smm 2011-1 k-pop - snsd(eng)

Download SMM 2011-1 K-Pop - SNSD(ENG)

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SMM 2011-1 K-Pop - SNSD @ Yonsei Univ for Educational Use

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  • 1. SMM 2011 K-Pop 1
    , , , ,

2. Problems
Unequal News for GlobalFans
Just Push : No Spreading, No Viral effect
No Comment : MysticismMarketing?
Abusive Postings are Raging
Being a K-Fan : Undergo Tough Standards
Facebook : Decentralized pages
Unauthorized Contents
Isolated K-Fan, No Feedback
3. Official page & Fan Cafe
http://girlsgeneration.smtown.com/
www.girs-generation.jp/gg/category/news
http://cafe.naver.com/tmfql8967.cafe
4. 5. Unequal News for Global Fans
6. Just Push : No Spreading, No Viral effect
7. Just Push : No Spreading, No Viral effect
8. Translated by Google
Just Push : No Spreading, No Viral effect
9. since 2009. 1
No Comment : MysticismMarketing?
10. Abusive Postings
are Raging
11. Being a Fan :
Undergo Tough Standards
12. Facebook Page
http://www.facebook.com/SoNyuhShiDae.iSNSD
http://www.facebook.com/SoNyuhShiDae.Unlimited
13. Decentralized pages
14. Unauthorized Contents
15. Isolated
K-Fan
16. No Feedback(Happy birthday Yoona!)
17. Problems
Unequal News for GlobalFans
Just Push : No Spreading, No Viral effect
No Comment : mysticismmarketing?
Abusive Postings are Raging
Being a K-Fan : Undergo Tough Standards
Facebook : Decentralized pages
Unauthorized Contents
Isolated K-Fan, No Feedback
18. Directions
Equal News for GlobalFans
Spreading Event with Viral Effect
Megaphone for Girls generation
No More Abusive Postings
Free Admission & Information
Facebook : Centralized pages
Authorized Contents
Networked K-Fan, Feedback
19. So, We Will Use
20. 21. Fans pageOfficial Page
Cooperation with So Nyuh Shi Dae (SNSD)
379,966
270,000
01/16
03/17
05/23
22. Real Page
23. Equal News for GlobalFans
5 hundred millions People in FB, Bilingual Page(Kor+Eng)
Fake Page
24. Spreading Event with Viral Effect
Event tab Sharing Schedule, Inviting
Fake Page
25. Spreading Event with Viral Effect
Viral Effect caused by Like Comment Share
Fake Page
26. Megaphone for Girls generation
Personal Handwriting in FB Page Wall, Photos
Storytelling (which is) vibrating Resonance Point
Standardizing Messages contents, the way girls talk
27. Fake Page
28. No More Abusive Postings
We can trace all of FacebookProfile
Fake Page
29. Free Admission & Information
Click Like, thenNewsfeed, Event inviting will be start
30. 2NE1
competitors' marketing analyze
http://www.facebook.com/2NE1
31. Abstract - 2NE1 FacebookPage
http://www.facebook.com/2NE1
1,077,822
400,000
11/30
02/28
05/23
32.

33. 34. 35. 36. 37. 38. 39. 40.
Event with Fans' Participation
Marketing with Naver, Produce Contents
Fun Factor : App
Collaboration with Companies
Non-stop Process
Promotion Viral Effect Buy
41. Market segmentation Step 1
42. Market segmentation Step 2
- 2,000
43. Market segmentation Step 3
- 10,000
44. Event Dance Clip
Evaluate by Like, comments Perform with SNSD
Boys' Generation
PRSD
NYU Girls
GeeGee
Fake Page
45. App Everysing
My SNSDs song on My friends wall
Everysing
neo-moo-neo-moo meot-jyeo
noo-ninoo-ni boo-syeo
Fake Page
46.

Fake Marketing Proposal with ETUDEHOUSE (Kor)
47.


, ,

Reallity
48.
30
Fake Public Campaign with FedEx (Kor)
49. 30
50. `
Fake Page
Powered by
51. Our Final Target
190240
146420
14160
40100
56700
153220
15980
78940