snackable webinar: how to create awesome posts that will increase shares
TRANSCRIPT
How to create awesome posts that will
increase shares
Why is visual so powerful?
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Social media is saturated with images
Design and layout
It’s about balance.
#1 Use a Grid and choose a single focal point
Use a large strong visual image. Can also use a headline or pull quote in the same
way.
#2Use the Rule of Thirds
#3 It’s okay to have white space
This helps create a comfortable layout because the viewer will automatically look at the larger elements within the layout first, progressing through to the smaller elements as they read
Design and layout
Take note that...
Add one image for every 350 words so readers can ”breathe as they read.”
Remember:In your layout, make some elements larger than others.
Include a wide range of images
Graphs and charts Cartoons and comics
Add your logo to images
Design & layout
PhotographyStock photography
Authentic Images
Photo credits:Lia Rinaldo
Photography
Interesting thingsDownload
Try DIY Approach
Pros
Has iPhone 6s and Canon Rebel xTiLia’s Photography Tips
Canon Rebel xTi- shoots a photo with tripod then emails it to iPhone to pass through filters. “The poor man’s Photoshop.”
Uses filter programs like Camera+ and Enlight and Instagram filters.
Fave filters: Clarity and Blurring
Incorporates colour. Loves natural light
Has access to a lot of interesting behind-the-scenes
Take note that...
It’s easier to do photography now
Photography
Take an online course
Be creative, have funHire the pros
VideoIt’s the trend to watch in 2016
Facebook is generating 8 billion video views per day.
Drones.
360 Video on Facebook
Hold the camera steady. Two hands and then your arm against a solid object like a wall, or use a dedicated tripod or phone mount.
Firefly’s Video Tips
Light. Use the camera flash or shoot in a brightly lit space.
The closer the subject is to the camera the better (and the sound will be better).
Sound. If you can’t hear the person neither can the phone.
Keep it brief.
Check your background.
Watch shaking
Take note that...
Video
Short and snappyHire pros
Good audioFree apps (Legend & Boomerang)
Todayin SUMMARY 1
2
3
4
Have a focal pointFree apps
Keep it simple
Videos are in demand
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