sme digital marketing conference keynote

24
How To Increase Your Business And Build Raving Fans Using Social Media Karl Schwantes

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Page 1: SME Digital Marketing Conference Keynote

How To Increase Your Business And Build Raving Fans Using Social Media

Karl Schwantes

Page 2: SME Digital Marketing Conference Keynote

BIGGER ROCKBIGGER SMILE

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Social Media is Important

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Feeling Overwhelmed?

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Facebook can’t work for you???

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AIM

How I built a loyal Facebook following with more than 20k Likes

To show you the Tools and Strategies I use to create raving fans

Page 7: SME Digital Marketing Conference Keynote

CEO

“Client Engagement Officer”

Page 8: SME Digital Marketing Conference Keynote

Engage

Have a Strategy for Growth

Tools

Investment

ROI

Todays topics

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Social Media Done Well

Social Media Done Poorly

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ENGAGE 1.

To create the ideal relationship you need,

T

I

M

E

- Target Audience

- Identify Yourself

- Make Your Posts Interesting

- Engage & Be Genuine, Don’t Push

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Engage with a Story

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STRATEGIES FOR GROWTH2.

Reward Engagement

Joint Promotions with Successful Partners

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REWARD ENGAGEMENT

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JOINT PROMOTIONS

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TOOLS3.

Instagram

Pages App

Buffer App

Hyperlapse

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INVESTMENT4.

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Prizes

Low Intrinsic Cost - High Perceived Value

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5.

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Take Home Points

Treat Social Like you are at a Family BBQ

Invest the Time - it pays dividends

Be Authentic and Genuine

Be Proactive

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Army of Raving Fans at your BBQ

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@Xennoxdiamonds

@Xennoxdiamonds

@Xennoxdiamonds