smith harmon-2010 email-design_look_book

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Email Design Look Book August 2010

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Page 1: Smith harmon-2010 email-design_look_book

Email Design Look Book

August 2010

Page 2: Smith harmon-2010 email-design_look_book

Presenting Our 2nd Annual Email Design Look Book

Page 3: Smith harmon-2010 email-design_look_book

Banana RepublicDate: Feb. 16, 2010 Type: Promotional

Subject Line A: What to Wear 7 Days a WeekSubject Line B: Chino goes chic-every day of the week

Page 4: Smith harmon-2010 email-design_look_book

The Canadian Tourism CommissionDate: Nov. 6, 2009 Type: Promotional

Subject Line: Discover the Canada you don’t know

Experience this email online.

Page 5: Smith harmon-2010 email-design_look_book

Type: Abandoned Shopping Cart Subject Line: Thanks for Stopping By

Pottery Barn

Page 6: Smith harmon-2010 email-design_look_book

Horny ToadDate: Apr. 9, 2010Type: Promotional

Subject Line: Digging into Spring: Staff Picks.

Page 7: Smith harmon-2010 email-design_look_book

Nike Date: Mar. 8, 2010

Type: Promotional/Cause MarketingSubject Line: Running with Purpose

Page 8: Smith harmon-2010 email-design_look_book

Adobe SystemsDate: Apr. 6, 2010

Type: B2B RetentionSubject Line: Acrobat Tip:

Share reviews without sharing an office.

Page 9: Smith harmon-2010 email-design_look_book

Date: Feb. 7, 2010 Type: Promotional

Subject Line: “Print. Cut. Lock the door.”

Uncommon Goods

Page 10: Smith harmon-2010 email-design_look_book

Date: Dec. 17, 2009Type: Promotional/Season’s Greeting

Subject Line: Happy Holidays From the eec & Smith-Harmon - 2 Gifts Inside

Email Experience Council

View the animation in this email.

Page 11: Smith harmon-2010 email-design_look_book

Date: Sept. 1, 2009Type: Promotional/Brand Relaunch

Subject Line: What You’ve Been Waiting For: Meet The NEW ANN...

Ann Taylor

Page 12: Smith harmon-2010 email-design_look_book

Urban Outfitters Date: Dec. 4, 2009Type: Promotional

Subject Line: Great Gifts Under $50

Page 13: Smith harmon-2010 email-design_look_book

Date: Apr. 28, 2010Type: Newsletter

Subject Line: new feature... Q&A!

Fred Flare

Page 14: Smith harmon-2010 email-design_look_book

Bumble & Bumble Date: Apr. 13, 2010

Type: PromotionalSubject Line: Big bangs theory

Page 15: Smith harmon-2010 email-design_look_book

Date: Mar. 7, 2010 Type: TriggeredSubject Line: Joni Lee’s Birthday Reminder -- March 14

Amazon.com

Page 16: Smith harmon-2010 email-design_look_book

Beach ParkDate: Mar. 29, 2010 Type: Promotional

Subject Line: Pack your bags and come to Beach Park

Experience this email online.

Page 17: Smith harmon-2010 email-design_look_book

Date: Apr. 15, 2010Type: Promotional

Subject Line: time for some fun

giggle

Page 18: Smith harmon-2010 email-design_look_book

Date: Mar. 22, 2010Type: Promotional

Subject Line: Ear-resistible! Exclusive Easter Gifts They’ll Love + Offer Inside

Harry & David

View the animated portion of this email.

Page 19: Smith harmon-2010 email-design_look_book

Date: Apr. 16, 2010Type: Event Announcement

Subject Line: Close Cases Faster with Service Cloud + Chatter

Salesforce .com

Page 20: Smith harmon-2010 email-design_look_book

Date: June 6, 2010Type: Apology

Subject Line: It’s never too late to say sorry – 41% off should help

Kenneth Cole Productions

Page 21: Smith harmon-2010 email-design_look_book

GoopDate: Mar. 11, 2010

Type: NewsletterSubject Line: It’s Goop – GET

Page 22: Smith harmon-2010 email-design_look_book

Date: Jun. 2, 2010Type: Promotional

Subject Line: Home Sale Now On – Huge Savings online and in store

Selfridges

Page 23: Smith harmon-2010 email-design_look_book

About Smith-Harmon, a Responsys Company

About ResponsysFor more information, visit smith-harmon.com.

For more information, visit responsys.com.