Social MediaSocial Media ReleaseRelease

SMRSMR2.02.0

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APPROACH SHIFT TO PUBLIC ENGAGEMENT

From Public Relations To Public Engagement

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SOCIAL MEDIASOCIAL MEDIAPRESS RELEASE & NEWS ROOM

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PRESS RELEASE 1.0

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SMR SOCIAL MEDIA RELEASE

STARTSTARTWITH THEEND INMIND

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EnsureAccuracy

DemocratizeAccess

EnsureAccuracy

EnsureAccuracy

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EmbraceContext

EmbraceContext

EmbraceC t t

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Context

BuildCommunityCommunity

BuildCommunity

BuildCommunity Build

Community

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YOU HAVE YOUR DESIGN, NOW WHAT

Make your release work for youH dli Headlines

Bolded textB ll Bullets

LINKS Multimedia and Logos

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BUILDING YOUR SMR

Menu of tools

Vid t iVideo capturing

Video editingdeo ed t g

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HEADLINES/BOLDED TEXT

Include your company nameI l d k d Include key words

Don’t spinW i h h dli if h d Write the headline as if you were the reader

No more than 22 words long No ® in the headline Bold headlines and keywords in your text

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YOUR LOGO IS YOUR BRAND… SHARE IT

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INCLUDE LINKS!

• What kind of links?– Link to key pages on your website (and then track the

fftraffic that lands there)– Link to additional articles that support your release’s

thesis • Full URLs

– Always include a fully written out URL to your website• Embedded links

– Embedded Links provide natural search engine resultsHow to add links:• How to add links: – Highlight key phrases, right click, select Hyperlink,

paste in destination URL

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Videos are highly optimized and a great way to share your story!

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PROVIDE MULTIMEDIA

LogosPh t Photos

VideosR l b i ill i l d h Releases on websites will include photos, logos, links and formattingPl lti di hi hl ti i d it Place multimedia on highly optimized sites: YouTube channel

Photobucket/Flickr company page Photobucket/Flickr company page

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A PICTURE’S WORTH 1000 WORDS

Include them in your release for easy use

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T N C NTHE NEW CORPORATE NEWSROOM

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SOCIAL MEDIA NEWSROOM

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THE CORPORATE NEWSROOM: EXAMPLE

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THE CORPORATE NEWSROOM

Alternative - use a blog engine

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THE CORPORATE NEWSROOM

RSSSubscriptionsCategories SubscriptionsCategories

(Tags)

Sharing and Bookmarking

Video LinksAnd Embeds

(YouTube)

SuggestedR di

Built-inSearch

Reading(Context)

ArchivesBy Month

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By Month

EXAMPLE: CISCO

http://blogs.cisco.com/news

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NON-TRADITIONAL DISTRIBUTIONS

DiggD li i Delicious

Your websiteRSS f d RSS feed

Blog about it Twitter your blog post Twitter your blog post

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BUILDING YOUR SMR

Many newswire services offer social media releases or social media elements that can

Adding the elements

releases or social media elements that can be added to your typical press release distribution:

\\ RSS subscriptions \\ Technorati tags \\ Del.icio.us bookmarking \\ Digg it \\ Digg it \\ Multimedia add-ons \\ Comments

However, the best place for conversations to take place is on your corporate site.

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SMR CAPABILITIES ACROSS MAJOR WIRE SERVICES

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RECAP

Write a well written headlineI l d il bl f tti t l Include available formatting tools

Promote your company brand, use a logo Provide multimedia Provide multimedia Create an interactive release! USE LINKS! Use online tools to share your company news andUse online tools to share your company news and

brand directly to consumers Use online tools to allow your consumers to share

your news

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FINAL THOUGHTS

The SMR doesn’t replace the traditional release

The SMR fosters your relationship with blogger The SMR fosters your relationship with blogger

The SMR template is just that – a template

Consider a hybrid traditional-SMR release

The tools surrounding it make it socialg

Let the conversation happen at corporate site

C id bl i Consider a blog engine newsroom

You still need news and interesting information

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SOCIAL MEDIA RELEASE SMR 2.0

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PRICEPOINTS 2.0

DIGITAL|INTERACTIVE

________________Randy F. PriceSenior Digital Interactive ExecutiveVision, Leadership & Results      949.241.5777                   LinkedIn My Blog/Digital Pricepoints

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