smartgroup blogging presentation - andre jensen

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SmartSolutions SmartGroup Andre Jensen VP of Online Marketing [email protected] http://twitter.com/searchgiant

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Key tips in SEO and blogging

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Page 1: SmartGroup Blogging Presentation - Andre Jensen

SmartSolutions SmartGroup

Andre JensenVP of Online [email protected]://twitter.com/searchgiant

Page 2: SmartGroup Blogging Presentation - Andre Jensen

Andre Jensen• Over 11 years Online

Marketing Experience

• Last 7 years devoted entirely to Search Engine Marketing

MMG (Outrider)

Marketleap (Acxiom)

Global Strategies Intl. (Neo@Ogilvy)

TrustedSportsKeeping Kids in the Game

First Computer

First Website Topic

Page 3: SmartGroup Blogging Presentation - Andre Jensen

Blogs are great!Local shoe store specializing in Running Shoes has a great looking site and uses the blog as an easy way to update customers on news and events. Having the blog allows them to:

- Have another web presence that compliments your company- Allows you to reach out to your customers- Target more keywords to reach more potential customers- Create a potential link target

Page 4: SmartGroup Blogging Presentation - Andre Jensen

Blogs are great – if done correctly

- Only found one link from blog back to parent website- Blog is difficult to read- Lack of information in Profile- Lack of branding on the blog

Page 5: SmartGroup Blogging Presentation - Andre Jensen

If SEO’d too well, blogs can outrank company siteQuery – keyword site:DOMAIN

decision making site:www.robustdecisions.com

Page 6: SmartGroup Blogging Presentation - Andre Jensen

Blog post is more relevant for targeted keyword phrase

The Blog post on What is decision making, anyway! Is more relevant for the keyword phrase “decision making” than the home page.

The keyword is in the Title tag, the H1 tag, a link from the home page using the keyword, in the body content multiple times.

Leverage cross linking from blog posts to services/product pages.

Page 7: SmartGroup Blogging Presentation - Andre Jensen

Things to consider

- Hosted on it’s own domain, subdomain, or directory

- Which platform to use ie Blogger, Wordpress, Moveable Type, etc

- Who will participate (single or multi-bloggers)

- Of those participating, who will own / drive it

- Do you have enough content to stay fresh and relevant

Page 8: SmartGroup Blogging Presentation - Andre Jensen

8Basic Blog Optimization

1. Title Tag2. Headings <h1>3. Text Links4. Image Tags5. Body Content6. Tags, Tags, Tags

Page 9: SmartGroup Blogging Presentation - Andre Jensen

9Basic Blog OptimizationTitle Tag Know your keyword research and utilize your targeted keywords

and business goals during the naming of your blog.

Name of your blog and all your blog posts should focus on targeted keywords. The name of your blog post is often the Link Text that is archived in your navigation and the Title Tag of that post.

<title>Bend Oregon Restaurants: Pizza - Bend Oregon</title>

Page 10: SmartGroup Blogging Presentation - Andre Jensen

CocoaDaisy.com – Scrapbooking Blog

Three categorized blog topics, ZERO keywords:

-Froth From the Daisy Patch (Cocoa Daisy Blog)

- The Daisy Divas Design Team Blog

-Cocoa Daisy News and Announcements

Page 11: SmartGroup Blogging Presentation - Andre Jensen

11Basic Blog OptimizationHeadings <h1>

Header tags tell search engines what the content on this page is about.

Think like a headline to a newspaper article but use your targeted keyword phrase.

<h1>Pizza, Bend Oregon</h1>

Page 12: SmartGroup Blogging Presentation - Andre Jensen

12Basic Blog OptimizationText Links

In the body content of your posts, link back to your product page, services page, other blog posts, etc.

When commenting on other blogs, add text links if allowed.

Page 13: SmartGroup Blogging Presentation - Andre Jensen

13Basic Blog OptimizationImage Tags

If you use images in your posts:- Use a keyword for the file name if possible.- Utilize the Image Alt Tag and/or Image Title tag.

Page 14: SmartGroup Blogging Presentation - Andre Jensen

14Basic Blog OptimizationBody Content

Use the target keyword often as possible without sounding stupid.

Page 15: SmartGroup Blogging Presentation - Andre Jensen

15Basic Blog OptimizationTags, Tags, and Tags

Tagging is a way to categorize your blog posts.

Simply take your main keyword phrase for the post and use thatas your tag.

This creates another URL and groups all posts that share thattag on one post.

Page 16: SmartGroup Blogging Presentation - Andre Jensen

Post fresh content on a regular basis.

Not posting over time and traffic will declined.

Avid readers want fresh content or they will get bored and forget to come back.

Post 1-2 times a week minimum.

Keep it Rockin!

Page 17: SmartGroup Blogging Presentation - Andre Jensen

Summary

- Use basic SEO techniques when creating blog posts

- Keyword in Blog Post Title- Keyword in Header tag- Keyword in Body Content- Keyword in Text Links- Name Images using Keywords- Keywords in Tags

- Post on a regular basis and be passionate

Page 18: SmartGroup Blogging Presentation - Andre Jensen

Thanks!

Andre [email protected]

Thank you!