Smitha Srivastava Sr. Associate Research & MI

Results orientated market research analyst with experience of conducting, analyzing and interpreting customer, competitor and market intelligence across the marketing spectrum on customer segmentations and product categories. Passionate about providing high quality, cutting edge research and have an understanding of the complex profile of BPO industry and how business can tap directly into their habits, aspirations and attitudes. Now looking to continue as a market research analyst with a forward looking company that has ambitions for growth.

Work Experience

Company: EXL

Designation: Sr. Associate Research & MIJob responsibility includes collecting market data and evaluating information from diverse sources. I analyze qualitative & quantitative information to support and review new and existing marketing and sales strategies.

ProjectsCreating biweekly and newsletters for existing clients and competitors, which captures there recent news including leadership changes, financial updates, key deals, merger & acquisition etc.Publishing internal newsletter for BU heads to track the inside stories within the company it includes information like upcoming conferences, white papers published by top management, upcoming RFI or RFP etc.Company Profiles for BU Heads to prospects new & existing clients, which includes company’s financials, executive bio from social network etc.Making recommendations to senior managers based upon research findingsDefining target markets and opportunities within them.Proposal Management – Address RFI’s for different research analyst firm such as KPMG, Everest etc.Supporting Bid management team for RFP’s by gathering and providing information from different departments. Coordinating with compliance team for data validation Processing and analyzing raw data into reports for senior managersMaking sure that methods of data collection are effectively and accurate.Also responsible for floor visits within the organization to develop new products Received appreciation from higher management for newsletters twice as it was very informative and organized.

AREAS OF EXPERTISE

Market researchIndustry TrendsLocation AnalysisCompetitive landscapeNewsletterRFICompany ProfileExecutive ProfileTools used: Factiva, Hoovers, Capital IQ, Bloomberg etc.Analyst reports: Everest, HfS, Gartner, Celent etc.Maintaining knowledge repository

PERSONAL SKILLS

Strong analytical thinkerCommunication skillsGoals orientated

PERSONAL DETAILS

DOB: 13th Dec, 1979Email: SmithaMobile: 9711001222Nationality: IndianQualification: B.A. EnglishInterests: Cooking, meeting new people, helping people etc.

Key Skills and Competencies

Worked on different market research tools and databases like Factiva, Hoovers, Capital IQ, ISG etc.Confident telephone manner and face to face skills while doing research. Broad understanding of Word, Excel, PowerPoint etc.Following 'best practice' in research design and documentation. Prefer to work in a structured and organized manner.Hands-on experience on quantitative and qualitative research.Confidently communicate market research insights to influence business decisions.

Previous Experience

MTC March-October 2011

Working part-time (FROM HOME) with MTC (Hyderabad), job involved:

+ Relevant research related to the products+ Creating flyers & manuals for developed product of Microsoft Dynamic CRM. Product included

Visual Project Scheduler, Time and Billing, Editable Grid, B.I.S., Forecast Manager etc. + Creating and standardizing templates for future documentations. Alternate days Meeting with

Client in USA for updates of product and document. TechnoPoint August 2009-August 2010

My profile was of Trainer cum Technical Writer. Job involved conducting research, training, updating training materials, preparing presentation for existing modules, organizing presentation for business development & preparing sample documents for outsourcing projects which included:

+ Operated with HP on document migration project, which included PPT, Certificates & Manuals.+ Prepared a sample user manual for chemotherapy machine in various formats, using Adobe

FrameMaker and PDF (output). + Prepared whitepapers for a gaming software company.

BPO Experience July 1999-August 2004

During this tenure I have worked with domestic and international BPO’s starting with Just Dial (domestic)followed by international BPO’s which includes Majestic software, Inox Global Services Ltd., and HCL. Job included both outbound and inbound calls for sales and customer service. Hands-on experience in BPO operations such as training, QA, MIS etc.

Key Achievements + Certified Technical Writer from TechnoPoint Bangalore+ Got recognition from EXL CEO for publishing newsletter.+ Got recognition from Higher Management of EXL on exceeding MQL targets+ Got recognition at Just Dial as Employee of the Month for attaining maximum sales target

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