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SMS DELIVERY

AND SPEED:

TRUTHS & FAIRY TALES

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EVERYONE HAS

A MESSAGE

BUT OUR MESSAGE

CAN CHANGE YOUR

BUSINESS

ABOUT CMWe are a team of curious people.

Our passion is inspired by our love for innovation and digital techniques. We never think in problems,

we think in the opportunity to make things better. We are reinventing customer and client engagement trough mobile.

We believe in the power of the mobile platform. One platform to plug-in all your critical mobile business processes,

including customer interaction, marketing campaigns and mobile CRM. One mobile platform in the heart of the worldwide mobile

ecosystem; enabling all mobile channels. Helping companies transform to mobile first thinking.

We put our heart in creating the world’s best mobile platform for messaging, payments, apps and voice.

All forming a hybrid solution on the same mobile platform. Giving you access to billions of people across the planet,

enabling you to positively impact every aspect of their lives. We guarantee you’ll reach your audience, whatever the channel.

We are forming a heart of the mobile eco system.

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High Quality SMS Traffic

Normal vs High priorityPurposes of mobile messaging for companies are divided in High and Normal priority messages

Banks use SMS for secure logins

Transport companies use SMS to notify drivers of destinations

Messages should always be delivered for both purposes

But speed of delivery for these purposes may and can vary

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Business Critical Processes

Business Critical ProcessesCM processes hundreds of thousands of SMS Messages p/h for national and international banks

1. Messages run through CM’s SMS Gateway platform

2. The SMS Gateway sends the messages to the right operators in the right country

3. Operators deliver the messages to the right mobile device of their customers

There is a difference between how fast CM can deliver its messages to the operators

and the speed with which operators deliver messages to the handsets of their customers.

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Do you have coverage?

Do You Have Coverage?It is impossible to always deliver 100% of all messages to handsets

Possible reasons:

No network coverage

Phone numbers are disposed

No correct international phone format (see how to prevent this: http://bit.ly/1AP5NZ7)

User settings in phone

Etc.

The speed of delivery depends on the type of platform

and how fast an operator delivers them to handsets

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A Matter of Miliseconds

Just a Matter of Milliseconds

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• CM’s platform processes

messages in high quality routes

to operators in 3 to 20

milliseconds.

• After 63 milliseconds 100% of

all SMS messages has been

delivered to the operators.

• CM’s platform has 0% downfall

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Operator Point of View

From The Operator Point of View

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• Dutch operators show different

SMS delivery speeds

• Vodafone has the fastest SMS

delivery speeds

• After 3,5 seconds more than

90% has been delivered

• 98% is the highest delivery rate

possible due to various reasons

(see slide 9)

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Are you Selling Fairy Tales?

Are You Selling Fairy Tales?

SMS service providers who guarantee they will deliver

100% of the messages to handsets in just 2 seconds are selling fairy tales!

SMS service providers simply cannot influence operators’ delivery rates and speed

Delivering an SMS batch in two seconds to 100% of pre-destined handsets is simply impossible

Ambition is always to deliver as much messages as possible in shortest time possible

FACT: people change phone numbers, switch off phones and lose coverage

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Unique SMS Retry System

Retry System & Beating Fake DLR

CM has systems to assure the highest possible delivery rate

Every message sends back a delivery report (DLR)

That information tells whether or not the message was accepted by the operator and delivered to the handset

If not successfully delivered, the SMS Retry System resends the message

Challenge: Increase of Fake DLR’s by aggregators

Fake DLR’s tell that a message has been delivered, but in fact it has not been processed at all.

CM is actively tracking fake DLR’s and if proven are registered on Blacklists

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In Conclusion

CM depends on the reachability and uptime of operators

If an operator can be reached, the messages get to them in milliseconds

Faster routes and operators can be selected to deliver

However, not a single SMS service provider can guarantee 100% delivery to handsets in two seconds

That’s just a fairy tale….

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MORE OF CM TELECOMClick on a picture for relevant blog article

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