Smart social networking for graduate students

Presented by:Andrew CareagaDirector of Communications@MissouriSandTOct. 23, 2013

#SmartSocialGrad

Photo: Jason A. Howie, “Social Media Apps,” on Flickr

www.slideshare.net/andrewcareaga

A bit about meDirector of Communications since 2004At S&T since 1991Journalism backgroundCo-manage university’s social media presence• Twitter & Facebook <- mainly• YouTube, Flickr, blogsBlogger (Higher Ed Marketing – andrewcareaga.wordpress.com)Twitter fanatic (@andrewcareaga)Tweeting about:

#highered#music#stlcards

TODAY’S AGENDA:1. The social media landscape2. How social media can help you3. How to practice smart social

Live-tweeting? Use this hashtag: #SmartSocialGrad

POP QUIZWhat is your Digital IQ?

“Social Media Explained,” by ChrisL_AK (Flickr); “Kettle Glazed Doughnuts,” by cellar_door_films (Flickr)

A social media minute

Source: Tunheim, March 2012)

How grad students use social media

Connect with other students with academic interests

Pose a question to peers

Share research information

Use research recommended by peers

0 5 10 15 20 25 30 35 40 45

39

34

8

1

% of grad students

Source: ProQuest, “Undergraduate and Graduate Use of Social Mediawww.slideshare.net/proquest/undergraduate-and-graduate-student-use-of-social-media-whitepaper

Source: Tribe HR/TheUndercoverRecruiter.com

Source: Tribe HR/TheUndercoverRecruiter.com

use/plan to use social networks for recruiting

are likely to look at social profiles

have hired a candidate introduced via social media

0 20 40 60 80 100

92

86

73

% of recruiters who…

How recruiters use social media

HubSpot, 101 Awesome Marketing Quotes (www.hubspot.com/101-marketing-quotes/)

For example:

New opportunities for grad students

• Professional networking, collaboration

• A support network• Access info and research material• Keep up with news relating to a field• Build your online presence (“digital

footprint”)

Source: Tribe HR/TheUndercoverRecruiter.com

Networking, collaboration, support

Connect with peers in your fieldRequires engagementHow to get involved:• RTs (retweets)• @mentions• Hashtags #• Conversations• Twitter lists• Twitter chats

#gradchat#jobhuntchat#medschool#mbachat#phdchat#pubhealth#highered#stemcareers#smallbizchat#edchat

Relevant chat hashtags

#gradstudentproblems

Getting started: Who to follow?At Missouri S&T:• @MissouriSandT (of course!)• @SandTGradStudy (naturally!)• @SandTChancellor (best #highered leader on Twitter!)

Elsewhere:• @chronicle• @InsideHigherEd• @TimesHigherEd• @gradhacker• @thesiswhisperer• @researchwhisper• @researchremix

LinkedIn: Professional connections

Photo: “LinkedIn Contacts,” Brett Farmiloe, Flickr

10 tips for LinkedIn success

1. Write your own headline2. Choose the right photo3. Use keywords4. Include relevant work experience5. Complete the summary

10 tips for LinkedIn success

6. Highlight publications, certifications7. Get recommendations/endorsements8. Claim your vanity URL9. Adjust your public profile settings10. Keep your profile up to date

Via Maebellyne Ventura, “Set up a Killer LinkedIn Profile,” Aug. 6, 2013(maebellyneventura.com/social-media-rules/setting-up-a-graduate-linked-in-profile/)

The blogosphere

• Because sometimes140 characters just isn’t enough

• Build your network• Discuss/conduct your

research• “Publish” • Integrate with other

social media

Photo: “blogosphere1,” by DaveBleasedale on Flickr

Practice smart socialPhoto: “Best Group Costume Halloween 2009,” by nicadlr (Flickr)

Don’t be this guy

Or this guy

IMPACT

Source: Alan Stark, Flickr

I IdentityM Mom RuleP PositivityA Add ValueC CareerT Think

Adapted from Fieldhouse Media

House rule No. 1

Don’t be evilPhoto: “Devil,” by elycefeliz on Flickr

House rule No. 2

Don’t be dumbPhoto: “Jester,” by Susan Averello on Flickr

“What happens in Vegas stays in Vegas; what happens on Twitter stay on Google forever!”

Jure KlepicSocial media guy

Image: “Google Logo,” by SEO on Flickr

Missouri S&T’s social media guidelines:

rol.la/smartsoc

Thanks!