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Page 1: Smart Sourcing in China
Page 2: Smart Sourcing in China

A� liated to Made-in-China.com Published by Focus Vision Magazine

ADD: 8-12F, Block A, Software BLDG., Xinghuo Road, New & Hi-Tech Development Zone, Nanjing, China, 210061

TEL: +86-25-66677777 FAX: +86-25-66670000 E-mail: [email protected] Designer: Lu Zhimin Photos by China Foto Press

Contents

02 BIZ China

04 Sourcing All Around China

20 Trade Fairs

28 Amazing China

30 Silk Road

33 Royal City

34 Scene China

42 Cuisine

44 Tea House

48 What to Eat in Four Seasons

50 Culture

52 Beijing Opera

54 Chinese Wedding

56 Kongfu

57 Painting and Calligraphy

58 Han Costume

59 Traditional Chinese Medicine

60 Nicely Made in China

62 Porcelain

64 Textile

66 Chinese People

70 FAQ

Page 3: Smart Sourcing in China

BIZ CHINA

Page 4: Smart Sourcing in China

Basic Facts"Made in Dongguan", a new term which is popular within manufacturing circles and has become prestigious throughout the world.

Dongguan, located in the Mid-South of China's Guangdong Province and at the core of Pearl River Delta as well as in the center of Guangdong-Shenzhen-Hong Kong economic belt , is the gateway for water and land transportation between Guangzhou and Hong Kong and is the important economic corridor between the two regions.

Dongguan ranks behind only Shenzhen, Shanghai and Suzhou in exports among Chinese cities.

Dongguan ShoesDongguan cur rent ly has near 1,200 leather shoes manufacturers with over 300,000 employees. Of the yearly production of 1 billion pairs of shoes, 536 million pairs are exported with an export value of US$843 million. The yearly demand for shoe materials and shoe-making equipment exceeds a total value of 5 billion RMB. More than 10% of the global shoe products are imported from Dongguan, with a coverage of over 100 countries and regions.

TIPS

Recommended Trade Fair:

The 13th Dongguan China Shoes·China Shoete 2011

2011.4.28-4.30

Dongguan.Houjie GD Modern International Exhibition Center

The 13th Dongguan China Shoes·China Shoete is widely supported by international a n d r e g i o n a l a s s o c i a t i o n s . T h e s e associations will organize pavilions and bring their members to exhibit at the show. Special Zones will be set up as a highlight of the fair.

BIZ CHINA FOCUS ON CHINA / 04 / 2011SOURCING ALL AROUND CHINA

DONGGUAN

Baocheng International Group, the biggest transnational shoes group in the wor ld, established Yu Yuan Shoes Factory in Dongguan, and set up Yu Yuan Industrial Park in 1988, moving 10 of its subsidiary modernized factories of large scale including Bao Tai Shoes Factory, Bao Liang Shoes Materials Factory, etc. into the Industrial Park Zone.

Other Manufacturing IndustriesPacking/ Electronic & Communication/ Tin Boxes Products/ Toys/ Electric Machine & Equipment/ Garments & Fiber Products

Recommended CompaniesDongguan Topleader Import & Export Co., Ltd. o� ers high-quality, energy-efficient and environmentally friendly LED lighting products, RV-air conditioner units, and other high-technology products and services.

Showroom: http://topleader.en.made-in-china.com

Dongguan GuanHong Packing Industry Co., Ltd. is specialized in the R&D of adhesive tapes. Being in this line for more than 13 years, GuanHong has been one of the leading manufacturers of adhesive tapes in China.

Showroom: http://dgguanhong.en.made-in-china.com

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FOSHAN

Basic FactsFoshan is a city located centrally in Guangdong Province, southern China. The town of Foshan is many centuries old, and is famous for its porcelain industry. Now, the third largest city in Guangdong, it has become relatively a� uent compared to other Chinese cities, and is home to many large private enterprises. In Guangdong, Foshan is one of the regions with fast economic growth, high gross amount of economy and powerful economic strength.

Foshan CeramicsFoshan, the capital of ceramic, which accounts for more than half production output in China, has gathered over 60% amount of ceramic brands. In 2009, exports of ceramic reached 2.2 billion dollar, accounting for 77% of total exports in Guangdong Province and 55% of total exports in the whole of China.

From the beginning of 2010 to November, exports of ceramic in Foshan reached 2 billion dollar, increasing 36%. Adapting new trend of energy saving, ceramic companies in Foshan independently produced ceramic board and o� cially introduced in mainland China the � rst high aluminum low carbon ultra-thin brick series, which is less than half the thickness of ordinary brick but 30% solider than that.

TIPSGuangfo (Guangzhou-Foshan) Metro, Guangfo Line, connects Guangzhou and Foshan. I t is the first part of Guangfo Metro Line with the length of 20.5 kilometers (12.7 miles), running between Kuiqi Road in Foshan and Xilang Station in Guangzhou. Guangfo line is the whole ground floor of the city’s first rapid rail transit line, and is also the � rst subway line, Foshan City.

Other Manufacturing IndustriesSanitary Ware/ Furniture/ LED lights/ Textile/ Plastic Products

Sienhua Electric Fan Co.,Ltd. Guangdong provides Lighting,Ceiling Fan & Bath Fan at a competitive price and high quality. At present, its products have a very good sale of exporting to volumn importers and retailers worldwide.

Showroom: http://sienhua.en.made-in-china.com

Recommended CompaniesFoshan Room Sanitary Ware Co., Ltd. is one of the top manufacturers in Guangdong province for two kinds of products: bathroom cabinets and shower enclosures. Advantages include a strong quality guarantee, competitive prices and a professional sales-team.

Showroom: http://laahome.en.made-in-china.com

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ZHONGSHAN

Basic FactsZhongshan was the birthplace of Dr. Sun Zhongshan (Sun Yat-sen), the great revolutionary and the founder of Kong Min Tang. Zhongshan City stands in the middle of some other famous cities, Guangzhou to its east, Zhuhai to its south, Jiangmen to its west, with Hong Kong and Macao nearby.

Since the reform and opening up, Zhongshan City has developed rapidly. Infrastructure facilities has progressed enormously, with developed communications and transport on land and waterways. Currently, Zhognshan is proving to be an attractive city for investors from both home and abroad. The world Fortune Top 500 has set up more than 20 enterprises in the city.

Zhongshan LightingLight decoration in Zhongshan covers half domestic production and sales market, and also export to Hong Kong, Macao, Taiwan region, Southeast Asia, Japan, US, Europe and so on, over 130 countries and regions.

Other Manufacturing IndustriesElectronic & Communication/ Textile/ Elevator/ Game

TIPS

Recommend Trade Fair:

China (Guzhen) Lighting Fair and the LED Application Fair

October, 2011

Guzhen Lighting Plaza

The fair is held by Zhongshan Municipal People's Government of Guangdong Province, China Lighting Association, China International Trade Promotion Committee Organisation for Light Industr y. "Let Lighting Capital be brighter, be greener" was last year’s theme, helping to promote the concept of the green LED.

Zhongshan old town has a high concentration of light decoration industry, keeping a elaborate division of production progress and holding complete matching facilities.

By the end of 2009, the number of lighting accessories companies in the whole town was far beyond 4000, with nearly 10 lighting accessories markets and more than 3000 stores including. Light decoration and accessories industry accounts for 70% of the whole town’s manufacturing industry. The industry cluster of light decoration there has formed a perfect manufacturing chain and so called “regional economy of scale & accessories economy of scale”, which largely reduced the internal and external transaction cost and thus efficiently reduced the total cost of light decoration producing, consequently to transform to strong competitive advantages.

Recommended CompaniesHengli Lighting Co, . Ltd. is an OEM/ODM enterprise specialized in designing and manufacturing lamps and lanterns, including various lamps for home decoration, such as Chandelier Lamp, Bracket Lamp, Wall Lamp, Table Lamp, Floor Lamp.

Showroom: http://henglilighting.en.made-in-china.com

Zhongshan Sunview Lighting Co.,Ltd. is a leading company in LED lighting products, major products include Tube, Spot, Bulb, Down light and more.

Showroom: http://sunviewlighting.en.made-in-china.com

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JIANGMEN

Basic Facts

Jiangmen is located to the west of the Pearl River Delta on the coast of the South China Sea, adjoining Foshan in the north, Zhongshan and Zhuhai in the east, Zhaoqing in the west and Yangjiang in the south and adjacent to Hong Kong and Macao.

Jiangmen was selected as a pilot city for a nationwide information program. It was also chosen by the Pacific Economic Cooperation Council (PECC) as a trial city for the Regional Integration for Sustainable Economics (RISE) project. Among various indicators, Jiangmen excelled in infrastructure, low labor redundancy, proportion of joint ventures in all � rms, informal payments to government, taxation, productivity and the investment rate.

Jiangmen MotorcyclesJiangmen motorcycle industry started since the early nineties of last century and then speeded up since the mid-nineties with an average annual growth rate of 30% from 1996. It has grown rapidly into R & D, manufacturing base with rise of the attention among peers. Jiangmen

Other Manufacturing IndustriesHousehold Appliances/ Electronics/ Food Processing/ Synthetic Fibers/ Garments

Recommended CompaniesGuangdong Yatu Chemical Co., Ltd. is ISO 9001 and ISO 14001 certi� ed company, established in 1995, specializing in manufacturing complete ranges of high quality automotive re� nishing products.

Showroom: http://yatu-car-paint.en.made-in-china.com

Hongsu Adhesive Products Industrial Co., Ltd. is a professional company specializing in manufacturing and exporting a full range of adhesive tapes and acrylic water based glue.

Showroom: http://hosttape.en.made-in-china.com

is now becoming a city with the highest output and performance in national motorcycle field. It was awarded the first "demonstration base of China's motorcycle industry," the first batch of selected industrial clusters of upgraded demonstration area in Guangdong Province.

In 2009, industrial output value of the city's motorcycle was totaled 24.97 billion yuan with 4,141,600 vehicle output, accounting for about half the output of Guangdong Province, 1 / 6 of the national output. It is estimated that vehicle production in Jiangmen city will reach 7 million with total industrial output value reaching 50 billion yuan in 2015.

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NINGBO

Ningbo StationeryAs the city of "China Stationery Capital", Ningbo has created a large number of well-known brands such as "BEI FA", "GUANG BO", "DE LI" with more than 2700 di� erent kinds of stationery enterprises. You can � nd a comprehensive range of varieties of stationery products in Ningbo with 11 major categories and tens of thousands of various products covering writing instruments, paper products, notebooks, stationery of hardware table. In 2009, sales of stationery in Ningbo amount to 36.3 billion yuan, the export delivery value of which is 22.1 billion.

Stationery industry comes at the top ten major industries in Ningbo City; it serves as an important role for Ningbo city in setting up an advanced manufacturing base, it has become more and more obvious that the rapid growth of the industry has taken e� ect in economic development in Ningbo.

Other Manufacturing IndustriesMould/ Auto Par ts & Accessories/ Consumer Electronics/ Lights & Lighting

Recommended CompaniesAfter rapid development for over 10 years, Union Source has become a large General Merchandise export group, which covers widely product range for customers all around the world.

Showroom: http://unionsource.en.made-in-china.com

Basic FactsNingbo is located in the middle of the coastal line of the Chinese Mainland and to the South of the Yangtze River Delta, and enjoys one the most developed economies in China.

Renowned as one of the most important windows of opening up to the outside world in China, Ningbo is an important foreign trade harbor city. In 2009, the import and export trade volume of Ningbo reached USD 60.81 billion, with an increase of 20.1%; the export volume was USD 38.65 billion and the import volume was 22.16 billion. Ningbo’s import and export volume ranked the 2nd position among the nation’s 5 specially designated municipalities and the 3rd position among the 15 sub-provincial cities.

Xiangshan Huatai Plastic Electric Appliance Co., Ltd., is specialized in supplying and exporting of all kinds of Auto Parts & Accessories Products including auto part, plastic fastener and exhaust manifold and has many years experience in this � eld.

Showroom: http://huataiinc.en.made-in-china.com

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YIWU Basic FactsYiwu is a city of about 1.2 million people in central Zhejiang Province near the central eastern coast of China. The city is famous for its small commodity trade and vibrant free markets and is a regional tourist destination. Although Yiwu is a county-level city under the jurisdiction of Jinhua, it is more well-known than Jinhua nationally and internationally.

Yiwu Small CommoditiesThe commodity industry has been leading industry in the regional economy. The Yiwu market has been an international commodity distribution center and the important base for foreign merchants to purchase commodities. Currently, the Yiwu commodity market covers an area of 1.5 million m2, and has 40,000 stores, comprising 28 categories and about 200,000 varieties of daily goods.

The industrial economy is rapidly strengthening, and currently has developed and is exploiting industrial park areas of 64 square kilometers, with more than 1300 enterprises. It has also cultivated a group of predominant industries, scale enterprises and famous products of socks, ornaments, zippers, cosmetics, shirts, cultural articles, pen-making, toys, etc.

Yiwu VIFA Imp. & Exp. Co. Ltd. o� ers extensive best selling quality dollar items and stocks to dollar store owners, importers, supermarket chain stores to over 20 countries ranging from automotives accessories, electronics gifts, household, hardware to kitchenware, outdoors, pet items, and stationery.

Showroom: http://vifachina.en.made-in-china.com

TIPSOpened on 29 November, 1995, Binwang Market is one of the three main markets of this China Commodity City. It is located in No 158, Binwang Road, Yiwu City. Binwang Market, consists of � ve trade districts and one international trade center, has more than 9000 booths, over 20,000 employees. The main business lines cover commodities of 16 different industries including apparel, knitting underwear, neckties, woolen yarn, towels, leather, textiles, lace, beddings, non-staple foods, dried fruits, confection, roasted seeds & nuts, grocery and furniture etc.

Recommended CompaniesEstablished in 1993, Zhejiang Jiayan Daily Commodity Co., Ltd. is one of China's largest and most professional manufacturers specializing in plastic straws and wet tissues. They are able to output 800 containers of plastic straws and 200 containers of wet tissues per year.

Showroom: http://jyrypgs.en.made-in-china.com

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Basic FactsWuxi is an old city in Jiangsu Province. Split into halves by Lake Tai, Wuxi borders Changzhou to the west and Suzhou to the east. The northern half looks across to Taizhou to the north over the Yangtze River, while the southern half also borders the province of Zhejiang to the south. Wuxi earned its nickname "Pearl of Lake Tai" because it's built on the shore of Lake Tai with beautiful sceneries. Wuxi was also dubbed "little Shanghai" because of its close proximity to the city and its fast urbanization and booming economy.

Wuxi Electric VehicleThe electric car industry enjoyed a great period of rapid development between 2000-2004. It went into large-scale development which leads to three major industrial clusters: Wuxi, Zhejiang, Tianjin in accordance with the di� erences between north and south (South luxury, north simple).

Wuxi electric car industry has become China's most important production base of electric vehicles accounting for one third of the market with unmatched advantages of industrial clusters comparing to other regions. Among them, Xishan District, which Wuxi City electric car industry is concentrated in, is the main production base whose production capacity accounted for a quarter of the country with 186 existing manufacturers of electric vehicles supporting more than 480 companies which employ 5 million people.

Other Manufacturing IndustriesIndustrial Equipment & Components/ New Energy/ Biomedicine

Xin Ri electric car is a leading enterprise in Wuxi with its largest output of electric car for 5 consecutive years in the world, serving as the designated supplier of electric vehicles at 2010 Shanghai World Expo.

WUXI

Wuxi Angell Autocycle Co., Ltd. was bought by NASDAQ listed company ABAT. Its major products are: Hybrid scooters, electric vehicles, leisure e-products and some key parts for e-vehicle like motor, controller, meter, and plastic.

Showroom: http://wxabat.en.made-in-china.com

Jiangsu Fuyuan Energy Conservation Electrical Equipment Co.,Ltd. is a professional manufacturer of solar products. Customers provide Fuyuan with reputable feedback due to its good quality and after-sale service.

Showroom: http://wxfuyuan.en.made-in-china.com

Recommended Companies

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Basic FactsSuzhou is located in the southeast of Jiangsu Province , bordering Shanghai on the east, Zhejiang Province on the south, the Lake Tai in the west and the Yangtze River in the north. Old sayings describe Suzhou as a “Paradise on the Earth” and the "East Venice of the World”, referring to its natural beauty, classical gardens, bridges and waters, traditional operas and soft dialect tone.

Apart from its natural beauty, splendid history, cultural heritage, Suzhou’s economy represents the highest growth and the fastest expansion in the past 5-10 years in the region and in China. More than 80 Fortune 500 corporations have established o� ces in the town.

SUZHOU

Suzhou Wedding DressSuzhou is one of the two major wedding industry bases; it has grown in the years of eighties from the initial 3 bridal wedding stores to now more than 1,000 enterprises and businesses with a stable customer base in the country and around the world. Su Zhou is undoubtedly the leader of the Southeast Asian wedding industry with annual sales of 10 billion yuan, and the share of sales accounted for about 70% of the country.

Suzhou Huqiu Wedding Gown Street and Huqiu Divine wedding Boutique Square are among one of the famous production bases of wedding dress in China. It brought together nearly a thousand self-employed manual workshops, factories and wedding shops. Divine Wedding Boutique Square sells top-grade wedding products, the prices of which range from hundreds to hundreds of thousands. Huqiu Wedding Gown Street is focused mainly in the low-cost based wedding dress.

Other Manufacturing IndustriesPlastic Machinery / Electrical & Electronics/ Textile/ Biomedicine/ Precision Instrument

TIPSHuqiu Wedding Gown Street is a famous production base of wedding dress in the north of Suzhou Tiger Hill Road, near Tiger Hill Scenic Area. There are located mostly self-employed hand-made wedding workshops usually using low price and style wedding dress to win new customers. The supply of wedding products can hardly keep pace up with the demand during spring and autumn wedding seasons each year.

Sinzu Wedding Dress Co., Ltd. Suzhou is lying in the famous scenic spots - Tiger Hill of Suzhou, located in the most famous wedding dress of domestic market - rose � elds. It is specialized in supplying and exporting of all kinds of wedding dress products which have many years experience in this � eld.

Showroom: http://xinzujack.en.made-in-china.comt

Suzhou DERUN Machinery Co., Ltd. is a professional manufacturer in full set of liquid � lling equipments. It focuses on research and development. It is also one of the key enterprises which is doing well in production, technical services and marketing sales.

Showroom: http://derun� llingmachine.en.made-in-china.com

Recommended Companies

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China Import and Export Fair (also renowned as the Canton Fair) has become "China’s No. 1 Fair" and a well-known exhibition in the world. The Canton Fair is a comprehensive tradeshow of international trade, boasting: the longest history, the highest quality, the largest scale, the most complete variety of exhibits, the largest buyer attendance, the broadest distribution of buyers’ origin and the greatest business turnover in China.

The 108th Session of China Import and Export Fair concluded successfully on November 4 at Canton Fair Complex. 200,612 overseas buyers from 208 countries and regions around the world attended the 108th Canton Fair, basically the same with 107th Canton Fair with only 2.38% decrease, however an increase of 5.7% over the same period last year.

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LOCALGUANGZHOUDR.SUN YAT-SEN'S MEMORIAL HALL

Add: No. 259, Dongfeng Zhong Lu, Yuexiu District

Dr. Sun Yat-sen Memorial Hall is one of the most symbolic buildings in Guangzhou. It is a major site for great convention and performance as well as a tourist attraction for both Chinese and overseas visitors.

Dr. Sun Yat-sen (1866 - 1925) was a revolutionary political leader who played a key role in overthrowing the Qing Dynasty. He is regarded as the Father of Modern China.

SHANGXIAJIU WALKING STREET

Add: Shangxiajiu Road, Liwan District

Since Shangxiajiu road opened as the first business street of Guangzhou in September, 1995, this pedestrian shopping street has ranked the � rst among others in Guangzhou for its length of more than 1200 meters and its more than 300 shops.

CHEN CLAN ACADEMY

Add: No. 7, Zhongshan Road, Liwan District

The Chen Clan Academy was built in 1890 during the Qing Dynasty. It is one of the scarce clan ancestral temples in China.

SUN YAT-SEN UNIVERSITY

Add: No. 135 Xingang Xi Road, Haizhu District

HUANGPU MILITARY ACADEMY

Add: Changzhou Island, Huangpu District

The Huangpu Military Academy, also called Army Military College, was set up in 1924 by Sun Yat-sen with the aim of training military o� cials for revolution.

From 1924 to 1927, Huangpu Military Academy o� ered four terms of study to 4,981 students. Those graduates took the lead to form the revolutionary army and took part in the battle for unifying Guangzhou and the Northern Expedition War.

This shopping area had developed its own business culture "the Western Guan Culture". I t is a showcase of traditional Cantonese architecture, and is especially pretty at night when lit up. All the shops here are Qilou or sotto porticos (a building structure of South-China's construction style), which make the open market weatherproof.

In the later part of the Qing Dynasty (1644-1911), a man named Chen achieved the third place in the highest imperial examination and was given a distinguished o� ce title which made the Family Chen well-known. Many years later someone suggested that all the Chen's families raise money to build a temple to pay respects to the ancestors and encourage their o� spring to study hard. Therefore, the temple was � nished in 1894 with the money donated by Chen's families in 72 counties of Guangdong Province as well as some overseas family members.

The most impressive attractions in the temple are various superb carvings that re� ect the beauty of nature. They are made from a variety of materials such as wood, brick, pottery, stone, and limestone.

Sun Yat-sen University, o r i g i n a l l y k n o w n a s Kwangtung University, was founded in 1924 by Dr. Sun Yat-sen.

For more than e ighty years since its inception, the university, inspired by the pioneering spirit of Dr. Sun Yat-sen. He has been dedicated to the pursuit of academic excellence and produced a significant number of outstanding professionals.

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MACHINERY LIGHTINDUSTRY &

DAILY USE

CONSUMERELECTRONICS

2011 Shanghai Int'l Printing &Packaging Products Trading FairDate: 2011.7.6 - 7.9Venue: Shanghai New International Expo Centre (No.2345 Long Yang Road, Shanghai, P.R. China) Shanghai Int'l Printing & Packaging Products Trading Fair aims to building six platforms for China’s printing industry to exchange the services trading, information, talents, science & technology and enterprise image. It was the � rst specialized printing and packaging products fair in China.

China International Consumer Goods FairDate: 2011.6.8 - 6.11Venue: Ningbo International Convention & Exhibition Center Hall (No.181, Exhibition Road, Ningbo City, Zhejiang Province) China International Consumer Goods Fair (CICGF) is the largest professional international consumer goods fair in China, ranking second only to Canton Fair among all the exhibitions sponsored by Ministry of Commerce. The 2011 show will cover 100,000 m2.

China Hi-Tech FairDate: 2011.11.16 - 11.21Venue: Shenzhen Convention & Exhibition Center (Fuhua San Road, Shenzhen)China Hi-Tech Fair (CHTF) is the largest and most in� uential exhibition for high technologies in China. Incorporating trade in hi-technologies, product exhibition, high-level forums, investment invitation and information exchange, CHTF is the No.1 Technology Show in China.

PTC ASIA 2011Date: 2011.10.25 - 10.28Venue: Shanghai New International Expo Centre (No.2345 Long Yang Road, Shanghai, P.R. China) The PTC ASIA and CeMAT ASIA 2010 again triumphed as one of the leading exhibition platforms for the international power transmission/fluid power and materials handling industry, helping to build new momentum for the industry. Over the four days of the show, October 25th to 28th, PTC ASIA and CeMAT ASIA gave positive exposure to the 1,609 exhibitors with a total display area of 95,000 m2.

China Yiwu InternationalCommodities Fair 2011Date: 2011.10.21 - 10.25Venue: Yiwu International Expo Centre (No.301, Binwang Road, Yiwu City, Zhejiang Province) With 5,000 booths in an exhibition area of 120,000 square meters, the fair will attract more than 2,600 domestic and foreign enterprises. Yiwu Fair has become one of the largest, most influential and productive commodities fairs in China. It is estimated that over 120,000 professional traders will visit the fair, including 18,000 foreign traders and 80 trade groups from overseas.

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CONSTRUCTION,DECORATION & TOY

Construction & DecorationThe 13th China (Guangdong)International Building Decoration FairDate: 2011.7.8 - 7.11Venue: China Import & Export Fair Complex (NO.380, Yuejiang Zhong road, Guangzhou)CBD 2011 will continue the brilliant results of CBD 2010. With the total area of 300,000 SQM, CBD 2010 is the largest event for building decoration industry in Asia.

Toys & GiftsMEGA SHOWDate: 2011.10.20 - 10.23V e n u e : H o n g k o n g Convention & Exhibition Centre (1 Expo Drive, Wanchai, Hongkong)M E G A S H O W i s t h e m o s t important sourcing exhibition fo r t h e g i f t , h o u s e w a re s , premiums and toy industries in the Asia-Pacific region, and takes place every October at the Hong Kong Convention and Exhibition Centre.

China International Consumer Electrics ShowDate: 2011.7.7 - 7.10Venue: Qingdao International Convention Center (No. 9, Miaoling Road High-Tech Zone Qingdao, Shandong Province)SINOCES is the abbreviation for the China International Consumer Electronics Show. Since 2001, SINOCES has evolved into the most prominent international fair for consumer electronics professionals in the Asia-Paci� c region.

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AMAZINGCHINA

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SILK ROADThe Silk Road, or Silk Route was an important path for cultural, commercial and technological exchange between traders, merchants, pilgrims, missionaries, soldiers, nomads and urban dwellers from Ancient China, Ancient India, Persian Empire and Mediterranean countries for almost 3,000 years.

Foreign merchants and monks from the West as well as officials and soldiers from central China brought their own cultures to Dunhuang and made the trading center a cultural "melting pot." Many economic, military, political and cultural activities took place at this cross-road.

The Han emperor, Wudi, needed allies to guard against threat from a strong neighbor. So in 119 B.C. Wudi sent Zhang Qian to form an alliance.

Zhang Qian's travels took him toward India. When Zhang Qian returned and told Emperor Wudi of what he had seen in these western states. He was sent back with a large delegation and items to trade. Silk was an immediate hit.

The Beginning: Xi’anXi'an sits on an ancient site. The land is fertile, renewed yearly by the silt from the Yellow River.

Trading Center : DunhuangDunhuang lies at the western end of the Gansu Corridor. The name Dunhuang originally meant "prospering, � ourishing"-- a hint that Dunhuang must once have been an important city.

The world-renowned Mogao Grottoes, also known as the Caves of a Thousand Buddhas, is the largest and richest ancient art treasure in the world.

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A Beautiful Pasture Land : UrumqiDuring the 22nd year of the Zhenguan's reign in the Tang Dynasty, 648 A.D., the Tang government set up the town of Luntai in the ancient town seat of Urabo, which is now 10 kilometers away from the southern suburb of Urumqi .

The Ancient Luntai Town, which played quite a signi� cant role on the new northern route of the Silk Road in the Tang Dynasty, was a center for tax collection, management, and supply.

ROYAL CITY : BEIJINGKing Wu was the � rst to declare Beijing the capital city in 1057 BC. Subsequently, the city has gone by the names of Ji, Zhongdu, Dadu, and � nally Beijing when the Ming Dynasty Emperor ChengZu chose the name in 1421. Before 1949, Beijing was known as Peking by the Western world.

BEIJING 798 ART ZONE was once occupied by a factory. Many art organizations and artists came to rent the vacant plants and transformed them, then gradually formed a district of galleries, art studios, cultural companies, fashion shops etc.

HUTONG is a typical lane or small street in Beijing that originated during the Yuan Dynasty (1271-1368). People say that the real culture of Beijing is "the culture of hutong" and "the culture of courtyard". Where there is a hutong, there is a story.

SUMMER PALACE is the largest royal park of the Key Cultural Relics Protection Sites of China. In December 1998, UNESCO included the Summer Palace on its World Heritage List. It declared the Summer Palace "a masterpiece of Chinese landscape garden design.

China's Import and Export Data in 2010

In 2010, the total value of import and export nationwide amounted to USD2.9727 trillion, up 34.7% year-on-year. Export reached USD1.5779 trillion, up 31.3%; import USD1.3948 trillion, up 38.7%. The trade surplus stood at USD183.1 billion, down 6.4% from the same period last year.

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CAPITAL OF SIX DYNASTIES :NANJINGNanjing is located in the Yangtze River Delta. With history of over 6,000 years, Nanjing has become a famous historical and cultural city since it was established 2,500 years ago. It was once the � nancial center of the Far East.

The Confucius Temple i s not only a memorial place for the Great Sage in China but has a surrounding area bustling with shops, restaurants and a snack street housed in traditional Chinese architectural buildings.

HEAVEN ON EARTH :HANGZHOU

Hangzhou is the capital of Zhejiang Province. It has been one of the most renowned and prosperous cities of China for much of the last 1,000 years, due in part to its beautiful natural scenery, with the West Lake as its most well-known location.

The West Lake came from a shallow bay in ancient time where Qiantang River ran into the sea. Among 60 cultural relic sites of state, the most classic is the Ten Scenes and the New Ten Scenes at the West Lake.

Longjing Tea is one of China's best teas and is one reason for Hangzhou's international fame. Xi Hu Long Jing has more than a thousand years of recorded history and was mentioned in the � rst ever tea book (Cha Jing) by Lu Yu during the Tang Dynasty.

The Mausoleum of General Yue Fei is located at the southern foot of Qixia Hill near the West Lake. Yue Fei was a famous patriot and military general. Since his death, Yue Fei has evolved into the standard model of loyalty in Chinese culture.

East China

East China is a geographical and a loosely-defined cultural region that covers the eastern coastal area of China. Metropolises like Shanghai, Hangzhou, Nanjing are located in this area. It is one of the most important and fast-growing regions in China.

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LAND OF MILK AND HONEY :CHENGDUChengdu is located on the edge of the fertile plains of the Red Basin in China's Sichuan Province. Chengdu is also one of the most important economic centers, transportation and communication hubs in Western China.

The city of Chengdu is home to China's living treasures the Giant Panda. The Chengdu Research Base of Giant Panda Breeding is a non-pro� t research and breeding facility for giant pandas and other rare animals.

Jinli Ancient Street is part of the old city of Chengdu; it features hotels and small stores in old-fashioned style. It is very popular among both tourists and locals, especially at night, with many bars, restaurants, and nightclubs.

Chengdu's local cuisine is world renowned for its delicious spiciness.

FAIRYLAND : HUANGSHANHuangshan occupies the southernmost part of Anhui Province. Huangshan means Yellow Mountain in Chinese and the city is named after the famously scenic Yellow Mountains. The city's current jurisdiction covers much of the historical and cultural region of ancient Huizhou.

For centuries, limited farmland in Huizhou area drove local people to travel out to make a living, bringing about the legendary success of Hui merchants who dominated the Chinese business world up until the 19th century.

The prefecture-level city of Huangshan administers 7 county-level divisions, including 3 districts and 4 counties. The Hongcun village in Yixian county is one of the most beautiful villages around China.

Hui carvings.

Development in Central and West China

In 2010, foreign trade in central and western China increased at a rate of 45%, which was higher than the growth speed in East China, 25% around. Companies such as FOXCONN, have transferred from southeast coastal regions to central and western regions like Henan, Hubei, Sichuan or other provinces. This trend will probably bring new competitive advantages to foreign trade or industry in China.

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BEST NATURAL BEAUTY :GUILINGuilin situated in the northeast of the Guangxi Zhuang Autonomous Region on the west bank of the Li River. Guilin is surrounded by two rivers and four lakes and studded with sheer sided Karst mountains. The scene of Li River is printed on the back of ¥20 bank notes.

Rice Noodles are the most famous local cuisine in Guilin. The rice noodles are cooked in broth and served in a bowl of soup made from pork, beef, garlic, peanuts, peppers, and radishes, etc.

Yangshuo, 65 kilometers to the southeast of Guilin, is the paradise for backpackers, highly recommended in Lonely Planet guide book.

Visiting West Street, you will be surrounded by an array of traditional folk and amazing international elements.

A TOWN OUT OF TIME :FENGHUANG

Fenghuang is located at the southwest ridge of central China's Hunan Province. Fenghuang is Chinese for 'phoenix', the mythical bird which is a good omen and symbolizes longevity. Fenghuang gets its name from a legend that two of these fantastic birds � ew over the town and found the town so beautiful that they hovered over it, reluctant to leave.

This ancient town has a history of 1,300 years. Mist envelopes the town in the early morning or after a rain, creating a charming picturesque scene of Southwest China.

Generations of local people have stepped on the lanes and worn them down bit by bit.

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WATER TOWN : XITANG NAKHI OLD TOWN : LIJIANGXitang is a famous town with thousands of years of history, lying in Jiashan County in Jiaxing City, Zhejiang Province. Its � at terrain is marked by a quiet, natural environment with rivers running through it.

The town in Yunnan province has a history going back more than 800 years and was once a centre for trade along the old tea horse road. The old town of Lijiang differs from other ancient Chinese cities in architecture, history and the culture due to the in� uence of its traditional residents the Nakhi people.

Lijiang was first known by westerns through a book, Lost Horizon, written by an American commissioner who traveled in and out of Yunnan Province in late 19th century. Shangrila was also mentioned in that book and became famous.

Walk around, watch people, shop, drink and eat. There is a bon� re at around 7PM at Si Fang Jie, the central plaza. Many local folks dance there, entertain themselves. Tourists are welcomed to join in.

In addition to the covered corridor the lanes there are another eye-catching areas in Xitang. There are many lanes here, long and short, wide and narrow. The ancient houses are themselves of great cultural value, but also display cultural relics such as woodcarvings or roof eave tiles collected by the house owner.

The covered corridor is the most well known scene in Xitang. It is also the most distinctive feature this historic town o� ers compared with other water towns.

Water Towns in China

China's water towns, often referred as Venice of the East, are famous for their ancient buildings, bridges, canals, and ways of life that have not changed in centuries. They are idyllic destinations to unwind from the hustle and bustle of China's cities and can offer visitors glimpses into China's ancient past.

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CUISINE

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TEA HOUSE INBEIJING AND TIANJIN

TEA HOUSE IN GUANGDONG

Unlike Kongfu tea in South China, the tea houses in Beijing and Tianjin use green tea or jasmine tea instead of Wulong tea. They don’t have the same level of ceremony that is used for Kongfu tea.

The Cantonese have a custom of drinking tea with dim sum in their leisure time or at business meetings. The tea drinking tradition can be traced back over a hundred years to the Qing Dynasty (1644-1911).

The real tea-drinkers preferred to kill time with one pot of fragrantly hot tea and two plates of snacks. In the past, businessmen came here to exchange information as well as to enjoy a little bit of life over a cup of tea with some snacks.

Lao She Teahouse is a famous teahouse in Beijing. Lao She Teahouse is named after the famous drama "Teahouse" by Lao She.

Teahouses in Tianjin have the professional performance of Chinese folk art called “Xiangsheng” which can be likened to a “talk-show” in the west.

Kongfu tea (Kongfu cha), the "espresso" of Chinese teas with a formidable kick, is still � ourishing and remains an important part of social etiquette in Chaozhou, Guangdong Province.

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TEA HOUSE IN SICHUAN TEA HOUSE INSOUTH OF YANGTZE RIVERSichuan has teahouses in towns and cities

everywhere. There is a saying, "China has the best teahouses in the world and Sichuan has the best teahouses in China."

It is a custom for Yangzhou people to have morning tea in teahouses, which is part of Yangzhou culture and also an indication of rich Chinese food culture. Pingtan, a form of storytelling accompanied by music, is also popular in tea houses in south of Yangtze River.

Dim sum generally refers to steamed buns, thin tofu noodles in broth, giant soup dumplings, and fried fritters.

Located on the streets in Sichuan Province, teahouses serve unique local cuisine and are home to the true local living style. Teahouses have been an important home for social interaction and gathering place since ancient time.

Whichever tea house you go into, you can appreciate the strong style of Sichuan: the bamboo chairs, the square tables, the particular tea sets, the cooper teapots and the special skill of � lling water by Dr. Tea, the name given to the tea waiters in Sichuan.

You can also watch Chuanju Opera in tea houses. To attract the audience, Chuanju masters developed a unique sense of humor and performance skills, such as mask changing and knife play.

China's Tea Export

The history of tea in China is long and complex. The Chinese have enjoyed tea for millennia. According to legend, tea was first discovered by the Chinese emperor and inventor Shennong in 2737 B.C. China exported 302440 tons of tea valued at 78416.9 million US dollars in 2010.

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WHAT TO EAT INFOUR SEASONSSpringThe � rst month of the Chinese calendar is called "yuan" month and in ancient times people called night "xiao". The fifteenth day is the first night to see a full moon, therefore the day is called Yuan Xiao Festival (Lantern Festival) in China.

According to Chinese tradition, at the very beginning of a new year, when there is a bright full moon hanging in the sky, there should be thousands of colorful lanterns hung out for people to appreciate. At this time, people will try to solve puzzles on lanterns, eat yuanxiao (glutinous rice ball) and enjoy a family reunion.

Yuanxiao is made of glutinous rice flour, filled with red bean paste, chopped peanuts and sugar, sesame paste (ground black sesame seeds mixed with lard), rock sugar (which would create a hot, melting caramel-like � lling), etc.

Summer

Duanwu Festival, also known as Dragon Boat Festival, is a traditional and statutory holiday associated with Chinese and other East Asian and Southeast Asian societies as well. The festival occurs on the 5th day of the 5th month of the lunar calendar. The focus of the celebrations i n c l u d e s e a t i n g t h e r i c e dumpling Zongzi , drinking realgar wine Xionghuangjiu, and racing dragon boats.

The traditional food for the Dragon Boat Festival, Zongzi is a glutinous rice ball, with a � lling, wrapped in corn leaves. The � llings can be egg, beans, sweet potato, walnuts, mushrooms, meat, or a combination of them. They are generally steamed.

Autumn

The Zhongqiu Festival, also known as the Moon Festival or Mid-Autumn Festival, is a popular harvest festival celebrated by Chinese people. It is held on the 15th day of the eighth month in the Chinese calendar. This festival is also known as the Moon Cake Festival because a special kind of sweet cake (moon cake) prepared in the shape of the moon.

For generations, moon cakes have been made with sweet � llings of nuts, mashed red beans, lotus-seed paste or Chinese dates, wrapped in a pastry. Sometimes a cooked egg yolk can be found in the middle of the rich tasting dessert.

Winter

Laba Festival falls on the eighth day of the twelfth month in Chinese calendar. Chinese People always regard Laba as the sign that Spring Festival is just around the corner. On this day, each family will cook Laba Rice Porridge, a thick, sweet porridge of glutinous rice, green beans, candied fruit, peanuts and lotus kernels.

It is said that the Buddha Sakyamuni begged alms with an earthen bowl and was given a variety of di� erent foods to appease his hunger. To commemorate him, many kinds of rice and beans are used every year on that day.

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CULTURE

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BEIJING OPERABeijing opera or Peking opera is a form of traditional Chinese theatre which combines music, vocal performance, mime, dance and acrobatics. It arose in the late 18th century and became fully developed and recognized by the mid-19th century.

DanThe Dan refers to any female role. Dan roles were originally divided into � ve subtypes. Old women were played by Laodan, martial women were Wudan, young female warriors were Daomadan, virtuous and elite women were Qingyi, and vivacious and unmarried women were Huadan. In the early years of Beijing opera, all Dan roles were played by men.

JingThe Jing is a painted face male role. Depending on the repertoire of the particular troupe, he will play either primary or secondary roles. Beijing opera boasts 15 basic facial patterns, but there are over 1000 speci� c variations. Each design is unique to a speci� c character.

ChouThe Chou is a male clown role. The Chou usually plays secondary roles in a troupe. The name of the role is a homophone of the Mandarin Chinese word chou, meaning "ugly". This reflects the traditional belief that the clown's combination of ugliness and laughter could drive away evil spirits.

Beijing opera features four main types of performers.

ShengThe Sheng is the main male role in Beijing opera. This role has numerous subtypes. The Laosheng is a digni� ed older role. Young male characters are known as Xiaosheng. The Wusheng is a martial character for roles involving combat. They are highly trained in acrobatics, and have a natural voice when singing.

Cultural Exchange

In recent years, China has actively conducted cultural exchanges with other countries. On Oct. 7, 2010, Italy and China inaugurated one year full of celebrations featuring hundreds of artistic events aimed at further spreading knowledge of the Chinese culture in Italy. High-standard comprehensive exchange activities demonstrate the favorable, vigorous image of China in the ongoing reform and opening-up, and promote the exchange and mutual understanding with related countries.

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CHINESE WEDDINGIn China, marriage is considered to be one of the three most important things in one's whole life. Chinese wedding is a ceremonial ritual within Chinese societies that involve a marriage established by pre-arrangement between families.

When the wedding day comes, the bride’s and groom’s families perform "hair dressing" ritual for the bride and "capping" ritual for the groom, which symbolizes their initiation into adulthood and are important par ts of the wedding preparations.

The bride wears auspicious and festive red clothes, and the bridegroom would wear a special wedding suit accompanied by a procession to pick up his bride.

Then the bride and groom will leave her home and proceed to meet the groom's parents for a Tea Ceremony. The couple needs to serve tea to both parents and guests. In return, they will be presented with jewelry and money placed in red envelopes.

The feast or wedding banquet is an important part of the wedding. Wedding banquets are to thank family and friends for the kindness they have shown throughout the years. Most feasts will serve a twelve course meal including delicacies like roasted pig.

The night of the wedding, the bridal room will light dragon and phoenix candles to drive away the evil spirit, the newlyweds will drink wine from two cups tied together with a red string, arms crossed with each other.

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KONGFU PAINTING AND CALLIGRAPHY

Chinese Kongfu is classified into various styles according to di� erent regions, di� erent schools and families, as well as different fighting techniques. There are two most famous Kongfu scenic spots: Shaolin Temple in Henan Province and Wudang Mountain in Hubei Province.

Chinese painting and calligraphy has a long history.

Chinese characters evolved from pictures and signs, and the Chinese art of calligraphy developed naturally from its unique writing system. Through the ages, great calligraphers developed representative calligraphic styles of their times.

The roots of Chinese painting can be traced back to paintings on Neolithic pottery six or seven thousand years ago. Since similar tools and lines were used for the earliest painting and writing, painting is said to have the same origin as calligraphy. Thus, Chinese paintings usually integrate poetry or calligraphy with themes that include figures, landscapes, flowers, birds and other animals.

The Shaolin Monastery or Shaolin Temple is long famous for its association with Chinese martial arts and particularly with Shaolin Kongfu. Of the tens of thousands of Kongfu and wushu styles, several hundred have some relationship to Shaolin.

In years past, the mountains of Wudang were known as an academic centre for the research, teaching and practice of Chinese martial arts. Wudang Taiji, also known as shadowboxing, is another major division of Chinese martial art. Now it becomes a practice that promotes relaxation and relieving stress.

Bruce Lee Wax Figure at Madame Tussauds.

Painted by Xu Beihong.

Painted by Zhang Daqian.

Chinese Artwork Auction

The values of Chinese antiques are rising even outside the country’s own art market, which is now second only to the U.S. A Qianlong-dynasty scroll painting sold in March in France, for a record 22.1 million euros ($31 million), the latest in a series of big- ticket auction prices pledged by Asian bidders keen to buy back China's heritage.

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HAN COSTUME TRADITIONALCHINESE MEDICINEHan costume or Hanfu is the traditional dress

of Han nationality in China. Han costume has a history of more than three millennia. From the beginning of its history, Han costume (especially in elite circles) was inseparable from silk.

With a history of 2000 to 3000 years, Traditional Chinese Medicine (TCM) has formed a unique system to diagnose and cure illness. The TCM approach is fundamentally di� erent from that of Western medicine.

In TCM, the understanding of the human body is based on the holistic understanding of the universe as described in Daoism, and the treatment of illness is based primarily on the diagnosis and di� erentiation of syndromes.

The TCM approach treats Zang-Fu organs as the core of the human body. Tissue and organs are connected through a network of channels and blood vessels inside human body.

Acupuncture is a technique of inserting and manipulating � ne needles into speci� c points on the body with the aim of relieving pain and for therapeutic purposes. According to traditional Chinese acupuncture theory, these acupuncture points lie along meridians along which Qi, the vital energy, � ows.

A complete Han costume garment is assembled from several pieces of clothing into an output:

Yi (衣): Any open cross-collar garment, and worn by both sexes

Pao (袍): Any closed full-body garment, worn only by men in Han costume

Ru (襦): Open cross-collar shirt

Shan (衫): Open cross-collar shirt or jacket that is worn over the Yi

Qun (裙) or Chang (裳): Skirt for women and men

Ku (裤): Trousers or pants

People are also able to accessorize with tassels and jade pendants or various ornaments hung from the belt or sash, known as Pei (珮).

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NICELYMADE IN CHINA

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PORCELAINPorcelain is generally believed to have originated in China. Porcelain manufactured during the Tang Dynasty period (618–906) was exported to the Islamic world, where it was highly prized. By the Sui (about 580 AD) and Tang (about 620 AD) dynasties, porcelain had become widely produced.

How to make porcelain?

Firing

In this process, green (unfired) ceramic ware is heated to high temperatures in a kiln to permanently set their shapes. Porcelain is � red at a higher temperature than earthenware so that the body can vitrify and become non-porous.

Forming

Pottery can be produced in three basic forming traditions: handwork, wheel work, and slip casting. It’s very common for wheel-worked pieces to be � nished by handwork techniques. Glazing

Unlike their lower-� red counterparts, porcelain ware does not need glazing to render them impermeable to liquids and for the most parts are glazed for decorative purposes and to make them resistant to dirt and staining.

Decoration

Porcelain ware may be decorated with under glaze using pigments that include cobalt and copper or over glaze using coloured enamels.

Porcelain Capital: Jingdezhen

Jingdezhen is located in J iangxi Province. Jingdezhen's porcelain has been famous not only in China but also in other countries. It became known internationally for being "as thin as paper, as white as jade, as bright as a mirror, and as sound as a bell". Jingdezhen's natural resources include kaolin, coal, manganese, and lime, but it is the kaolin that has made the city famous in China and the world. For over a millennium, its unique kaolin has enabled Jingdezhen to make high-quality porcelain.

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TEXTILEChina is one of the earliest countries in the world to begin the production of textiles. According to legends, the Yellow Emperor's wife Lei Zu invented the textile technology.

From the Xia Dynasty to the Spring and Autumn Period and Warring States Period, textile technology experienced great development. Through long-term refinement, the combination textile tools evolved into primitive reeling machines, spinning wheels and looms.

Compared with modern textile machines, with the exception of power intensity, spindle number and running speed, China’s ancient textile machinery operated basically on the same principle in terms of either machine structure or power transmission.

The Nanjing "Yunjin" silk brocade is one of the three brocades well-known in China and abroad. Its elegant and re� ned design with beautiful colors makes it look like clouds in the sky. So it's named "Yunjin"(cloud brocade or cloud silk).

China Textile Industry

The output of China textile industry increased steadily in 2010. Total industr ial production value of stat ist ics -worthy China text i le enterprises increased by 1.31 times from 2005 to CNY4765.0 billion in 2010. In 2010, China's textile and apparel export was on their way to recovery, as it was rapidly returning to its pre-crisis export level. According to China Customs, the exports value of China's textile and garment amounted to $206.5 billion in 2010, increasing 75.72 percentage points from 2005.

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CHINESE PEOPLEChina enjoys with a vast territory and abundant resources, it shows di� erent types of local customs and practices.

BeijingPekinese is provided with its own unique sense of humor, and passion, which fundamentally embodies on Beijing taxi drivers who can chat and heat up with passengers from different places with Pekinese put it, this is called "Kan Da Shan" meaning “chew the fat”. Pekinese is very pragmatic; no matter what they do, they always leave people with a feeling of pragmatism. They advocate genuine relationships; sincere with others, scorn treacherous false style with a gentleman style. The relationships among Pekinese is one of the most "humane", and in old Beijing courtyard, we can find several families with no genetic relationship living in the same space, care, share bliss each other when in trouble with the friendly harmony.

ShanghaiShanghai is China's most developed city and is very easy for people to adapt to, but the prevalence of Shanghai dialect makes it more difficult for outsiders to get used to. Shanghai people enjoy good taste; they are reasonable, polite, very particular about life, and very trustworthy, law-abiding, work fine. The products in shanghai enjoy the highest quality. Shanghai businessmen are shrewd experts with a quick wit and they can tell good products from bad ones while arguing strongly on just grounds.

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ShandongShandong was the birthplace of Chinese culture.People from Shandong are honest men with kindness and integrity, known as "Chinese among the Chinese people." “Qi Lu” culture as the traditional Orthodox culture in Shandong, a concept rooted deep in foster loyalty is still with the orthodox ideas, "loyalty" and "justice" serve as fundamental human values in Shandong. The so-called "justice", shall mean take a moral responsibility of the state and the friends from a moral principle, Shandong businessmen are honest, contract abided, trustworthy.

Northeast (Heilongjiang, Jilin, Liaoning)The highlighted civilization in the Northeast people is hero worship, brave, strong, hard-working, and so the quality of recognition. There is also a feature of the Northeast people, which is they are warm, generous and helpful. Chinese singer Xue Cun had sung a song "We the Northeast people are all living Lei Feng ", which is the best explanation for this character. (Lei Feng, 1940-1962, helped numerous people in a very short life.)

SichuanChengdu Plain has the reputation of the land of abundance with one of the best brewing technology in China; many famous alcohols can be found here. Residents here care to enjoy life; they have unique view of point with a wealth of folk wisdom. They love "Long Men Zhen" meaning “playing mahjong”. As in the basin, Sichuan is slightly closed compared to the coastal provinces due to con� ned basin culture.

ZhejiangZhejiang businessmen pay attention to starting business in small scale. They will spare no effort even for a single dime. After accumulating enough capital, they would try to make the product from simple one to sophisticated one that is from buttons to clothing and shoes, from electronic components to the complete sets of electronic devices, from small daily used items to high-tech products. They are more and more involved in real estate, finance industry. Where there is the forefront of China's economy, there is Zhejiang.

JiangsuJiangsu is called a land flowing with milk and honey. As Jiangsu is rich in water resources, people tend to be soft just like the water of Jiangsu.

People in J iangsu are mostly smal l especially for women; men are the soft-spoken with reserved behavior. People from Jiangsu are quick minded with good business, financial skills, even literary talent is also very outstanding.

CantonMost areas in Guangdong are along the coast of southeast sea of China, since ancient time most people are living by fishing. In the sea, many people need to cooperate through storms every day, which prompted the formation of a brave Cantonese character and strong team spirit. Cantonese is also wild, full of creativity, daring to dare. In modern times, the trend may be repeated in Guangdong, from the Northern Expedition to the reform and opening up, many far-reaching events are opened by the Cantonese.

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Finding manufacturing partners,keeping it SIMPLE and SAFE

How to protect my IP Rights?

Register your intellectual property right(s) (IP rights) under your country's law. You can protect your Logo(s) and Slogan(s) under the Chinese Anti Unfair Competition Law. Try to register your IPR(s) in China as well. Small and medium enterprises should therefore always use written agreements addressing the issues surrounding know-how, trademarks, IPR, non-competition and con� dentiality.

How to make sure my supplier is an authorized reseller?

Contact the owner of the brand to con� rm if they are an authorized reseller.

How to protect trade secrets and processes?

When outsourcing manufacturers you may consider separating your designs, ideas and know-how amongst various manufacturers to ensure that no one manufacturer is able to steal your trade secrets and know-how. This works like a puzzle, distributing each single piece to another location to eliminate the chances of putting the pieces all together.

How to assure product quality?

Sometimes a buyer may receive poor quality products after payment has been made, but the supplier refuses to compensate the importer or does not even respond to complaints. Sometimes a supplier may send

high quality samples to the buyer but the quality of the real end product is very poor. In order to avoid poor quality, you should undertake quality and inspection before ordering, during the production process and just before the shipment leaves.

What precautions should I take before making the � nal payment?

You should use the services of a credit institution that checks the background of manufacturers before you make your final payment. Always remember: No final payments unless you are certain you will receive the goods.

What has to be done if the suppliers do not deliver goods?

When failed in communicating with the supplier, keep a record of contact emails, payment bills and other valid documents to report the case to the police and also voice a complaint to local trade committee or department of commerce.

When should I be suspicious?

If the supplier avoids giving you substantive information about its company. They may act excited but vague, emphasizing what a great opportunity this is for you. The supplier asks you for up-front payment. If they request payment options other than Letter of Credit, T/T or Western Union.

How do I structure the relationship with my China sourcing partner?

S o m e c o m p a n i e s u s e a f u l l - s e r v i c e China sourcing agent and others set up

a representative office to manage China sourcing operations. You can also � nd quality Chinese manufacturers online or on trade fairs.

How to make sure goods brought into my country meet all national regulatory requirements?

Goods that don't meet requirements can be stopped at the border or result in future legal suits. It is highly recommended to consult a good customs broker before placing any orders.

Why is it best to see the factory for myself?

Good relationships (or guanxi in Chinese) play a crucial role in business in China, so it is advisable to meet the suppliers before placing an order. And you can inspect manufacturing areas to get an idea of raw material quality, workers’ skills, production capabilities and the internal QC process of the manufacturer.

How about after-sale service of Chinese suppliers?

At present, a lot of excellent Chinese suppliers provide comprehensive after-sale service, set up repair centers overseas or authorize cooperation partners to offer after-sale service. It includes consultation, products maintenance, accessories replacement, etc.

What problems do most people complain about?

Failure to send the correct products. Sending product of inferior quality than the samples. Failure to deliver on time. Failure to disclose all relevant information about a product or terms of the sale.

Examples of fraud.

Trading with fake companies. Fake check scams. Poor product quality. Sometimes buyers send free samples to suppliers but they are not the same as the � nal delivered products.

Should I be wary of over generous o� ers?

Yes, be wary of potential partners who offer an especially high or low price. It is easy to be tempted by such offers, but they are often attempts of fraud. In business, the expression "you get what you pay for" is often painfully true. Be especially diligent to check the contact information, identification and any claims a suspicious trade partner makes. If it sounds unbelievable, it probably is.

Is there any possibility that some 'fraud' may not actually be fraud?

Yes, some 'fraud' may not actually be fraud but problems occurring due to misunderstanding and miscommunication and the lack of understanding of each others’ culture. Many of these issues can be avoided by seeking trade information from Chinese related government institutions.

How to source online?

Educate yourself about how to source online by reading resources offered by Made-in-china.com and other resources. Every day new suppliers register with B2B websites such as Made-in-china.com. When sending an inquiry to a supplier, make sure you state your request in detail. Let the supplier know: exactly what you are looking for, the quantity you require, your location, expected price range, delivery time requirements, and etc.

How to � nd reliable suppliers online?

Provide clear requirements regarding product quality, material speci� cation, and dimensions etc. Obtain quality certificates including material composition reports, independent qual ity repor ts and other evidence of testing and inspection. Obtain samples for assessment. If possible visit the factory. Provide suppliers with detailed feedback about the product and how they can improve their service.

How to source on Made-in-China.com?

Search products and suppliers by keywords, or send inquiries to suppliers. You can post o� ers too. Registration is free.

What are Audited Suppliers from Made-in-China.com?

SGS , the wor ld ' s lead ing inspec t ion , ver i f icat ion, test ing and cer t i f icat ion company, personally and individually tests and audits Audited Suppliers from Made-in-China.com to make sure they meet world class standards.

What are Audit Reports of Made-in-China.com?

Audit Reports are produced by SGS, the wor ld 's leading suppl ier cer t i f icat ion company. An SGS audit report contains the following information: general information, foreign trade capacity, product research & development capacity, quality management system and product certi� cation, production capacity & quality control, financial position, working environment & energy saving and photos.

Negotiating contracts and agreements

What are the most important things when negotiating with Chinese people?

Organization, detail, politeness, a strong will and a healthy dose of patience.

Is there a strong emphasis on hierarchy in Chinese business culture?

Yes, ensure you bring a senior member of your organization to lead the negotiations on your behalf. The Chinese will do the same.

How to find who makes the final decision?

Since the h ierarchy with in a Chinese organization is complicated, treat everybody with equal respect and be prepared to present your material to many different people at varying levels of authority.

How to exchange business cards?

The Chinese are keen about exchanging business cards, so be sure to bring a plentiful supply. Present your card with two hands. When receiving a card place it in a case or bag rather than in a wallet or pocket.

What should I print on my business card?

Your professional title, especially if you have the seniority to make decisions. If your company is the oldest or largest in your

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country, or has another prestigious distinction, ensure that this is stated on your card.

How to say NO in china?

Negative replies are considered impolite in China. Chinese people won’t say "no" to a proposal. They will say "perhaps", "I'm not sure", "I'll think about it", or "We'll see" instead.

What's the meaning of “No big problem” or “The problem is not serious”?

It usually means “There are still problems”. Always investigate the situation fully to obtain facts.

Why are Chinese people renowned for being tough negotiators?

Chinese businessman's primary aim in negotiations is “concessions”. Always bear this in mind when formulating your own strategy. You must be willing to show compromise and ensure their negotiators feel they have gained major concessions.

What's the biggest di� erence between Western and Chinese business culture in decision making?

Quick decisions are alien to Chinese. Rapid decision making, incorporating quickly gathered and processed information, is a sign of an aggressive, highly competent manager in the West. But to Chinese, haste is the sign of an idiot. The Chinese prefer to deliberate longer so you need to be patient.

Are contracts sometimes flexible in Chinese business culture?

Yes, sometimes the stronger your relationship with the other party, the more likely the contract will be followed as written. It is important to not solely rely on the contract to protect you. Establishing a strong relationship and having proactive involvement in product QC is the key to getting the product you desire.

Chinese markets

Economy of China in 2010.

China is the world's second largest economy after the United States. It is the world's fastest-growing major economy, with average growth rates of 10% for the past 30 years.

China's top trading partners.

China's top trading partners are Europe, United States and Japan.

What are the main products for export in China?

In 2010, export of electromechanical products rose to 933.43 billion dollar, rising at 30.9 percent. This occupied 59.2% of total export volume in China, among which export of electronic products accounted for 388.79 billion dollar, rising at 29.1% and export of mechanical equipments accounted for 309.83%, rising at 31.4%.

What is the impact of � nance crisis on Chinese suppliers?

Finance Crisis largely affected global trade

in China. Especially in 2009, a large amount of exporters were facing challenges of a possible reshuffle in trading field. After crisis, companies with out-of-date industrial structure and production mode became obsolescent, while lots of excellent, advanced companies survived and stepped onto a higher level. Finance Crisis is not only a challenge but also a great opportunity for Chinese enterprises.

China's top international trade cities.

Beijing, Shanghai, Shenzhen and Tianjin.

Nanjing, Suzhou, Zhangjiagang in Jiangsu Province.

Guangzhou, Foshan, Zhongshan, Jiangmen, Quanzhou, Dongguan in Guangdong Province.

Hangzhou, Ningbo, Wenzhou, Yiwu, and Taizhou in Zhejiang Province.

Xiamen and Fuzhou in Fujian Province.

Qingdao in Shandong Province.

China's potential international trade cities.

Chongqing.

Yangzhou, Nantong, Lianyungang in Jiangsu Province.

Jiaxing in Zhejiang Province.

Chengdu in Sichuan Province.

What is the new trend of purchasing in China?

At present, global buyers have developed their used way of purchasing from buying

nothing else but low-price products to buying ones of high quality or ones with high ratio of performance to price. Global buyers are becoming more and more strategic. They tend to merchandising different products in only one region in order to save expense of prophase research; merchandising innovated products which have market potential; cooperating with Chinese suppliers that have completed support facilities and are professional in trading procedure; making factors such as currency appreciat ion and rise of labor costs part of their inquiry consideration to sign replying clauses.

What is the new trend of transformation of Chinese foreign trade enterprises?

T h e d e v e l o p m e n t o f f o r e i g n t r a d e competition ability in developing countries experiences 3 stages: The first stage is the period of labor resource advantage, which has already passed over; the second one is the currently on-going progress of technical improvement and stick-to-card production; t h e t h i rd s t a g e c ove r s i n d e p e n d e n t innovat ion, technology suppor t , and sales ability development – only a few of Chinese enterprises have stepped onto this stage while most of them still remain in an intermediate state.

How is brand consciousness of Chinese enterprises?

In the past, there is not a world famous brand in China. While in recent years, lots of Chinese enterprises began to build their own brands, and even took brand building and global promotion as one of their long strategic targets. Most enterprises started from improving quality, updating services and maintaining corporate image and till now have obtained positive results.

How are the environmental protection products developing in China?

In recent years, most Chinese suppliers are taking developing low carbon products and eco-friendly products seriously, switching to Green industry. Chinese government also released several strategies and laws to improve public conscious awareness of environmental problems. Exporting products with high energy consumption and high carbon emission will be largely cut off in government planning.

Has price rise in� uenced exporting?

Over these days Chinese suppliers are under pressure of rise in the RMB, in raw material cost and in labor cost. Under the circumstance, price rise is a helpless but logical result. However, quite a lot of Chinese suppliers began to develop high value-added products to resist price rise crisis.

Compared with India, Vietnam, Philippine, what are the advantages of Chinese suppliers?

Advantages of Chinese suppliers mainly lie in industrial comprehensive matching capacity. After several decades’ development in the fields of manufacturing industry and foreign trade, China has now formed complete industrial chains in regions such as Guangdong, Jiangsu, Zhejiang, Fujian, Shandong, Shanghai, Tianjin and etc., and has a complete, mature industrial matching system as well.

What's the ASEAN-China Free Trade Area?

The ASEAN–China Free Trade Area (ACFTA), is a free trade area among the ten member states of the Association of Southeast Asian Nations (ASEAN) and the People's Republic of China. The free trade area came into effect on 1 January 2010. It is the largest free trade area in terms of population and third largest in terms of nominal.

What are the economic bene� ts of the ASEAN-China Free Trade Area?

The free trade agreement reduced tariffs on 7,881 product categories, or 90 percent of imported goods, to zero. This reduction took e� ect in China and the six original members of ASEAN: Brunei, Indonesia, Malaysia, Philippines, Singapore and Thailand. The remaining four countries will follow suit in 2015.

What are the hot spots of investment in China at present?

Electronic Information, Technology, Media, Telecom, Clean Energy, Healthcare, Public Service, Real Estate.

What are the current situation of investment and construction in China?

As a result of a big market in China, low labor cost, complete matching facilities, many foreign investors choose China as their target place for investing and building factory. In 2010, 27406 foreign companies got o� cially approved to enter China, demonstrating a year-on-year increase of 16.94%. And the top 10 countries and regions of investment in China are as follows: Hong Kong, Taiwan,

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Singapore, Japan, US, Korea, UK, France, Netherland, Germany.

What is the current situation of electronic business in China?

At present in the field of Chinese electronic b u s i n e s s , B 2 C , C 2 C t r a d e i s grow i n g vigorously, and B2B occupies an absolute share in the market.

What is the situation of B2B market in China in 2010?

In 2010, B2B market in China kept a steady growth, and the volume of business reached 3.8 thousand billion, increasing by 15.8% year-on-year.

Culture and customs

What’s “guanxi”?

Guanxi in Chinese means "relationship" or social networking. It's regarded as the central idea in Chinese society. "Guanxi" can take on many forms. It does not have to be based on money. The kernel of guanxi is doing business through value-based relationships. Chinese people feel obligated to do business with their friends first. Right guanxi can ensure a success.

What’s “mianzi”?

Mianzi, which means face in English, is a combination of dignity, pride and public reputation. Managing mianzi is an integral par t of Chinese etiquette. I t can be so important that Chinese may sweep aside business to keep it.

What’s “geimianzi”?

It means giving face, showing respect for a person's feelings. Simple ways of "giving face" could be sitting in the correct place at a meeting or dinner, o� ering an appropriate gift to a person, or giving praise and compliments.

What’s “meimianzi”?

It means losing face. Face can be lost through a public insult or public contradiction or by failure to receive the proper level of respect. It is not really the act that causes a loss of face but the fact that the act is public, and there is public humiliation or loss of prestige involved.

What’s “liumianzi”?

I t means giving someone a chance to regain lost honor. It can be very important in building long-term business relationships and friendships.

Why do Chinese suppliers invite me to a business dinner? Does it mean their products are not so good?

No, Chinese business dinners are based on tradition. If done properly, the business banquet is one of the best ways to demonstrate one's knowledge and appreciation of Chinese culture to current or future business associates.

What's the seat etiquette in Chinese business culture?

Generally, the seat in the middle of the table, facing the door, is reserved for the guest of honor. The host sits directly to the left. Everyone else is seated in descending order of status.

Is there anything I should avoid when having dinner with Chinese people?

Leaving a "clean plate" means that you are not given enough food, which makes the host lose face.

Don't tap on your bowl with your chopsticks.

Sticking your chopsticks straight up in your rice bowl is considered rude because in this position, they resemble the joss sticks that are used in Chinese religious rituals.

Should I arrive earlier when hosting a banquet?

Yes, you should arrive at least 30 minutes before your guests.

What does “Have you eaten?” mean?

The question “Have you eaten?” or “Where have you been?” are mentioned in China as well as “How are you?” It's just a superficial inquiry that does not require a literal-minded, detailed answer.

Do I need to give business gifts to Chinese?

Unlike many countries, gift-giving does not carry any negative connotations when doing business in China. Gifts should always be exchanged for celebrations, or thanks for assistance.

What should I know about business gift-giving?

Give a gift to the entire company, rather than an individual, and present the gift to the leader of the Chinese negotiating team. A gift

should always be wrapped, but avoid plain black or white paper because these are the colors of mourning. Don’t expect them to unwrap the gift in front of you, rather it may just be put aside. This does not mean they are not grateful.

Which kind of gifts is popular among Chinese?

Popular items include cigarette lighters, wine, the exotic coins, local traditional ornaments or food etc.

Never give clocks to Chinese.

Why do Chinese people sometimes refuse my gift?

Chinese do not usually accept a gift, invitation or favor when it is first presented. Politely refusing two or three times is thought to re� ect modesty and humility. Accepting something in haste makes a person look aggressive and greedy. So it may sometimes take a few tries to get the person to accept the gift.

Do I need to tip in China?

No, tipping is not practiced and almost no one asks for tips.

What's is the order of Chinese names?

The family name always comes first, and only family members or close friends use � rst names.

Why do Guangdong people tap the table when someone pours tea for them?

It means THANK YOU.

When do Chinese people usually take a long vacation?

The annual Chinese Spring Festival comes every late January or early February, almost every Chinese person takes vacation for at least 7 days.

Why do younger Chinese give up a seat to elders on bus?

Chinese people respect for elders. So don't be offended if younger Chinese offer you an arm going up stairs or other assistance if you are older.

Does every Chinese learn Kongfu?

Of course not.

Travel Tips

How to learn Chinese for free in China?

Many Chinese, especially young students, are eager to improve their spoken English. This situation is ideal, as language exchange with a native speaker of Chinese is one of the best ways to learn the language.

Do I need a local guide during my tour?

If you want to do lots of touristy or shopping,

you'd better have one. They can save you money on tickets of museums and can help you get good prices at the markets.

How to tell a cab driver where to go when he or she can't speak English?

Ask someone to write down the address in Chinese to show the cab driver. Never get in an unmarked taxi cab, or you will be charged more than you should. Make sure they always use the meter.

Can I drink tap water in China?

No, usually tap water is not drinkable. You are recommended to drink bottled water instead. Always boil the water if your only choice is tap water.

What are the emergency telephone numbers in China?

110--Police, 119--Fire, 120--Emergency, 114--Directory inquires and information, 121—Weather.

When are the peak tourist seasons?

Chinese New Year: Date varies but generally late January or early February. China National Day: First week of October.

Avoid travelling during these periods.

Can I bargain in China?

Open air markets, privately run stores are best for bargaining. Remember to establish a friendly rapport first. You are creating a

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relationship with the merchant, not a price war.

How to open bank accounts in China?

Opening a Chinese bank account is actually an easy process. The only actual needed document for a basic account is your passport.

How to get driver's license renew?

Conditions: 90 days before the driver's license expires. Driver's license has not been put in a suspended, canceled or revoked state.

Required documentation: Driver's license application form. Applicant and, if applicable, authorized agent's original identification document. Original health examination certificate issued by hospital of county level or above. Original driver's license (Applicants should provide a translated version if it is not in Chinese). Three 1-inch color photos with a white background.

How to see a doctor in China?

The Chinese medical system comprises mostly of public and private hospitals. Small and personalized clinics are still uncommon. If you’ve decided to see a doctor in a public hospital, register first. Treatments are mostly Western medical techniques including diagnosis, medication, injection or the necessary scans. Your doctor may give you a prescription for you to buy medicine in a drugstore, most of the time at the lobby of the out-patient section building. If possible have a Chinese person accompany you as the system can be confusing and often the hospitals are quite crowded.

Hello!

你好![ni hao]

How are you?

吃过了吗?[chi guo le ma]

Thank you!

谢谢![xie xie]

You are welcome!

不客气。[bu ke qi]

I'm sorry.

对不起。[dui bu qi]

No.

不。[bu]

OK.

好的。[hao de]

How much?

多少钱?[duo shao qian]

Too expensive!

太贵了。[tai gui le]

Bye!

再见。[zai jian]

I don't know Chinese.

我听不懂。[wo ting bu dong]

I want to go to⋯

我想去⋯⋯[wo xiang qu]

What's your name?

您贵姓?[nin gui xing]

Taxi! ( You should wave your hand at the same time.)

出租车![chu zu che]

Have a nice trip!

一路顺风![yi lu shun feng]

Wish you a good luck!

一切顺利![yi qie shun li]

I'm full.

我吃饱了。[wo chi bao le]

Yummy!

真好吃![zhen hao chi]

Cheers!

干杯![gan bei]

Excellent!

很好![hen hao]

Basic Chinese Phrases

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