#smb11: social media for social change
DESCRIPTION
Details of a series of social media experiments we performed last summer at Firstgiving.TRANSCRIPT
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Social Media for Firstgiving: What we’ve learned
Frank Days / @tangysliceFirstgiving.com / @firstgivingSocial Media Breakfast 11 / #SMB11December 10, 2008
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Successful Web 1.0 Business
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We should be a social media company too
3 million FB users!!
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Get some interns and a web 2.0 guy& for bonus points, a web 2.0 PR firm,
and throw up some blogs!
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A series of experiments…
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Tagging…
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Tagging…
140 new pages
tagged…
…out of 25,000 active pages on the system
About 15% of all fundraising pages have tags
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Tagging…
The lucky winner
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Digging…
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Digging…Hundreds of pages Dugg, but not many
Diggs each
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Twitter…
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Twitter…
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Twitter…
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Twitter…
Big tweeter in small pond?
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Facebook…
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Facebook…
273 members, many of them not even
Firstgiving customers
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Facebook…
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What we’ve learned
• Think about demographic match with medium• For Firstgiving, social media has <10%
adoption (email is still king) • Will continue to test and learn