smart retail business opportunities in the uk
TRANSCRIPT
Four key areas for new business for Finnish companies Key protagonists in the UK value chain are the retail technology providers, adver-sing agencies (including digital agencies), distributors (including supply chain and logis-cs), retailers and brands. They are inves-ng heavily on Smart Retail technologies in following areas.
1. Omni-‐channel experience
2. Mobile Commerce
3. Social Media
4. Cloud Compu)ng
05/05/15 © Finpro 2
Omni-‐channel experience
To win the baJle in the hyper compe--ve markets, retailers are inves-ng in Smart Retail strategies that offer their customers a seamless and fully integrated level of customer service throughout the retail journey enhancing the bricks and mortar and digital experience.
05/05/15 © Finpro 3
Omni-‐channel experience
Finnish companies have exper-se and poten-al for new sales especially in the following areas of omni-‐channel experience:
• audio visual experiences • social media • customer experience • supply chain, forecas)ng, category management and logis)cs
05/05/15 © Finpro 5
Mobile Commerce
According to Frost & Sullivan, mobile represents a fundamental shiZ in the way consumers are discovering buying and interac-ng with retailers. This applies strongly to the UK Smart Retail market.
05/05/15 © Finpro 7
Mobile Commerce
Finnish companies have exper-se and poten-al for new sales especially in the following areas of Mobile Commerce:
• loca)on-‐based mobility • mul) device, mul)-‐channel and omni-‐channel transac)on processing in-‐store and on the move
05/05/15 © Finpro 9
Social Media
Retailers are inves-ng heavily in integra-ng social media with other online marke-ng programs. Retailers are now coming to terms with how to use social media for marke-ng purposes.
05/05/15 © Finpro 11
Social Media
Finnish companies have exper-se and poten-al for new sales especially in the following areas of Social Media:
• social media applica)ons
• online communi)es
• high-‐performance loyalty tools
• social media marke)ng
• advocacy
05/05/15 © Finpro 13
Cloud Compu)ng
The ability to convert customer data into useful customer-‐centric informa-on that is relevant to the customer in real-‐-me at point of retail experience is a key driver for cloud based investments.
05/05/15 © Finpro 14
Cloud Compu)ng
Finnish companies have exper-se and poten-al for new sales especially in the following areas of Cloud Compu-ng:
• Big data solu)ons
• System integra)ons
• Analy)cs and dashboard visualisa)on
05/05/15 © Finpro 15
Act now to get new business from UK smart retail market
Export Finland's local experts can help you take benefit from UK Smart retail opportuni-es and connect your company to key decision makers. Contact us for advice free of charge. To read more about this opportunity, please visit: hJp://www.expordinland.fi/web/eng/market-‐opportunity/opportuni-es-‐in-‐smart-‐retail-‐in-‐the-‐uk
Contact: Perry Le Dain Senior Advisor [email protected]
05/05/15 © Finpro 16