sn6000 director alternative_14dec2010

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    HP StorageWorks SN6000Stackable 8Gb Fibre ChannelSwitches in the EnterpriseDirectors are facing new competitive pressure inmid-sized SAN accounts

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    How/When should you use this deck?

    Field teams have had some recent success positioning our

    stackable switches against HP competitors low-end directors.

    However, this should NOT be your main sales focus. Use itas opportunity presents itself or perhaps as a reason to goback and talk to an HP partner or customer.

    End user might be acandidate if

    Needs port densityNeeds scalabilityNeeds performance

    Needs modular convenienceANDare cost-sensitive

    End user probably nota candidate if

    Strict internal multi-protocol requirement Strict VSAN requirement Entrenched policy of deploying directors

    Not particularly cost-sensitive

    Incorporate one or two slides in your standard pitch. Mentioning that somecustomers can deploy the SN6000 as a Director alternative helps portray theSN6000 switch as an enterprise-class solution in manysituations.

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    Congratulations on your business growth!

    Successful mid-size enterprises typically enter aphase where a higher port count SAN is required tomeet an expanding set of objectives & demands.

    SAN infrastructure vendors will often suggest aDirector switch, which in the past has been the onlyreliable, manageable solution to maintainperformance and manageability at high port counts.

    Unfortunately, Directors are very expensiveto purchase and own compared with theSN6000 solution. Director deployment canrepresent a significant portion of your IT departmentstotal budget.

    Is a Director your only option?

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    Considering a Traditional Director?

    Traditional directors offer lots of features Mainframe support (FICON)

    Soup to nuts management platform

    Redundant components

    Modular convenience

    Specialty blades

    for a very high price Huge startup cost

    Software cost/complexity Power consumption

    FootprintIs it more than you need?

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    Why an SN6000 stackable solution may bebetter than a director!

    50% or more lower start up costs and lower lifecycle costs

    True end to end SAN management with HP StorageWorksSSCM enterprise software and HP StorageWorks EnterpriseFabric Management Suite (EFMS) software

    Efficient scaling with stacking ports

    Excellent port density

    Efficient power usage

    Simplified deployment and management

    HP differentiation that makes you more competitive in SANdeals

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    General Comparisons (1)Requirement Entry-Level Director SN6000

    Port Density Very poor at low port counts Huge footprint, whether or not you

    need the ports

    Excellent density at all port counts Does not consume rack space until you need

    the ports

    PowerConsumption

    High, especiallyat low portcounts

    Starts low, scales predictably withnetwork growth

    Scalability 16 to 256 device ports per

    chassis, depends on bladesize

    Link multiple chassis for port counts >700 ports

    16-, 32-, 48- or 64-port increments

    120 device ports per stack

    Link multiple stacks for port counts> 500 ports

    8 port (4-port increments to 20) and 20-port more granular!

    Transparent Router for investment protectionif addition to existing HP solution

    Performance Excellent with smaller blades,larger blades areoversubscribed

    4Gb or 8Gb backplane

    Blade-to-blade traffic goes throughchassis ASICs (latency impact)

    Excellent at all port counts inter-switch bandwidth expands asswitches are added

    Auto-trunking 20Gb ISL backbone

    Direct switch-to-switch connections (nointervening ASICs, lower latency)

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    General Comparisons (2)

    Requirement Entry-Level Director SN6000

    Resiliency Redundant components(chassis level)

    Redundant power supplies(switch level)

    Stacking architecture allows any-to-ALL switch ISL redundancy withoutusing device port as ISLs, modularstability during expansion.

    Manageability Large, complex softwareplatforms

    Pay for features you dont need

    No integrated storagemanagement must useseparate app

    No integrated HBAmanagement must useseparate app

    Modular architecture, easy asblades

    Manage multi-switch stacks as asingle entity

    SSCM = Switch and HBAmanagement plus storageprovisioning from a single

    interface EFMS (site license)

    Cost High initial and lifecycle cost

    Difficult to repurpose later

    Affordable throughoutlifecycle

    Easy to repurpose in future topologies

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    Price Per Port Comparison

    Includes 8 Gbps optics 16 ports to over 256 ports, the director is always more expensive than the

    SN6000 solution IBM $/port varies because of the chassis overhead coupled with blade

    cost sweet spot is +200 ports (fully populated), BUT not as sweet as theSN6000 solution!

    SN6000 $/port remains relatively constant at all port counts

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    Specific Comparisons (1)Feature IBM SAN 384B SN6000

    Minimum ports 16 8Max ports 64, 128, 192 or 256 per chassis

    (depends on blade size, > 700 in multi-chassisconfigurations)

    120 per stack(>500 in multi-stack configurations)

    Rack space 9U per chassis 1U to 6U per stack

    Density(Device ports per U)

    2 to 7 (w/16-port blades)4 to 14 (w/32-port blades)

    5 to 21 (w/48-port blades)7 to 28 (w/64-port blades)

    20

    Expansion increments 16-, 32-, 48- or 64-port blades 4-port licenses (single power)24-port switches (dual power)

    Switches per stack NA 6

    Slots per chassis 4 NA

    Bandwidth per slot 256 Gbps (shared by up to 64 device ports) NA

    ISL bandwidth per switch NA 102 Gbps (shared by 20 device ports)

    Oversubscription ratiowhen going off-blade oroff-switch

    32-port blades: 1 to 148-port blades: 1.5 to 164-port blades: 2 to 1

    1.6 to 1

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    Specific Comparisons (2)IBM SAN 384B SN6000

    Power

    Configuration

    Dual power supply, hot-swappable per

    chassis

    Dual power supply, hot-swappable per

    switch

    True Power 16-port config363 Watts

    (22.7 watts/port)WORST Case

    192-port config753 Watts

    (3.9 watts/port)BEST Case

    20-device portconfig80 Watts*

    (3.4 watts/port)WORST Case

    120-device portsconfig*480 Watts*

    (3.4 watts/port)BEST Case

    HeatDissipation

    16-port config1,239 BTU/hr

    (77.4 BTU/port)

    192-port config2,570 BTU/hr

    (13.4 BTU/port)

    20-port config273 BTU/hr *

    (11.4 BTU/port)

    120-port config1,638 BTU/hr*

    (11.4 BTU/port)

    Power consumption and heat dissipation of directors can be significant - especially at low port

    counts. Per-port consumption gradually decreases until sweet spot at fully-populated chassis.SN6000 power consumption starts low and stays low, scaling predictably with the network.

    SN6000 per-port numbers are similar to Director best-case but are achieved at every portcount.

    Range Range

    *Power and BTU calculations include four stacking (ISL) ports per switch.

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    100-port Solution Price Comparison

    IBM SAN 384B(Solution 1)

    IBM SAN 384B(Solution 2) SN6000

    Ports 96 112 100

    Method (3) 32-port blades (1) 48-port blade(2) 32-port blades (5) Switches

    Rack space 9U 9U 5U

    ~ True Power~ Heat Dissipation

    540 Watts1,844 BTU/hr

    576 Watts1,966 BTU/hr

    400 Watts1,365 BTU/hr

    IBM Solution Price

    Without 8Gb SFPWith 8Gb SFP $285,184$299,484 $307,344$324,004 $97,379*$119,667*

    Price / PortWithout 8Gb SFP

    With 8Gb SFP$2,971$3120

    $2,744$2,893

    $973*$1197*

    * Includes HP StorageWorks Simple SAN Connection Manager(SSCM) enterprise software, includes HP StorageWorks

    Enterprise Fabric Management Suite (EFMS) software, includes20 Gbps stacking (ISL) upgrade

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    What to buy

    80-ports

    (4) HP StorageWorks SN6000 Stackable 8Gb 24-port Dual Power FC Switch (AW576A) (80) HP 8Gb Short Wave Fibre Channel SFP+, 1 Pack (AJ718A)

    (3) HP 3-inch 10/20Gigabit XPAK Copper Cable (AW581A)

    (3) HP 9-inch 10/20Gigabit XPAK Copper Cable (AW582A)

    Optional and recommended - (4) SN6000 Stackable 20Gb ISL Upgrade LTU (TA822A)

    Optional and recommended - (1) H-series Enterprise Fabric Management Suite LTU (TC321A)

    100-ports (5) HP StorageWorks SN6000 Stackable 8Gb 24-port Dual Power FC Switch (AW576A) (100) HP 8Gb Short Wave Fibre Channel SFP+, 1 Pack (AJ718A)

    (6) HP 9-inch 10/20Gigabit XPAK Copper Cable (AW582A)

    (4) HP 3-inch 10/20Gigabit XPAK Copper Cable (AW581A)

    Optional and recommended - (5) SN6000 Stackable 20Gb ISL Upgrade LTU (TA822A)

    Optional and recommended - (1) H-series Enterprise Fabric Management Suite LTU (TC321A)

    120-ports (6) HP StorageWorks SN6000 Stackable 8Gb 24-port Dual Power FC Switch (AW576A)

    (120) HP 8Gb Short Wave Fibre Channel SFP+, 1 Pack (AJ718A)

    (6) HP 9-inch 10/20Gigabit XPAK Copper Cable (AW582A)

    (2) HP 3-inch 10/20Gigabit XPAK Copper Cable (AW581A)

    Optional and recommended - (6) SN6000 Stackable 20Gb ISL Upgrade LTU (TA822A)

    Optional and recommended - (1) H-series Enterprise Fabric Management Suite LTU (TC321A)

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    Backup

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    SN6000 Stackable Solution Summary

    Exclusive features

    Expandable backbone 20Gb ISL speed Adaptive Trunking SSCM software

    Modular, pay as yougrow architectureB

    ACKBONE

    Half the price of a director spend your IT $$ elsewhere!

    Scalable / dense footprint Easy to deploy / manage Easy to repurpose Top performance Power frugal

    Resilient

    SN6000: The affordable, flexiblealternative to low-end Director

    products

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    What are you actually looking for?

    Port density / Scalability? Performance?

    Modular convenience?

    Manageability?

    High availability? Security features?

    Ultimately, simple port count is the#1 reason most companies buy a

    Director-class switch product.

    SN6000 offers all theseadvantages PLUS over50% lower initial cost

    and lower lifecycle costs;reference slide #8!

    Get the benefits of amodular chassis switch without the costoverhead of a hardwarechassis!

    BACKBONE

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    Cant ANY Edge Switch be Used in this Way?

    No the SN6000 is a unique solution. Other edge switches

    do NOT have the same advantage verses Directors.

    SN6000 provides the convenience, stability andperformance of a modular chassis switch without the cost overhead of a chassis!

    EASY stacking architecture

    Other edge switches require 3x the cable complexityfor ISLs (and 3x the optics to purchase) and they canNOT be managed as a single entity.

    To achieve a similar performanceratio, non-stacking edge switcheswould have to dedicate over 1/3 oftheir ports for ISLs!

    Exclusive 20Gb ISL bandwidth

    Stacking port total

    4 x 25.5 Gb = 102 GbOver 100Gb of bandwidth dedicated forswitch-to-switch connections. Plus, links

    trunk automaticallyto optimizeperformance!

    BACKBONE

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    20-port switch

    20-port switch

    20-port switch

    20-port switch

    DIRECT backbonestacking links

    Device ports Device ports

    48-port blade

    64-port blade

    48-port blade

    32-port blade

    Chassisbackbone

    ASICs

    Device ports Device ports

    Similar scalability architectures

    Each slot has a

    limited amount ofbandwidth forgoing off blade

    Each switch has alimited amount of

    bandwidth forgoing off switch

    Director

    Stackable Switches

    Oversubscription depends on the ratio of device ports serviced toavailable off blade or off switch bandwidth.

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    Oversubscription Comparison

    Off-blade / Off-switch

    bandwidth ratioIBM SNA 384B

    272Gb slotbandwidth

    (per blade, forconnection to other

    blades)

    1 to 1

    1.5 to 1

    2 to 1

    32-port blade

    Device port total: 272Gb

    48-port bladeDevice port total: 408Gb

    64-port blade

    Device port total: 544Gb

    SN6000

    1.6 to 1(per switch, for connection to

    other switches)

    Device port total: 170Gb

    20 device ports

    SN6000 performance is similar toIBM SAN 384B with 48-port

    blades

    102Gb ISL bandwidth

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    From 8 ports to 80+ ports, HP StorageWorks H-series switches offer lowerprice and more value than the competition

    The Value Leader H-series SANs

    SinglePowerSupply

    DualPowerSupply

    DevicePorts Total

    DedicatedStacking(ISL) Ports

    8 DevicePorts

    16 DevicePorts

    20 DevicePorts

    26 DevicePorts

    40 DevicePorts

    80 DevicePorts

    HP 8/20q X 20 N/A 1 1 1 1 2 N/A

    HP SN6000 X 20 4 3 3 3 3 1 1

    EMC300B X 24 N/A 2 2 2 5 5 6

    IBM 24B X 24 N/A 4 4 4 7 7 9

    HP SN6000 20 4 6 3 2

    IBM MDS9148

    X 48 N/A 8 8 5

    EMC MDS9148

    X 48 N/A 2 4 4

    EMC 5100B X 40 N/A 4 6 3

    IBM SAN 40 X 40 N/A 9 9 7

    EMC 5300B X 80 N/A 10 10 8

    IBM SAN80 X 80 N/A 10 10 10

    Lowest

    Priced

    Medium

    Priced

    Highest

    PricedRankin 1 to n; lowest to highestprice; 1 is lowest price

    Software for EMC and IBM is not included; SSCM management software for H -series (8/20q and SN6000 included.SFP Prices, trunking licenses and port upgrade licenses included.

    For QLogic, HP and HP Partner Use Only

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    Save time and $$$Deploy SANs in hours, not

    days. Reduce ongoingtasks to minutes, not hours!

    Exclusive Management AdvantageDirector-class features without the price tag!

    For all its softwarebreadth and

    complexity, the IBM384B does NOT includethese features to

    simplify your workload

    and neither do EMC

    and Dell

    Enterprise Fabric Management Suite (EFMS): Granular control of multiple switch fabrics

    Simple SAN Connection Manager (SSCM) Single pane of glass for your entire infrastructure! 3-step switch setup including zoning!

    Why use 3 separate applications? SSCM can provision LUNs from HP storage

    manage switches manage HBAs

    Adaptive Trunking, I/O StreamGuard: Performance optimization for no extra charge Guaranteed uninterrupted dataflow for streaming

    applications like tape and video

    Transparent Router: Deploy H-Series seamlessly with B- and C-Series SANs

    without impacting your existing management

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    IBM Entry Level Director Offering

    IBM solution is OVER 8 times more expensive at minimum port configuration

    Prices assume the least expensive combination of blades (16-, 32-, 48- or 64-port) necessary to achieve indicated port count

    IBM SAN384B offersgood performance

    and scalability butit may be too

    expensive for price-sensitive customers.

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    Retain customers with SN6000 alternative

    All solutions include SFPs and stacking cables

    HP StorageWorks 8Gb Stackable SN6000 is more affordableat every port count!

    Now you can offer an 80-port HP

    solution for less $$ than IBM whileconsuming HALF the rack space and

    lower power consumption!

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    Port Density

    Bars represent every available port configuration for each switch

    SN6000 always provides 20 ports per U of rack space Slightly lower after 120 ports to account for ISLs between stacks

    IBM director does not approach SN6000 port density until well over 120ports

    DevicePorts >

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    Outcomes that matter.