SMARTPHONES, APPS, AND LIBRARIESPresenter:

Diana Silveira

Novare Library Services

ITS ALREADY

CHANGING HOW WE VIEW THE WORLD

.

ImprovingConnecting

Enhancing

Changing

SUPPLEMENTING

WHAT DO THESE HAVE IN COMMON?

Source: http://news.consumerreports.org/electronics/2011/07/more-americans-own-smart-phones-than-passports.html

MOBILE PHONES, APPS & LIBRARIES

SMS QR Codes Social Media Location-Based Software Augmented Reality] And More!

TEXT MESSAGING

THE BASICS

• SMS means Short Message Service (i.e., text messaging)

• 160 character limit

Terms to know:

• Texting/SMS• Shortcode• Blast• Incoming/outgoing • Smart phone• Clever phone• Google Texting Lingo

REFERENCE QUESTIONS

• Ask a Librarian's SMS 

• Twilio• Google Voice

CIRCULATION NOTICES

Existing software that can help a library send hold, overdue, and other circulation-based notifications to users. 

Some examples: Mosio Shoutbomb Twilio ILS Vendors with

functionality: Koha, Innovative, and Polaris.

SEND CATALOG RECORDS

OTHER IDEAS FOR SMS IN YOUR LIBRARY

Blast Announcements!   SMS Programming Ideas

Trivia Night Polls Registration for Programs Feedback from users Contests

PROMOTING SMS

• QR (Quick Response) Codes

• Email• Website

QR CODES

WHAT IS A QR CODE? “Quick Response” Code 2D Barcode connects

digital and physical world Connect to:

Webpages Phone Numbers Contact Cards Videos SMS & Email Maps

Use quadripled in 2010 and continues to grow

Infographic from: SocialWayne

Popular Readers:BeeTaggKaywa

SCAN A CODE

Picture CC: Fimb

Not sure – search by phone:mobile-barcodes.com/qr-code-software/

Tip: There is absolutely no reason to pay for a reader.

CREATE A CODE

http://goo.gl/ http://www.beetag

g.com/

http://qrcode.littleidiot.be/

http://www.daqri.com/

https://bitly.com/ http://getsharesqu

are.com/CC Photo from Clevercupcakes

Tip: There is absolutely no reason to pay for a generator

TIPS FOR A SUCCESSFUL QR CAMPAIGN:START WITH THE RIGHT TOOLS Use a QR Code Generator you can:

Test your code with more than one phone Gather Statistics Change content without generating a new code

Don’t Use Proprietary QR Codes (e.g. Microsoft Tag)

Tip: Use different codes to measure different campaigns to the same destination.

TIPS FOR A SUCCESSFUL QR CAMPAIGN:

CREATING A PLAN Have a target audience in mind Have a goal Educate ALL staff on how to read, use codes Have a call to action/purpose or better yet….a

REWARD Scale image for the correct distance If Codes are being displayed, make sure there is

WiFi &/or cell signalTip: Make sure the landing page is MOBILE ready!

MASHABLE’S MOST IMPORTANT TIP!

From: http://mashable.com/2011/01/28/qr-code-business-tips/

QR CODES IN THE WILD

Photos & Ideas from: ACU Library, Half Hallow Hills, Harold B Lee Library, GFU Libraries, SWILSA ,

LIBRARY USES FOR QR CODES

Connect Books to readers

QR Codes from Books2Barcodes, Gutenberg, TBLC’s OverDrive, OverDrive iPhone App

CREATING A QR CODE EVENT

Create a scavenger hunt for fun, education or prizes

Create a your own badges, game and tie to FourSquare or Facebook

Riddles & TriviaPost riddles or trivia with answers displayed as code – or have them enter a contest by scanning and entering answer

Win prizes in exchange for collaborating with your colleagues, sharing locations of hidden codes, being in the right place at the right time, and having a bit of luck!

SOCIAL MEDIA

Facebook Twitter Google+

Create a strategy Know your customers,

know your goals Engage users: make your

page useful Announce programs

(create events) Poll Announce new titles Promote Services

Use Insights: see what works…analyze...adjust…repeat

NOW WHAT?

Keep it human Share news and exclusive content

People love “sneak-peeks” about new products and news.

post photos, videos, recipes and anything else that gets people talking.

Encourage fan participation Reward fans Handle negative feedback

TIPS

Create a “Conversational Calendar” Create a schedule if have multiple admins If no one is responsible, no one will update

page. Find a rhythm for posting Schedule time for Facebook (5-10 minute a

day)

LOGISTICALLY SPEAKING

LOCATION-BASED TOOLS

FourSquare

Tips:• Keep it Simple• Everyone in the

loop• Promote it

AUGMENTED REALITY

“A type of virtual reality that combines real and imagined images in a real-time session. In

augmented reality, most of the images are real.”

Defined in PC Magazine

AROUND ME

VISUAL SHOPPING & BEYOND

Google Goggles Amazon Red Laser Snaptell

RED LASER

WIKITUDE

LAYAR

CHANGE SOMEONE’S LIFE

Apps: DanKam: Colorblind Fix, LookTel , Meal Snap

OTHER NICHE PRODUCTS

Starchart CarFinder SnapShop London Tube Sea Breeze AR Soccer Golfscape Social Shopper SpyGlass Yelp

App: Star Chart, Top Apps

AR IN CARS

SHELF READING?

ReadWriteWeb

READY TO CREATE YOUR OWN? Tools:

Video Display Video Camera

AR Toolkit Blender FLARToolkit

More info @ Daniel Frommelt’s 2009 Presentation

MORE TOYS….TOOLS OF THE TRADE

Voice Over IP: Google Voice & Skype Cloud Services Ebooks - - even on phones! Mobile Wallets

CHANGING INFORMATION SEEKING BEHAVIOR?

Search by photo Immediacy of information Sharing – crowdsourced information as

readily available (or more) than authoritative sources

Privacy?

FUTURE

• Mobile Payments• Geo-fencing marketing• Voice (TTS, STT)• Group Messaging

(Beluga, GroupMe) • SPAM/Malicious apps! •  

THE FUTURE?

CONTACT

facebook.com/novarelibraryservices

@novarelibrary

Novarelibrary.com/news

diana@novarelibrary.com 877.816.9638www.slideshare.net/dee987