smartheart presentation 2012
DESCRIPTION
SmartHeart is an independent agency that creates integrated projects in the field of branding, design and advertising. We create a product based on rational and emotional approaches: the harmonious combination of logic (smart) and emotions (heart). +7 (495) 795 82 43 Moscow, B. Novodmitrovskaya st. 36, b. 1, of. 408 smart-heart.ruTRANSCRIPT
SmartHeartreg Agencydesign amp communicationsB Novodmitrovskaya 361+7 (495) 795 82 43msmart-heartrusmart-heartru
SmartHeartreg Агентстводизайн и коммуникацииБ Новодмитровская 361 +7 (495) 795 82 43msmart-heartrusmart-heartru
Digital
SmartHeartreg Agency headquartered in Moscowand has its own webstudioWEBSH located in SiberiaKrasnoyarsk WEBSH is a technical team of high-levelprofessionals with 7 years
experience We developwebsites of any level ofcomplexity provide engine optimization promotionin social networks andcontextual advertising
SmartHeartreg Agency+7 (495) 795 82 43smart-heartru
TelevisionchannelMedia portal for a regional TV broadcasting company TVK Website mostly consist of video content Also we create complete manual that describes key points concerning a work with the site content
tvk6ru
World around you 360 o SmartHeartreg Agency+7 (495) 795 82 43smart-heartru
Promo website of a charitable project ldquoWorld around yourdquo for ldquoSiberian Healthrdquo company
worldaroundyouorg
The slogan for the website and the advertising campaign is ldquoLook 360deg Think 360deg Act 360degrdquo
Pernod Ricard NY CardNew Year card for ldquoPernod Ricard Roussrdquo company
pernod-ricard-rousscom2012
SmartHeartreg Agency+7 (495) 795 82 43smart-heartru
SmartHeartreg Agency+7 (495) 795 82 43smart-heartru
IQrsquoballYouth IQrsquoball is one of the most significant youth projects of the Krasnoyarsk Territory The annual event with the paticipation of the youth community the public business and government of the city and the region
For this company was developed corporate identity and website with an virtual fitting room where you can try on clouthes of the nineteenth century
iqballru
SmartHeartreg Agency+7 (495) 795 82 43smart-heartru
WEBSHPromo website for SmartHeart web-studio WEBSmartHeart is a team of highclass technical experts with more than 7 years experience in the sphere of development and web-projects promotion
Identity
It is becoming increasingly difficult to stand out in a world oversaturated with So we create Visual iden-tification that are replac-ing nowadays corporate
identity and logos Key principles of such systems define brand identity form a well recognizable and memorable image
SmartHeartreg Agency+7 (495) 795 82 43smart-heartru
OktopodDevelopment of a brand and corporate identity for the company ldquoOktopodrdquo mdash a unique Russian trading network selling emotional gifts for all ages sexes and creeds
SmartHeartreg Agency+7 (495) 795 82 43smart-heartru
RMXCorporate identity for a series of jewelry made of colored gold We developed a minimalistic identity based on effect
SmartHeartreg Agency+7 (495) 795 82 43smart-heartru
IrokezCorporate identity development for a group of companies ldquoIroquoisrdquo which includes professional race track cafe-restaurant hotel for energetic people and car service All of this is intended for wealthy people who are not afraid of extreme Feathers define different activities of the group
The Battle for the GoodBranding of a Charity Marathon ldquoBattle for the Goodrdquo which helps children with cerebral palsy The idea of Good and Evil opposition is symbolically represented through the composition of graphic elements (red triangles and turquoise circles)
SmartHeartreg Agency+7 (495) 795 82 43smart-heartru
SmartHeartreg Agency+7 (495) 795 82 43smart-heartru
Russian police rebranding
Giving to ldquomilitsiyardquo a new name - ldquopolitsiyardquo have caused a fair amount of controversy due to the absence of real changes Though changes coming really soon By the end of 2012 politsiya is going not only to have a new look but also to improve its inner situation
The new brand image of the state structure doesnrsquot distance from people as the modern policeman has to be an example in all spheres of life including his outlook high cultural level and behavior
The key symbol of changes in the Police brand is its new bright tricolor ornament that appears on police vehicles and uniform The ornament is easily transportable to any carriers remaining recognisable The Cyrillic word Police uses an original font and chevron a V-shaped military symbol
Ads
There are hundreds of ways to convey information to the audience films websites social apps art installations sales promotion BTL Our concern is to choose the most effective of them to
convey the idea established at the first stage and to do it impressively People must not only understand you but love what you offer and be willing to share it with others
SmartHeartreg Agency+7 (495) 795 82 43smart-heartru
Help JapanMarch 2011 Japan Earthquake
ldquoHelp Japanrdquo is a social campaign expressing great sympathy and a determination to assist to the people of Japan
Original poster with radial circles symbolizing disaster in Japan was animated in interactive installation where pulsating red circles are projected on a man standing in front of a white background The central circle is being replaced by a red cross a tear-drop and a heart following one by one A circle is a symbol of the Japanese flag and a radius of an earthquake at the same time
Peoplersquos sympathetic response to Japan was like the ripple effect of Japanrsquos Earthquake There were a lot of publications in mass media thousands of people taking part in interactive installation and even more reposts about the social campaign in The Internet
SmartHeartreg Agency+7 (495) 795 82 43smart-heartru
Museum Night 17 th
Advertising campaign and an interactive installation for the 17th museum night in Krasnoyarsk museum center which was called ldquoSeriousrdquo The annual event each time becomes one of the most prominent cultural events in the city attracting thousands of visitors
We decided to refresh the format of the event making it less like a ldquoget-togetherrdquo and make it more serious In addition to traditional marketing approaches we came up with an action in the urban environment graffiti ties on the pavement and ties glued on images of people in outdoor advertising
Stop TerrorismSocial campaign ldquoBe careful Stop the terror ldquo aimed at increasing citizensrsquo alertness to suspicious objects and stored danger
See more SmartHeartreg Agency+7 (495) 795 82 43
SmartHeartreg Agency+7 (495) 795 82 43smart-heartru
Fashion Party lsquo10ldquoFashion Weekendrdquo is a world event that gather for one weekend the best designers jewellers fashionistas and famous people Goals for laquoSiberian Fashion Weekendraquo were to promote local fashion and design on fashion-market and to create communication between the cities of the region
Project got to a TOP-10 of the Russian Design Rating (2010)
SmartHeartreg Agency+7 (495) 795 82 43smart-heartru
Audi A1Presentation of the car Audi A1 and other models Q7 A4 A5 Sportback Our agency developed visual concept of the presentation basing it on international guideline and strategy of promoting new car models
A List of works have been done for presen-tation organization of the event design of invitations cards arrangement of media coverage for the event augmented reality installations smm app-campaign
About
SmartHeart is an indepen-dent agency that creates integrated projects in the field of branding design and advertising
+7 (495) 795 82 43 B Novodmitrovskaya st 36 b 1 of 408msmart-heartru
SmartHeartreg Agency+7 (495) 795 82 43smart-heartru
Beauty is a combination of Smart amp Heart
So this is our agency name SmarHeart Wersquore an independent agency that creates integrated projects in the field of branding design and adverting We create a product based on rational and emotional approaches the harmonious combination of logic (smart) and emotions (heart)
SmartHeartreg Agency+7 (495) 795 82 43smart-heartru
We create a new worldturning into reality
We are conservative innovators We apply new techniques and technologies experimenting but eliminating all that is not conducive to the disclosure of the idea embodied in the project
Priorities for Agency are Living Identity (dynamical systems of visual identifica-tion) Ambient amp Public Art (non- stan-dard media advertising media monu-mental public art advertising) and Region Branding (branding and position-ing of cities and regions)
SmartHeartreg Agency+7 (495) 795 82 43smart-heartru
Project stages
Strategy
1 2 3Identity Communi cation
Before turning to the visual component
of a brand we study the specifics of the
clientrsquos business market target audi-
ence its needs and interests analyzing
world trends define channels and ways
of promoting forming a communication
plan At this stage the idea laying in the
foundation for the project is forming
It is becoming increasingly difficult to
stand out in a world over saturated with
information Visual identification sys-
tems are replacing traditional corporate
identity and logos At this stage we are
laying the key principles that define the
brand identity form a well-recognizable
and memorable image
There are hundreds of ways to convey in-
formation to the audience films websites
social apps art installations sales promo-
tion BTL Our concern is to choose the
most effective of them to convey the idea
established at the first stage and to do it
impressively People must not only under-
stand you but love what you offer and be
willing to share it with others
SmartHeartreg Agency+7 (495) 795 82 43smart-heartru
Contributors amp Team Under each task we create a unique work-ing group involving representatives of the industryrsquos most talented This allows us to create ambitious projects at the intersec-tion of different disciplines (design adver-tising architecture interactive installa-tions music film public art etc)
SmartHeartreg Agency+7 (495) 795 82 43smart-heartru
Thank you
Moscow
+7 (495) 795 82 43 B Novodmitrovskaya st 36 b 1 of 408msmart-heartru
SmartHeartAgency
Krasnoyask
+7 (391) 209 75 00Svobodniy pr 75ksmart-heartru
SmartHeartreg Agency+7 (495) 795 82 43smart-heartru
TelevisionchannelMedia portal for a regional TV broadcasting company TVK Website mostly consist of video content Also we create complete manual that describes key points concerning a work with the site content
tvk6ru
World around you 360 o SmartHeartreg Agency+7 (495) 795 82 43smart-heartru
Promo website of a charitable project ldquoWorld around yourdquo for ldquoSiberian Healthrdquo company
worldaroundyouorg
The slogan for the website and the advertising campaign is ldquoLook 360deg Think 360deg Act 360degrdquo
Pernod Ricard NY CardNew Year card for ldquoPernod Ricard Roussrdquo company
pernod-ricard-rousscom2012
SmartHeartreg Agency+7 (495) 795 82 43smart-heartru
SmartHeartreg Agency+7 (495) 795 82 43smart-heartru
IQrsquoballYouth IQrsquoball is one of the most significant youth projects of the Krasnoyarsk Territory The annual event with the paticipation of the youth community the public business and government of the city and the region
For this company was developed corporate identity and website with an virtual fitting room where you can try on clouthes of the nineteenth century
iqballru
SmartHeartreg Agency+7 (495) 795 82 43smart-heartru
WEBSHPromo website for SmartHeart web-studio WEBSmartHeart is a team of highclass technical experts with more than 7 years experience in the sphere of development and web-projects promotion
Identity
It is becoming increasingly difficult to stand out in a world oversaturated with So we create Visual iden-tification that are replac-ing nowadays corporate
identity and logos Key principles of such systems define brand identity form a well recognizable and memorable image
SmartHeartreg Agency+7 (495) 795 82 43smart-heartru
OktopodDevelopment of a brand and corporate identity for the company ldquoOktopodrdquo mdash a unique Russian trading network selling emotional gifts for all ages sexes and creeds
SmartHeartreg Agency+7 (495) 795 82 43smart-heartru
RMXCorporate identity for a series of jewelry made of colored gold We developed a minimalistic identity based on effect
SmartHeartreg Agency+7 (495) 795 82 43smart-heartru
IrokezCorporate identity development for a group of companies ldquoIroquoisrdquo which includes professional race track cafe-restaurant hotel for energetic people and car service All of this is intended for wealthy people who are not afraid of extreme Feathers define different activities of the group
The Battle for the GoodBranding of a Charity Marathon ldquoBattle for the Goodrdquo which helps children with cerebral palsy The idea of Good and Evil opposition is symbolically represented through the composition of graphic elements (red triangles and turquoise circles)
SmartHeartreg Agency+7 (495) 795 82 43smart-heartru
SmartHeartreg Agency+7 (495) 795 82 43smart-heartru
Russian police rebranding
Giving to ldquomilitsiyardquo a new name - ldquopolitsiyardquo have caused a fair amount of controversy due to the absence of real changes Though changes coming really soon By the end of 2012 politsiya is going not only to have a new look but also to improve its inner situation
The new brand image of the state structure doesnrsquot distance from people as the modern policeman has to be an example in all spheres of life including his outlook high cultural level and behavior
The key symbol of changes in the Police brand is its new bright tricolor ornament that appears on police vehicles and uniform The ornament is easily transportable to any carriers remaining recognisable The Cyrillic word Police uses an original font and chevron a V-shaped military symbol
Ads
There are hundreds of ways to convey information to the audience films websites social apps art installations sales promotion BTL Our concern is to choose the most effective of them to
convey the idea established at the first stage and to do it impressively People must not only understand you but love what you offer and be willing to share it with others
SmartHeartreg Agency+7 (495) 795 82 43smart-heartru
Help JapanMarch 2011 Japan Earthquake
ldquoHelp Japanrdquo is a social campaign expressing great sympathy and a determination to assist to the people of Japan
Original poster with radial circles symbolizing disaster in Japan was animated in interactive installation where pulsating red circles are projected on a man standing in front of a white background The central circle is being replaced by a red cross a tear-drop and a heart following one by one A circle is a symbol of the Japanese flag and a radius of an earthquake at the same time
Peoplersquos sympathetic response to Japan was like the ripple effect of Japanrsquos Earthquake There were a lot of publications in mass media thousands of people taking part in interactive installation and even more reposts about the social campaign in The Internet
SmartHeartreg Agency+7 (495) 795 82 43smart-heartru
Museum Night 17 th
Advertising campaign and an interactive installation for the 17th museum night in Krasnoyarsk museum center which was called ldquoSeriousrdquo The annual event each time becomes one of the most prominent cultural events in the city attracting thousands of visitors
We decided to refresh the format of the event making it less like a ldquoget-togetherrdquo and make it more serious In addition to traditional marketing approaches we came up with an action in the urban environment graffiti ties on the pavement and ties glued on images of people in outdoor advertising
Stop TerrorismSocial campaign ldquoBe careful Stop the terror ldquo aimed at increasing citizensrsquo alertness to suspicious objects and stored danger
See more SmartHeartreg Agency+7 (495) 795 82 43
SmartHeartreg Agency+7 (495) 795 82 43smart-heartru
Fashion Party lsquo10ldquoFashion Weekendrdquo is a world event that gather for one weekend the best designers jewellers fashionistas and famous people Goals for laquoSiberian Fashion Weekendraquo were to promote local fashion and design on fashion-market and to create communication between the cities of the region
Project got to a TOP-10 of the Russian Design Rating (2010)
SmartHeartreg Agency+7 (495) 795 82 43smart-heartru
Audi A1Presentation of the car Audi A1 and other models Q7 A4 A5 Sportback Our agency developed visual concept of the presentation basing it on international guideline and strategy of promoting new car models
A List of works have been done for presen-tation organization of the event design of invitations cards arrangement of media coverage for the event augmented reality installations smm app-campaign
About
SmartHeart is an indepen-dent agency that creates integrated projects in the field of branding design and advertising
+7 (495) 795 82 43 B Novodmitrovskaya st 36 b 1 of 408msmart-heartru
SmartHeartreg Agency+7 (495) 795 82 43smart-heartru
Beauty is a combination of Smart amp Heart
So this is our agency name SmarHeart Wersquore an independent agency that creates integrated projects in the field of branding design and adverting We create a product based on rational and emotional approaches the harmonious combination of logic (smart) and emotions (heart)
SmartHeartreg Agency+7 (495) 795 82 43smart-heartru
We create a new worldturning into reality
We are conservative innovators We apply new techniques and technologies experimenting but eliminating all that is not conducive to the disclosure of the idea embodied in the project
Priorities for Agency are Living Identity (dynamical systems of visual identifica-tion) Ambient amp Public Art (non- stan-dard media advertising media monu-mental public art advertising) and Region Branding (branding and position-ing of cities and regions)
SmartHeartreg Agency+7 (495) 795 82 43smart-heartru
Project stages
Strategy
1 2 3Identity Communi cation
Before turning to the visual component
of a brand we study the specifics of the
clientrsquos business market target audi-
ence its needs and interests analyzing
world trends define channels and ways
of promoting forming a communication
plan At this stage the idea laying in the
foundation for the project is forming
It is becoming increasingly difficult to
stand out in a world over saturated with
information Visual identification sys-
tems are replacing traditional corporate
identity and logos At this stage we are
laying the key principles that define the
brand identity form a well-recognizable
and memorable image
There are hundreds of ways to convey in-
formation to the audience films websites
social apps art installations sales promo-
tion BTL Our concern is to choose the
most effective of them to convey the idea
established at the first stage and to do it
impressively People must not only under-
stand you but love what you offer and be
willing to share it with others
SmartHeartreg Agency+7 (495) 795 82 43smart-heartru
Contributors amp Team Under each task we create a unique work-ing group involving representatives of the industryrsquos most talented This allows us to create ambitious projects at the intersec-tion of different disciplines (design adver-tising architecture interactive installa-tions music film public art etc)
SmartHeartreg Agency+7 (495) 795 82 43smart-heartru
Thank you
Moscow
+7 (495) 795 82 43 B Novodmitrovskaya st 36 b 1 of 408msmart-heartru
SmartHeartAgency
Krasnoyask
+7 (391) 209 75 00Svobodniy pr 75ksmart-heartru
World around you 360 o SmartHeartreg Agency+7 (495) 795 82 43smart-heartru
Promo website of a charitable project ldquoWorld around yourdquo for ldquoSiberian Healthrdquo company
worldaroundyouorg
The slogan for the website and the advertising campaign is ldquoLook 360deg Think 360deg Act 360degrdquo
Pernod Ricard NY CardNew Year card for ldquoPernod Ricard Roussrdquo company
pernod-ricard-rousscom2012
SmartHeartreg Agency+7 (495) 795 82 43smart-heartru
SmartHeartreg Agency+7 (495) 795 82 43smart-heartru
IQrsquoballYouth IQrsquoball is one of the most significant youth projects of the Krasnoyarsk Territory The annual event with the paticipation of the youth community the public business and government of the city and the region
For this company was developed corporate identity and website with an virtual fitting room where you can try on clouthes of the nineteenth century
iqballru
SmartHeartreg Agency+7 (495) 795 82 43smart-heartru
WEBSHPromo website for SmartHeart web-studio WEBSmartHeart is a team of highclass technical experts with more than 7 years experience in the sphere of development and web-projects promotion
Identity
It is becoming increasingly difficult to stand out in a world oversaturated with So we create Visual iden-tification that are replac-ing nowadays corporate
identity and logos Key principles of such systems define brand identity form a well recognizable and memorable image
SmartHeartreg Agency+7 (495) 795 82 43smart-heartru
OktopodDevelopment of a brand and corporate identity for the company ldquoOktopodrdquo mdash a unique Russian trading network selling emotional gifts for all ages sexes and creeds
SmartHeartreg Agency+7 (495) 795 82 43smart-heartru
RMXCorporate identity for a series of jewelry made of colored gold We developed a minimalistic identity based on effect
SmartHeartreg Agency+7 (495) 795 82 43smart-heartru
IrokezCorporate identity development for a group of companies ldquoIroquoisrdquo which includes professional race track cafe-restaurant hotel for energetic people and car service All of this is intended for wealthy people who are not afraid of extreme Feathers define different activities of the group
The Battle for the GoodBranding of a Charity Marathon ldquoBattle for the Goodrdquo which helps children with cerebral palsy The idea of Good and Evil opposition is symbolically represented through the composition of graphic elements (red triangles and turquoise circles)
SmartHeartreg Agency+7 (495) 795 82 43smart-heartru
SmartHeartreg Agency+7 (495) 795 82 43smart-heartru
Russian police rebranding
Giving to ldquomilitsiyardquo a new name - ldquopolitsiyardquo have caused a fair amount of controversy due to the absence of real changes Though changes coming really soon By the end of 2012 politsiya is going not only to have a new look but also to improve its inner situation
The new brand image of the state structure doesnrsquot distance from people as the modern policeman has to be an example in all spheres of life including his outlook high cultural level and behavior
The key symbol of changes in the Police brand is its new bright tricolor ornament that appears on police vehicles and uniform The ornament is easily transportable to any carriers remaining recognisable The Cyrillic word Police uses an original font and chevron a V-shaped military symbol
Ads
There are hundreds of ways to convey information to the audience films websites social apps art installations sales promotion BTL Our concern is to choose the most effective of them to
convey the idea established at the first stage and to do it impressively People must not only understand you but love what you offer and be willing to share it with others
SmartHeartreg Agency+7 (495) 795 82 43smart-heartru
Help JapanMarch 2011 Japan Earthquake
ldquoHelp Japanrdquo is a social campaign expressing great sympathy and a determination to assist to the people of Japan
Original poster with radial circles symbolizing disaster in Japan was animated in interactive installation where pulsating red circles are projected on a man standing in front of a white background The central circle is being replaced by a red cross a tear-drop and a heart following one by one A circle is a symbol of the Japanese flag and a radius of an earthquake at the same time
Peoplersquos sympathetic response to Japan was like the ripple effect of Japanrsquos Earthquake There were a lot of publications in mass media thousands of people taking part in interactive installation and even more reposts about the social campaign in The Internet
SmartHeartreg Agency+7 (495) 795 82 43smart-heartru
Museum Night 17 th
Advertising campaign and an interactive installation for the 17th museum night in Krasnoyarsk museum center which was called ldquoSeriousrdquo The annual event each time becomes one of the most prominent cultural events in the city attracting thousands of visitors
We decided to refresh the format of the event making it less like a ldquoget-togetherrdquo and make it more serious In addition to traditional marketing approaches we came up with an action in the urban environment graffiti ties on the pavement and ties glued on images of people in outdoor advertising
Stop TerrorismSocial campaign ldquoBe careful Stop the terror ldquo aimed at increasing citizensrsquo alertness to suspicious objects and stored danger
See more SmartHeartreg Agency+7 (495) 795 82 43
SmartHeartreg Agency+7 (495) 795 82 43smart-heartru
Fashion Party lsquo10ldquoFashion Weekendrdquo is a world event that gather for one weekend the best designers jewellers fashionistas and famous people Goals for laquoSiberian Fashion Weekendraquo were to promote local fashion and design on fashion-market and to create communication between the cities of the region
Project got to a TOP-10 of the Russian Design Rating (2010)
SmartHeartreg Agency+7 (495) 795 82 43smart-heartru
Audi A1Presentation of the car Audi A1 and other models Q7 A4 A5 Sportback Our agency developed visual concept of the presentation basing it on international guideline and strategy of promoting new car models
A List of works have been done for presen-tation organization of the event design of invitations cards arrangement of media coverage for the event augmented reality installations smm app-campaign
About
SmartHeart is an indepen-dent agency that creates integrated projects in the field of branding design and advertising
+7 (495) 795 82 43 B Novodmitrovskaya st 36 b 1 of 408msmart-heartru
SmartHeartreg Agency+7 (495) 795 82 43smart-heartru
Beauty is a combination of Smart amp Heart
So this is our agency name SmarHeart Wersquore an independent agency that creates integrated projects in the field of branding design and adverting We create a product based on rational and emotional approaches the harmonious combination of logic (smart) and emotions (heart)
SmartHeartreg Agency+7 (495) 795 82 43smart-heartru
We create a new worldturning into reality
We are conservative innovators We apply new techniques and technologies experimenting but eliminating all that is not conducive to the disclosure of the idea embodied in the project
Priorities for Agency are Living Identity (dynamical systems of visual identifica-tion) Ambient amp Public Art (non- stan-dard media advertising media monu-mental public art advertising) and Region Branding (branding and position-ing of cities and regions)
SmartHeartreg Agency+7 (495) 795 82 43smart-heartru
Project stages
Strategy
1 2 3Identity Communi cation
Before turning to the visual component
of a brand we study the specifics of the
clientrsquos business market target audi-
ence its needs and interests analyzing
world trends define channels and ways
of promoting forming a communication
plan At this stage the idea laying in the
foundation for the project is forming
It is becoming increasingly difficult to
stand out in a world over saturated with
information Visual identification sys-
tems are replacing traditional corporate
identity and logos At this stage we are
laying the key principles that define the
brand identity form a well-recognizable
and memorable image
There are hundreds of ways to convey in-
formation to the audience films websites
social apps art installations sales promo-
tion BTL Our concern is to choose the
most effective of them to convey the idea
established at the first stage and to do it
impressively People must not only under-
stand you but love what you offer and be
willing to share it with others
SmartHeartreg Agency+7 (495) 795 82 43smart-heartru
Contributors amp Team Under each task we create a unique work-ing group involving representatives of the industryrsquos most talented This allows us to create ambitious projects at the intersec-tion of different disciplines (design adver-tising architecture interactive installa-tions music film public art etc)
SmartHeartreg Agency+7 (495) 795 82 43smart-heartru
Thank you
Moscow
+7 (495) 795 82 43 B Novodmitrovskaya st 36 b 1 of 408msmart-heartru
SmartHeartAgency
Krasnoyask
+7 (391) 209 75 00Svobodniy pr 75ksmart-heartru
Pernod Ricard NY CardNew Year card for ldquoPernod Ricard Roussrdquo company
pernod-ricard-rousscom2012
SmartHeartreg Agency+7 (495) 795 82 43smart-heartru
SmartHeartreg Agency+7 (495) 795 82 43smart-heartru
IQrsquoballYouth IQrsquoball is one of the most significant youth projects of the Krasnoyarsk Territory The annual event with the paticipation of the youth community the public business and government of the city and the region
For this company was developed corporate identity and website with an virtual fitting room where you can try on clouthes of the nineteenth century
iqballru
SmartHeartreg Agency+7 (495) 795 82 43smart-heartru
WEBSHPromo website for SmartHeart web-studio WEBSmartHeart is a team of highclass technical experts with more than 7 years experience in the sphere of development and web-projects promotion
Identity
It is becoming increasingly difficult to stand out in a world oversaturated with So we create Visual iden-tification that are replac-ing nowadays corporate
identity and logos Key principles of such systems define brand identity form a well recognizable and memorable image
SmartHeartreg Agency+7 (495) 795 82 43smart-heartru
OktopodDevelopment of a brand and corporate identity for the company ldquoOktopodrdquo mdash a unique Russian trading network selling emotional gifts for all ages sexes and creeds
SmartHeartreg Agency+7 (495) 795 82 43smart-heartru
RMXCorporate identity for a series of jewelry made of colored gold We developed a minimalistic identity based on effect
SmartHeartreg Agency+7 (495) 795 82 43smart-heartru
IrokezCorporate identity development for a group of companies ldquoIroquoisrdquo which includes professional race track cafe-restaurant hotel for energetic people and car service All of this is intended for wealthy people who are not afraid of extreme Feathers define different activities of the group
The Battle for the GoodBranding of a Charity Marathon ldquoBattle for the Goodrdquo which helps children with cerebral palsy The idea of Good and Evil opposition is symbolically represented through the composition of graphic elements (red triangles and turquoise circles)
SmartHeartreg Agency+7 (495) 795 82 43smart-heartru
SmartHeartreg Agency+7 (495) 795 82 43smart-heartru
Russian police rebranding
Giving to ldquomilitsiyardquo a new name - ldquopolitsiyardquo have caused a fair amount of controversy due to the absence of real changes Though changes coming really soon By the end of 2012 politsiya is going not only to have a new look but also to improve its inner situation
The new brand image of the state structure doesnrsquot distance from people as the modern policeman has to be an example in all spheres of life including his outlook high cultural level and behavior
The key symbol of changes in the Police brand is its new bright tricolor ornament that appears on police vehicles and uniform The ornament is easily transportable to any carriers remaining recognisable The Cyrillic word Police uses an original font and chevron a V-shaped military symbol
Ads
There are hundreds of ways to convey information to the audience films websites social apps art installations sales promotion BTL Our concern is to choose the most effective of them to
convey the idea established at the first stage and to do it impressively People must not only understand you but love what you offer and be willing to share it with others
SmartHeartreg Agency+7 (495) 795 82 43smart-heartru
Help JapanMarch 2011 Japan Earthquake
ldquoHelp Japanrdquo is a social campaign expressing great sympathy and a determination to assist to the people of Japan
Original poster with radial circles symbolizing disaster in Japan was animated in interactive installation where pulsating red circles are projected on a man standing in front of a white background The central circle is being replaced by a red cross a tear-drop and a heart following one by one A circle is a symbol of the Japanese flag and a radius of an earthquake at the same time
Peoplersquos sympathetic response to Japan was like the ripple effect of Japanrsquos Earthquake There were a lot of publications in mass media thousands of people taking part in interactive installation and even more reposts about the social campaign in The Internet
SmartHeartreg Agency+7 (495) 795 82 43smart-heartru
Museum Night 17 th
Advertising campaign and an interactive installation for the 17th museum night in Krasnoyarsk museum center which was called ldquoSeriousrdquo The annual event each time becomes one of the most prominent cultural events in the city attracting thousands of visitors
We decided to refresh the format of the event making it less like a ldquoget-togetherrdquo and make it more serious In addition to traditional marketing approaches we came up with an action in the urban environment graffiti ties on the pavement and ties glued on images of people in outdoor advertising
Stop TerrorismSocial campaign ldquoBe careful Stop the terror ldquo aimed at increasing citizensrsquo alertness to suspicious objects and stored danger
See more SmartHeartreg Agency+7 (495) 795 82 43
SmartHeartreg Agency+7 (495) 795 82 43smart-heartru
Fashion Party lsquo10ldquoFashion Weekendrdquo is a world event that gather for one weekend the best designers jewellers fashionistas and famous people Goals for laquoSiberian Fashion Weekendraquo were to promote local fashion and design on fashion-market and to create communication between the cities of the region
Project got to a TOP-10 of the Russian Design Rating (2010)
SmartHeartreg Agency+7 (495) 795 82 43smart-heartru
Audi A1Presentation of the car Audi A1 and other models Q7 A4 A5 Sportback Our agency developed visual concept of the presentation basing it on international guideline and strategy of promoting new car models
A List of works have been done for presen-tation organization of the event design of invitations cards arrangement of media coverage for the event augmented reality installations smm app-campaign
About
SmartHeart is an indepen-dent agency that creates integrated projects in the field of branding design and advertising
+7 (495) 795 82 43 B Novodmitrovskaya st 36 b 1 of 408msmart-heartru
SmartHeartreg Agency+7 (495) 795 82 43smart-heartru
Beauty is a combination of Smart amp Heart
So this is our agency name SmarHeart Wersquore an independent agency that creates integrated projects in the field of branding design and adverting We create a product based on rational and emotional approaches the harmonious combination of logic (smart) and emotions (heart)
SmartHeartreg Agency+7 (495) 795 82 43smart-heartru
We create a new worldturning into reality
We are conservative innovators We apply new techniques and technologies experimenting but eliminating all that is not conducive to the disclosure of the idea embodied in the project
Priorities for Agency are Living Identity (dynamical systems of visual identifica-tion) Ambient amp Public Art (non- stan-dard media advertising media monu-mental public art advertising) and Region Branding (branding and position-ing of cities and regions)
SmartHeartreg Agency+7 (495) 795 82 43smart-heartru
Project stages
Strategy
1 2 3Identity Communi cation
Before turning to the visual component
of a brand we study the specifics of the
clientrsquos business market target audi-
ence its needs and interests analyzing
world trends define channels and ways
of promoting forming a communication
plan At this stage the idea laying in the
foundation for the project is forming
It is becoming increasingly difficult to
stand out in a world over saturated with
information Visual identification sys-
tems are replacing traditional corporate
identity and logos At this stage we are
laying the key principles that define the
brand identity form a well-recognizable
and memorable image
There are hundreds of ways to convey in-
formation to the audience films websites
social apps art installations sales promo-
tion BTL Our concern is to choose the
most effective of them to convey the idea
established at the first stage and to do it
impressively People must not only under-
stand you but love what you offer and be
willing to share it with others
SmartHeartreg Agency+7 (495) 795 82 43smart-heartru
Contributors amp Team Under each task we create a unique work-ing group involving representatives of the industryrsquos most talented This allows us to create ambitious projects at the intersec-tion of different disciplines (design adver-tising architecture interactive installa-tions music film public art etc)
SmartHeartreg Agency+7 (495) 795 82 43smart-heartru
Thank you
Moscow
+7 (495) 795 82 43 B Novodmitrovskaya st 36 b 1 of 408msmart-heartru
SmartHeartAgency
Krasnoyask
+7 (391) 209 75 00Svobodniy pr 75ksmart-heartru
SmartHeartreg Agency+7 (495) 795 82 43smart-heartru
IQrsquoballYouth IQrsquoball is one of the most significant youth projects of the Krasnoyarsk Territory The annual event with the paticipation of the youth community the public business and government of the city and the region
For this company was developed corporate identity and website with an virtual fitting room where you can try on clouthes of the nineteenth century
iqballru
SmartHeartreg Agency+7 (495) 795 82 43smart-heartru
WEBSHPromo website for SmartHeart web-studio WEBSmartHeart is a team of highclass technical experts with more than 7 years experience in the sphere of development and web-projects promotion
Identity
It is becoming increasingly difficult to stand out in a world oversaturated with So we create Visual iden-tification that are replac-ing nowadays corporate
identity and logos Key principles of such systems define brand identity form a well recognizable and memorable image
SmartHeartreg Agency+7 (495) 795 82 43smart-heartru
OktopodDevelopment of a brand and corporate identity for the company ldquoOktopodrdquo mdash a unique Russian trading network selling emotional gifts for all ages sexes and creeds
SmartHeartreg Agency+7 (495) 795 82 43smart-heartru
RMXCorporate identity for a series of jewelry made of colored gold We developed a minimalistic identity based on effect
SmartHeartreg Agency+7 (495) 795 82 43smart-heartru
IrokezCorporate identity development for a group of companies ldquoIroquoisrdquo which includes professional race track cafe-restaurant hotel for energetic people and car service All of this is intended for wealthy people who are not afraid of extreme Feathers define different activities of the group
The Battle for the GoodBranding of a Charity Marathon ldquoBattle for the Goodrdquo which helps children with cerebral palsy The idea of Good and Evil opposition is symbolically represented through the composition of graphic elements (red triangles and turquoise circles)
SmartHeartreg Agency+7 (495) 795 82 43smart-heartru
SmartHeartreg Agency+7 (495) 795 82 43smart-heartru
Russian police rebranding
Giving to ldquomilitsiyardquo a new name - ldquopolitsiyardquo have caused a fair amount of controversy due to the absence of real changes Though changes coming really soon By the end of 2012 politsiya is going not only to have a new look but also to improve its inner situation
The new brand image of the state structure doesnrsquot distance from people as the modern policeman has to be an example in all spheres of life including his outlook high cultural level and behavior
The key symbol of changes in the Police brand is its new bright tricolor ornament that appears on police vehicles and uniform The ornament is easily transportable to any carriers remaining recognisable The Cyrillic word Police uses an original font and chevron a V-shaped military symbol
Ads
There are hundreds of ways to convey information to the audience films websites social apps art installations sales promotion BTL Our concern is to choose the most effective of them to
convey the idea established at the first stage and to do it impressively People must not only understand you but love what you offer and be willing to share it with others
SmartHeartreg Agency+7 (495) 795 82 43smart-heartru
Help JapanMarch 2011 Japan Earthquake
ldquoHelp Japanrdquo is a social campaign expressing great sympathy and a determination to assist to the people of Japan
Original poster with radial circles symbolizing disaster in Japan was animated in interactive installation where pulsating red circles are projected on a man standing in front of a white background The central circle is being replaced by a red cross a tear-drop and a heart following one by one A circle is a symbol of the Japanese flag and a radius of an earthquake at the same time
Peoplersquos sympathetic response to Japan was like the ripple effect of Japanrsquos Earthquake There were a lot of publications in mass media thousands of people taking part in interactive installation and even more reposts about the social campaign in The Internet
SmartHeartreg Agency+7 (495) 795 82 43smart-heartru
Museum Night 17 th
Advertising campaign and an interactive installation for the 17th museum night in Krasnoyarsk museum center which was called ldquoSeriousrdquo The annual event each time becomes one of the most prominent cultural events in the city attracting thousands of visitors
We decided to refresh the format of the event making it less like a ldquoget-togetherrdquo and make it more serious In addition to traditional marketing approaches we came up with an action in the urban environment graffiti ties on the pavement and ties glued on images of people in outdoor advertising
Stop TerrorismSocial campaign ldquoBe careful Stop the terror ldquo aimed at increasing citizensrsquo alertness to suspicious objects and stored danger
See more SmartHeartreg Agency+7 (495) 795 82 43
SmartHeartreg Agency+7 (495) 795 82 43smart-heartru
Fashion Party lsquo10ldquoFashion Weekendrdquo is a world event that gather for one weekend the best designers jewellers fashionistas and famous people Goals for laquoSiberian Fashion Weekendraquo were to promote local fashion and design on fashion-market and to create communication between the cities of the region
Project got to a TOP-10 of the Russian Design Rating (2010)
SmartHeartreg Agency+7 (495) 795 82 43smart-heartru
Audi A1Presentation of the car Audi A1 and other models Q7 A4 A5 Sportback Our agency developed visual concept of the presentation basing it on international guideline and strategy of promoting new car models
A List of works have been done for presen-tation organization of the event design of invitations cards arrangement of media coverage for the event augmented reality installations smm app-campaign
About
SmartHeart is an indepen-dent agency that creates integrated projects in the field of branding design and advertising
+7 (495) 795 82 43 B Novodmitrovskaya st 36 b 1 of 408msmart-heartru
SmartHeartreg Agency+7 (495) 795 82 43smart-heartru
Beauty is a combination of Smart amp Heart
So this is our agency name SmarHeart Wersquore an independent agency that creates integrated projects in the field of branding design and adverting We create a product based on rational and emotional approaches the harmonious combination of logic (smart) and emotions (heart)
SmartHeartreg Agency+7 (495) 795 82 43smart-heartru
We create a new worldturning into reality
We are conservative innovators We apply new techniques and technologies experimenting but eliminating all that is not conducive to the disclosure of the idea embodied in the project
Priorities for Agency are Living Identity (dynamical systems of visual identifica-tion) Ambient amp Public Art (non- stan-dard media advertising media monu-mental public art advertising) and Region Branding (branding and position-ing of cities and regions)
SmartHeartreg Agency+7 (495) 795 82 43smart-heartru
Project stages
Strategy
1 2 3Identity Communi cation
Before turning to the visual component
of a brand we study the specifics of the
clientrsquos business market target audi-
ence its needs and interests analyzing
world trends define channels and ways
of promoting forming a communication
plan At this stage the idea laying in the
foundation for the project is forming
It is becoming increasingly difficult to
stand out in a world over saturated with
information Visual identification sys-
tems are replacing traditional corporate
identity and logos At this stage we are
laying the key principles that define the
brand identity form a well-recognizable
and memorable image
There are hundreds of ways to convey in-
formation to the audience films websites
social apps art installations sales promo-
tion BTL Our concern is to choose the
most effective of them to convey the idea
established at the first stage and to do it
impressively People must not only under-
stand you but love what you offer and be
willing to share it with others
SmartHeartreg Agency+7 (495) 795 82 43smart-heartru
Contributors amp Team Under each task we create a unique work-ing group involving representatives of the industryrsquos most talented This allows us to create ambitious projects at the intersec-tion of different disciplines (design adver-tising architecture interactive installa-tions music film public art etc)
SmartHeartreg Agency+7 (495) 795 82 43smart-heartru
Thank you
Moscow
+7 (495) 795 82 43 B Novodmitrovskaya st 36 b 1 of 408msmart-heartru
SmartHeartAgency
Krasnoyask
+7 (391) 209 75 00Svobodniy pr 75ksmart-heartru
SmartHeartreg Agency+7 (495) 795 82 43smart-heartru
WEBSHPromo website for SmartHeart web-studio WEBSmartHeart is a team of highclass technical experts with more than 7 years experience in the sphere of development and web-projects promotion
Identity
It is becoming increasingly difficult to stand out in a world oversaturated with So we create Visual iden-tification that are replac-ing nowadays corporate
identity and logos Key principles of such systems define brand identity form a well recognizable and memorable image
SmartHeartreg Agency+7 (495) 795 82 43smart-heartru
OktopodDevelopment of a brand and corporate identity for the company ldquoOktopodrdquo mdash a unique Russian trading network selling emotional gifts for all ages sexes and creeds
SmartHeartreg Agency+7 (495) 795 82 43smart-heartru
RMXCorporate identity for a series of jewelry made of colored gold We developed a minimalistic identity based on effect
SmartHeartreg Agency+7 (495) 795 82 43smart-heartru
IrokezCorporate identity development for a group of companies ldquoIroquoisrdquo which includes professional race track cafe-restaurant hotel for energetic people and car service All of this is intended for wealthy people who are not afraid of extreme Feathers define different activities of the group
The Battle for the GoodBranding of a Charity Marathon ldquoBattle for the Goodrdquo which helps children with cerebral palsy The idea of Good and Evil opposition is symbolically represented through the composition of graphic elements (red triangles and turquoise circles)
SmartHeartreg Agency+7 (495) 795 82 43smart-heartru
SmartHeartreg Agency+7 (495) 795 82 43smart-heartru
Russian police rebranding
Giving to ldquomilitsiyardquo a new name - ldquopolitsiyardquo have caused a fair amount of controversy due to the absence of real changes Though changes coming really soon By the end of 2012 politsiya is going not only to have a new look but also to improve its inner situation
The new brand image of the state structure doesnrsquot distance from people as the modern policeman has to be an example in all spheres of life including his outlook high cultural level and behavior
The key symbol of changes in the Police brand is its new bright tricolor ornament that appears on police vehicles and uniform The ornament is easily transportable to any carriers remaining recognisable The Cyrillic word Police uses an original font and chevron a V-shaped military symbol
Ads
There are hundreds of ways to convey information to the audience films websites social apps art installations sales promotion BTL Our concern is to choose the most effective of them to
convey the idea established at the first stage and to do it impressively People must not only understand you but love what you offer and be willing to share it with others
SmartHeartreg Agency+7 (495) 795 82 43smart-heartru
Help JapanMarch 2011 Japan Earthquake
ldquoHelp Japanrdquo is a social campaign expressing great sympathy and a determination to assist to the people of Japan
Original poster with radial circles symbolizing disaster in Japan was animated in interactive installation where pulsating red circles are projected on a man standing in front of a white background The central circle is being replaced by a red cross a tear-drop and a heart following one by one A circle is a symbol of the Japanese flag and a radius of an earthquake at the same time
Peoplersquos sympathetic response to Japan was like the ripple effect of Japanrsquos Earthquake There were a lot of publications in mass media thousands of people taking part in interactive installation and even more reposts about the social campaign in The Internet
SmartHeartreg Agency+7 (495) 795 82 43smart-heartru
Museum Night 17 th
Advertising campaign and an interactive installation for the 17th museum night in Krasnoyarsk museum center which was called ldquoSeriousrdquo The annual event each time becomes one of the most prominent cultural events in the city attracting thousands of visitors
We decided to refresh the format of the event making it less like a ldquoget-togetherrdquo and make it more serious In addition to traditional marketing approaches we came up with an action in the urban environment graffiti ties on the pavement and ties glued on images of people in outdoor advertising
Stop TerrorismSocial campaign ldquoBe careful Stop the terror ldquo aimed at increasing citizensrsquo alertness to suspicious objects and stored danger
See more SmartHeartreg Agency+7 (495) 795 82 43
SmartHeartreg Agency+7 (495) 795 82 43smart-heartru
Fashion Party lsquo10ldquoFashion Weekendrdquo is a world event that gather for one weekend the best designers jewellers fashionistas and famous people Goals for laquoSiberian Fashion Weekendraquo were to promote local fashion and design on fashion-market and to create communication between the cities of the region
Project got to a TOP-10 of the Russian Design Rating (2010)
SmartHeartreg Agency+7 (495) 795 82 43smart-heartru
Audi A1Presentation of the car Audi A1 and other models Q7 A4 A5 Sportback Our agency developed visual concept of the presentation basing it on international guideline and strategy of promoting new car models
A List of works have been done for presen-tation organization of the event design of invitations cards arrangement of media coverage for the event augmented reality installations smm app-campaign
About
SmartHeart is an indepen-dent agency that creates integrated projects in the field of branding design and advertising
+7 (495) 795 82 43 B Novodmitrovskaya st 36 b 1 of 408msmart-heartru
SmartHeartreg Agency+7 (495) 795 82 43smart-heartru
Beauty is a combination of Smart amp Heart
So this is our agency name SmarHeart Wersquore an independent agency that creates integrated projects in the field of branding design and adverting We create a product based on rational and emotional approaches the harmonious combination of logic (smart) and emotions (heart)
SmartHeartreg Agency+7 (495) 795 82 43smart-heartru
We create a new worldturning into reality
We are conservative innovators We apply new techniques and technologies experimenting but eliminating all that is not conducive to the disclosure of the idea embodied in the project
Priorities for Agency are Living Identity (dynamical systems of visual identifica-tion) Ambient amp Public Art (non- stan-dard media advertising media monu-mental public art advertising) and Region Branding (branding and position-ing of cities and regions)
SmartHeartreg Agency+7 (495) 795 82 43smart-heartru
Project stages
Strategy
1 2 3Identity Communi cation
Before turning to the visual component
of a brand we study the specifics of the
clientrsquos business market target audi-
ence its needs and interests analyzing
world trends define channels and ways
of promoting forming a communication
plan At this stage the idea laying in the
foundation for the project is forming
It is becoming increasingly difficult to
stand out in a world over saturated with
information Visual identification sys-
tems are replacing traditional corporate
identity and logos At this stage we are
laying the key principles that define the
brand identity form a well-recognizable
and memorable image
There are hundreds of ways to convey in-
formation to the audience films websites
social apps art installations sales promo-
tion BTL Our concern is to choose the
most effective of them to convey the idea
established at the first stage and to do it
impressively People must not only under-
stand you but love what you offer and be
willing to share it with others
SmartHeartreg Agency+7 (495) 795 82 43smart-heartru
Contributors amp Team Under each task we create a unique work-ing group involving representatives of the industryrsquos most talented This allows us to create ambitious projects at the intersec-tion of different disciplines (design adver-tising architecture interactive installa-tions music film public art etc)
SmartHeartreg Agency+7 (495) 795 82 43smart-heartru
Thank you
Moscow
+7 (495) 795 82 43 B Novodmitrovskaya st 36 b 1 of 408msmart-heartru
SmartHeartAgency
Krasnoyask
+7 (391) 209 75 00Svobodniy pr 75ksmart-heartru
Identity
It is becoming increasingly difficult to stand out in a world oversaturated with So we create Visual iden-tification that are replac-ing nowadays corporate
identity and logos Key principles of such systems define brand identity form a well recognizable and memorable image
SmartHeartreg Agency+7 (495) 795 82 43smart-heartru
OktopodDevelopment of a brand and corporate identity for the company ldquoOktopodrdquo mdash a unique Russian trading network selling emotional gifts for all ages sexes and creeds
SmartHeartreg Agency+7 (495) 795 82 43smart-heartru
RMXCorporate identity for a series of jewelry made of colored gold We developed a minimalistic identity based on effect
SmartHeartreg Agency+7 (495) 795 82 43smart-heartru
IrokezCorporate identity development for a group of companies ldquoIroquoisrdquo which includes professional race track cafe-restaurant hotel for energetic people and car service All of this is intended for wealthy people who are not afraid of extreme Feathers define different activities of the group
The Battle for the GoodBranding of a Charity Marathon ldquoBattle for the Goodrdquo which helps children with cerebral palsy The idea of Good and Evil opposition is symbolically represented through the composition of graphic elements (red triangles and turquoise circles)
SmartHeartreg Agency+7 (495) 795 82 43smart-heartru
SmartHeartreg Agency+7 (495) 795 82 43smart-heartru
Russian police rebranding
Giving to ldquomilitsiyardquo a new name - ldquopolitsiyardquo have caused a fair amount of controversy due to the absence of real changes Though changes coming really soon By the end of 2012 politsiya is going not only to have a new look but also to improve its inner situation
The new brand image of the state structure doesnrsquot distance from people as the modern policeman has to be an example in all spheres of life including his outlook high cultural level and behavior
The key symbol of changes in the Police brand is its new bright tricolor ornament that appears on police vehicles and uniform The ornament is easily transportable to any carriers remaining recognisable The Cyrillic word Police uses an original font and chevron a V-shaped military symbol
Ads
There are hundreds of ways to convey information to the audience films websites social apps art installations sales promotion BTL Our concern is to choose the most effective of them to
convey the idea established at the first stage and to do it impressively People must not only understand you but love what you offer and be willing to share it with others
SmartHeartreg Agency+7 (495) 795 82 43smart-heartru
Help JapanMarch 2011 Japan Earthquake
ldquoHelp Japanrdquo is a social campaign expressing great sympathy and a determination to assist to the people of Japan
Original poster with radial circles symbolizing disaster in Japan was animated in interactive installation where pulsating red circles are projected on a man standing in front of a white background The central circle is being replaced by a red cross a tear-drop and a heart following one by one A circle is a symbol of the Japanese flag and a radius of an earthquake at the same time
Peoplersquos sympathetic response to Japan was like the ripple effect of Japanrsquos Earthquake There were a lot of publications in mass media thousands of people taking part in interactive installation and even more reposts about the social campaign in The Internet
SmartHeartreg Agency+7 (495) 795 82 43smart-heartru
Museum Night 17 th
Advertising campaign and an interactive installation for the 17th museum night in Krasnoyarsk museum center which was called ldquoSeriousrdquo The annual event each time becomes one of the most prominent cultural events in the city attracting thousands of visitors
We decided to refresh the format of the event making it less like a ldquoget-togetherrdquo and make it more serious In addition to traditional marketing approaches we came up with an action in the urban environment graffiti ties on the pavement and ties glued on images of people in outdoor advertising
Stop TerrorismSocial campaign ldquoBe careful Stop the terror ldquo aimed at increasing citizensrsquo alertness to suspicious objects and stored danger
See more SmartHeartreg Agency+7 (495) 795 82 43
SmartHeartreg Agency+7 (495) 795 82 43smart-heartru
Fashion Party lsquo10ldquoFashion Weekendrdquo is a world event that gather for one weekend the best designers jewellers fashionistas and famous people Goals for laquoSiberian Fashion Weekendraquo were to promote local fashion and design on fashion-market and to create communication between the cities of the region
Project got to a TOP-10 of the Russian Design Rating (2010)
SmartHeartreg Agency+7 (495) 795 82 43smart-heartru
Audi A1Presentation of the car Audi A1 and other models Q7 A4 A5 Sportback Our agency developed visual concept of the presentation basing it on international guideline and strategy of promoting new car models
A List of works have been done for presen-tation organization of the event design of invitations cards arrangement of media coverage for the event augmented reality installations smm app-campaign
About
SmartHeart is an indepen-dent agency that creates integrated projects in the field of branding design and advertising
+7 (495) 795 82 43 B Novodmitrovskaya st 36 b 1 of 408msmart-heartru
SmartHeartreg Agency+7 (495) 795 82 43smart-heartru
Beauty is a combination of Smart amp Heart
So this is our agency name SmarHeart Wersquore an independent agency that creates integrated projects in the field of branding design and adverting We create a product based on rational and emotional approaches the harmonious combination of logic (smart) and emotions (heart)
SmartHeartreg Agency+7 (495) 795 82 43smart-heartru
We create a new worldturning into reality
We are conservative innovators We apply new techniques and technologies experimenting but eliminating all that is not conducive to the disclosure of the idea embodied in the project
Priorities for Agency are Living Identity (dynamical systems of visual identifica-tion) Ambient amp Public Art (non- stan-dard media advertising media monu-mental public art advertising) and Region Branding (branding and position-ing of cities and regions)
SmartHeartreg Agency+7 (495) 795 82 43smart-heartru
Project stages
Strategy
1 2 3Identity Communi cation
Before turning to the visual component
of a brand we study the specifics of the
clientrsquos business market target audi-
ence its needs and interests analyzing
world trends define channels and ways
of promoting forming a communication
plan At this stage the idea laying in the
foundation for the project is forming
It is becoming increasingly difficult to
stand out in a world over saturated with
information Visual identification sys-
tems are replacing traditional corporate
identity and logos At this stage we are
laying the key principles that define the
brand identity form a well-recognizable
and memorable image
There are hundreds of ways to convey in-
formation to the audience films websites
social apps art installations sales promo-
tion BTL Our concern is to choose the
most effective of them to convey the idea
established at the first stage and to do it
impressively People must not only under-
stand you but love what you offer and be
willing to share it with others
SmartHeartreg Agency+7 (495) 795 82 43smart-heartru
Contributors amp Team Under each task we create a unique work-ing group involving representatives of the industryrsquos most talented This allows us to create ambitious projects at the intersec-tion of different disciplines (design adver-tising architecture interactive installa-tions music film public art etc)
SmartHeartreg Agency+7 (495) 795 82 43smart-heartru
Thank you
Moscow
+7 (495) 795 82 43 B Novodmitrovskaya st 36 b 1 of 408msmart-heartru
SmartHeartAgency
Krasnoyask
+7 (391) 209 75 00Svobodniy pr 75ksmart-heartru
SmartHeartreg Agency+7 (495) 795 82 43smart-heartru
OktopodDevelopment of a brand and corporate identity for the company ldquoOktopodrdquo mdash a unique Russian trading network selling emotional gifts for all ages sexes and creeds
SmartHeartreg Agency+7 (495) 795 82 43smart-heartru
RMXCorporate identity for a series of jewelry made of colored gold We developed a minimalistic identity based on effect
SmartHeartreg Agency+7 (495) 795 82 43smart-heartru
IrokezCorporate identity development for a group of companies ldquoIroquoisrdquo which includes professional race track cafe-restaurant hotel for energetic people and car service All of this is intended for wealthy people who are not afraid of extreme Feathers define different activities of the group
The Battle for the GoodBranding of a Charity Marathon ldquoBattle for the Goodrdquo which helps children with cerebral palsy The idea of Good and Evil opposition is symbolically represented through the composition of graphic elements (red triangles and turquoise circles)
SmartHeartreg Agency+7 (495) 795 82 43smart-heartru
SmartHeartreg Agency+7 (495) 795 82 43smart-heartru
Russian police rebranding
Giving to ldquomilitsiyardquo a new name - ldquopolitsiyardquo have caused a fair amount of controversy due to the absence of real changes Though changes coming really soon By the end of 2012 politsiya is going not only to have a new look but also to improve its inner situation
The new brand image of the state structure doesnrsquot distance from people as the modern policeman has to be an example in all spheres of life including his outlook high cultural level and behavior
The key symbol of changes in the Police brand is its new bright tricolor ornament that appears on police vehicles and uniform The ornament is easily transportable to any carriers remaining recognisable The Cyrillic word Police uses an original font and chevron a V-shaped military symbol
Ads
There are hundreds of ways to convey information to the audience films websites social apps art installations sales promotion BTL Our concern is to choose the most effective of them to
convey the idea established at the first stage and to do it impressively People must not only understand you but love what you offer and be willing to share it with others
SmartHeartreg Agency+7 (495) 795 82 43smart-heartru
Help JapanMarch 2011 Japan Earthquake
ldquoHelp Japanrdquo is a social campaign expressing great sympathy and a determination to assist to the people of Japan
Original poster with radial circles symbolizing disaster in Japan was animated in interactive installation where pulsating red circles are projected on a man standing in front of a white background The central circle is being replaced by a red cross a tear-drop and a heart following one by one A circle is a symbol of the Japanese flag and a radius of an earthquake at the same time
Peoplersquos sympathetic response to Japan was like the ripple effect of Japanrsquos Earthquake There were a lot of publications in mass media thousands of people taking part in interactive installation and even more reposts about the social campaign in The Internet
SmartHeartreg Agency+7 (495) 795 82 43smart-heartru
Museum Night 17 th
Advertising campaign and an interactive installation for the 17th museum night in Krasnoyarsk museum center which was called ldquoSeriousrdquo The annual event each time becomes one of the most prominent cultural events in the city attracting thousands of visitors
We decided to refresh the format of the event making it less like a ldquoget-togetherrdquo and make it more serious In addition to traditional marketing approaches we came up with an action in the urban environment graffiti ties on the pavement and ties glued on images of people in outdoor advertising
Stop TerrorismSocial campaign ldquoBe careful Stop the terror ldquo aimed at increasing citizensrsquo alertness to suspicious objects and stored danger
See more SmartHeartreg Agency+7 (495) 795 82 43
SmartHeartreg Agency+7 (495) 795 82 43smart-heartru
Fashion Party lsquo10ldquoFashion Weekendrdquo is a world event that gather for one weekend the best designers jewellers fashionistas and famous people Goals for laquoSiberian Fashion Weekendraquo were to promote local fashion and design on fashion-market and to create communication between the cities of the region
Project got to a TOP-10 of the Russian Design Rating (2010)
SmartHeartreg Agency+7 (495) 795 82 43smart-heartru
Audi A1Presentation of the car Audi A1 and other models Q7 A4 A5 Sportback Our agency developed visual concept of the presentation basing it on international guideline and strategy of promoting new car models
A List of works have been done for presen-tation organization of the event design of invitations cards arrangement of media coverage for the event augmented reality installations smm app-campaign
About
SmartHeart is an indepen-dent agency that creates integrated projects in the field of branding design and advertising
+7 (495) 795 82 43 B Novodmitrovskaya st 36 b 1 of 408msmart-heartru
SmartHeartreg Agency+7 (495) 795 82 43smart-heartru
Beauty is a combination of Smart amp Heart
So this is our agency name SmarHeart Wersquore an independent agency that creates integrated projects in the field of branding design and adverting We create a product based on rational and emotional approaches the harmonious combination of logic (smart) and emotions (heart)
SmartHeartreg Agency+7 (495) 795 82 43smart-heartru
We create a new worldturning into reality
We are conservative innovators We apply new techniques and technologies experimenting but eliminating all that is not conducive to the disclosure of the idea embodied in the project
Priorities for Agency are Living Identity (dynamical systems of visual identifica-tion) Ambient amp Public Art (non- stan-dard media advertising media monu-mental public art advertising) and Region Branding (branding and position-ing of cities and regions)
SmartHeartreg Agency+7 (495) 795 82 43smart-heartru
Project stages
Strategy
1 2 3Identity Communi cation
Before turning to the visual component
of a brand we study the specifics of the
clientrsquos business market target audi-
ence its needs and interests analyzing
world trends define channels and ways
of promoting forming a communication
plan At this stage the idea laying in the
foundation for the project is forming
It is becoming increasingly difficult to
stand out in a world over saturated with
information Visual identification sys-
tems are replacing traditional corporate
identity and logos At this stage we are
laying the key principles that define the
brand identity form a well-recognizable
and memorable image
There are hundreds of ways to convey in-
formation to the audience films websites
social apps art installations sales promo-
tion BTL Our concern is to choose the
most effective of them to convey the idea
established at the first stage and to do it
impressively People must not only under-
stand you but love what you offer and be
willing to share it with others
SmartHeartreg Agency+7 (495) 795 82 43smart-heartru
Contributors amp Team Under each task we create a unique work-ing group involving representatives of the industryrsquos most talented This allows us to create ambitious projects at the intersec-tion of different disciplines (design adver-tising architecture interactive installa-tions music film public art etc)
SmartHeartreg Agency+7 (495) 795 82 43smart-heartru
Thank you
Moscow
+7 (495) 795 82 43 B Novodmitrovskaya st 36 b 1 of 408msmart-heartru
SmartHeartAgency
Krasnoyask
+7 (391) 209 75 00Svobodniy pr 75ksmart-heartru
SmartHeartreg Agency+7 (495) 795 82 43smart-heartru
RMXCorporate identity for a series of jewelry made of colored gold We developed a minimalistic identity based on effect
SmartHeartreg Agency+7 (495) 795 82 43smart-heartru
IrokezCorporate identity development for a group of companies ldquoIroquoisrdquo which includes professional race track cafe-restaurant hotel for energetic people and car service All of this is intended for wealthy people who are not afraid of extreme Feathers define different activities of the group
The Battle for the GoodBranding of a Charity Marathon ldquoBattle for the Goodrdquo which helps children with cerebral palsy The idea of Good and Evil opposition is symbolically represented through the composition of graphic elements (red triangles and turquoise circles)
SmartHeartreg Agency+7 (495) 795 82 43smart-heartru
SmartHeartreg Agency+7 (495) 795 82 43smart-heartru
Russian police rebranding
Giving to ldquomilitsiyardquo a new name - ldquopolitsiyardquo have caused a fair amount of controversy due to the absence of real changes Though changes coming really soon By the end of 2012 politsiya is going not only to have a new look but also to improve its inner situation
The new brand image of the state structure doesnrsquot distance from people as the modern policeman has to be an example in all spheres of life including his outlook high cultural level and behavior
The key symbol of changes in the Police brand is its new bright tricolor ornament that appears on police vehicles and uniform The ornament is easily transportable to any carriers remaining recognisable The Cyrillic word Police uses an original font and chevron a V-shaped military symbol
Ads
There are hundreds of ways to convey information to the audience films websites social apps art installations sales promotion BTL Our concern is to choose the most effective of them to
convey the idea established at the first stage and to do it impressively People must not only understand you but love what you offer and be willing to share it with others
SmartHeartreg Agency+7 (495) 795 82 43smart-heartru
Help JapanMarch 2011 Japan Earthquake
ldquoHelp Japanrdquo is a social campaign expressing great sympathy and a determination to assist to the people of Japan
Original poster with radial circles symbolizing disaster in Japan was animated in interactive installation where pulsating red circles are projected on a man standing in front of a white background The central circle is being replaced by a red cross a tear-drop and a heart following one by one A circle is a symbol of the Japanese flag and a radius of an earthquake at the same time
Peoplersquos sympathetic response to Japan was like the ripple effect of Japanrsquos Earthquake There were a lot of publications in mass media thousands of people taking part in interactive installation and even more reposts about the social campaign in The Internet
SmartHeartreg Agency+7 (495) 795 82 43smart-heartru
Museum Night 17 th
Advertising campaign and an interactive installation for the 17th museum night in Krasnoyarsk museum center which was called ldquoSeriousrdquo The annual event each time becomes one of the most prominent cultural events in the city attracting thousands of visitors
We decided to refresh the format of the event making it less like a ldquoget-togetherrdquo and make it more serious In addition to traditional marketing approaches we came up with an action in the urban environment graffiti ties on the pavement and ties glued on images of people in outdoor advertising
Stop TerrorismSocial campaign ldquoBe careful Stop the terror ldquo aimed at increasing citizensrsquo alertness to suspicious objects and stored danger
See more SmartHeartreg Agency+7 (495) 795 82 43
SmartHeartreg Agency+7 (495) 795 82 43smart-heartru
Fashion Party lsquo10ldquoFashion Weekendrdquo is a world event that gather for one weekend the best designers jewellers fashionistas and famous people Goals for laquoSiberian Fashion Weekendraquo were to promote local fashion and design on fashion-market and to create communication between the cities of the region
Project got to a TOP-10 of the Russian Design Rating (2010)
SmartHeartreg Agency+7 (495) 795 82 43smart-heartru
Audi A1Presentation of the car Audi A1 and other models Q7 A4 A5 Sportback Our agency developed visual concept of the presentation basing it on international guideline and strategy of promoting new car models
A List of works have been done for presen-tation organization of the event design of invitations cards arrangement of media coverage for the event augmented reality installations smm app-campaign
About
SmartHeart is an indepen-dent agency that creates integrated projects in the field of branding design and advertising
+7 (495) 795 82 43 B Novodmitrovskaya st 36 b 1 of 408msmart-heartru
SmartHeartreg Agency+7 (495) 795 82 43smart-heartru
Beauty is a combination of Smart amp Heart
So this is our agency name SmarHeart Wersquore an independent agency that creates integrated projects in the field of branding design and adverting We create a product based on rational and emotional approaches the harmonious combination of logic (smart) and emotions (heart)
SmartHeartreg Agency+7 (495) 795 82 43smart-heartru
We create a new worldturning into reality
We are conservative innovators We apply new techniques and technologies experimenting but eliminating all that is not conducive to the disclosure of the idea embodied in the project
Priorities for Agency are Living Identity (dynamical systems of visual identifica-tion) Ambient amp Public Art (non- stan-dard media advertising media monu-mental public art advertising) and Region Branding (branding and position-ing of cities and regions)
SmartHeartreg Agency+7 (495) 795 82 43smart-heartru
Project stages
Strategy
1 2 3Identity Communi cation
Before turning to the visual component
of a brand we study the specifics of the
clientrsquos business market target audi-
ence its needs and interests analyzing
world trends define channels and ways
of promoting forming a communication
plan At this stage the idea laying in the
foundation for the project is forming
It is becoming increasingly difficult to
stand out in a world over saturated with
information Visual identification sys-
tems are replacing traditional corporate
identity and logos At this stage we are
laying the key principles that define the
brand identity form a well-recognizable
and memorable image
There are hundreds of ways to convey in-
formation to the audience films websites
social apps art installations sales promo-
tion BTL Our concern is to choose the
most effective of them to convey the idea
established at the first stage and to do it
impressively People must not only under-
stand you but love what you offer and be
willing to share it with others
SmartHeartreg Agency+7 (495) 795 82 43smart-heartru
Contributors amp Team Under each task we create a unique work-ing group involving representatives of the industryrsquos most talented This allows us to create ambitious projects at the intersec-tion of different disciplines (design adver-tising architecture interactive installa-tions music film public art etc)
SmartHeartreg Agency+7 (495) 795 82 43smart-heartru
Thank you
Moscow
+7 (495) 795 82 43 B Novodmitrovskaya st 36 b 1 of 408msmart-heartru
SmartHeartAgency
Krasnoyask
+7 (391) 209 75 00Svobodniy pr 75ksmart-heartru
SmartHeartreg Agency+7 (495) 795 82 43smart-heartru
IrokezCorporate identity development for a group of companies ldquoIroquoisrdquo which includes professional race track cafe-restaurant hotel for energetic people and car service All of this is intended for wealthy people who are not afraid of extreme Feathers define different activities of the group
The Battle for the GoodBranding of a Charity Marathon ldquoBattle for the Goodrdquo which helps children with cerebral palsy The idea of Good and Evil opposition is symbolically represented through the composition of graphic elements (red triangles and turquoise circles)
SmartHeartreg Agency+7 (495) 795 82 43smart-heartru
SmartHeartreg Agency+7 (495) 795 82 43smart-heartru
Russian police rebranding
Giving to ldquomilitsiyardquo a new name - ldquopolitsiyardquo have caused a fair amount of controversy due to the absence of real changes Though changes coming really soon By the end of 2012 politsiya is going not only to have a new look but also to improve its inner situation
The new brand image of the state structure doesnrsquot distance from people as the modern policeman has to be an example in all spheres of life including his outlook high cultural level and behavior
The key symbol of changes in the Police brand is its new bright tricolor ornament that appears on police vehicles and uniform The ornament is easily transportable to any carriers remaining recognisable The Cyrillic word Police uses an original font and chevron a V-shaped military symbol
Ads
There are hundreds of ways to convey information to the audience films websites social apps art installations sales promotion BTL Our concern is to choose the most effective of them to
convey the idea established at the first stage and to do it impressively People must not only understand you but love what you offer and be willing to share it with others
SmartHeartreg Agency+7 (495) 795 82 43smart-heartru
Help JapanMarch 2011 Japan Earthquake
ldquoHelp Japanrdquo is a social campaign expressing great sympathy and a determination to assist to the people of Japan
Original poster with radial circles symbolizing disaster in Japan was animated in interactive installation where pulsating red circles are projected on a man standing in front of a white background The central circle is being replaced by a red cross a tear-drop and a heart following one by one A circle is a symbol of the Japanese flag and a radius of an earthquake at the same time
Peoplersquos sympathetic response to Japan was like the ripple effect of Japanrsquos Earthquake There were a lot of publications in mass media thousands of people taking part in interactive installation and even more reposts about the social campaign in The Internet
SmartHeartreg Agency+7 (495) 795 82 43smart-heartru
Museum Night 17 th
Advertising campaign and an interactive installation for the 17th museum night in Krasnoyarsk museum center which was called ldquoSeriousrdquo The annual event each time becomes one of the most prominent cultural events in the city attracting thousands of visitors
We decided to refresh the format of the event making it less like a ldquoget-togetherrdquo and make it more serious In addition to traditional marketing approaches we came up with an action in the urban environment graffiti ties on the pavement and ties glued on images of people in outdoor advertising
Stop TerrorismSocial campaign ldquoBe careful Stop the terror ldquo aimed at increasing citizensrsquo alertness to suspicious objects and stored danger
See more SmartHeartreg Agency+7 (495) 795 82 43
SmartHeartreg Agency+7 (495) 795 82 43smart-heartru
Fashion Party lsquo10ldquoFashion Weekendrdquo is a world event that gather for one weekend the best designers jewellers fashionistas and famous people Goals for laquoSiberian Fashion Weekendraquo were to promote local fashion and design on fashion-market and to create communication between the cities of the region
Project got to a TOP-10 of the Russian Design Rating (2010)
SmartHeartreg Agency+7 (495) 795 82 43smart-heartru
Audi A1Presentation of the car Audi A1 and other models Q7 A4 A5 Sportback Our agency developed visual concept of the presentation basing it on international guideline and strategy of promoting new car models
A List of works have been done for presen-tation organization of the event design of invitations cards arrangement of media coverage for the event augmented reality installations smm app-campaign
About
SmartHeart is an indepen-dent agency that creates integrated projects in the field of branding design and advertising
+7 (495) 795 82 43 B Novodmitrovskaya st 36 b 1 of 408msmart-heartru
SmartHeartreg Agency+7 (495) 795 82 43smart-heartru
Beauty is a combination of Smart amp Heart
So this is our agency name SmarHeart Wersquore an independent agency that creates integrated projects in the field of branding design and adverting We create a product based on rational and emotional approaches the harmonious combination of logic (smart) and emotions (heart)
SmartHeartreg Agency+7 (495) 795 82 43smart-heartru
We create a new worldturning into reality
We are conservative innovators We apply new techniques and technologies experimenting but eliminating all that is not conducive to the disclosure of the idea embodied in the project
Priorities for Agency are Living Identity (dynamical systems of visual identifica-tion) Ambient amp Public Art (non- stan-dard media advertising media monu-mental public art advertising) and Region Branding (branding and position-ing of cities and regions)
SmartHeartreg Agency+7 (495) 795 82 43smart-heartru
Project stages
Strategy
1 2 3Identity Communi cation
Before turning to the visual component
of a brand we study the specifics of the
clientrsquos business market target audi-
ence its needs and interests analyzing
world trends define channels and ways
of promoting forming a communication
plan At this stage the idea laying in the
foundation for the project is forming
It is becoming increasingly difficult to
stand out in a world over saturated with
information Visual identification sys-
tems are replacing traditional corporate
identity and logos At this stage we are
laying the key principles that define the
brand identity form a well-recognizable
and memorable image
There are hundreds of ways to convey in-
formation to the audience films websites
social apps art installations sales promo-
tion BTL Our concern is to choose the
most effective of them to convey the idea
established at the first stage and to do it
impressively People must not only under-
stand you but love what you offer and be
willing to share it with others
SmartHeartreg Agency+7 (495) 795 82 43smart-heartru
Contributors amp Team Under each task we create a unique work-ing group involving representatives of the industryrsquos most talented This allows us to create ambitious projects at the intersec-tion of different disciplines (design adver-tising architecture interactive installa-tions music film public art etc)
SmartHeartreg Agency+7 (495) 795 82 43smart-heartru
Thank you
Moscow
+7 (495) 795 82 43 B Novodmitrovskaya st 36 b 1 of 408msmart-heartru
SmartHeartAgency
Krasnoyask
+7 (391) 209 75 00Svobodniy pr 75ksmart-heartru
The Battle for the GoodBranding of a Charity Marathon ldquoBattle for the Goodrdquo which helps children with cerebral palsy The idea of Good and Evil opposition is symbolically represented through the composition of graphic elements (red triangles and turquoise circles)
SmartHeartreg Agency+7 (495) 795 82 43smart-heartru
SmartHeartreg Agency+7 (495) 795 82 43smart-heartru
Russian police rebranding
Giving to ldquomilitsiyardquo a new name - ldquopolitsiyardquo have caused a fair amount of controversy due to the absence of real changes Though changes coming really soon By the end of 2012 politsiya is going not only to have a new look but also to improve its inner situation
The new brand image of the state structure doesnrsquot distance from people as the modern policeman has to be an example in all spheres of life including his outlook high cultural level and behavior
The key symbol of changes in the Police brand is its new bright tricolor ornament that appears on police vehicles and uniform The ornament is easily transportable to any carriers remaining recognisable The Cyrillic word Police uses an original font and chevron a V-shaped military symbol
Ads
There are hundreds of ways to convey information to the audience films websites social apps art installations sales promotion BTL Our concern is to choose the most effective of them to
convey the idea established at the first stage and to do it impressively People must not only understand you but love what you offer and be willing to share it with others
SmartHeartreg Agency+7 (495) 795 82 43smart-heartru
Help JapanMarch 2011 Japan Earthquake
ldquoHelp Japanrdquo is a social campaign expressing great sympathy and a determination to assist to the people of Japan
Original poster with radial circles symbolizing disaster in Japan was animated in interactive installation where pulsating red circles are projected on a man standing in front of a white background The central circle is being replaced by a red cross a tear-drop and a heart following one by one A circle is a symbol of the Japanese flag and a radius of an earthquake at the same time
Peoplersquos sympathetic response to Japan was like the ripple effect of Japanrsquos Earthquake There were a lot of publications in mass media thousands of people taking part in interactive installation and even more reposts about the social campaign in The Internet
SmartHeartreg Agency+7 (495) 795 82 43smart-heartru
Museum Night 17 th
Advertising campaign and an interactive installation for the 17th museum night in Krasnoyarsk museum center which was called ldquoSeriousrdquo The annual event each time becomes one of the most prominent cultural events in the city attracting thousands of visitors
We decided to refresh the format of the event making it less like a ldquoget-togetherrdquo and make it more serious In addition to traditional marketing approaches we came up with an action in the urban environment graffiti ties on the pavement and ties glued on images of people in outdoor advertising
Stop TerrorismSocial campaign ldquoBe careful Stop the terror ldquo aimed at increasing citizensrsquo alertness to suspicious objects and stored danger
See more SmartHeartreg Agency+7 (495) 795 82 43
SmartHeartreg Agency+7 (495) 795 82 43smart-heartru
Fashion Party lsquo10ldquoFashion Weekendrdquo is a world event that gather for one weekend the best designers jewellers fashionistas and famous people Goals for laquoSiberian Fashion Weekendraquo were to promote local fashion and design on fashion-market and to create communication between the cities of the region
Project got to a TOP-10 of the Russian Design Rating (2010)
SmartHeartreg Agency+7 (495) 795 82 43smart-heartru
Audi A1Presentation of the car Audi A1 and other models Q7 A4 A5 Sportback Our agency developed visual concept of the presentation basing it on international guideline and strategy of promoting new car models
A List of works have been done for presen-tation organization of the event design of invitations cards arrangement of media coverage for the event augmented reality installations smm app-campaign
About
SmartHeart is an indepen-dent agency that creates integrated projects in the field of branding design and advertising
+7 (495) 795 82 43 B Novodmitrovskaya st 36 b 1 of 408msmart-heartru
SmartHeartreg Agency+7 (495) 795 82 43smart-heartru
Beauty is a combination of Smart amp Heart
So this is our agency name SmarHeart Wersquore an independent agency that creates integrated projects in the field of branding design and adverting We create a product based on rational and emotional approaches the harmonious combination of logic (smart) and emotions (heart)
SmartHeartreg Agency+7 (495) 795 82 43smart-heartru
We create a new worldturning into reality
We are conservative innovators We apply new techniques and technologies experimenting but eliminating all that is not conducive to the disclosure of the idea embodied in the project
Priorities for Agency are Living Identity (dynamical systems of visual identifica-tion) Ambient amp Public Art (non- stan-dard media advertising media monu-mental public art advertising) and Region Branding (branding and position-ing of cities and regions)
SmartHeartreg Agency+7 (495) 795 82 43smart-heartru
Project stages
Strategy
1 2 3Identity Communi cation
Before turning to the visual component
of a brand we study the specifics of the
clientrsquos business market target audi-
ence its needs and interests analyzing
world trends define channels and ways
of promoting forming a communication
plan At this stage the idea laying in the
foundation for the project is forming
It is becoming increasingly difficult to
stand out in a world over saturated with
information Visual identification sys-
tems are replacing traditional corporate
identity and logos At this stage we are
laying the key principles that define the
brand identity form a well-recognizable
and memorable image
There are hundreds of ways to convey in-
formation to the audience films websites
social apps art installations sales promo-
tion BTL Our concern is to choose the
most effective of them to convey the idea
established at the first stage and to do it
impressively People must not only under-
stand you but love what you offer and be
willing to share it with others
SmartHeartreg Agency+7 (495) 795 82 43smart-heartru
Contributors amp Team Under each task we create a unique work-ing group involving representatives of the industryrsquos most talented This allows us to create ambitious projects at the intersec-tion of different disciplines (design adver-tising architecture interactive installa-tions music film public art etc)
SmartHeartreg Agency+7 (495) 795 82 43smart-heartru
Thank you
Moscow
+7 (495) 795 82 43 B Novodmitrovskaya st 36 b 1 of 408msmart-heartru
SmartHeartAgency
Krasnoyask
+7 (391) 209 75 00Svobodniy pr 75ksmart-heartru
SmartHeartreg Agency+7 (495) 795 82 43smart-heartru
Russian police rebranding
Giving to ldquomilitsiyardquo a new name - ldquopolitsiyardquo have caused a fair amount of controversy due to the absence of real changes Though changes coming really soon By the end of 2012 politsiya is going not only to have a new look but also to improve its inner situation
The new brand image of the state structure doesnrsquot distance from people as the modern policeman has to be an example in all spheres of life including his outlook high cultural level and behavior
The key symbol of changes in the Police brand is its new bright tricolor ornament that appears on police vehicles and uniform The ornament is easily transportable to any carriers remaining recognisable The Cyrillic word Police uses an original font and chevron a V-shaped military symbol
Ads
There are hundreds of ways to convey information to the audience films websites social apps art installations sales promotion BTL Our concern is to choose the most effective of them to
convey the idea established at the first stage and to do it impressively People must not only understand you but love what you offer and be willing to share it with others
SmartHeartreg Agency+7 (495) 795 82 43smart-heartru
Help JapanMarch 2011 Japan Earthquake
ldquoHelp Japanrdquo is a social campaign expressing great sympathy and a determination to assist to the people of Japan
Original poster with radial circles symbolizing disaster in Japan was animated in interactive installation where pulsating red circles are projected on a man standing in front of a white background The central circle is being replaced by a red cross a tear-drop and a heart following one by one A circle is a symbol of the Japanese flag and a radius of an earthquake at the same time
Peoplersquos sympathetic response to Japan was like the ripple effect of Japanrsquos Earthquake There were a lot of publications in mass media thousands of people taking part in interactive installation and even more reposts about the social campaign in The Internet
SmartHeartreg Agency+7 (495) 795 82 43smart-heartru
Museum Night 17 th
Advertising campaign and an interactive installation for the 17th museum night in Krasnoyarsk museum center which was called ldquoSeriousrdquo The annual event each time becomes one of the most prominent cultural events in the city attracting thousands of visitors
We decided to refresh the format of the event making it less like a ldquoget-togetherrdquo and make it more serious In addition to traditional marketing approaches we came up with an action in the urban environment graffiti ties on the pavement and ties glued on images of people in outdoor advertising
Stop TerrorismSocial campaign ldquoBe careful Stop the terror ldquo aimed at increasing citizensrsquo alertness to suspicious objects and stored danger
See more SmartHeartreg Agency+7 (495) 795 82 43
SmartHeartreg Agency+7 (495) 795 82 43smart-heartru
Fashion Party lsquo10ldquoFashion Weekendrdquo is a world event that gather for one weekend the best designers jewellers fashionistas and famous people Goals for laquoSiberian Fashion Weekendraquo were to promote local fashion and design on fashion-market and to create communication between the cities of the region
Project got to a TOP-10 of the Russian Design Rating (2010)
SmartHeartreg Agency+7 (495) 795 82 43smart-heartru
Audi A1Presentation of the car Audi A1 and other models Q7 A4 A5 Sportback Our agency developed visual concept of the presentation basing it on international guideline and strategy of promoting new car models
A List of works have been done for presen-tation organization of the event design of invitations cards arrangement of media coverage for the event augmented reality installations smm app-campaign
About
SmartHeart is an indepen-dent agency that creates integrated projects in the field of branding design and advertising
+7 (495) 795 82 43 B Novodmitrovskaya st 36 b 1 of 408msmart-heartru
SmartHeartreg Agency+7 (495) 795 82 43smart-heartru
Beauty is a combination of Smart amp Heart
So this is our agency name SmarHeart Wersquore an independent agency that creates integrated projects in the field of branding design and adverting We create a product based on rational and emotional approaches the harmonious combination of logic (smart) and emotions (heart)
SmartHeartreg Agency+7 (495) 795 82 43smart-heartru
We create a new worldturning into reality
We are conservative innovators We apply new techniques and technologies experimenting but eliminating all that is not conducive to the disclosure of the idea embodied in the project
Priorities for Agency are Living Identity (dynamical systems of visual identifica-tion) Ambient amp Public Art (non- stan-dard media advertising media monu-mental public art advertising) and Region Branding (branding and position-ing of cities and regions)
SmartHeartreg Agency+7 (495) 795 82 43smart-heartru
Project stages
Strategy
1 2 3Identity Communi cation
Before turning to the visual component
of a brand we study the specifics of the
clientrsquos business market target audi-
ence its needs and interests analyzing
world trends define channels and ways
of promoting forming a communication
plan At this stage the idea laying in the
foundation for the project is forming
It is becoming increasingly difficult to
stand out in a world over saturated with
information Visual identification sys-
tems are replacing traditional corporate
identity and logos At this stage we are
laying the key principles that define the
brand identity form a well-recognizable
and memorable image
There are hundreds of ways to convey in-
formation to the audience films websites
social apps art installations sales promo-
tion BTL Our concern is to choose the
most effective of them to convey the idea
established at the first stage and to do it
impressively People must not only under-
stand you but love what you offer and be
willing to share it with others
SmartHeartreg Agency+7 (495) 795 82 43smart-heartru
Contributors amp Team Under each task we create a unique work-ing group involving representatives of the industryrsquos most talented This allows us to create ambitious projects at the intersec-tion of different disciplines (design adver-tising architecture interactive installa-tions music film public art etc)
SmartHeartreg Agency+7 (495) 795 82 43smart-heartru
Thank you
Moscow
+7 (495) 795 82 43 B Novodmitrovskaya st 36 b 1 of 408msmart-heartru
SmartHeartAgency
Krasnoyask
+7 (391) 209 75 00Svobodniy pr 75ksmart-heartru
Ads
There are hundreds of ways to convey information to the audience films websites social apps art installations sales promotion BTL Our concern is to choose the most effective of them to
convey the idea established at the first stage and to do it impressively People must not only understand you but love what you offer and be willing to share it with others
SmartHeartreg Agency+7 (495) 795 82 43smart-heartru
Help JapanMarch 2011 Japan Earthquake
ldquoHelp Japanrdquo is a social campaign expressing great sympathy and a determination to assist to the people of Japan
Original poster with radial circles symbolizing disaster in Japan was animated in interactive installation where pulsating red circles are projected on a man standing in front of a white background The central circle is being replaced by a red cross a tear-drop and a heart following one by one A circle is a symbol of the Japanese flag and a radius of an earthquake at the same time
Peoplersquos sympathetic response to Japan was like the ripple effect of Japanrsquos Earthquake There were a lot of publications in mass media thousands of people taking part in interactive installation and even more reposts about the social campaign in The Internet
SmartHeartreg Agency+7 (495) 795 82 43smart-heartru
Museum Night 17 th
Advertising campaign and an interactive installation for the 17th museum night in Krasnoyarsk museum center which was called ldquoSeriousrdquo The annual event each time becomes one of the most prominent cultural events in the city attracting thousands of visitors
We decided to refresh the format of the event making it less like a ldquoget-togetherrdquo and make it more serious In addition to traditional marketing approaches we came up with an action in the urban environment graffiti ties on the pavement and ties glued on images of people in outdoor advertising
Stop TerrorismSocial campaign ldquoBe careful Stop the terror ldquo aimed at increasing citizensrsquo alertness to suspicious objects and stored danger
See more SmartHeartreg Agency+7 (495) 795 82 43
SmartHeartreg Agency+7 (495) 795 82 43smart-heartru
Fashion Party lsquo10ldquoFashion Weekendrdquo is a world event that gather for one weekend the best designers jewellers fashionistas and famous people Goals for laquoSiberian Fashion Weekendraquo were to promote local fashion and design on fashion-market and to create communication between the cities of the region
Project got to a TOP-10 of the Russian Design Rating (2010)
SmartHeartreg Agency+7 (495) 795 82 43smart-heartru
Audi A1Presentation of the car Audi A1 and other models Q7 A4 A5 Sportback Our agency developed visual concept of the presentation basing it on international guideline and strategy of promoting new car models
A List of works have been done for presen-tation organization of the event design of invitations cards arrangement of media coverage for the event augmented reality installations smm app-campaign
About
SmartHeart is an indepen-dent agency that creates integrated projects in the field of branding design and advertising
+7 (495) 795 82 43 B Novodmitrovskaya st 36 b 1 of 408msmart-heartru
SmartHeartreg Agency+7 (495) 795 82 43smart-heartru
Beauty is a combination of Smart amp Heart
So this is our agency name SmarHeart Wersquore an independent agency that creates integrated projects in the field of branding design and adverting We create a product based on rational and emotional approaches the harmonious combination of logic (smart) and emotions (heart)
SmartHeartreg Agency+7 (495) 795 82 43smart-heartru
We create a new worldturning into reality
We are conservative innovators We apply new techniques and technologies experimenting but eliminating all that is not conducive to the disclosure of the idea embodied in the project
Priorities for Agency are Living Identity (dynamical systems of visual identifica-tion) Ambient amp Public Art (non- stan-dard media advertising media monu-mental public art advertising) and Region Branding (branding and position-ing of cities and regions)
SmartHeartreg Agency+7 (495) 795 82 43smart-heartru
Project stages
Strategy
1 2 3Identity Communi cation
Before turning to the visual component
of a brand we study the specifics of the
clientrsquos business market target audi-
ence its needs and interests analyzing
world trends define channels and ways
of promoting forming a communication
plan At this stage the idea laying in the
foundation for the project is forming
It is becoming increasingly difficult to
stand out in a world over saturated with
information Visual identification sys-
tems are replacing traditional corporate
identity and logos At this stage we are
laying the key principles that define the
brand identity form a well-recognizable
and memorable image
There are hundreds of ways to convey in-
formation to the audience films websites
social apps art installations sales promo-
tion BTL Our concern is to choose the
most effective of them to convey the idea
established at the first stage and to do it
impressively People must not only under-
stand you but love what you offer and be
willing to share it with others
SmartHeartreg Agency+7 (495) 795 82 43smart-heartru
Contributors amp Team Under each task we create a unique work-ing group involving representatives of the industryrsquos most talented This allows us to create ambitious projects at the intersec-tion of different disciplines (design adver-tising architecture interactive installa-tions music film public art etc)
SmartHeartreg Agency+7 (495) 795 82 43smart-heartru
Thank you
Moscow
+7 (495) 795 82 43 B Novodmitrovskaya st 36 b 1 of 408msmart-heartru
SmartHeartAgency
Krasnoyask
+7 (391) 209 75 00Svobodniy pr 75ksmart-heartru
SmartHeartreg Agency+7 (495) 795 82 43smart-heartru
Help JapanMarch 2011 Japan Earthquake
ldquoHelp Japanrdquo is a social campaign expressing great sympathy and a determination to assist to the people of Japan
Original poster with radial circles symbolizing disaster in Japan was animated in interactive installation where pulsating red circles are projected on a man standing in front of a white background The central circle is being replaced by a red cross a tear-drop and a heart following one by one A circle is a symbol of the Japanese flag and a radius of an earthquake at the same time
Peoplersquos sympathetic response to Japan was like the ripple effect of Japanrsquos Earthquake There were a lot of publications in mass media thousands of people taking part in interactive installation and even more reposts about the social campaign in The Internet
SmartHeartreg Agency+7 (495) 795 82 43smart-heartru
Museum Night 17 th
Advertising campaign and an interactive installation for the 17th museum night in Krasnoyarsk museum center which was called ldquoSeriousrdquo The annual event each time becomes one of the most prominent cultural events in the city attracting thousands of visitors
We decided to refresh the format of the event making it less like a ldquoget-togetherrdquo and make it more serious In addition to traditional marketing approaches we came up with an action in the urban environment graffiti ties on the pavement and ties glued on images of people in outdoor advertising
Stop TerrorismSocial campaign ldquoBe careful Stop the terror ldquo aimed at increasing citizensrsquo alertness to suspicious objects and stored danger
See more SmartHeartreg Agency+7 (495) 795 82 43
SmartHeartreg Agency+7 (495) 795 82 43smart-heartru
Fashion Party lsquo10ldquoFashion Weekendrdquo is a world event that gather for one weekend the best designers jewellers fashionistas and famous people Goals for laquoSiberian Fashion Weekendraquo were to promote local fashion and design on fashion-market and to create communication between the cities of the region
Project got to a TOP-10 of the Russian Design Rating (2010)
SmartHeartreg Agency+7 (495) 795 82 43smart-heartru
Audi A1Presentation of the car Audi A1 and other models Q7 A4 A5 Sportback Our agency developed visual concept of the presentation basing it on international guideline and strategy of promoting new car models
A List of works have been done for presen-tation organization of the event design of invitations cards arrangement of media coverage for the event augmented reality installations smm app-campaign
About
SmartHeart is an indepen-dent agency that creates integrated projects in the field of branding design and advertising
+7 (495) 795 82 43 B Novodmitrovskaya st 36 b 1 of 408msmart-heartru
SmartHeartreg Agency+7 (495) 795 82 43smart-heartru
Beauty is a combination of Smart amp Heart
So this is our agency name SmarHeart Wersquore an independent agency that creates integrated projects in the field of branding design and adverting We create a product based on rational and emotional approaches the harmonious combination of logic (smart) and emotions (heart)
SmartHeartreg Agency+7 (495) 795 82 43smart-heartru
We create a new worldturning into reality
We are conservative innovators We apply new techniques and technologies experimenting but eliminating all that is not conducive to the disclosure of the idea embodied in the project
Priorities for Agency are Living Identity (dynamical systems of visual identifica-tion) Ambient amp Public Art (non- stan-dard media advertising media monu-mental public art advertising) and Region Branding (branding and position-ing of cities and regions)
SmartHeartreg Agency+7 (495) 795 82 43smart-heartru
Project stages
Strategy
1 2 3Identity Communi cation
Before turning to the visual component
of a brand we study the specifics of the
clientrsquos business market target audi-
ence its needs and interests analyzing
world trends define channels and ways
of promoting forming a communication
plan At this stage the idea laying in the
foundation for the project is forming
It is becoming increasingly difficult to
stand out in a world over saturated with
information Visual identification sys-
tems are replacing traditional corporate
identity and logos At this stage we are
laying the key principles that define the
brand identity form a well-recognizable
and memorable image
There are hundreds of ways to convey in-
formation to the audience films websites
social apps art installations sales promo-
tion BTL Our concern is to choose the
most effective of them to convey the idea
established at the first stage and to do it
impressively People must not only under-
stand you but love what you offer and be
willing to share it with others
SmartHeartreg Agency+7 (495) 795 82 43smart-heartru
Contributors amp Team Under each task we create a unique work-ing group involving representatives of the industryrsquos most talented This allows us to create ambitious projects at the intersec-tion of different disciplines (design adver-tising architecture interactive installa-tions music film public art etc)
SmartHeartreg Agency+7 (495) 795 82 43smart-heartru
Thank you
Moscow
+7 (495) 795 82 43 B Novodmitrovskaya st 36 b 1 of 408msmart-heartru
SmartHeartAgency
Krasnoyask
+7 (391) 209 75 00Svobodniy pr 75ksmart-heartru
SmartHeartreg Agency+7 (495) 795 82 43smart-heartru
Museum Night 17 th
Advertising campaign and an interactive installation for the 17th museum night in Krasnoyarsk museum center which was called ldquoSeriousrdquo The annual event each time becomes one of the most prominent cultural events in the city attracting thousands of visitors
We decided to refresh the format of the event making it less like a ldquoget-togetherrdquo and make it more serious In addition to traditional marketing approaches we came up with an action in the urban environment graffiti ties on the pavement and ties glued on images of people in outdoor advertising
Stop TerrorismSocial campaign ldquoBe careful Stop the terror ldquo aimed at increasing citizensrsquo alertness to suspicious objects and stored danger
See more SmartHeartreg Agency+7 (495) 795 82 43
SmartHeartreg Agency+7 (495) 795 82 43smart-heartru
Fashion Party lsquo10ldquoFashion Weekendrdquo is a world event that gather for one weekend the best designers jewellers fashionistas and famous people Goals for laquoSiberian Fashion Weekendraquo were to promote local fashion and design on fashion-market and to create communication between the cities of the region
Project got to a TOP-10 of the Russian Design Rating (2010)
SmartHeartreg Agency+7 (495) 795 82 43smart-heartru
Audi A1Presentation of the car Audi A1 and other models Q7 A4 A5 Sportback Our agency developed visual concept of the presentation basing it on international guideline and strategy of promoting new car models
A List of works have been done for presen-tation organization of the event design of invitations cards arrangement of media coverage for the event augmented reality installations smm app-campaign
About
SmartHeart is an indepen-dent agency that creates integrated projects in the field of branding design and advertising
+7 (495) 795 82 43 B Novodmitrovskaya st 36 b 1 of 408msmart-heartru
SmartHeartreg Agency+7 (495) 795 82 43smart-heartru
Beauty is a combination of Smart amp Heart
So this is our agency name SmarHeart Wersquore an independent agency that creates integrated projects in the field of branding design and adverting We create a product based on rational and emotional approaches the harmonious combination of logic (smart) and emotions (heart)
SmartHeartreg Agency+7 (495) 795 82 43smart-heartru
We create a new worldturning into reality
We are conservative innovators We apply new techniques and technologies experimenting but eliminating all that is not conducive to the disclosure of the idea embodied in the project
Priorities for Agency are Living Identity (dynamical systems of visual identifica-tion) Ambient amp Public Art (non- stan-dard media advertising media monu-mental public art advertising) and Region Branding (branding and position-ing of cities and regions)
SmartHeartreg Agency+7 (495) 795 82 43smart-heartru
Project stages
Strategy
1 2 3Identity Communi cation
Before turning to the visual component
of a brand we study the specifics of the
clientrsquos business market target audi-
ence its needs and interests analyzing
world trends define channels and ways
of promoting forming a communication
plan At this stage the idea laying in the
foundation for the project is forming
It is becoming increasingly difficult to
stand out in a world over saturated with
information Visual identification sys-
tems are replacing traditional corporate
identity and logos At this stage we are
laying the key principles that define the
brand identity form a well-recognizable
and memorable image
There are hundreds of ways to convey in-
formation to the audience films websites
social apps art installations sales promo-
tion BTL Our concern is to choose the
most effective of them to convey the idea
established at the first stage and to do it
impressively People must not only under-
stand you but love what you offer and be
willing to share it with others
SmartHeartreg Agency+7 (495) 795 82 43smart-heartru
Contributors amp Team Under each task we create a unique work-ing group involving representatives of the industryrsquos most talented This allows us to create ambitious projects at the intersec-tion of different disciplines (design adver-tising architecture interactive installa-tions music film public art etc)
SmartHeartreg Agency+7 (495) 795 82 43smart-heartru
Thank you
Moscow
+7 (495) 795 82 43 B Novodmitrovskaya st 36 b 1 of 408msmart-heartru
SmartHeartAgency
Krasnoyask
+7 (391) 209 75 00Svobodniy pr 75ksmart-heartru
Stop TerrorismSocial campaign ldquoBe careful Stop the terror ldquo aimed at increasing citizensrsquo alertness to suspicious objects and stored danger
See more SmartHeartreg Agency+7 (495) 795 82 43
SmartHeartreg Agency+7 (495) 795 82 43smart-heartru
Fashion Party lsquo10ldquoFashion Weekendrdquo is a world event that gather for one weekend the best designers jewellers fashionistas and famous people Goals for laquoSiberian Fashion Weekendraquo were to promote local fashion and design on fashion-market and to create communication between the cities of the region
Project got to a TOP-10 of the Russian Design Rating (2010)
SmartHeartreg Agency+7 (495) 795 82 43smart-heartru
Audi A1Presentation of the car Audi A1 and other models Q7 A4 A5 Sportback Our agency developed visual concept of the presentation basing it on international guideline and strategy of promoting new car models
A List of works have been done for presen-tation organization of the event design of invitations cards arrangement of media coverage for the event augmented reality installations smm app-campaign
About
SmartHeart is an indepen-dent agency that creates integrated projects in the field of branding design and advertising
+7 (495) 795 82 43 B Novodmitrovskaya st 36 b 1 of 408msmart-heartru
SmartHeartreg Agency+7 (495) 795 82 43smart-heartru
Beauty is a combination of Smart amp Heart
So this is our agency name SmarHeart Wersquore an independent agency that creates integrated projects in the field of branding design and adverting We create a product based on rational and emotional approaches the harmonious combination of logic (smart) and emotions (heart)
SmartHeartreg Agency+7 (495) 795 82 43smart-heartru
We create a new worldturning into reality
We are conservative innovators We apply new techniques and technologies experimenting but eliminating all that is not conducive to the disclosure of the idea embodied in the project
Priorities for Agency are Living Identity (dynamical systems of visual identifica-tion) Ambient amp Public Art (non- stan-dard media advertising media monu-mental public art advertising) and Region Branding (branding and position-ing of cities and regions)
SmartHeartreg Agency+7 (495) 795 82 43smart-heartru
Project stages
Strategy
1 2 3Identity Communi cation
Before turning to the visual component
of a brand we study the specifics of the
clientrsquos business market target audi-
ence its needs and interests analyzing
world trends define channels and ways
of promoting forming a communication
plan At this stage the idea laying in the
foundation for the project is forming
It is becoming increasingly difficult to
stand out in a world over saturated with
information Visual identification sys-
tems are replacing traditional corporate
identity and logos At this stage we are
laying the key principles that define the
brand identity form a well-recognizable
and memorable image
There are hundreds of ways to convey in-
formation to the audience films websites
social apps art installations sales promo-
tion BTL Our concern is to choose the
most effective of them to convey the idea
established at the first stage and to do it
impressively People must not only under-
stand you but love what you offer and be
willing to share it with others
SmartHeartreg Agency+7 (495) 795 82 43smart-heartru
Contributors amp Team Under each task we create a unique work-ing group involving representatives of the industryrsquos most talented This allows us to create ambitious projects at the intersec-tion of different disciplines (design adver-tising architecture interactive installa-tions music film public art etc)
SmartHeartreg Agency+7 (495) 795 82 43smart-heartru
Thank you
Moscow
+7 (495) 795 82 43 B Novodmitrovskaya st 36 b 1 of 408msmart-heartru
SmartHeartAgency
Krasnoyask
+7 (391) 209 75 00Svobodniy pr 75ksmart-heartru
SmartHeartreg Agency+7 (495) 795 82 43smart-heartru
Fashion Party lsquo10ldquoFashion Weekendrdquo is a world event that gather for one weekend the best designers jewellers fashionistas and famous people Goals for laquoSiberian Fashion Weekendraquo were to promote local fashion and design on fashion-market and to create communication between the cities of the region
Project got to a TOP-10 of the Russian Design Rating (2010)
SmartHeartreg Agency+7 (495) 795 82 43smart-heartru
Audi A1Presentation of the car Audi A1 and other models Q7 A4 A5 Sportback Our agency developed visual concept of the presentation basing it on international guideline and strategy of promoting new car models
A List of works have been done for presen-tation organization of the event design of invitations cards arrangement of media coverage for the event augmented reality installations smm app-campaign
About
SmartHeart is an indepen-dent agency that creates integrated projects in the field of branding design and advertising
+7 (495) 795 82 43 B Novodmitrovskaya st 36 b 1 of 408msmart-heartru
SmartHeartreg Agency+7 (495) 795 82 43smart-heartru
Beauty is a combination of Smart amp Heart
So this is our agency name SmarHeart Wersquore an independent agency that creates integrated projects in the field of branding design and adverting We create a product based on rational and emotional approaches the harmonious combination of logic (smart) and emotions (heart)
SmartHeartreg Agency+7 (495) 795 82 43smart-heartru
We create a new worldturning into reality
We are conservative innovators We apply new techniques and technologies experimenting but eliminating all that is not conducive to the disclosure of the idea embodied in the project
Priorities for Agency are Living Identity (dynamical systems of visual identifica-tion) Ambient amp Public Art (non- stan-dard media advertising media monu-mental public art advertising) and Region Branding (branding and position-ing of cities and regions)
SmartHeartreg Agency+7 (495) 795 82 43smart-heartru
Project stages
Strategy
1 2 3Identity Communi cation
Before turning to the visual component
of a brand we study the specifics of the
clientrsquos business market target audi-
ence its needs and interests analyzing
world trends define channels and ways
of promoting forming a communication
plan At this stage the idea laying in the
foundation for the project is forming
It is becoming increasingly difficult to
stand out in a world over saturated with
information Visual identification sys-
tems are replacing traditional corporate
identity and logos At this stage we are
laying the key principles that define the
brand identity form a well-recognizable
and memorable image
There are hundreds of ways to convey in-
formation to the audience films websites
social apps art installations sales promo-
tion BTL Our concern is to choose the
most effective of them to convey the idea
established at the first stage and to do it
impressively People must not only under-
stand you but love what you offer and be
willing to share it with others
SmartHeartreg Agency+7 (495) 795 82 43smart-heartru
Contributors amp Team Under each task we create a unique work-ing group involving representatives of the industryrsquos most talented This allows us to create ambitious projects at the intersec-tion of different disciplines (design adver-tising architecture interactive installa-tions music film public art etc)
SmartHeartreg Agency+7 (495) 795 82 43smart-heartru
Thank you
Moscow
+7 (495) 795 82 43 B Novodmitrovskaya st 36 b 1 of 408msmart-heartru
SmartHeartAgency
Krasnoyask
+7 (391) 209 75 00Svobodniy pr 75ksmart-heartru
SmartHeartreg Agency+7 (495) 795 82 43smart-heartru
Audi A1Presentation of the car Audi A1 and other models Q7 A4 A5 Sportback Our agency developed visual concept of the presentation basing it on international guideline and strategy of promoting new car models
A List of works have been done for presen-tation organization of the event design of invitations cards arrangement of media coverage for the event augmented reality installations smm app-campaign
About
SmartHeart is an indepen-dent agency that creates integrated projects in the field of branding design and advertising
+7 (495) 795 82 43 B Novodmitrovskaya st 36 b 1 of 408msmart-heartru
SmartHeartreg Agency+7 (495) 795 82 43smart-heartru
Beauty is a combination of Smart amp Heart
So this is our agency name SmarHeart Wersquore an independent agency that creates integrated projects in the field of branding design and adverting We create a product based on rational and emotional approaches the harmonious combination of logic (smart) and emotions (heart)
SmartHeartreg Agency+7 (495) 795 82 43smart-heartru
We create a new worldturning into reality
We are conservative innovators We apply new techniques and technologies experimenting but eliminating all that is not conducive to the disclosure of the idea embodied in the project
Priorities for Agency are Living Identity (dynamical systems of visual identifica-tion) Ambient amp Public Art (non- stan-dard media advertising media monu-mental public art advertising) and Region Branding (branding and position-ing of cities and regions)
SmartHeartreg Agency+7 (495) 795 82 43smart-heartru
Project stages
Strategy
1 2 3Identity Communi cation
Before turning to the visual component
of a brand we study the specifics of the
clientrsquos business market target audi-
ence its needs and interests analyzing
world trends define channels and ways
of promoting forming a communication
plan At this stage the idea laying in the
foundation for the project is forming
It is becoming increasingly difficult to
stand out in a world over saturated with
information Visual identification sys-
tems are replacing traditional corporate
identity and logos At this stage we are
laying the key principles that define the
brand identity form a well-recognizable
and memorable image
There are hundreds of ways to convey in-
formation to the audience films websites
social apps art installations sales promo-
tion BTL Our concern is to choose the
most effective of them to convey the idea
established at the first stage and to do it
impressively People must not only under-
stand you but love what you offer and be
willing to share it with others
SmartHeartreg Agency+7 (495) 795 82 43smart-heartru
Contributors amp Team Under each task we create a unique work-ing group involving representatives of the industryrsquos most talented This allows us to create ambitious projects at the intersec-tion of different disciplines (design adver-tising architecture interactive installa-tions music film public art etc)
SmartHeartreg Agency+7 (495) 795 82 43smart-heartru
Thank you
Moscow
+7 (495) 795 82 43 B Novodmitrovskaya st 36 b 1 of 408msmart-heartru
SmartHeartAgency
Krasnoyask
+7 (391) 209 75 00Svobodniy pr 75ksmart-heartru
About
SmartHeart is an indepen-dent agency that creates integrated projects in the field of branding design and advertising
+7 (495) 795 82 43 B Novodmitrovskaya st 36 b 1 of 408msmart-heartru
SmartHeartreg Agency+7 (495) 795 82 43smart-heartru
Beauty is a combination of Smart amp Heart
So this is our agency name SmarHeart Wersquore an independent agency that creates integrated projects in the field of branding design and adverting We create a product based on rational and emotional approaches the harmonious combination of logic (smart) and emotions (heart)
SmartHeartreg Agency+7 (495) 795 82 43smart-heartru
We create a new worldturning into reality
We are conservative innovators We apply new techniques and technologies experimenting but eliminating all that is not conducive to the disclosure of the idea embodied in the project
Priorities for Agency are Living Identity (dynamical systems of visual identifica-tion) Ambient amp Public Art (non- stan-dard media advertising media monu-mental public art advertising) and Region Branding (branding and position-ing of cities and regions)
SmartHeartreg Agency+7 (495) 795 82 43smart-heartru
Project stages
Strategy
1 2 3Identity Communi cation
Before turning to the visual component
of a brand we study the specifics of the
clientrsquos business market target audi-
ence its needs and interests analyzing
world trends define channels and ways
of promoting forming a communication
plan At this stage the idea laying in the
foundation for the project is forming
It is becoming increasingly difficult to
stand out in a world over saturated with
information Visual identification sys-
tems are replacing traditional corporate
identity and logos At this stage we are
laying the key principles that define the
brand identity form a well-recognizable
and memorable image
There are hundreds of ways to convey in-
formation to the audience films websites
social apps art installations sales promo-
tion BTL Our concern is to choose the
most effective of them to convey the idea
established at the first stage and to do it
impressively People must not only under-
stand you but love what you offer and be
willing to share it with others
SmartHeartreg Agency+7 (495) 795 82 43smart-heartru
Contributors amp Team Under each task we create a unique work-ing group involving representatives of the industryrsquos most talented This allows us to create ambitious projects at the intersec-tion of different disciplines (design adver-tising architecture interactive installa-tions music film public art etc)
SmartHeartreg Agency+7 (495) 795 82 43smart-heartru
Thank you
Moscow
+7 (495) 795 82 43 B Novodmitrovskaya st 36 b 1 of 408msmart-heartru
SmartHeartAgency
Krasnoyask
+7 (391) 209 75 00Svobodniy pr 75ksmart-heartru
SmartHeartreg Agency+7 (495) 795 82 43smart-heartru
Beauty is a combination of Smart amp Heart
So this is our agency name SmarHeart Wersquore an independent agency that creates integrated projects in the field of branding design and adverting We create a product based on rational and emotional approaches the harmonious combination of logic (smart) and emotions (heart)
SmartHeartreg Agency+7 (495) 795 82 43smart-heartru
We create a new worldturning into reality
We are conservative innovators We apply new techniques and technologies experimenting but eliminating all that is not conducive to the disclosure of the idea embodied in the project
Priorities for Agency are Living Identity (dynamical systems of visual identifica-tion) Ambient amp Public Art (non- stan-dard media advertising media monu-mental public art advertising) and Region Branding (branding and position-ing of cities and regions)
SmartHeartreg Agency+7 (495) 795 82 43smart-heartru
Project stages
Strategy
1 2 3Identity Communi cation
Before turning to the visual component
of a brand we study the specifics of the
clientrsquos business market target audi-
ence its needs and interests analyzing
world trends define channels and ways
of promoting forming a communication
plan At this stage the idea laying in the
foundation for the project is forming
It is becoming increasingly difficult to
stand out in a world over saturated with
information Visual identification sys-
tems are replacing traditional corporate
identity and logos At this stage we are
laying the key principles that define the
brand identity form a well-recognizable
and memorable image
There are hundreds of ways to convey in-
formation to the audience films websites
social apps art installations sales promo-
tion BTL Our concern is to choose the
most effective of them to convey the idea
established at the first stage and to do it
impressively People must not only under-
stand you but love what you offer and be
willing to share it with others
SmartHeartreg Agency+7 (495) 795 82 43smart-heartru
Contributors amp Team Under each task we create a unique work-ing group involving representatives of the industryrsquos most talented This allows us to create ambitious projects at the intersec-tion of different disciplines (design adver-tising architecture interactive installa-tions music film public art etc)
SmartHeartreg Agency+7 (495) 795 82 43smart-heartru
Thank you
Moscow
+7 (495) 795 82 43 B Novodmitrovskaya st 36 b 1 of 408msmart-heartru
SmartHeartAgency
Krasnoyask
+7 (391) 209 75 00Svobodniy pr 75ksmart-heartru
SmartHeartreg Agency+7 (495) 795 82 43smart-heartru
We create a new worldturning into reality
We are conservative innovators We apply new techniques and technologies experimenting but eliminating all that is not conducive to the disclosure of the idea embodied in the project
Priorities for Agency are Living Identity (dynamical systems of visual identifica-tion) Ambient amp Public Art (non- stan-dard media advertising media monu-mental public art advertising) and Region Branding (branding and position-ing of cities and regions)
SmartHeartreg Agency+7 (495) 795 82 43smart-heartru
Project stages
Strategy
1 2 3Identity Communi cation
Before turning to the visual component
of a brand we study the specifics of the
clientrsquos business market target audi-
ence its needs and interests analyzing
world trends define channels and ways
of promoting forming a communication
plan At this stage the idea laying in the
foundation for the project is forming
It is becoming increasingly difficult to
stand out in a world over saturated with
information Visual identification sys-
tems are replacing traditional corporate
identity and logos At this stage we are
laying the key principles that define the
brand identity form a well-recognizable
and memorable image
There are hundreds of ways to convey in-
formation to the audience films websites
social apps art installations sales promo-
tion BTL Our concern is to choose the
most effective of them to convey the idea
established at the first stage and to do it
impressively People must not only under-
stand you but love what you offer and be
willing to share it with others
SmartHeartreg Agency+7 (495) 795 82 43smart-heartru
Contributors amp Team Under each task we create a unique work-ing group involving representatives of the industryrsquos most talented This allows us to create ambitious projects at the intersec-tion of different disciplines (design adver-tising architecture interactive installa-tions music film public art etc)
SmartHeartreg Agency+7 (495) 795 82 43smart-heartru
Thank you
Moscow
+7 (495) 795 82 43 B Novodmitrovskaya st 36 b 1 of 408msmart-heartru
SmartHeartAgency
Krasnoyask
+7 (391) 209 75 00Svobodniy pr 75ksmart-heartru
SmartHeartreg Agency+7 (495) 795 82 43smart-heartru
Project stages
Strategy
1 2 3Identity Communi cation
Before turning to the visual component
of a brand we study the specifics of the
clientrsquos business market target audi-
ence its needs and interests analyzing
world trends define channels and ways
of promoting forming a communication
plan At this stage the idea laying in the
foundation for the project is forming
It is becoming increasingly difficult to
stand out in a world over saturated with
information Visual identification sys-
tems are replacing traditional corporate
identity and logos At this stage we are
laying the key principles that define the
brand identity form a well-recognizable
and memorable image
There are hundreds of ways to convey in-
formation to the audience films websites
social apps art installations sales promo-
tion BTL Our concern is to choose the
most effective of them to convey the idea
established at the first stage and to do it
impressively People must not only under-
stand you but love what you offer and be
willing to share it with others
SmartHeartreg Agency+7 (495) 795 82 43smart-heartru
Contributors amp Team Under each task we create a unique work-ing group involving representatives of the industryrsquos most talented This allows us to create ambitious projects at the intersec-tion of different disciplines (design adver-tising architecture interactive installa-tions music film public art etc)
SmartHeartreg Agency+7 (495) 795 82 43smart-heartru
Thank you
Moscow
+7 (495) 795 82 43 B Novodmitrovskaya st 36 b 1 of 408msmart-heartru
SmartHeartAgency
Krasnoyask
+7 (391) 209 75 00Svobodniy pr 75ksmart-heartru
SmartHeartreg Agency+7 (495) 795 82 43smart-heartru
Contributors amp Team Under each task we create a unique work-ing group involving representatives of the industryrsquos most talented This allows us to create ambitious projects at the intersec-tion of different disciplines (design adver-tising architecture interactive installa-tions music film public art etc)
SmartHeartreg Agency+7 (495) 795 82 43smart-heartru
Thank you
Moscow
+7 (495) 795 82 43 B Novodmitrovskaya st 36 b 1 of 408msmart-heartru
SmartHeartAgency
Krasnoyask
+7 (391) 209 75 00Svobodniy pr 75ksmart-heartru
SmartHeartreg Agency+7 (495) 795 82 43smart-heartru
Thank you
Moscow
+7 (495) 795 82 43 B Novodmitrovskaya st 36 b 1 of 408msmart-heartru
SmartHeartAgency
Krasnoyask
+7 (391) 209 75 00Svobodniy pr 75ksmart-heartru