smx seattle conference update
DESCRIPTION
SMX Seattle Conference Update. Presented by: Craig Paddock Plaza Digital Slide 1 of 217. Search Conferences. SMX – Search Engine Expo – Danny Sullivan Seattle – June San Jose – February New York - September SES – Search Engine Strategies – Mike Grehan New York - March - PowerPoint PPT PresentationTRANSCRIPT
![Page 1: SMX Seattle Conference Update](https://reader030.vdocuments.mx/reader030/viewer/2022033101/5681323c550346895d98a84b/html5/thumbnails/1.jpg)
SMX Seattle Conference Update
Presented by:Craig PaddockPlaza Digital
Slide 1 of 217
![Page 2: SMX Seattle Conference Update](https://reader030.vdocuments.mx/reader030/viewer/2022033101/5681323c550346895d98a84b/html5/thumbnails/2.jpg)
Search Conferences• SMX – Search Engine Expo – Danny Sullivan
Seattle – JuneSan Jose – FebruaryNew York - September
• SES – Search Engine Strategies – Mike GrehanNew York - MarchChicago - DecemberSan Francisco - August
• Pubcon – WebmasterWorld – Brett TabkeLas Vegas – November – early bird this Friday**Dallas/Austin - March
![Page 3: SMX Seattle Conference Update](https://reader030.vdocuments.mx/reader030/viewer/2022033101/5681323c550346895d98a84b/html5/thumbnails/3.jpg)
Search Conferences
• eMetrics Marketing Optimization Summit – Jim Stern
• Google Adwords Seminars for Success – Brad Geddes
• Google Analytics – Justin Cutroni
• Conversion Conference – Tim Ash
![Page 4: SMX Seattle Conference Update](https://reader030.vdocuments.mx/reader030/viewer/2022033101/5681323c550346895d98a84b/html5/thumbnails/4.jpg)
SMX 2011 Topics
• Periodic Table of SEO Factors• SEOMoz 2011 Ranking Factors• Panda Update• Schema.org launch• Google +1
![Page 5: SMX Seattle Conference Update](https://reader030.vdocuments.mx/reader030/viewer/2022033101/5681323c550346895d98a84b/html5/thumbnails/5.jpg)
![Page 6: SMX Seattle Conference Update](https://reader030.vdocuments.mx/reader030/viewer/2022033101/5681323c550346895d98a84b/html5/thumbnails/6.jpg)
![Page 7: SMX Seattle Conference Update](https://reader030.vdocuments.mx/reader030/viewer/2022033101/5681323c550346895d98a84b/html5/thumbnails/7.jpg)
![Page 8: SMX Seattle Conference Update](https://reader030.vdocuments.mx/reader030/viewer/2022033101/5681323c550346895d98a84b/html5/thumbnails/8.jpg)
![Page 9: SMX Seattle Conference Update](https://reader030.vdocuments.mx/reader030/viewer/2022033101/5681323c550346895d98a84b/html5/thumbnails/9.jpg)
![Page 10: SMX Seattle Conference Update](https://reader030.vdocuments.mx/reader030/viewer/2022033101/5681323c550346895d98a84b/html5/thumbnails/10.jpg)
![Page 11: SMX Seattle Conference Update](https://reader030.vdocuments.mx/reader030/viewer/2022033101/5681323c550346895d98a84b/html5/thumbnails/11.jpg)
![Page 12: SMX Seattle Conference Update](https://reader030.vdocuments.mx/reader030/viewer/2022033101/5681323c550346895d98a84b/html5/thumbnails/12.jpg)
Schema.org
• provides a collection of schemas, i.e., html tags, that webmasters can use to markup their pages in ways recognized by major search providers. Search engines including Bing, Google and Yahoo! rely on this markup to improve the display of search results, making it easier for people to find the right web pages.
![Page 13: SMX Seattle Conference Update](https://reader030.vdocuments.mx/reader030/viewer/2022033101/5681323c550346895d98a84b/html5/thumbnails/13.jpg)
Schema.org
![Page 14: SMX Seattle Conference Update](https://reader030.vdocuments.mx/reader030/viewer/2022033101/5681323c550346895d98a84b/html5/thumbnails/14.jpg)
Schema.org
![Page 15: SMX Seattle Conference Update](https://reader030.vdocuments.mx/reader030/viewer/2022033101/5681323c550346895d98a84b/html5/thumbnails/15.jpg)
Google Panda• March 2011 initial release• Detect low quality pages
– poor user experience– regardless of link popularity and unique content
• Detect scraper sites, content farms• Panda wants strong usage metrics
– poor bounce rate– poor SERP CTR– not sharable
• No easy fix to Panda
![Page 16: SMX Seattle Conference Update](https://reader030.vdocuments.mx/reader030/viewer/2022033101/5681323c550346895d98a84b/html5/thumbnails/16.jpg)
+1
![Page 17: SMX Seattle Conference Update](https://reader030.vdocuments.mx/reader030/viewer/2022033101/5681323c550346895d98a84b/html5/thumbnails/17.jpg)
+1
They should keep in mind that implementing the button and accruing "+1's" on their site will be factored as a social signal into the Google organic search results. Also, while getting +1's on ad does not directly have an impact on the quality score, getting +1's could help CTR. Positive effects for both paid and organic.
![Page 18: SMX Seattle Conference Update](https://reader030.vdocuments.mx/reader030/viewer/2022033101/5681323c550346895d98a84b/html5/thumbnails/18.jpg)
Search ConferenceBest Practices
stay at conference hotelwhat NOT to dosmoking breaks
![Page 19: SMX Seattle Conference Update](https://reader030.vdocuments.mx/reader030/viewer/2022033101/5681323c550346895d98a84b/html5/thumbnails/19.jpg)
Search Conferences
SPAM
![Page 20: SMX Seattle Conference Update](https://reader030.vdocuments.mx/reader030/viewer/2022033101/5681323c550346895d98a84b/html5/thumbnails/20.jpg)
Search Conferences
SitesPositionedAboveMe