#smbs12 #buffalo 2-17-2012 @josepf haslam
DESCRIPTION
Video of the presentation and all supporting Links may be found at http://www.dragonsearchmarketing.com/author/josepf/TRANSCRIPT
2/14/2012 DRAGONSEARCH MARKETING I February 2012 1
Josepf Haslam, Biz Dev, DragonSearch - @Josepf
Get Social or Die: Why & What on Social’s Business Influence
2/14/2012 DRAGONSEARCH MARKETING I February 2012 2
Dawn
2/14/2012 DRAGONSEARCH MARKETING I February 2012 3
2/14/2012 DRAGONSEARCH MARKETING I February 2012 4
Promise
2/14/2012 DRAGONSEARCH MARKETING I February 2012 5
What it looks like
2/14/2012 DRAGONSEARCH MARKETING I February 2012 6 6
OWNED
properties
PAID
media
SOCIAL
platforms
EARNED
media
RICH MEDIA CONTENT
DIGITAL
PROPERTIES WEBSITES
CUSTOM BUILT PORTALS
ADVERTISING BANNERS DISPLAY PAID ENDORSEMENTS
EMBASSIES
OUTPOSTS RELEVANT MESSAGE BOARDS
BLOGOSPHERE
PARTNERSHIPS INFLUENCER NETWORKS BRANDED ENTERTAINMENT NICHE PLATFORMS
INFLUENCER ENGAGEMENT Social Engagement
Concentrated Here
Source: David Armano. Edelman Digital 2010. edelmandigital.com
WORLD OF ENGAGEMENT World of Engagement
2/14/2012 DRAGONSEARCH MARKETING I February 2012 7
Evolution
2/14/2012 DRAGONSEARCH MARKETING I February 2012 8
0: Self Published Indexes/Directories
1: Human Published SERPs (Yahoo)
2: Counting Words on a Page (Altavista/Lycos)
3: Counting Words & External Links (Google)
4: PageRank as “Voting” with Links (Google/Bing)
5: PageRank & Social Voting (Bing/Google)
2/14/2012 DRAGONSEARCH MARKETING I February 2012 9
Step back
2/14/2012 DRAGONSEARCH MARKETING I February 2012 10
Why
2/14/2012 DRAGONSEARCH MARKETING I February 2012 11
• 71% to 83% of people use “Reviews” to influence Purchase decisions
• 80% will change a decision based on Negative Reviews
• A study of 56 billion impressions, 2.7 billion clicks and $13 billion in revenue concludes that inclusion of Social Media increases revenue 84% over natural search alone.
•They buy something from you •Social proof •Influencer outreach •Share of voice in community •Engagement •Shared •Like more
2/14/2012 DRAGONSEARCH MARKETING I February 2012 13
McGinnis Example
2/14/2012 DRAGONSEARCH MARKETING I February 2012 14
2/14/2012 DRAGONSEARCH MARKETING I February 2012 15
2/14/2012 DRAGONSEARCH MARKETING I February 2012 17
@ricdragon | Ric Dragon | Graphic Excerpted from the book Social Marketology
2/14/2012 DRAGONSEARCH MARKETING I February 2012 18 18
JOIN COMMUNITIES CREATE COMMUNITIES
SUB-SEGMENTS
SUB-SEGMENTS
WHO ARE THE
INFLUENCERS?
SOCIAL MEDIA
Where do you belong?
Where do you belong
2/14/2012 DRAGONSEARCH MARKETING I February 2012 19
NEW SCHOOL OLD SCHOOL
BROADER LONG TAIL
RELATIONSHIPS
RELEVANT CONNECTIONS
SHORT HAND OPTIMIZATION
BACKLINKS
Reciprocal Linking
SEO-NATURAL SEARCH
RELEVANT CONNECTIONS
Fueled by
Social Media
SEO Natural Search
2/14/2012 DRAGONSEARCH MARKETING I February 2012 20
2/14/2012 DRAGONSEARCH MARKETING I February 2012 21
Josepf J Haslam, DragonSearch.net/blog
[email protected] | Twitter: @Josepf
Thank You!
Social Marketology
Release date: June 2012
Available Pre-order on Amazon!