smile design - mit media lab · 10/22/2004 · smile design kazuhiko yamazaki designer/manager,...
TRANSCRIPT
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Smile Design
Kazuhiko Yamazaki
Designer/Manager, User experience design center, IBM Japan, Ltd.+
PhD. Candidate, Frontier Science, The University of Tokyo
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Q.HowTo makeThe productMany peopleLoves?
Smile Design?
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ThinkPad
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BusinessWeek
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IBM Annual Report
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The Museum of Modern Art, New York
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IBM Design from JapanDesign for ease of use –User Centered Design
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Introduction: University + Company
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Introduction: Articles + Design Award
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IBM ThinkPad
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User Centered Design
Business Strategy
Listening to user
User scenario Prototyping
Leading with innovations
Global market ResearchUser segmentation
Leading User-centered design
Design DNA
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Consultant: Richard Sapper
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Visual User Scenario
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Paper Prototype
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Extend ThinkPad Design DNA
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Extended ThinkPad Design DNA
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Exclusive finishes and touches
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Compact with usable design
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Built-in advanced technology
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Gift Box
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Opening Experience
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Option
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Web Experience
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Paper Experience
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Shop Experience
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ThinkPad Dog
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IBM PC Option
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ThinkPad family
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Portable CD-ROM Drive
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DVDPlayer
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Portable HDD
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Quick Charger
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USB Camera
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Portfino
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IBM TrackPoint
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3 TrackPoint Caps
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AXIS magazine
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Wearable PC ProjectUniversal PC Project
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WatchPad
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Universal PC Project
PC Design for each person
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Universal PC Project : Kids
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Universal PC Project : Kids
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Universal PC Project: Senior
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Pocket Project
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Participants: Four Business persons
Businessperson A (30s Male) Businessperson B (50s Male)
Businessperson C (20s Female) Businessperson D (40s Female)
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English Learning : Price and Frequency
No Charge Cheep ExpensiveFrequently
Rarely
Expensive, butNot Frequently
Finding AThe Expensive tools did NOT get enough satisfied.
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English Learning : Time (through a day)
Finding B
Consider to suit people’s activities and situations through a day.
Offer different waysof learning system depends onactivities, places,time and media.
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Smile Project
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Smile Project
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Smile Project-1
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Smile Project-2
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Kansei (Emotional) Project
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Structure for Kansei Interface Design
Content Data
Contents Expression
Kansei Expression
Situation Expression
Kansei Data
Situation Data
Transfer Data
Individual
Data
Integrated Expression
Situation
Information
Content
Information
Kansei
Information
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Kansei Mail
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Kansei Lighting
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Q.HowTo makeThe productMany peopleLoves?
Smile Design?
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A.Logical, Academic, User centered design
+ Emotional, Aesthetic, Great designer
llSmile Design
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Richard Sapper
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Paul Rand
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From Lascaux to Brooklyn
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… The Tower of Pisa?
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Achille Castiglioni
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Unknown Origin
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A.Logical, Academic, User centered design
+ Emotional, Aesthetic, Great designer
llSmile Design
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Thanks: Smile @ Media Lab.