smu mba marketing (mk) semester 4 fall 2017 solved assignment

7

Click here to load reader

Upload: monika-handa

Post on 21-Jan-2018

90 views

Category:

Education


2 download

TRANSCRIPT

Page 1: Smu mba marketing (mk) semester 4  fall 2017 solved assignment

SMU MBA MARKETING (MK) SEMESTER 4 FALL

2017 SOLVED ASSIGNMENT

SMU MBA FALL 2017 SOLVED ASSIGNMENT

Call at 8510092683

Mail at [email protected]

Visit us at: www.assignmentsplus.in

MK0015 Services Marketing and Customer Relationship

Management

1 Define Services. Explain various characteristics of Services.

2 What are the criteria on which grouping of customers are done in market

segmentation?

3 Write short notes on:

a. Frontal Attack

b. Flanking Attack

c. Bypass Attack

d. Guerrilla Attack

SMU MBA FALL 2017 SOLVED ASSIGNMENT

Call at 8510092683

Mail at [email protected]

Visit us at: www.assignmentsplus.in

4 What are the various alternative strategies used in Marketing Services?

Page 2: Smu mba marketing (mk) semester 4  fall 2017 solved assignment

5 What do you mean by Customer Relationship Management (CRM)? What are the

four important steps that service providers should bear in mind while implementing

one-to-one marketing?

6 What are the basic requirements for CRM implementation in an organization?

Explain the basic requirements for CRM implementation in an organization

10

SMU MBA FALL 2017 SOLVED ASSIGNMENT

Call at 8510092683

Mail at [email protected]

Visit us at: www.assignmentsplus.in

SMU MBA FALL 2017 SOLVED ASSIGNMENT

Call at 8510092683

Mail at [email protected]

Visit us at: www.assignmentsplus.in

MK0016 Advertising Management and Sales Promotion

1 Define Advertising by highlighting its various characteristics. What are the various

objectives of Advertising?

2 Explain the factors that affect Marketing and Advertising in India.

3 Explain the various types of Advertising copy.

Page 3: Smu mba marketing (mk) semester 4  fall 2017 solved assignment

4 What do you mean by Advertising Budget? What are the various factors influencing

Budget Setting?

5 Explain the various innovative use of mass media in Rural Marketing.

6 Explain the various Civil and Penal Codes applicable to Advertising.

SMU MBA FALL 2017 SOLVED ASSIGNMENT

Call at 8510092683

Mail at [email protected]

Visit us at: www.assignmentsplus.in

SMU MBA FALL 2017 SOLVED ASSIGNMENT

Call at 8510092683

Mail at [email protected]

Visit us at: www.assignmentsplus.in

MK0017 E-MARKETING

1. Explain Front-end & Back-end activities of Infrastructure: Building a Product

system. Explain Digital Products.

Answer: Front-end

Front-end is the portion of an e-seller’s business processes through which customers

interact, including the seller’s portal, electronic catalogues, a shopping cart, a search engine

and a payment gateway. For example, when we book a hotel through a Website, we find the

brand through the search engine, go through the electronic catalogue, and make the

payment through the payment gateway maintained by entities such as HDFC or Axis Bank.

Page 4: Smu mba marketing (mk) semester 4  fall 2017 solved assignment

2. List and explain the types of online stores in E-Malls and Parties in an E-

Marketplace

Answer: Types of Online stores:

An e-mall is an online shopping centre in which there are many online, or virtual, stores. The

basic four types of online stores have been explained below:

3. Elaborate on the Internal and External Considerations of Situational Analysis

Answer: Internal and External Considerations of Situational Analysis

Internal Considerations

Internal considerations include organizational structure and culture, SWOT analysis of

workforce, existence of competitive advantage, and budget.

SMU MBA FALL 2017 SOLVED ASSIGNMENT

Call at 8510092683

Mail at [email protected]

Visit us at: www.assignmentsplus.in

4. Explain the 4 P’s in E-Marketing along with the additional 3P’s in E-Marketing of

Services

Answer: a) Explanation to the 4 P’s in E-Marketing

The term ‘marketing mix’ was coined by Neil H. Borden of Harvard Business School, who

explained the concept in his article The Concept of the Marketing Mix in 1964. The article

elaborated the elements of the marketing mix, which he explained were necessary

ingredients for creating a balanced and attractive offering to customers. It was Professor E.

Jerome McCarthy who divided the mix into the 4Ps – product, price, promotion and place.

5. Elaborate on the Word-of-Mouth Marketing Techniques

Answer: Word-of-Mouth Marketing Techniques

Word-of-mouth marketing, also called word-of-mouth advertising, is one of the most credible,

unpaid forms of marketing—oral or written—wherein satisfied customers tell other people

how much they like a business, product, service, or event. Word-of-mouth techniques of e-

Page 5: Smu mba marketing (mk) semester 4  fall 2017 solved assignment

marketing include:

6. Write short notes on:

a) Customer Metrics

b) E-mail/Direct Metrics

c) On-site Web analytics technologies

Answer: a) Customer Metrics

Customer metrics includes numerical scores or indices that summarize customer feedback

results. These scores are normally based on customer ratings (e.g., average satisfaction rating

with product quality) or open-ended customer comments (via sentiment analysis). Customer

metrics reflect the underlying characteristic/mental processes about your customers:

SMU MBA FALL 2017 SOLVED ASSIGNMENT

Call at 8510092683

Mail at [email protected]

Visit us at: www.assignmentsplus.in

SMU MBA FALL 2017 SOLVED ASSIGNMENT

Call at 8510092683

Mail at [email protected]

Visit us at: www.assignmentsplus.in

MK0018 International Marketing

1 Differentiate between GATT and WTO

Answer: GATT: The General Agreement on Tariffs and Trade (GATT) was based on

conventions and not considered as an international institution. It was set up in 1947. At that

time, it comprised only 23 countries. Negotiations for the GATT started in the late 1940s with

Page 6: Smu mba marketing (mk) semester 4  fall 2017 solved assignment

an aim to reconstruct a multilateral system of world trade through the elimination of

discrimination, the reduction of tariffs and the dismantlement of other trade barriers.

2 Write short notes on the following:

A. International franchising

B. International contract manufacturing

Answer:

A. International franchising

Franchising is a special form of licensing in which the franchisor makes a total marketing

programme available, including the brand name, logo, products and method of operation.

SMU MBA FALL 2017 SOLVED ASSIGNMENT

Call at 8510092683

Mail at [email protected]

Visit us at: www.assignmentsplus.in

3 What are the stages in which international markets are screened and analysed?

Answer: There is a four-stage process for screening and analysing international markets;

preliminary screening, estimating market potential, estimating sales potential and identifying

segments in the target market.

4. What is counter-trade? Describe the various types of counter-trade.

Answer: Counter-Trade

Counter-trade is one of the oldest forms of trade wherein the buyer pays something other

than money for purchase of goods and services. It is a practice that requires a seller as a

condition of sale to commit contractually to reciprocate and undertake certain business

initiatives that compensate and benefit the buyer.

5 Briefly discuss the role of sales promotion and personal selling in international

marketing.

Sales Promotion

Answer: Sales promotion is an important tool of marketing communication because it is

directed at consumers, and it involves such activities like couponing, sampling, premiums,

consumer education and demonstration activities, cents-off packages, point-of-purchase

materials and direct mail.

6 Write short notes on the following:

a. Bill of Exchange

Page 7: Smu mba marketing (mk) semester 4  fall 2017 solved assignment

b. Packing list

c. Air way bill

d. Certificate of origin

e. Consular invoice

Answer:

a. Bill of Exchange – A Bill of Exchange (B/E) is an unconditional order in writing by

the exporter to the importer asking the importer to make the payment of a certain

amount. The exporter is called the drawer and the importer is called the drawee here.

When a draft bill is drawn on a foreign firm, it is termed as a foreign draft or bill of

exchange.

SMU MBA FALL 2017 SOLVED ASSIGNMENT

Call at 8510092683

Mail at [email protected]

Visit us at: www.assignmentsplus.in