sms

Advance the Web. Empower People.

SMS Workshop Notes

Nii Okai Quaye February 2011

  All services that are not part of the traditional voice offer

  Operators seek to maximize average revenue per user and use VAS as a differentiation tool

  Users seek maximum utility from their cellphone

-  Convenience -  Efficiency in accomplishing tasks -  Savings in time and money -  Increased satisfaction -  Personalisation

Mobile Value Added Services (VAS)

Copyright © 2011. World Wide Web Foundation. All rights reserved

  Provides information to subscribers usefullness of content is relative to person and context

  Push

-  Solicited and Unsolocited -  Market information -  Alerts/Notifcations

  Pull (user requested info)

-  Interactive data service (stock quotes ,sport results,bank balance request)

-  Interactive voice recorgnition service -  Traffic Informations

Information VAS


  Provides fun and leisure

  Ringtones/Caller ringback tones (CRB)

  Games

  Dating Services

Entertainment VAS


  mticketing

  Mobile Payment

  Premium Payment (SMS/USSD)   Direct Mobile billing

Transactional Services


  Content Partners

  Content creators owns copyright to the content

  Content aggregators gathers information from varius sources and serve to end mobile users

  Developers

  Operators

  Data Carriers and platform providers   Short Code Providers

VAS Ecosystem


  Moderated Open Session

Avenues and Prospects


  Increasing mobile users

Exciting Times For Africa and GH


SMS VRS Native APPS TANGO


Avenues for VAS

  Business Models -  Revenue Sharing -  Short Code providers


SMS BASED APPLICATIONS AND SERVICES


  SMS is a technology for sending and recieving of messages between mobile entities

  One SMS consits of 140 bytes equivalent of 160 characters for 7 bit encoding and 70 characters for 16-bit encoding

  Concatenated SMS allows user to send beyond the

160 or 70 for 7 and 16 bit encoding resp

  Concatenated SMS are broken into pieces and reassembled at reciepient's end

SMS (Short Message Service)


  Allows for the inclusion of rich media in sms

  Able to format text to be sent

  Not supported on all wireless devices

Enhanced SMS


  Person to Person

  Person to Application /Application to Person(P2A A2P)

  Two way interactive messaging

-  Allows bidirectional -  Forex rates , Language translation,

Dictionary

  Downloads

-  Ability to carry binary data allows for it inclusions in sms

SMS Application Types


  Messages sent by mobile devices are first sent to SMSC

  SMSC forwards message to the reciepient

  Store and Forward

-  If recipients phone is off SMSC saves the message and resends it latter

-  It is possible to set how long the SMSC shoul keep the the message (delay period)

  SMSC performs both intra and inter message sending

SMS Center (SMSC)


  Tools setup

  FrontLineSMS,Kannel,RapidSMS   Send and Recieve SMS from PC

  Cellphone as a Modem   GPRS Modem   Gammu ,Gnokii

  Everyday SMS   What have people done with what we have just

learnt -  Ushahidi (http://www.ushahidi.com/) -  Childcount plus (http://

www.childcount.org/) -  Mpedigree (http://www.mpedigree.org/

home/)   Group project discussion

Lab Session 1


  Send process store and retrieve SMS

  SMS Gateways

  Sample Application II

  Group project II

Lab Session II


 


SMS GATEWAY


LAB SESSIONS


Lab Session I


Lab Session II


Lab Session III

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