sme digital marketing conference keynote
TRANSCRIPT
How To Increase Your Business And Build Raving Fans Using Social Media
Karl Schwantes
BIGGER ROCKBIGGER SMILE
Social Media is Important
Feeling Overwhelmed?
Facebook can’t work for you???
AIM
How I built a loyal Facebook following with more than 20k Likes
To show you the Tools and Strategies I use to create raving fans
CEO
“Client Engagement Officer”
Engage
Have a Strategy for Growth
Tools
Investment
ROI
Todays topics
Social Media Done Well
Social Media Done Poorly
ENGAGE 1.
To create the ideal relationship you need,
T
I
M
E
- Target Audience
- Identify Yourself
- Make Your Posts Interesting
- Engage & Be Genuine, Don’t Push
Engage with a Story
STRATEGIES FOR GROWTH2.
Reward Engagement
Joint Promotions with Successful Partners
REWARD ENGAGEMENT
JOINT PROMOTIONS
TOOLS3.
Pages App
Buffer App
Hyperlapse
INVESTMENT4.
Prizes
Low Intrinsic Cost - High Perceived Value
5.
Take Home Points
Treat Social Like you are at a Family BBQ
Invest the Time - it pays dividends
Be Authentic and Genuine
Be Proactive
Army of Raving Fans at your BBQ
@Xennoxdiamonds
@Xennoxdiamonds
@Xennoxdiamonds