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Apigee Overview05/05/2015

Apigee Edge: Overview

How many API calls do you make in a single day?

APIs Power Our Daily Lives4Music StreamingTelevision ProgrammingOnline ShoppingNavigationBankingStock QuotesTelecom ServicesMobile PhoneProvisioningPhoto PrintingSocial NetworkingVideo ConferencingWeb MeetingsOnline GamingCustomer SupportPaymentsIn-Store KiosksWifi ServicesPrescriptionsPhoto SharingFitness TrackingEvents TicketingGrocery ShoppingAuctionsNewsBooks & Magazines

How many users?How many devices?How many apps?How many APIs?


Each era delivers new innovation-based benefits 5

1960s, 70s1970s, 80s1990s2010sWeb, SOAClient ServerIoT, APIsMainframe

Main Points:The benefits of each tech era require change.

Sequential Story: This is not something new. IT has needed new systems to deliver new innovation before.

What is (D) or What will be (U): UAnalytical or Emotional connection: A

Script:Each new enterprise IT technology era succeeds because it delivers new innovation-based benefits. Benefits that outweigh the challenges of adopting it. Benefits that open up new opportunity for business.As you can see, the use of a new approach to IT is not new. This has occurred many times before, the last big era with the emergence and adoption of services-oriented architecture. It provided a new way to facilitate reuse by taking a modular service based approach to application functionality.However along with the design architecture it enabled, it required new components like an enterprise service bus (ESB) and governance solutionsNo one ever said, hey I like what SOA can deliver but I think I will do it with my existing client server solution as it required an ESB and a new approach.As revolutionary as that was at the time, in the 1990s, it was all designed without any knowledge or planning for the mobile revolution that began in 2007 with the iPhone. The same holds true today, a new approach is needed.


Device expectations6

Greater userchoice

Main Points:The world of the customer has changed with device choice

Sequential Story: Adding to the challenge is a device explosion

What is (D) or What will be (U): DAnalytical or Emotional connection: A

Script:There is more to this challenge though that relates to how customers, prospects, or partners consume app functionality.In this new world there is an explosion of device choice. Now need to support an ever expanding list of devices and support them quickly in a meaningful way


Two Speed IT rationalizes two IT realities7

Intelligent API Platform

InsightsConsumer AppsEmployee AppsPartner AppsSystems of Engagement

Pace of change

App ServerESB / Integration / MOMBI


ERPDatabaseData WarehouseData Lake

Systems of Record

Context for [24]7:

What was the customer-stated business pain/problems/s the company is trying to solve?The SHARK was hired on to build a platform that would provide their developers the ability to access, and combine the siloed services that will give them a competitive edge. In the current state, they are spending too much time and resources to customize solutions for key customers and are in a constant state of fire drills. With an adaptive API platform, the have the ability to enforce standards in API, app, and data exposure and consumption that will shorten/optimize any customization required. With key customers requiring consumable REST APIs, they need the ability to authenticate and manage those customer APIs as well.

What will Apigee enable them to do as a business?Apigee Edge will provide the programmatic layer that will enable them to standardize internal development as well as securely expose their packaged services for customer consumption. Role-based analytics will enable the business to understand, strategize, and adapt based on customer requirements and their own advanced customer engagement services.

Main Points:Two-speed IT enables greater IT innovation

Sequential Story: Now provide the solution

What is (D) or What will be (U): UAnalytical or Emotional connection: A

Script:A new way of addressing the challenges inherent in the digital value chain is to adopt what is called Two Speed IT. You may also have heard of it called Bimodal IT. It Is a concept that acknowledges that both digital and day-to-day IT needs to occur simultaneously. One part works with SYSTEMS OF RECORDthe enterprise resource planning, or ERP, systems companies rely on to run their business (e.g. Financials, manufacturing, customer relationship management, human resources). The SYSTEMS OF ENGAGEMENT LAYER is the customer experience layerIt is used by customers, partners, employees and other users to engage with the business across multiple channels and locations.Systems of engagement are usually more decentralized and incorporate technologies that enable interactions, and they must be faster and more agile than the systems of record to keep pace with dynamic and diverse customer expectations. This also acknowledges that the pace of change is faster with systems of engagement. To achieve the benefits this offers, a new API-centric adaptive layer is required to enable agile and web-scale innovation so that IT can meet evolving business requirements, while allowing existing IT systems to continue to run reliably and securely.

Background InfoSystems of engagement, which are used by customers, partners, and employees to connect with the business, represent a new focus on communication and collaboration with these constituents for the enterprise.Unlike systems of recordthe ERP-type systems that companies rely on to run their business (financials, manufacturing, CRM, HR)systems of engagement are decentralized and incorporate technologies that enable interaction. Driven by new customer expectations born of the rapid growth in mobile, big data, and cloud technologies, these new systems of engagement harness mobile, social, cloud, and big data innovation to deliver apps and smart products for customers, partners, and employees. To keep pace with dynamic customer expectations and an increasing amount of data generated by interactions and transactions in emerging digital business ecosystems, the systems of engagement must be faster and more agile than the systems of record. Its all but impossible for many businesses to serve the needs of the systems of engagement; traditional software stacks simply arent designed to connect to the rapidly evolving digital economy.

Systems of Engagement and The Future of Enterprise IT - A Sea Change in Enterprise ITWritten byGeoffrey Moore, Managing Director, TCG Advisors,d.aWw

Systems of Engagement and The Future of Enterprise ITA Sea Change in Enterprise ITOver the past decade, there has been a fundamental change in the axis of IT innovation. In priordecades, new systems were introduced at the very high end of the economic spectrum, typicallywithin large public agencies and Fortune 500 companies. Over time these systems trickled down tosmaller businesses, and then to home office applications, and finally to consumers, students andeven children. In this past decade, however, that flow has been reversed. Now it is consumers,students and children who are leading the way, with early adopting adults and nimble small tomedium size businesses following, and it is the larger institutions who are, frankly, the laggards.Our initial response might be to dismiss this trend as not really relevant to the issues of business.After all, if there really were useful productivity gains here, surely we would already be investing inthem. Isnt it far more likely that this proliferation of consumer services, social sites, and interactivegames is simply digital entertainment which, if anything, should be banned from corporatecomputing?

In a word, No.In two words, emphatically No. What is transpiring is momentous, nothing less thanthe planet wiring itself a new nervous system. If your organization is not linked into this nervoussystem, you will be hard pressed to participate in the planets future. To be more specific, amidstthe texting and Twittering and Facebooking of a generation of digital natives, the fundamentals ofnext-generation communication and collaboration are being worked out. For them, it is clear, there isno going back. So at minimum, if you expect these folks to be your customers, your employees,and your citizens (and, frankly, where else could you look?), then you need to apply THEIRexpectations to the next generation of enterprise IT systems. But of far more immediate importanceis how much productivity gains businesses and governments are leaving on the table by notfollowing the next generations lead.

Think about how effective you are as a consumer and how much you can accomplish from yourkitchen table on a Saturday or Sunday. Have a question? Google it or ask your social network.Buying a car? Go to the Web and learn more about the dealers price margins than the salesmanwill know. Kids looking at colleges? No more sending away for brochures like we used tolink rightinto the admissions department, and let them link right into to your childs world. Medical worries?Not only is there superb information on the Web, but whatever your illness, there are communitiesout there who are already sharing their lessons learned about it. Or on happier notes, do you have apassion for cooking, or golf, or dra


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