smarter drivers. safer roads
TRANSCRIPT
Sam Madden
Chief Scientist and Founder
Making roads safer by making drivers betterSmarter Drivers. Safer Roads.
All rights reserved. © 2014 Cambridge Mobile Telematics
High-income countries
Low-income countries
3 out of 4road deaths are among men
1.24 million road traffic deaths occur every year.
Road traf!c fatalities per 100 000 population
8.7
20.1 18.3
Although middle-income countries have only half of the world's vehicles, they have 80% of the world's road traffic deaths.
22%5%
23%
DEATHSVEHICLES
80%52%
The chance of dying in a road traffic crash depends on where you live
of all road traf!c deaths are among pedestrians, cyclists and motorcyclists.
cause of death among those aged 15-29 years
Middle-income countries have the highest road traffic death rates.
#1
Road traf!c fatalities per 100 000 population
10.3
16.118.5
Europe21.3
AmericasSouth East Asia
18.5Western Paci!c
Eastern Mediterranean
24.1Africa
Middle-income countries
Source: Global status report on road safety 2013 www.who.int/violence_injury_prevention/road_safety_status
Road traffic injuries: the facts
50 million injuries yearly
A global problem
Source:(World(Health(Organiza5on,(Global(Traffic(Report,(2013((Infographic);(Global(Traffic(Report,(2013(((
Source: World Health Organization, Global Traffic Report, 2013 All rights reserved. © 2014 Cambridge Mobile Telematics
Mission: safer roads
Mobile sensing + data analytics + behavioral economics
Can we make roads safer by making drivers better?
All rights reserved. © 2014 Cambridge Mobile Telematics
Black Box & OBD-II
• Good accuracy, but high cost
• Not scalable (cost, failures)
• Needs a way to engage users
Smartphone
• Easy to deploy
• Potentially engaging
• Challenges with data accuracy
• Battery drain
OEM embedded
• Prohibitively expensive
• Complicated 3-way business relationships
• Needs a way to engage users
Telematics data: a changing landscape
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Smartphone growth
All rights reserved. © 2014 Cambridge Mobile TelematicsSource: Statistics, 2014
3.2 million/day
0.22 million/day
Source:(Sta5s5cs,(2014((chart)(
Smartphone growth
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Feature phone and smartphone shipments worldwide from 2008 to 2020 (in 1,000 units)
Source: Statistics, 2014
Source:(Sta5s5cs,(2014((chart)(
Users spend 2.7 hours per day on their phones 85% of that time is with apps!
…but it’s really about behavior
Source:(Sta5s5cs,(2014((chart)(
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How can we use smartphones?
To change behavior and provide insights into driving quality?
• Accurate data • Engaging interactions • Battery-efficiency
All rights reserved. © 2014 Cambridge Mobile Telematics
A great team to solve hard problems
17 people (9 PhDs) Experience delivering
working products
Mobile sensing Machine learning
Data analytics Scalable systems
4+ years experience
working with top insurance companies
Multiple customers
Field deployments in eight countries
Tiffany Chen
All rights reserved. © 2014 Cambridge Mobile Telematics
Approach
Inferencing algorithms agnostic to data source All rights reserved. © 2014 Cambridge Mobile Telematics
Engaging users
• Gamification allows users to earn rewards for safe driving
• Users invite friends to compete
• Badges posted on social media
• Leaderboard showing overall standing with other drivers
Make driving fun with interactive and social integration
All rights reserved. © 2014 Cambridge Mobile Telematics
2014−06−22 2014−06−30 2014−07−08 2014−07−16 2014−07−24 2014−08−01 2014−08−09 2014−08−17 2014−08−26 2014−09−05 2014−09−14 2014−09−221
1.5
2
2.5
3
3.5
4
4.5
Date
Even
ts /
kmMost improved 20% of drivers, speeding and phone motion
Speed Events / kmPhone Motion Events / km
Noteworthy behavioral change
Most improved 20% of drivers Ev
ents
per
km
2014-06-22 2014-08-01 2014-09-14
All rights reserved. © 2014 Cambridge Mobile Telematics
Summary
Unsafe driving a global problem
• 50M injuries & 1.24M deaths • Leading cause of death for young
Mobile sensing meets big data
• Trajectory, accel, distraction, drive detection & mode, collision
Behavior change
• Data ! inferences ! user feedback • Smartphones can make driving safer!
Contact:([email protected](/(www.cmtelema5cs.com(All rights reserved. © 2014 Cambridge Mobile Telematics