ball

Biscuits

Chakari

Chorafari

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Demand Determination of the Industry

Demographic factors

Increasing urbanization

Innovative product and marketing initiatives

Policy initiatives and Government support

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Players in the industry

Balaji Wafers Pvt. Ltd.

Bikaji Foods International Ltd.

Gopal Snacks Pvt. Ltd.

Happy Snacks Pvt. Ltd.

Suraj Foods Products

Laxmi Snacks Pvt. Ltd.

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Distribution Channel in the Industry

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Key Issues And Current Trend

Key Issues Competition from above and below Rising Input Costs Diverging Consumer Trends

Current Trend• Today, there are around 1,000 types of snacks that are

available in the market.

• The most popular snacks are potato based items and chips.

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PESTEL Analyses

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Financial Analysis of Snack Food Industry

SNACK MARKET SHARE

Popcorn 0.60 %

Potato chips 9.30 %

Processed Snacks 0.80 %

Nuts & seeds 3.30 %

Other Savoury Snacks 85.90 %

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Michel Porter’s Five Forces Analysis Model

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Future Outlook

• Over the coming years, we will see that the snack food market

will become very regional in the taste attributes.

• The major trends and developments of the packaged food

industry in India over the years.

• India packaged food Industry Outlook to FY’2018 – “Ready to

Eat Snacks to Drive Future Growth” provides a

comprehensive analysis of the market size of India packaged

food industry

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Company Information and Product Profileo Harbhole food products was started by Mr. Pratikbhai

Marsoniya on, 2013. o Harbhole food products is become most popular company

and company have more consumer, who ready to it’s products thepla, bhakhri and khakhra market.

o Harbhole is partnership firm.

Products:

Thepla

Bhakhri

Khakhra

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Production Department Production Process

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Marketing Department

• Pricing Decision

• Advertising

• Sales Promotion

• Channel of Distribution

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Human Rescores

Recruitment

Selection

Training

Promotion

Wages & Salary

Employment Benefits

Page 18: Snake industry

Finance Department

Sources of Capital

Management of Fixed Assets

Working Capital Management

Profitability

YEAR PROFIT

2013 50 %

2014 52 %

2015 60 %

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Strengths

Harbhole food products mainly produce a namkeen product, company’s main strength is no change in product test and no change in quality or quantity.

Opportunity

Harbhole food products have a one most important opportunity is scope in the potato chips market. Company have chance to produce various flavours depending on market trend.

Weakness

Company sent a product to agent regularly for supply but in some area agent no visited to retailer regularly. Company not give any advertise In TV.

Threats

Company have a threats is a some new namkeen makers are entered in the same market. Today, customer’s taste and preference changing day by day they can be easily diverted through others competitors products.

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Future Outlook

• HARBHOLE FOOD PRODUCTS’S plan is to enter in the

national market.

• Also company produce potato chips and other snacks.

• And they want to use more and more latest technology for

different snacks product production.

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Suggestion

• Company has to give an instruction about the regularly

visited to retailer to agent.

• According to my suggestion if company gives a more

advertisement in the television, papers, etc than may be

possible increase a sale.

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Bibliography • http://kanvic.com/strategies-for-success-in-india-s-snack-food-market.html• http://www.mbarendezvous.com/general-awareness/indian-snack-food-market/• http://www.nielsen.com/content/dam/nielsenglobal/jp/docs/report/2014/nielsen%20fea

tured%20insights_%20biting%20into%20the%20indian%20snacking%20market.pdf• http://www.pfndai.com/Resourses%20Food%20Sci%20Tech/Resources_FS-enchanti

ng%20snack.pdf• http://www.indiaretailing.com/FoodGrocer/7/42/44/12135/Food-Processing-Sector-in-

Ind-• http://www.ibef.org/industry/indian-food-industry.aspx• https://en.wikipedia.org/wiki/Snack#Types_of_snack_foods• http://www.projectguru.in/publications/pest-analysis-snack-food-market-india/• http://www.marketing91.com/porters-five-forces-model/• http://www.technopak.com/Files/frozen-foods-and-snacks-market-in-india.pdf• https://en.wikipedia.org/wiki/List_of_food_companies

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