Social Media Influence Information

Agenda

• About SMI

• SMI readership

• "thought leaders" –An explanation of what is required

• Partnership – Our vision

• Your background

About SMI • Founded 2005• Regarded as the most

influential publication within the sector

• Growing • Readership

– Virtually every major organisation involved in social media

– 12,000 monthly unique visitors to site.

– 6,000 newsletter subscribers

– 4,500 Linkedin members

– 2,000 Twitter followers

– Senior & Mid Level Executives

– UK, Europe and Global readership.

•

“An experienced editorial team”

•Bernhard Warner – Editor in Chief

•Co-founded Custom Communication and SMI. He worked for 13 years as a journalist for international publications including, Adweek, Reuters, the Times and the Industry Standard.

•Matthew Yeomans – Editor at Large

•Co-founded Custom Communication and SMI. He has written and edited for Time.com, the New York Times, National Geographic, The Atlantic, the Industry Standard and Wired.

Why do the vast majority of executives, with corporate social media responsibility, use SMI?

• News • Trends• Strategy • Newsletter• Conference• Recruitment • Training• Directory• Special Reports

Thousands of Corporates

•Allianz•American Express•Astra Zeneca•Barclaycard•BBC Worldwide•BHSF•BT

•BUPA•Coca Cola•Debenhams•Dell •Disney•Ford•GE•General Motors•Haymarket

•Hilton•House of Fraser•HSBC•IBM•Lego•Lloyds Bank•Marks & Spencer•Microsoft •N Power

•Nokia•Novartis•PwC•Radisson Edwardian•Rentokil•Sainsbury’s•Santander•Selfridges•Sony

•Starbucks•Tesco•Visa•Central Government •Local Authorities•Charities

Sony translated Twitter conversations into £1.5 million of direct online sales- Dell turned a $15 million customer service disaster into a cost-saving strength- Starbucks reinvented its customer engagement culture using social media publishing and research insight.- PepsiCo reshaped the role of CSR, using good cause-related social media to create a marketing and PR juggernaut.- Nestle suffered a huge blow to its reputation by failing to designate a senior executive to manage social media interaction.- General Electric created a social media community project that will directly enhance its clean energy R&D activity.- How Unilever replaced traditional marketing campaigns with ongoing social media communication.- Lloyds Banking Group employed social media investigative research and engagement to change customer sentiment during times of crisis.- BP’s public standing and stock price was decimated by failing to understand how social media could affect its reputation in the wake of the Gulf oil spill.- Ernst&Young used social media to attract the cream of new business school graduates and, in doing so, steal a march on its Big Four professional services competition.

Thousands of Corporates

•Allianz•American Express•Astra Zeneca•Barclaycard•BBC Worldwide•BHSF•BT

•BUPA•Coca Cola•Debenhams•Dell •Disney•Ford•GE•General Motors•Haymarket

•Hilton•House of Fraser•HSBC•IBM•Lego•Lloyds Bank•Marks & Spencer•Microsoft •N Power

•Nokia•Novartis•PwC•Radisson Edwardian•Rentokil•Sainsbury’s•Santander•Selfridges•Sony

•Starbucks•Tesco•Visa•Central Government •Local Authorities•Charities

Free Service £450, 000 p.a.

Free Service £450, 000 p.a.

Newsletter6,000 subscribers

Newsletter6,000 subscribers

SMI SITE10,000 Uniques

SMI SITE10,000 Uniques

Twitter2000 followers

Twitter2000 followers

LinkedIn4,500 members

LinkedIn4,500 members

Sponsorship of events

Sponsorship of events

E BlastsE Blasts

£, €, ¥,£, €, ¥, $, Purchasing Power$, Purchasing Power!

Advertising Advertising

Website Banners Website Banners

Corporates that sell to the SMI readership

Business Model Business Model

Sponsorship of Reports

Sponsorship of Reports

Mailing Lists

Mailing Lists

Quality, Engaging Editorial

SMI Media Footprint

Presentations make homepage of Slideshare

SMI quoted on BBC News

Special reports featured in Guardian.

Contributors to AdAge Digital Next

Partnership • “Thought leaders" (Three selected

per sector)• SMI provide unprecedented levels

of exposure• Advice, guidance & intelligence on

your strategy for SM• Participation

– Conferences– Training– Library– Reports – White paper– “Executives Club”– Web site profiles– Web links – Guest analysis

Featured Sector Expert • Social Media Legal Expert • John Smith• Smith & Co Solicitors London EC4

Lorem•

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Experience within Social Media

The "thought leaders"

What is required• “Smart thinkers” in their

sector • 3 to 6 articles/ reports, per

year on an agreed subject

Subject Example • Social media marketing• Customer services• Legal issues• Recruitment• technology

Partners to enhance SMI offering Partners to enhance SMI offering

Newsletter6,000 subscribers

Newsletter6,000 subscribers

SMI SITE10,000 Uniques

SMI SITE10,000 Uniques

Twitter2000 followers

Twitter2000 followers

LinkedIn4,500 members

LinkedIn4,500 members

Experts Applications

Experts Applications

Experts: Content & creative

Experts: Content & creative

Experts:PR

Experts:PR

Experts: Recruitment

Experts: Recruitment

Market Growing Exponentially

Experts:Measurement

Experts:Measurement

Experts: Legal

Experts: Legal

Summary

• Editorial integrity• Select three per sector• 12 month renewable contract

• Full presentation in London• Meet the editorial staff• Discuss the benefits • Introduce suggestions/ideas