sms audio biosport in-ear headphones powered by intel · yourself, you have to form alliances”...

“In this new wave of technology, you can't do it all

yourself, you have to form alliances” – Carlos Slim

Helu

WELCOME

Brian M. Nohe

President, SMS Audio

Michael A. Bell

Vice President General Manager, New Devices Group - Intel

CARMELO ‘MELO’ ANTHONY

INTRODUCING SPECIAL GUESTS

CURTIS ’50 CENT’ JACKSON

Today

Source: The NPD Group/Headphones Ownership and Application Report

All designs and images are the property of SMS Audio™. Any reproduction of any kind is strictly prohibited without prior consent of SMS Audio.

Opportunity


In 2013, the headphone market increased

11% to $2.3 billion

In-ear style headphones comprised

51% of total sales

Water resistant headphones

Increased 51%

Among headphone consumers

Exercise is the #1 use (66%)

For the 18- 34 year old segment, the percentage

Increases to 75%

Audio Market

Source: Citrix, February 2014

Fitness Market

Source: NPD Data, 2014, www.npd.com

Source: NPD Data, 2014, www.npd.com


• More convenient and more comfortable method of

heart rate monitoring

• Convenient features for users who demand

premium headphones that cater to their fitness

needs

Audio + Fitness = Opportunity

Fusing Fitness + Technology:

• Built-in optical sensor

• Continuously measures heart rate

• Removes noise signals caused by body motion

One-Device Workout Accessory

for Ultimate Comfort:

• Delivers heart rate tracking

• Enables peak performance and progress tracking

Product Highlights


No Batteries Or Charging Required:

• Powered by the audio jack, through the user’s

smartphone/audio player

Sweat & Water Resistant:

• IPX4 rated for protection against sweat and

resistance to water

Product Highlights


Tuned-in Fitness:

• Listen to the music you love to stay motivated

• Gather useful data about your health

Accessories:

• Tangle-free flat cord

• In-line microphone

• Neoprene carrying case

• Three sizes of ear tips and silicone wings

for custom fit

Product Highlights


All designs and images are the property of SMS Audio™. Any reproduction of any kind is strictly prohibited without prior consent of SMS Audio. Source: Business Insider, December 2013- June 2014

• BioSport headphones will work seamlessly with

RunKeeper.

• RunKeeper support will enable users to plan fitness

routines and track progress.

• Users will be motivated to routinely reach peak

performance levels.


Packaging

CARMELO ‘MELO’ ANTHONY

INTRODUCING SPECIAL GUESTS

CURTIS ’50 CENT’ JACKSON

sms audio biosport in-ear headphones powered by intel · yourself, you have to form alliances”...

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