Smart Shopping AssistantSmart Shopping Assistant

BYBY

Who Are We?Who Are We?

• Çağıl Naz HAPOĞLU – Project ManagerÇağıl Naz HAPOĞLU – Project Manager• Atilla AKPINAR – Financial ManagerAtilla AKPINAR – Financial Manager• İbrahim GÜRSES – Software Designerİbrahim GÜRSES – Software Designer• Umut CÖCEN – Software DesignerUmut CÖCEN – Software Designer• Çise MIDOĞLU – Hardware DesignerÇise MIDOĞLU – Hardware Designer• Cemil Can COŞKUN – Hardware DesignerCemil Can COŞKUN – Hardware Designer

ContentsContents

What is Smart Shopping Assistant?What is Smart Shopping Assistant?

Why Smart Shopping Assistant?Why Smart Shopping Assistant?

How Does It Work?How Does It Work?

Investment Opportunity & MarketInvestment Opportunity & Market

Shopping SpreeShopping Spree

Quality Function DeploymentQuality Function Deployment

WHY?WHY?

In the shopping spree;In the shopping spree;

A useful guide A useful guide is is

undoubtedly undoubtedly necessarynecessary

The Smart Shopping The Smart Shopping AssistantAssistant

An electronical device that aids the An electronical device that aids the customers in a shopping mallcustomers in a shopping mall

Announce campaigns and promotionsAnnounce campaigns and promotions

Display the information of the products, special Display the information of the products, special offers and discountsoffers and discounts

Search an item or a storeSearch an item or a store

CollectCollect location location information with Real Time information with Real Time LocationLocation System System

Collect statistical data about the shopping Collect statistical data about the shopping trajectories trajectories and habits and habits of the customers of the customers

Increase the number of Increase the number of customers per a daycustomers per a day

Find the location, promotions Find the location, promotions and general information about and general information about the products the products

Increase the overall time Increase the overall time that a customer spendsthat a customer spends

Create a customer profile Create a customer profile with the statistical datawith the statistical data

Our Smart Shopping Our Smart Shopping AssistantAssistant

• A PDA style product - HP iPAQ A PDA style product - HP iPAQ HW HW 69156915• Cell phone sizedCell phone sized• Touch screenTouch screen• WiFi – Bluetooth supportedWiFi – Bluetooth supported

Real Time Location SystemsReal Time Location Systems

How Does It Work?How Does It Work?

Hardware PartsHardware Parts

HP iPAQ 6915 Pocket PCs

       Linksys WRT54G Wireless LAN Access Points

             

Dedicated Linux Servers with MySql Database

QFD for Smart ShoppQFD for Smart Shoppiing Assng Assistantistant

Voice of Customer

Voice of Engineer

Importance Ratings

Loca

tıon

Investment HighlightsInvestment Highlights

Active Active Market Market

EnvironmentEnvironment

Strong Management

Growth Growth PotentialPotential

• 224 shopping malls all around Turkey224 shopping malls all around Turkey

• 288 shopping malls estimated for 2010288 shopping malls estimated for 2010

• $161 billion revenues in 2008$161 billion revenues in 2008

• Despite economical crisis, over $200 billion Despite economical crisis, over $200 billion revenues estimated for 2009revenues estimated for 2009

• The consumer – revenue indexes per square The consumer – revenue indexes per square meter is significantly increasing every yearmeter is significantly increasing every year• Total employment in the sector has just Total employment in the sector has just decreased one percent, if compared with the decreased one percent, if compared with the previous yearprevious year• BBy the end of December 2009, the sector is y the end of December 2009, the sector is expected to have grown 4%, compared with the expected to have grown 4%, compared with the previous six months of the same yearprevious six months of the same year

• A strong and ambitious management teamA strong and ambitious management team

• Recruited the best financial advisers and the Recruited the best financial advisers and the engineers with the most creative designers of Turkeyengineers with the most creative designers of Turkey

ResultResult

The retail sector will be growing in the upcoming years, The retail sector will be growing in the upcoming years, although the number of shopping malls in the main cities of although the number of shopping malls in the main cities of Turkey is sufficient for 1-2 more years.Turkey is sufficient for 1-2 more years. 

The sector is ready to implement the new devices, changes and The sector is ready to implement the new devices, changes and innovations that would lead the customer to purchasing.innovations that would lead the customer to purchasing.  A smart shopping assistant with a A smart shopping assistant with a simplesimple design and design and basic basic knowledge for usageknowledge for usage can be placed in the market in one-year can be placed in the market in one-year period and would be remaining in the market for more than 2-3 period and would be remaining in the market for more than 2-3 years, with the supporting technological improvements and years, with the supporting technological improvements and supplies.supplies.