sme technology summit 2009 - building your business with mobile
DESCRIPTION
What mobile applications are gaining momentum for small to medium businesses in Australia. What technologies should you be aware of when designing a mobile strategy for your business. Presented at the SME Technology Summit in Sydney Australia. 1st December 2009.TRANSCRIPT
Building Your Business with Mobile
Shane WilliamsonCo-Founder Mobile Monday Sydney
1st December 2009
over 4.5 billion active mobile subscriptionsDec 2009
1.4 Billion
1.5 Billion1.7 Billion
1.1 Billion
over a Billion new mobiles are
sold annually
replacementcycle
3.5 years
18 months
in Australia one in five mobile phone users are
business users
SOURCE: Telecoms Industry Ombudsman 2009 Annual Report
What people are complaining about
Telstra; $17,238
,634
Optus; $4,084,
414
AAPT; $563,547 iiNet; $137,906
Top 4 Invoiced by Telecoms Industry Ombudsman for complaints handled 2008/09
SOURCE: Telecoms Industry Ombudsman 2009 Annual Report
smartphonevs
featurephone
Mobile Manufacturers Smartphone Market Share 3Q09 (Global)
Nokia Research In Motion AppleHTC Samsung Others
Others
Mobile email remains the most popular business application mobilised by 53% of corporate Australia
SOURCE: TELSYTE Australian Business Mobile Usage & Directions2009 End-User Survey
Location Based
Services
Sales & Field Force Automation
Fixed to Mobile Convergence Messagin
g & Collabora
tion
BUSINESSMOBILE
LocationBased
Services
www.skynetmobile.com
•Geo-Fence alerts•Stop Logs•Programmable Points of Interest ( POI ) •Photo capture•Barcode scanning•Signature capture•Discrete alarm
PatrolGuard GPS
Sales & Field Force Automation
salesforce.com
On Demand Customer Relationship Management
(CRM)
SalesForce.com Contact Manager Edition
• US$9 per user, per month• Contacts and accounts• Outlook and email integration• Reporting• Customisation• Google Apps integration
www.salesforce.com/smallbusinesscenter
• Small Medium Enterprise Field Service Management
• Schedule work to fieldworkers
• Real time job management• Real time feedback• Web based reporting &
printing is availablewww.retrieverbarking.com
Retriever Barking(Field Service Automation)
Fixed To MobileConvergence
Vodafone Business One
• Partnership between Vodafone Australia, Cisco & RIM (Blackberry)
• $2,000 to $10,000 per month• Extends the IP PABX functionality to the
mobile• Managed service (Hosted PABX)
vodafonebusinessone.com.au
Voda
fone
Bus
ines
s O
ne
Voda
fone
Bus
ines
s O
ne
www.vodafonebusinessone.com.au/one-at-work.aspx
Messaging & Collaboration
www.google.com.au/apps
Summary
• Mobile is the main information tool of business
• Cloud computing loves mobile• Strongest business processes drivers
– Location Based Services– Sales & Field Force Automation– Messaging & Collaboration– Fixed To Mobile Convergence
Building Your Business with Mobile
Shane WilliamsonCo-Founder Mobile Monday [email protected] 987 393