smb26 - turning advertisers into content creators
DESCRIPTION
Slides from Brian Babineau of Digital Influence Group for Social Media Breakfast Boston #26 -- "The New Rules of Content Marketing". Fellow speakers includedBob Collins, CC Chapman, co-author of "Content Rules", Joe Chernov of Eloqua and Rachel O'Connell of Constant Contact.TRANSCRIPT
turningADVERTISERS
into
CONTENTCREATORS
#SMB26@brianbab21
@diginfgrp
What really matters to them?
How do we get invited in?
Where do the go and what do they do?
Embrace the “People’s Agenda”
Be a Generous Brand
Love your audience
Start simply
Start with “Value”
Use media differently
Be Creative to Drive Scale
Be everywhere
Strive for social impressions
Do people like it?
Do they feel differently?
Are we driving business?
5
Establish Your Metrics
