Smoke-Free Wisconsin Passed

• Adults and youth advocated for a smoke-free Wisconsin

Law implemented July 5, 2010

The Tobacco Industry

Isn’t Going Anywhere

What is OTP?

• OTP = Other Tobacco Products• Chewing/Spit Tobacco• Snus• Dissolvables• Cigars/Cigarillos

Chewing/Spit Tobacco

Snus

Snus

Dissolvables

Camel Dissolvables: Sticks

Camel Dissolvables: Strips

Camel Dissolvables: Orbs

Cigars/Cigarillos

What is the Problem?

Appealing PackagingCandy-Flavored

Cheap

THE PROBLEM

Utah Survey

Half of kids would use

Orbs because of packaging

How is the Tobacco Industry Marketing OTP?

Online

Social Networking Sites

Direct Mail

Point of Purchase

Magazine Advertisements

E-cigarettes?

A: LED light coverC: Atomizer

B: Battery D: Cartridge

Health Issues

• Not a healthy alternative to tobacco smoking – despite marketing claims

• FDA• WHO

How Can You Make a Difference?

Big Tobacco Spends 40 X More than We Do

Become an Advocate

Join a Coalition

Engage Your Youth

• Youth enhance state and local tobacco control efforts by challenging conventional thinking, advocating for policies and changing the social norms around tobacco use (Youth Engagement - CDC)

Advance School Policy

• Current policy?• Enforcement of current policy?• Educate school staff on OTP• Strengthen enforcement• School Board resolution

Write Letters to the Editor (LTEs)

• “The letter to the editor is an excellent vehicle for making your voice heard on issues that are important to you and your community.”

Spencer StrubTPCP Communications Coordinator

Attend Joint Finance Committee (JFC)

Hearing• Submit written

testimony• Attend JFC

Hearing• Testify at JFC

(youth and/or adults)

Educate local policy makers

• It’s Not Easy But They’re Worth It

Websites

• DPI: www.dpi.wi.gov• ALA: www.lungwi.org• Tobacco Control Resource Center:

www.tobwis.org• Trinkets and Trash: www.trinketsandtrash.org

• Brenda Jennings, DPI

• Luke Witkowski , FACT

• Keri Schneider , ALA

• Tana Feiner , TPCP

For Resources and Support