smu class may 2015 tony wright - final
TRANSCRIPT
Tony Wright CEO & Founder 972-215-7167 @tonynwright
Reputation Management
is Dead.
Long liveReputation Management.
What this is NOT about
This is NOT a presentation on how to remove
negative items about you.
This is NOT about stats – you want stats, you can Google them.
This is NOT about convincing you to do Proactive
ReputationManagement – if you aren’t convinced now,
my 10 minutes won’t convince you.
@tonynwright
The Definition of ORM has changed
Trying to “remove” bad listings from SERPs? You’re are doing it wrong.
Online reputation management is truly the MANAGEMENT.
of your reputation, not CONTROLLING your reputation.
Anyone offering a quick fix is lying at best – they may even be conning you.
The only way to combat a bad online reputation is to create a better one.
@tonynwright
First things first
Are you monitoring your online reputation frequently?
Are you telling your side of the story NOW?
Don’t wait until a crisis hits!
Do you have relationships with influencers within your space?
Do you have a social media policy for employees in place?
@tonynwright
The New ORM
ALWAYS tell your side of the story – and make sure it shows up
Make sure your side of the story is palatable to your target audience
(you do know your target audience, right?)
Seed the SERPs, don’t expect to replace them
Use proper channels for reponses to negative items
@tonynwright
The Bottom Line
Keep telling your story and make sure it’s being seen.Have others that will help you tell your story.
Don’t try to have perfect SERPs or Reviews – they actually look fishy.Monitor all the time.
Remember that reviews and SERPS involve logorithmic perception – the more good stuff you have out there, the more positive you are
likely to be perceived.
@tonynwright